FA2

The segmentation and targeting approach used by the same company can vary from
country to country.
- True
The process of global market segmentation begins with the choice of one or more
variables to use as a basis for grouping customers.
- True
Global benefit segmentation is based on a marketer’s understanding of the problem a
product solves, the benefit it offers, or the issue it addresses, regardless of
- True
Differentiated global marketing represents a more ambitious approach than
concentrated target marketing.
- True
Standardized global marketing is analogous to mass marketing in a single country
and is also known as differentiated target marketing.
- False
Income and population are two variables that can be used in which type of
segmentation?
- demographic segmentation
Market segmentation represents:
- an effort to identify and categorize customers based on common
characteristics.
Psychographic segmentation involves grouping people in terms of their:
- attitudes, values and lifestyle.
Basic criteria that marketers should keep in mind while assessing opportunities in
global market include all of the following except:
- securing first mover advantage
For years, ads for Volvo automobiles stressed safety features and protection in the
event of a crash. Thus, Volvo automobiles developed a reputation based on which
- attribute/benefit
Procter & Gamble has identified a group of consumers in Europe who are willing to
pay premium prices for pet food that will improve the health of their pets. This is an
example of ________ segmentation:
- benefit
When identifying global market segments, a fundamental guiding principle should be
the need to determine:
- similar needs and buying behavior.
GT2
Export broker receives a fee for bringing together the seller and the overseas buyer.
- True
Outsourcing means shifting production jobs or work assignments to another company
to cut costs.
- True
A joint venture with a local partner represents another form of strategy that is similar
to exporting and licensing.
- False
'Export selling' involves tailoring various elements of the marketing mix to global
market
- False
Quota is form of tariff.
- False
Which of the following is considered as DISADVANTAGE of Indirect Exporting?
- limited product experience
Which of the following is NOT a characteristic of global strategic alliances?
- Participants agree not to compete in areas unrelated to the alliance.
Which of the following is NOT a government program that supports exports?
- nontariff barriers
_is also known as a documentary credit and substitutes a bank’s creditworthiness for
that of the importer.
- Letter of credit
Export marketing DOES NOT require:
- a selling approach
Which of the following is NOT an advantage of Indirect Exporting?
- no control over marketing mix
________ is a market entry mode that traditionally has been used by companies that,
for one reason or another, needed a partner to manufacture products for sale in the
partner's home country market.
- Joint venture