Assignment

On
“Case discussion questions about Unilever Cooperates with many firms
and nonprofit organizations”

Submitted By
Group Name: Mandalorian
Nazmun Nahar Sumaiya (Leader ) 18191101091
Sabekun Nahar Simi 18191101092
Mohd.Ferdous Wahid Rumi 18191101094
Sulayna Islam 18191101102
Sumaiya Akter 18191101103
Intake 47th, section- 3, International Business (BUS-303)

Submitted To
Nasrin Shamima
Assistant Professor
Department of Management

Bangladesh University of Business and Technology (BUBT)

 Table of Contents

No. Name of Contents Page no

1. Case summary 01
2. (Q1) Why have consumer product companies 02
headquartered in Europe historically used the
multidomestic strategy? In your view, is this an
effective choice of international strategy for these
firms? Why or why not?
3. (Q2) To implement its “sustainable business model,” 03
what types of strategies is Unilever considering for
use and why?
4. (Q3) What organizational structure will Unilever need 04
to use to reach its sustainability objectives?
5. (Q4) What issues about organizational structure
surface as a result of Unilever’s proposed strategies
and objectives regarding sustainability?
6. Conclusion
 Case Summary
Unilever, an European-settled buyer items organization, is focused on utilizing a maintainable
climate methodology while fabricating its huge cluster of food and refreshment items. Unilever
has continued to emphasize geographic areas, CEO, Paul Pullman, who took the job in 2009,
has also suggested, “our purpose is to have a sustainable business model that is put at the
service of the greater good.” Accordingly, Unilever made a statement in 2010 called the
Sustainable Living Plan. One goal embedded in this plan is to source all of the firm’s agricultural
products in ways that “don’t degrade the Earth.” Unilever likewise has a mission promising to
improve the prosperity of one billion individuals by "convincing them to wash their hands or
brush their teeth, or by selling them food with less salt or fat."

In 2010, for example, Unilever marked an agreement with Jacobs Engineering Group Inc.
framing a worldwide union to encourage the productivity of Unilever's capital improvement
projects around the globe. Unilever has 250 manufacturing sites and is expanding aggressively,
especially in developing and emerging economies, to support its ambitious growth goals.
Unilever anticipates that emerging economies should drive 75% of its development in the long
haul. The partnership will likewise work with inventory network colleagues to speed up to
showcase with plans that "lessen carbon, water, and waste impressions across its assembling
locales. "This association has isolated the world into six areas and zeroed in on giving a-list
sustenance and wellbeing advancement. Strategy, Unilever has used Salesforce’s Chatter
technology in the implementation of its new social marketing platform. This technology allows
local markets and distributors of Unilever products to share insights and best practices with the
marketing team from Unilever to help drive its “crafting brands for life” strategy. Sustainable
Living Plan report, Unilever depicted how it is functioning with various charitable,
nongovernment associations (NGOs) to help address main problems, encourage answers for
providers for improving feasible living. These Initiatives include partnering with the following
NGOs the Consumer Goods Forum; the World Business Council for Sustainable Development;
the World Economic Forum; the Tropical Forest Alliance. Pullman took over in 2009, Unilever
has sustained its positive growth trajectory with better income performance and associated
stock market performance. As can be seen, it is getting these things done through better
authoritative plan, elevated destinations, yet in addition by utilizing various agreeable
methodologies with numerous associations outside the association, like Jacobs Designing and
numerous NGOs.
Q1. Why have consumer product companies headquartered in Europe historically used the
multidomestic strategy? In your view, is this an effective choice of international strategy for
these firms? Why or why not?
Answer:
Basically, consumer product companies headquarter in Europe, and historically used the
multidomestic strategic. Reason of since it requires little coordination between various nation
markets, implying that incorporating systems among divisions in the overall geographic
territory structure are not required, subsequently formalization is low. Generally, purchaser
items organizations, particularly those from Europe, have sought after the multidomestic
methodology, expecting to adjust their items to every country or district market. Most of the
firms have implemented their strategy using the worldwide geographic area structure. Many
customer item organizations, like Avon, have started to utilize parts of the overall item design
to turn out to be more proficient.
And it also the case with Unilever. Unilever has continued to emphasize geographic areas, but it
has done so using the transnational strategy while implementing the combination structure to
meet local market responsiveness as well as global efficiency objectives. And another things
Unilever headquartered situated in Europe (both the Netherlands and the United Kingdom).
With using a sustainable environment strategy. Because of companies like Unilever that have
headquartered in Europe historically have used the multi domestic strategy, it requires little
coordination between different country markets, meaning that integrating mechanisms among
divisions in the worldwide geographic area structure are not needed, hence formalization is
low. This is ineffectual decision of global methodology since it permits organizations to grow
its item contributions and geographic areas.
In your view, is this an effective choice of international strategy for Unilever and others
successful Companies. Generally, or a thing we see that, moat of the firms has implemented
their strategy using the worldwide geographic area structure. Many consumer products
companies, like Avon, have begun to use aspects of the worldwide product structure to become
more efficient. And Historically, consumer products companies, especially those from Europe,
have pursued the multidomestic strategy, needing to adapt their products to each country or
region market. Reason of use the multidomestic procedure because it requires little between
different country markets, implying that incorporating instruments among divisions in the
overall geographic region structure are not required, thus formalization is low. This is
ineffective decision of worldwide procedure since it permits organizations to expand its
product offerings and geographic locations. That’s way I prefer or recommended that, these is
the effective choice of international strategy for the repudiated organizations like Unilever and
those firms.
Q2. To implement its “sustainable business model,” what types of strategies is Unilever
considering for use and why?
Answer:
To implement Unilever sustainable business model, they should consider some types of
strategies. Like considering a transnati onal strategy, signed a contract with any Group
to forming global improvement, around the world, to while implementi ng the
combinati on structure to meet local market responsive as well as global efficiency
objectives, and so on.
Basically, Unilever is thinking about a transnational system while executing the mix construction
to meet neighborhood market responsive just as worldwide productivity destinations. The
explanation being, they feel their motivation is to have as us teachable plan of action that is put
at the help of everyone's benefit. For better implementation Unilever should use some previous
ways like, in 2010 Unilever 250 manufacturing sites and is expanding aggressively, especially in
developing and emerging economies, to support its ambitious growth goals. Unilever expects
emerging economies to drive 75 percent of its growth in the long term, by using a contract with
Jacobs Engineering Group Inc. to Unilever’s capital improvement projects around the world.
Then Unilever used Salesforce’s Chatter technology in the implementation of its new social
marketing platform. This technology allows local markets and distributors of Unilever products
to share insights and best practices with the marketing team from Unilever to help drive its
“crafting brands for life” strategy. Then for Sustainable Living Plan report, Unilever depicted
how it is working with various not-for-profit, nongovernment associations (NGOs) to help
address main problems, encourage answers for providers for improving economical living, and
arrive at clients in the public. To better sustainable living Unilever using a number of
cooperative strategies with many organizations outside the organization, such as Jacobs
Engineering and many NGOs.
At the end Unilever implement its sustainable business model, Unilever should consider a
transnati onal strategy while implementi ng the combinati on structure to meet
local market responsive as well as global efficiency objectives. The reason being,
they feel their purpose is to have as us teachable plan of action that is put at the
assistance of the more noteworthy good. So, to better implement business model Unilever
consider those things.
Q3. What organizational structure will Unilever need to use to reach its sustainability
objectives?
Answer:

The organizational structure in which Unilever will need to use to reach it

sustainability objectives is the multi domestic strategy. The term multidomestic describes a
set of strategies used by companies that operate in more than one country at a time. We see
on case that, historically, consumer products companies, especially those from Europe, have
pursued the multidomestic strategy, needing to adapt their products to each country or region
market. Many of the companies use that multi domestic strategy to reach it sustainability
objectives. Its divisional structure will implement the global strategy in which it will insure
sustainable growth. The drive co innovation and implement the harmonization and cross
category standardization of designs.
About multidomestic strategy it means a multi-domestic strategy is a strategy by which
companies try to achieve maximum local responsiveness by customizing both their product
offering and marketing strategy to match different national conditions. And Generally,
customer items organizations, particularly those from Europe, have sought after the
multidomestic system, expecting to adjust their items to every country or district market.
A multidomestic strategy focuses on competition within each country and maximizes local
responsiveness. It assumes that the markets differ and, therefore, are segmented by country
boundaries. Like 7-Eleven is an example of a company using a multidomestic strategy. It tailors
the product selection, payment methods, and marketing to the values and regulations in each
country where it operates. For example, in Japan, 7-Eleven allows customers to pay their utility
bills at the store.
Now about Unilever, it European-settled (in both the Netherlands and the United Kingdom)
shopper items organization, is focused on utilizing a maintainable climate system while
fabricating its enormous cluster of food and drink items. Unilever implemented their strategy
using the worldwide geographic area structure. And, Unilever has continued to emphasize
geographic areas, but it has done so using the transnational strategy while implementing the
combination structure to meet local market responsiveness as well as global efficiency
objectives.
So, to reach it sustainability objectives, in the organizati onal structure, Unilever will
need the multi domestic strategy, this product divisional structure will implement the global
strategy in which it will ensure sustainable growth, implement cost reductions, drive co
innovation and implement the harmonization and cross category standardization of designs.
Q4. What issues about organizational structure surface as a result of Unilever’s proposed
strategies and objectives regarding sustainability?
Answer:
 Conclusion
Unilever, which a European-headquartered consumer products company, is committed to using
a sustainable environment strategy while manufacturing its large array of food and beverage
products. CEO, Paul Pullman, in 2009, has suggested, that our purpose is to have a sustainable
business model that is put at the service of the greater good. These strategic, innovation of
Pullman is kind of successful sustainable business model strategic. The Jacobs engineering,
Salesforce’s Chatter Technology, many NGOs is help out must to implementation Unilever
business strategic. Unilever created Sustainable Living Plan that the firm’s agricultural products
in ways that is don’t degrade the Earth. Then in 2010, for instance, Unilever signed a contract
with Jacobs Engineering Group Inc. forming a global (overall corporate) alliance to facilitate the
efficiency of Unilever’s capital improvement projects around the world. The alliance with Jacobs
Engineering will be managed out very well. The alliance will also work with supply chain team
members to increase speed to market. In alignment with marketing growth goals, Unilever has
initiated the Unilever Nutrition Network. Then for the better implementation Unilever has
divided the world into six regions and focused on providing world-class nutrition and health
innovation. Its goal is to generate ideas to facilitate sustainable product launches and improve
existing products while strengthening their brand value. After that Unilever has used
Salesforce’s Chatter technology in the implementation of its new social marketing platform.
Unilever accomplishing these things through better organizational design, by using a number of
cooperative strategies with many organizations outside the organization, such as Jacobs
Engineering and many NGOs.