I.

Description of Business

Denim is a strong cotton fabric made using a twill weave, which creates a subtle diagonal ribbing
pattern. Blue Jeans, also known as Denim now, first invented in the 1800s and were originally made and
manufactured in the French town of Nîmes (bleu de Nîmes). Textiles made during that time were often
named based on where they were first manufactured. They called the material “serge de Nimes” which
means “serge from Nimes”. The fabric became more widely used, English and French merchants
shortened the name to “Denim”. However, the Italian textile workers in Genoa produced a fabric made
with indigo dyed wool and cotton. It is somewhat similar to denim fabric, and was favored among sailors
and other members of working class. They made various types of clothes from denim fabric such as
trousers, overcoats, long dresses, and they called them as “blue jeans”. The term “jean” is a shortened
term for Genoa. Jean and Denim were two distinctive fabrics. In 1848, a man named Levi Strauss
emigrated to the United States from Bavaria. Strauss began working with his brothers wherein they sell
wholesale dry goods such as buttons, threads, and canvas for tents in New York. He soon moved to San
Francisco, which was in the thick of the California gold rush. He began to sell sturdy work pants to the
thousand miners. After two decades of building his business, Strauss began to partner with Jacob Davis
who is a tailor and Davis added copper rivets to the seams and pocket corners, adding strength to the
pants. David and Strauss patented the pants and Strauss began mass producing and marketing them,
helping them evolve from something worn exclusively by working men to a mainstream fashion item. In
mid-19th century in America, jean fabric was used for trousers and overcoats. It has a solid indigo,
brown, or olive color. On the other hand, denim fabric is usually made from both white and indigo yarn.
It is made to create tough workwears for miners, cowboys, mechanics, and farmers that time.

M. Shahbandeh, a US and global researcher of statistica.com specializing in agriculture and fast-

moving consumer goods, on 5th day of August, 2021 published the statistic report of global denim
market. It shows that the denim becomes a staple textile within the global apparel market. In the year of
2020, the market value of denim fabric was 21.8 billion U.S. dollars and expected to increase to over 26
billion U.S. dollars by the year of 2026. It is also projected to reach about 71.8 billion U.S dollars by the
year of 2027 for the denim retail sales value. The global denim jeans market was forecast to be worth
around 87.4 billion U.S. dollars that year. When it comes to international trade, China, as well as the
Hong Kong is the leading exporter of denim fabric worldwide made from at least 85 percent cotton. On
the other hand, the Egypt is the leading importer of denim made from also at least 85 percent cotton.
Levi Strauss, who has the largest brand share of the jeans market with over 4.45 billion U.S. dollars in
sales in 2020. Eighty-seven percent of Levi Strauss’s sales were made through the company’s Levi’s
brand in 2019. Comparing it to the VF Corporation, it has a jean wear sales of 2.1 billion U.S. dollars in
the year of 2020 as well. Van’s revenue grew the most of VF Corporation's brands in 2020. In May of
that year, VF's separated its Jeanswear organization into an independent company called Kontoor
Brands, which includes labels such as Wrangler and Lee. In the U.S market, the most important factors
of the consumers there when purchasing jeans are the fit and comfort of it.

In the country of Philippines, the production and sales of jeans depends heavily on imports from
the country of China. Philippine companies that manufacture jeans rely upon the ability to import raw
materials from China. They also sell imported finishes products from China in the archipelago.
 There are many potential customers of unisex denim tote bag. The potential customers of our
denim tote bag business are young and adult man and woman that is convenient to wore and carrying it.
It depends for the customer’s stylistic choices. The fabric itself features the fabric in its unisex nature. It
can be wore femininely, masculine, or both depending on the person.

COVID-19 impacted the way Filipinos shop until now. The April 2020 Digital Statshot report of
We Social and Hootsuite found that 64% of Filipino Internet users reported spending more time on
social media, while 23% of users shared that they are spending more time shopping online. Filipinos are
still doing window shopping but in a process of browsing different products online. Shopback’s survey
revealed that 88.4% of Filipino consumers usually know what they want to purchase before going to
shop online. It is also revealed that 73.8% of respondents of the survey spend an average of over an
hour browsing each week, while the 15.3% of it spend more than five hours a week browsing different
products. Furthermore, women appear to spend more time in online browsing when shopping online,
with 77.1% clocking in more than an hour, compared to 64% of men. Consumers tend to stick to their
usual shopping platform, but are platform-agnostic when lower prices or specific products come into
play. Around 92% of respondents indicated that they make most of their online purchases on
marketplaces such as Shopee, Lazada, Amazon, and other online shopping applications. The top reasons
for this are that products are cheaper, convenient payment methods and user-friendly platforms.
Another 71.3% have made purchases from other online websites, such as directly from brand.coms, last
year, for reasons such as finding better discounts, wider product selection and exclusive brand
promotions. Filipinos become savvy e-commerce consumers, they are also becoming more value-
conscious, but not at the expense of product quality. In fact, 89.7% of respondents compare prices of an
item across different websites and marketplaces prior to making a purchase. Addition to this is that
79.8% of the respondents are browsing for items online to buy during key sale days such as the 7.7
Shopee sale wherein there are a lot of items there that has a very low or affordable price and with a free
shipping fee. You could also get vouchers for free in just one click, but there is a minimum spend of
cashouts.

We will be selling out our denim tote bags online in Instagram and Facebook. In this way, we
could be able to reach potential customers and produce sales. The prices are fixed in Facebook and
Instagram. The potential customers will pay depending on the listed fixed price in Instagram and
Facebook. Promos or low offered price might occur during the first week of selling denim tote bags. Our
possible competitors would be the known or big clothing companies, various class bags and clothes from
international countries, companies who manufacture plastic bags and paper bags, local clothing and tote
bag businesses.

Our denim tote bag business is composed of business partners that are employees too who
controls and manage sales, expense from the raw materials and salary of the workers or employees,
production of denim tote bags, and online store in Facebook and Instagram. Salaries of the employees
are fixed according to their share and efforts of the said denim tote bag business.
I. Description of the Business

 Paraphrase ng history ng denim (First paragraph)

 ‘’ ng global denim market (Second paragraph)
 ‘’ ng shopping habits ng mga Filipinos online (Fifth paragraph)

II. Product Description

 VIVID DESCRIPTION OF THE PRODUCT

 USP (UNIQUE SELLING PREPOSITION)
 UB (UNIQUE BUSINESS)