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Tourism Development THESIS .
Tourism Development THESIS .
Abstract
The aim of the current research was, to analyze the impact of political factors on tourism growth
in Guinea, to identify the influence of economical factors on tourism growth in Guinea, to
examine the effect of historical factors on tourism growth in Guinea, to study the consequences
of social factors on tourism growth in Guinea and to investigate the results of cultural factors on
tourism growth in Guinea. The data was collected by conducting the survey from the residents of
Guinea in Conakry. The researcher elicited the responses of respondents on various prospects of
tourism development in Guinea. The sampling framework used in the survey was majorly based
on purposive sampling technique. The sampling techniques were centered on the objectives of
research and particular characteristics of population. The researcher disseminated questionnaires
to 400 respondents in the target industry. Among 400 respondents, 25 respondents abandoned the
survey and 29 respondents half-filled the questionnaires. After disposing the wrong filled
questionnaires, 340 questionnaires are finalized for acceptable data size. The researcher used
SPSS and AMOS for the analysis and also used CFA and SEM for the further authentication and
analysis of data. The results of the study showed that the impact of political factors and
economical factors is insignificant on the tourism development in Guinea. But the impact of
historical, cultural nad social factors is significant on the tourism development in Guinea. The
study has its limitations based on the small sample that the researcher has took, the study is also
limited according to the area it covered and the way the factors were studied.
Keywords: Guinea, Tourism, Development, Factors, Affecting, Decline, Social, Culture
Table of contents
Chapter no 1.....................................................................................................................................3
1. Introduction..............................................................................................................................3
Summary......................................................................................................................................9
Chapter no 2...................................................................................................................................10
2. Literature review....................................................................................................................10
Chapter 3........................................................................................................................................18
3. Methodology of research.......................................................................................................18
3.4. Measures..........................................................................................................................20
3.5. Data Analysis..................................................................................................................22
Chapter 4........................................................................................................................................23
4.6. Correlations.....................................................................................................................35
4.9. SEM.................................................................................................................................38
Chapter 5........................................................................................................................................39
5.1. Discussion.......................................................................................................................39
5.2. Conclusion.......................................................................................................................42
Authors Barkauskas, Barkauskienė, and Jasinskas (2015) have discussed that of all the
determinants of tourism development in Guinea, socio-economic factors are the chief one.
Because the factors which have a direct relation with the economy are of most important. The
increment in economy leads towards the betterment of conveyance and transportation like roads,
airports, railways, air and water which are in a developing condition in Guinea. Then, with the
improvement in these infrastructures’ tourists reach their traveling spots in the quickest possible
time. One of the socio-economic elements is Accommodation. With the help of the
accommodation, locations of tourists' interest become able to provide good and better catering
services in Guinea and the five-star hotels and restaurants are growing gradually. A type of
accommodation depends on the life-styles of tourists, standard of living, volume to spend money,
nature of amenities expected, etc. Usually, tourism flourished in those areas in Guinea where
good rooms and food services are available at sensible prices. Safety and security are the crucial
elements of social factors and Guinea in respect to this are in a danger position which eventually
have a negative impact on tourism development. These factors also accounted for the
development of supplementary services like banking and finance, the Internet and telecom
connections, hospitals, insurance etc. as such a place prospers to retain more travelers for an
extended period. It inclusively helped to increase the economy of Guinea to some extent and
ultimately tourism grows. Historical and cultural factors also helped Guinea for the development
of tourism. Cultural and historical factors in Guinea have increased the demand of tourists
globally. Many tourists are fascinated to the places of Guinea of historical and cultural
importance. Because they have an inheritance of rich cultural and historical places. People like
and appreciate discovering destinations in Guinea where are the renowned antique monuments,
wonderful forts, castles and palaces of prior kings and queens, etc. Cultural and historical
heritage in Guinea inclined to attract market sections which brought benefits for the country
(Gravari-Barbas, 2018). Many studies (Nunkoo, 2015), (Lee, Hampton, & Jeyacheya, 2015)
have focused on political instability of Guinea which is a significant challenge for tourism
development. Many researchers (Lee et al., 2015), (Nunkoo & Gursoy, 2017) have examined the
effect of political conflict on the tourism industry. The political conditions of Guinea are not
stable thus its factors have a bad impact on tourism development. The customs policies and visa
procedures are difficult for visitors and many laws and regulations regarding tourists have been
made difficult. Political conflicts in Guinea have damaged the development of tourism
industry. These type of political conflicts and unrest situations in Guinea have developed
concerns for the travelers about their security and, thus, tourists stay away from travelling to
Guinea. The local Government of Guinea did not spend on tourism industry thus declined its
development. Terrorism and violence also prevailed in the country which have a poor impact on
the economy and on tourism development.
Second chapter is the literature review of our study in which factors affecting tourism
development such as political, historical, social, economic and cultural factors have been
discussed.
Fourth chapter is Results and Analysis in which the outcomes of correlations, structure equation
modeling, confirmative factor analysis have been discussed
Fifth chapter is Discussion and Conclusion in which considerations, conclusion, limitation and
implications of future indications have been discussed.
Summary
The aim of this research is to underline all those factors which are affecting tourism development
in Guinea. The determinants which are under covered till now, highlighted. In regard of this, the
thesis is composed of five chapters, each of them is dealing with different aspects of tourism
development in Guinea. However, it is suggested that those factors would improve tourism
development in Guinea.
Chapter no 2
2. Literature review
Tourism has a major impact on the economy of any country. There are lot of factors which effect
tourism development such as Political, Economical, Historical, Social and cultural. Studies
regarding these factors are being reviewed in this chapter and their consequences on tourism
development. By considering past studies, a critical analysis on these factors has been done.
Guinea has an impaired economy which denotes political and administrative uncertainty. Its
economy does not have enough potential to invest in tourism and travelling due to which tourism
industry is underdeveloped. Guinea’s state is responsible for this poor development of tourism.
Their expenditures on the development of infrastructure is almost negligible and steady working
on it. It can be seen from the fact that majority of the travel destinations and buildings are poorly
developed. Government did not work on roads, airports, buildings and transportation which lead
to this unhealthy condition. The quality of roads, taxis and buses are badly retained. Highway
travelling is extremely dangerous as there are deep holes on the roads of Guinea. There may be a
shortage of fuel supply because of political situations. The composition of these factors has made
the country unattractive for many potential incoming tourists (Williams, 2015). Due to this
ongoing political unrest situations terrorist attacks can’t be eliminated, and Guinean
administrations keep police checkpoints in the entire state. Besides this, thieves snatched the
motors from peoples at gun point. Owing to the fact, tourists feel unsaved for traveling in this
country. Security risks are also the consequence of political intensity or disasters, terrorist
attacks, illegal acts, plagiarism and sea crimes. And many of the visitors are disheartened
because their flights have been late or cancelled. Government has made laws and regulations so
complex regarding tourism industry that every person must go through detailed procedures of
customs and policies (Saha, Su, & Campbell, 2017). Regional political factors also play
progressively major role in damaging the travel industry of the country. Local organizations and
local communities perform a deficient part in developing this industry. By not cooperating
among themselves and different set of attitudes and opinions become the causes of this
underdeveloped industry. But opportunities are there to get benefitted from them. With proper
utilization of resources, state can stand up against all the odds. (Cheer et al., 2018)
According to Saha et al. (2017) many countries depend upon tourism for the welfare of their
economy. Because it decreases unemployment rates and brings employment, foreign direct
investment (FDI), as well as government and private revenue. Tourism industry is basically a
resource-based industry which accompanies much capital for the growth of the country. Most of
the countries are highly reliant on tourism industry for their economic growth and any negative
impression regarding travelling can be alarming situation for them. Whether tourism industry can
increase economic growth or not is still an important macroeconomic query for both policy
makers and stakeholders. We encompass the literature to see if tourism development is
secondary factor of income with the existence of the primary income factors such as capital
growth, or if the effects of tourism development on economic growth work through the primary
income factors, alternatively. It is indicated from the findings that investing in tourism in and of
itself seem to be inadequate for economic growth. For the long-term growth of an economy,
tourism participation plays its role as an essential part of a wider development strategy that is
more generally concentrated on primary income factors (Du, Lew, & Ng, 2016). Furthermore,
Kirillova, Lehto, and Cai (2017) suggested that the type of tourism experiences, travel party size,
tourist gender, age, and educational level greatly effects economic growth. Economic factors
related to tourism development contribute to three important goals of developing and under
developing countries such as, the creation of income, employment, and foreign direct
investments FDI. In view of this, the tourism development has become a major incentive of the
establishment of economy. The effect of this tourism industry on the development of economy
depends on the precise features of each state. With the development of tourism industry,
economy grows which eventually leads to the development of other sectors of the country
Most of the visitors come to visit historical places in Guinea which enhances tourism
development. Chiefly they come for a cultural and historical experience. It is estimated that
historical tourism is expected to grow approximately 10 percent per year in coming years.
Guinea has a great potential to further work on historical places to develop tourism development.
By concentrating on niche markets Guinea can bring tourists whom are big spenders., aligned
with the states’ natural, historical and cultural tourism goods. Natural and historical places are
acknowledged as the considerable potential areas for growth of tourism development in Guinea.
Developing and maintaining historical places can become the reason to attract holiday visitors to
Guinea (Lu et al., 2015). Guinea is a land of distant hills, pure rainforests, dropping waterfalls
and have breathtaking landscapes. Such historical places govern tourism development and
benefit the country or people at a large scale. Furthermore, it brings the positive impact of the
country. Tourism development regarding historical factors can draw upon local skills,
proficiency, customs and traditions, and the exceptionality of places at Guinea. Tourists through
historical experiences can learn about arts and crafts, design, health, languages, or sports of the
Guinea (Le-Klähn et al., 2015).
Social factors have strong influence on tourism development in Guinea. Social factors are the
ways which contributes the changes in tourism development. It brings changes in value systems,
individual behavior, family relationships, collective life styles, moral conduct, artistic
expressions, traditional rituals and community organizations. In other words, it highly effected
the people of host communities of their direct and indirect links with tourists (Lu et al., 2015).
Mathew and Sreejesh (2017) have described that in Guinea the socio-cultural effects on tourism
development are tough to measure, or even unknown to some extent. Most of the studies showed
that social factors have great impact on the host communities rather than on the tourists
themselves. Overall, community attitudes, education and perceptions of the people of Guinea
bring the development of tourism. In Guinea tourism industry is affected by social factors as
their people are uneducated and they have poorly organized communities. These factors tend to
decline their economic base, decrease foreign exchange earnings, create unemployment and
poorly developed infrastructure. For successful tourism development Guinea must build better
infrastructure which eventually increases the visitors on their country by working on social
factors. Guinea must cooperate and mutually identify ways where by widely using social factors
tourism in their country grows.
Although people of Guinea are welcoming towards tourists, but it is their belief that the customs
and traditions must be respected by travelers. Dressing must be appropriate. When greeting with
the people of Guinea, it must be asked about their health. Titles must be used while addressing
others such as MR, MS. It is unwise to click photos of government buildings. Therefore, tourists
should ask local public for pic. Majority of the population are Muslim, and the minorities also
exist. Their national language is French (Whitney-Squire, 2016). The people of Guinea used their
culture factors to endorse destinations for the tourists and increases the attractiveness and appeal
of their cultural heritage. Many locations are now vigorously developing their tangible and
intangible cultural assets as a means of developing successful tourism development. It also
increases competitive marketplace for tourism and creates local uniqueness to attract the tourists
(Le-Klähn et al., 2015).
Theoretical framework
Political factors
Economical factors
Historical factors
Tourism development
Social factors
Cultural factors
Chapter 3
3. Methodology of research
3.1. Research Strategy and Approach
Research strategy is defined as organized plan of action to analyze the study in order to produce
productive and reliable results. Researcher strategy has important contribution in describing the
logic of the empirical research. There are three types of research strategy such as exploratory
research, descriptive research and explanatory research. In this study, the researcher employed
explanatory research strategy, based on given nature and structure of the study. The explanatory
research strategy is adopted to present in-detail logic behind the impact of political, social,
economic, cultural, and historical factors on the tourism development of Guinea. In addition, the
explanatory strategy presents in-detail characteristics of respondents and measures of variables.
The research approach is referred to method to conduct the study. It is the set of procedures and
layout plan for conducting research that includes various steps such as assumption, hypothesis,
data collection, analysis, and interpretation of results. The decision of opting the various
approaches of research totally depends on the nature and scope of the research topic. Based on
the scope and nature of this study, the researcher chosen deductive approach to examine the
effect of various factors on tourism development in Guinea. In this study, researcher constructed
the hypothesis based on the existing research and literature of the aforementioned variables. The
formulated hypotheses are subject to rejection and acceptance totally based on data and statistical
analysis.
3.2. Population and Sampling
In this research, the author investigated the impact of political factors, economic factors, social
factors, historical factor, and cultural factor, on the tourism development in Guinea. The in-depth
analysis on the determinants of the tourism development in Guinea is not performed prior to this
study. Moreover, scope of the research is restricted to the tourism industry in Guinea. Therefore,
the novelty of research made it difficult for researcher to find the secondary or published data on
aforementioned variables. Thus, the research has to rely on survey to collect primary data on the
variables’ of interest. For this, the researcher conducted a survey to collect primary data, and
adopted the various measures and constructed the proxies to explain the variables. The rationale
behind choosing the tourism development in Guinea is that the industry has been the victim of
severe ignorance on part of government and insignificantly contributed in the gross domestic
product of Guinea. Moreover, tourism industry has undergone many years of international
isolation due to limited motel and hotel in the cities. However, the country has many attraction to
captivate the tourists such as beaches, tropical rain forest, mountains, historical places, and
artifacts. Therefore, the rising importance of tourism industry in the economic development of
country has also captured the attention of policy makers in Guinea. Following the same lines, the
research has explored the impact of socio-economic, political, and cultural factors that may
facilitates the development of tourism in Guinea. The data is collected by conducting the survey
from the residents of Guinea in Conakry (capital of the city).The researcher elicited the
responses of respondents on various prospects of tourism development in Guinea. The sampling
framework used in the survey is majorly based on purposive sampling technique. The sampling
techniques is centered on the objectives of research and particular characteristics of population.
The purposive sampling is also called non-probability, selective, judgmental, and subjective
based sampling technique. Besides, it is based on the assumption that sample data is
representative of population data. The data is fetched from respondents by getting one-time
response on the variables of interest. Primarily, the questionnaires were disseminated to 400
residents of Guinea by self-administered survey methodology.
3.3. Data Collection Procedure
In order to statistically estimate the empirical model, the author collect primary data on variables
of interests. For gathering the data on the measures of variables the researcher device a survey to
get the replies of residents on all the measures of variables. The scope of survey is limited to the
tourism industry of Guinea. The survey questions were closed ended to avoid distraction of
respondents. In order to transform the responses in numerical codes, the researcher presents the
five-point scale to respondent to note their responses. For this reason, the author noted the
response on the five-point Likert scale from strongly disagree to strongly agree, in which one
represent strongly disagree and five represents strongly agree. Before formally commencing the
survey, the author got valuable feedback on the measures and construct of variables from
researchers having expertise on same topic to assure the reliability of variables’ construct.
Subsequently, the author conducted a pilot survey to rectify the possible mistake and errors in
survey questionnaire. After refinement of questions and ameliorating the questionnaire from all
the errors and mistakes, the researcher disseminated questionnaires to 400 respondents in the
target industry. Among 400 respondents, 25 respondents abandoned the survey and 29
respondents half-filled the questionnaires. After disposing the wrong filled questionnaires, 340
questionnaires are finalized for acceptable data size.
3.4. Measures
The purpose of the research is to empirically investigate the impact of various factors on the
tourism development in Guinea. The country is located in the West Africa, and bordered by
Atlantic Ocean from the west. The country is famous for its Mount Nimba Strict Nature Reserve,
national museum, Grand mosques and indigenous artifacts. Therefore, the researcher is interested
in empirically exploring the role of political factors, economic factors, historical factors, social
factors, and cultural factor in bolstering the potential of tourism industry of Guinea. The
empirical research on the impact of social, political, economic, historical, and cultural factors, on
the tourism development in Guinea is limited. Thus, due to lack of secondary data on
aforementioned variables’ for Guinea, the researcher has opted the survey techniques to collect
primary data on the variables’ of interests. Before collecting the primary data, the researcher has
formulated the measures of the variables by reviewing and emulating the previous studies on
same variables. For constructing the variables’ measures the researcher has took few measures
from the past empirical studies as a base studies to construct the measures. However, in order to
commensurate the measures of variables with the scope of this particular study, the researcher try
to alter the measures to align them with the scope of this research. Researcher has adopted the
scales and survey points of few measures from literature, but also incorporated the study specific
survey points to produce most efficient and reliable results. The dependent variable tourism
development is measured by emulating the scale of tourism development of Nunkoo (2015) on
the five point Likert scale. The researcher has incorporated seven survey points to construct the
measure of tourism development. The researcher elicit the responses of respondents on following
points: Attractiveness of destination, hospitality of aboriginals, tourism staff attitude, easy access
to attractive sites, information quality offered at attraction sites, safety and security, of the
location, accommodation services. The respondents recorded their statement on five point likert
scale from strongly disagree to strongly agree. Moreover, following the study of Nunkoo and
Gursoy (2017) the researcher by tampering the measures construct the variable of political
factors in context of tourism development in Guinea. The researcher has adopted the nine survey
point to construct the measure of political factor. The survey point includes in measures are :
Democracy contributes in Tourism, absence of political violence, peace and justice, political
system supports for Tourists, well managed historical sites, Good Tourism policy, accessibility
in tourism, technology in tourism, and facilitation in tourism. All the responses of the
respondents on statements are recorded on five point likert scale from one to five, where one
denotes strongly disagree and five denotes strongly agree. For constructing the measures of
economic and social factors, the insights has been taken from the study of Kara, Tarim, and
Tatoglu (2003) which has measured economic and social factors in tourism revenue in turkey by
using multi-item scale. The economic factor in the study is measured by seven survey items such
as price affordability of tourist, tourist perception about living cost, tourist perception about hotel
cost, tourist perception about local attitude when making purchase, prices of goods and services,
cost of transportation, and real estate value. The responses of the respondents of these multi-
survey items are recorded on five point Likert scale from strongly disagree to strongly agree.
Likewise, the construct of social capital is based on mulit-survey items. The respondents
measure social factors by eliciting responses on : locals’ perception about tourist attitude,
sexually transmitted diseases, locals’ perception about easy communication with tourist,
prostitution in tourism, Vandalism acts, robbery in tourism, social values improvement due to
tourism, and drugs in tourism. Finally, for measuring the cultural and historical factors
contributing in tourism development of Guinea the author took the idea of scales from the study
of Zhu, Liu, Wei, Li, and Wang (2017). Following the same pattern the author also recorded the
response of respondents on five-point Likert scale from one to five. Historical factors is
measured by five survey items that includes: natural landscape resources, Rich Stories, Museum
and arts, Artifacts abundance, and historical places. Cultural factors is measured by the eliciting
responses of respondents on cultural heritage of Guinea on following survey points such as:
social norms, Guinea heritage, Cultural activities, cultural objects, Guinean lifestyle, and
Guinean habits. The respondents have recorded their responses on five point Likert scale based
on their extent of consent with the statement. The responses are noted on the scale of strongly
disagree to strongly agree from one to five.
Chapter 4
4. Results and Data Analysis
Before switching towards formal estimation, the author measured the frequency distribution of
the respondents. The frequency distribution of respondents according to age, education, and
gender depicts the characteristics of the participants. The total participants in the survey was 318,
among which the share of male and female respondents are 52.2 and 47.8 percent, respectively.
It indicates that researcher has tried to include both genders for analysis with almost equal
proportion. Furthermore, the education wise frequency distribution of the respondents indicates
that share of intermediate participants are highest in the dataset, contributing 43.1 percent in the
total participant. Likewise, the share of respondents having graduate degree also constitute about
33.1 percent share in total participants. The proportion of participant having master degree and
above degree is just 11.3 percent. The author try to include the responses of participants having
different educational level and education background. Moreover, the age wise frequency
distribution of respondents indicates that most of the respondent were less than 45 years old, the
share of participant fall under the age bracket of 36-45 years are highest stands on 30.5 percent.
As far as the participation of young respondents, fall under the age bracket of 18-25, is concern it
constitute about approximately 25 percent of total respondents.
Table 1 presents the normality of all measures based on the skewness and kurtosis of the data.
The table depicts the skewness and kurtosis values of each measures of variables. The total
survey item of political factors used to measure the variables are nine, negative values for
skewness symbolizes the elongated tail from left hand side. The skewness is the measure of tail
size which shows the tendency of responses towards lower or higher values. The elongated left
hand size tail indicate that most of respondents were agree or strongly agree with the statement.
However, the acceptable value of skewness for normality lies between -1 and 1. Therefore, we
can infer that most of measures of variables is skewed towards right hand side and elongated tail
from left hand side, but the values lies in the threshold range of normality. Based on skewness
values it may infer that variables are normally distributed with slight asymmetry in data values.
The kurtosis is another test of normality which is referred to the peakedness of histogram. The
acceptable values of kurtosis for normal distribution lies in the range of -2 and 2. The kurtosis
with low values shows that little data in the tail of distribution. The values of kurtosis of all the
measures are negative and in the threshold range, therefore it may infer that most of the measures
have the normality in the data.
The researcher has also presented the frequency distribution of the responses of participants on
five point Likert scale. Table 3 presents the distribution of responses on the measures of political
factors which influence the tourism development in Guinea. The political factors is the
independent variable, which is measured by nine survey items each on Likert scale. The
distribution of the statement that, Guinean democracy contributes to the development of tourism,
indicates that 40.6 and 20.8 respondents are agreed and strongly agreed with the statement and
9.1 respondents are strongly disagree with the statement. The second measure of the political
factors elicit response on, no political violence in Guinea, on this 43.3 and 21.4 percent of
respondents, respectively show consent and strong consent with the statement. On the measure of
peace and justice in Guinea, the 44.7 and 19.5 percent of respondents are agreed and strongly
agreed with the statement, respectively. Likewise, approximately 65 percent of respondents are
strongly agreed and agreed with the accessibility, technology, and facilitation in tourism in
Guinea. Besides on the measure, guinea political system made it a spot for tourists, only 9.4
percent respondents are strongly disagreed with statement, while most of the respondent are
agree and strongly agree with statement. Therefore, based on above discussed distribution of
responses it may infer that most of respondent agree and strongly agree with the measures of
political factors that contributes in tourism development in Guinea.
Table 4 presents the distribution of responses on economic factors which influence the tourism
development in Guinea. The economic factors is the independent variable, which is measured by
seven survey items on five point Likert scale. The distribution of the first measure, tourist think
prices are affordable when shopping, indicates that 40.6 and 24.5 respondents are agreed and
strongly agreed with the statement. Where 5.0 percent respondents are strongly disagree that
prices are affordable for shopping. On second measures of low living cost 42.8 and 21.4 percent
respondents, respectively are agreed and strongly agreed with the statement. On the measure of,
Tourists think that we treat them rightly when making a purchase, the 61 percent respondents are
agreed and strongly agreed with the statement. Approximately 60 percent of respondents are
strongly agreed and agreed with the low prices of good and services and cheap transportation.
Thus, based on distribution of economic factors it may infer that most of respondent agree and
strongly agree with the measures of economic factors that contributes in tourism development in
Guinea.
Table 6 presents the frequency distribution of “degree of consent” with social factors which
contributes in the tourism development in Guinea. The social factors is measured by nine survey
items on five point Likert scale. The distribution of the first measure of variable, I feel that they
treat me good when I interact with tourist, specifies that 39.3 and 28.9 percent respondents are
agreed and strongly agreed with the statement, respectively. Where only 3.5 percent respondents
are strongly disagree with statement. On second measures of, tourists felt that we have helped
them when making a purchase, 43.1 and 19.5 percent respondents, respectively are agreed and
strongly agreed with the statement. Furthermore, about 60 percent respondents are agreed and
strongly agreed that it is so easy to communicate with tourist. However, approximately 60
percent of respondents are also strongly agreed and agreed with the measures of prostitution,
vandalism act, robbery, and sexually transmitted disease due to tourism. Thus, based on
distribution of social factors it may infer that most of respondent agree contribution of social
factors in tourism development in Guinea.
Table 6: Social Factor
Items Strongly Disagree Neither Agre Strongly
Disagree e Agree
When I interact with tourist, I feel that they 3.5 22.0 6.3 39.3 28.9
treat me good.
Tourists felt that we have helped them 7.2 18.6 11.6 43.1 19.5
when making a purchase.
Sexually Transmitted Diseases in Guinean 6.6 16.7 12.9 43.4 20.4
Tourism
When I interact with tourist, I feel that is 10.7 18.2 9.1 43.4 18.6
so easy to communicate with them.
Prostitution in Tourism of Guinea 8.2 17.0 10.1 41.5 23.3
Vandalism acts 8.5 18.9 11.0 42.8 18.9
Criminality (robbery, violence) in tourism 7.5 16.4 13.5 43.1 19.5
of Guinea
Drug consumption in Tourism of Guinea 10.4 19.8 9.4 41.5 18.9
Guinean tourists have improved our social 7.5 17.6 9.7 42.1 23.0
values.
Table 7 presents the frequency distribution of cultural factors measures’ on five point Likert
scale. The cultural factors is measured by six survey items on five point Likert scale. The
distribution of the first measure of variable, tourists from Guinea have different habits than we
do, specifies that 40.3 and 17.3 percent respondents are agreed and strongly agreed with the
statement, respectively. Where only 8.2 percent respondents are strongly disagree with
statement. The distribution of measures such as social norm, cultural objects, cultural activities,
Guinean lifestyle, and Guinean heritage which attract the tourists, around 60 percent of
respondents shows that cultural factors has contribution in development of tourism. Hence, it
may deduce that most of respondent agree that cultural factors contributes in tourism
development in Guinea.
Table 7: Cultural Factor
Items Strongly Disagree Neither Agre Strongly
Disagree e Agree
Tourists from Guinea (referred as Guinean 8.2 20.4 13.8 40.3 17.3
tourists) have different habits than we do.
Social Norms 7.5 20.4 15.1 40.6 16.4
Cultural objects 6.6 2.01 16.0 40.6 16.7
Cultural activities and events 5.0 20.4 17.0 40.9 16.7
Guinean lifestyle 6.0 18.9 18.6 39.9 16.7
Guinea heritage 6.3 19.2 17.0 40.9 16.7
Table 8 shows the distribution of “degree of consent” with tourism development measures in
Guinea. The tourism development is measured by eight survey items on five point Likert scale.
The distribution of the first three measures such as attractiveness of place, hospitality of
residents, and tourists’ staff treatment, specifies that around 44.0 and 17 percent respondents are
agreed and strongly agreed, respectively. Where approx. 10 percent respondents are strongly
disagree with statements. On measures of, reasonable entrance in Guinea, quality information,
and security in Guinea, the around 44.0 and 18 percent respondents show their consent and
strong consent with the statements, respectively. Furthermore, about 60 percent respondents are
agreed and strongly agreed that accommodation services such as food, hotel are good in Guinea.
Thus, based on frequency distribution of tourism development it may infer that most of
respondent agree with the measures of tourism development in Guinea.
Table 8: Tourism Development
Items Strongly Disagree Neither Agre Strongly
Disagree e Agree
Attractiveness of the destination 9.4 16.0 14.2 44.0 16.4
Hospitability of the local residents 10.1 16.0 12.3 44.0 17.6
Tourism staff treatment of tourists and 9.7 16.0 12.6 43.7 17.9
local residents
Reasonability of entrance fee to attraction 9.1 16.0 11.3 45.0 18.6
sites
Quality of information offered at attraction 9.4 16.0 11.6 44.7 18.2
sites
Safety and security of the destination 9.1 16.0 12.6 44.0 18.2
Accessibility of the destination (in terms of 9.7 16.0 12.3 44.3 17.6
physical distance, price, information)
Accommodation (quality of food and 9.7 16.0 12.3 45.0 17.0
drinks, customer handling, price fairness)
in service sectors
Table 9 shows the findings of Kaiser-Meyer-Olkin (KMO) and Bartlett’s Test. The KMO test is
a measure to determine how suited data is for Factor Analysis. KMO test checks the sampling
adequacy of each variable and of complete model. The KMO test results confirm adequacy in
sample data as value of test lies in threshold range of 0.6 - 1.0.The observed of KMO for model
is 0.93, which confirms adequacy in data. Whereas, Bartlett's test checks the assumption that that
variance of population derived from different samples are same. The chi square values also
validate that the assumption is true in this scenario.
Table 11 shows the correlation matrix of variables, which denotes the extent of relationship
between variables. The correlation coefficient of economic and political factors, indicates that
correlation between two variables is positive, strong, and significant at 1 percent significance
level. The coefficient denotes the 55.5 percent correlation between economic and political
factors. Moreover, the correlation of political factors with historical factors, social factors,
cultural factors, and tourism development is positive, significant and strong. In addition, the
correlation between economic factors and tourism development is 32.5 percent and significant at
1 percent significance level. Likewise, the correlation of tourism development with political,
social, economic, and cultural factors are positive, significant, and strong. Therefore, it may infer
that all the variables has strong and significant correlation with each other.
4.6. Correlations
Table 11: Correlations
Economical
PoliticalF F HistoricalFSocialF CulturalF TourismD
PoliticalF Pearson 1 .555** .482** .540** .518** .479**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000
N 318 318 318 318 318 318
Economical Pearson .555** 1 .583** .536** .296** .325**
F Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000
N 318 318 318 318 318 318
HistoricalF Pearson .482** .583** 1 .431** .342** .390**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000
N 318 318 318 318 318 318
SocialF Pearson .540** .536** .431** 1 .436** .437**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000
N 318 318 318 318 318 318
CulturalF Pearson .518** .296** .342** .436** 1 .677**
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000
N 318 318 318 318 318 318
TourismD Pearson .479** .325** .390** .437** .677** 1
Correlation
Sig. (2-tailed) .000 .000 .000 .000 .000
N 318 318 318 318 318 318
**. Correlation is significant at the 0.01 level (2-tailed).
The table 12 presents the convergent and discriminant validity” test statistics. These test are the
check of validity of measures. The convergent validity indicates that measures are actually
related with constructs with which it should relate. Where, the divergent validity AVE indicates
that measures are actually unrelated with constructs with which it should not relate. Finally, the
values of CR and AVE also authorize the convergent and Divergent validity and support that
construct of political factor, social factors, economic factors, cultural factors, and historical
factors are actually relate with measures with which it should relate, and unrelate with measures
with which it should not relate. In addition, the higher diagonal values than off diagonal values
also support that variable are variables are relatively more related with itself than other variables.
It also confirms the discriminant validity of indicators.
Table 13 indicates the results of model fitness tests to check the health of the model. CMIN/DF
in table 7 shows the ration of minimum discrepancy and degree of freedom. For model fitness
the value of ratio should not higher than three, where the value for this model is significantly less
than 3.0 stands at 1.9. Moreover, GFI is also a measure of fitness between the observed
covariance matrix and hypothesized model. For goodness of fit the values should equal or greater
than 0.8, where in this case the value of GFI for model is 0.8. The CIF referred to comparative
Fit Index also examines the inconsistency between the data and the hypothesized model. The
measure also deals the issues of sample size inherent in the chi-squared test of model fitness and
the normed fit index. The threshold range for CFI is 0.9, where the value of CFI for this model is
higher than 0.9 stands at 0.95, which endorse that model is fit. Finally, the values of “root mean
square error of approximation” (RMSEA) also validates the model fitness. Thus, based on all the
model fitness test it may infer that the model is fit and valid.
Table 14 represents the findings of the SEM model, which is run on AMOS. The SEM estimates
the impact of political, social, economic, historical, and cultural factors on the tourism
development in Guinea.The results indicate that the impact of histrorical factors on the toursim
develoepmnt in Guinea is positive and significant. The coeffcient value indicates that one unit
increase in histrorical factors will incraese the tourism developemnt about 12.5 percent.
Moreover, the relationship between cultural factors and toursim develoepmnt in Guinea is also
significant. The coeffcient value indicates that one unit increase in cultural factors will incraese
the tourism developemnt about 58.7 percent. Besides, the association between social factors and
toursim develoepmnt in Guinea is significant. The coeffcient value shows that one unit increase
in social factors will increase the tourism developemnt about 11.0 percent. Contrary to this, the
impact of political and economic factors on the tourism developemnt in Guinea is not signficant.
Therefore, based on emprical findings it may infer that the social, cultural, and historical factors
facaliate the toursiim developemnt in Guinea.
4.9. SEM
Table 14: Structural Equation Modeling
Pat Untenderized Standardized S.E. C.R. P
h Estimate Estimate
Tourism <--- PoliticalF .088 .086 . 1.560 .119
D 056
Tourism <--- Economical -.014 -.014 . -.253 .800
D F 053
Tourism <--- HistoricalF .125 .123 . 2.431 .015
D 051
Tourism <--- SocialF .110 .105 . 2.044 .041
D 054
Tourism <--- CulturalF .587 .548 . 11.45 ***
D 051 2
Figure 2: SEM
Chapter 5
5. Discussion and Conclusion
5.1. Discussion
The aim of the current research was, to analyze the impact of political factors on tourism growth
in Guinea, to identify the influence of economic factors on tourism growth in Guinea, to examine
the effect of historical factors on tourism growth in Guinea, to study the consequences of social
factors on tourism growth in Guinea and to investigate the results of cultural factors on tourism
growth in Guinea. The researcher has gone through the relevant past studies and has proposed
some hypothesis. The hypothesis was exposed to different testing techniques based on the data
collected for the study. The first hypothesis proposed by the study was that “The impact of the
political factors on the tourism development in Guinea is significant.” The first hypothesis is
rejected by the results of the study as the value of p was not less than 0.05 and it turns out to be .
119. Moreover, the past studies also approved that the impact is insignificant as political unrest
situations, is directly linked to the happenings of such events such as terrorism (Boafo, Asiedu,
Addo, Antwi, & Boakye-Danquah, 2014), war and other intense events. Specifically, it is
directly associated with the image of the country and with a bad impact of the country declined
the tourism development. Because of this, the tourism industry requires the involvement of
politics. With the help of the Governments, the decisions and policies regarding tourism
development have been improved and could create enough environment to establish the tourism
industry (Bricker, Black, & Cottrell, 2013). (Dredge, Airey, & Gross, 2014) have identified five
characters of administration that are necessary for the achievement of the tourism industry such
as coordination, planning, legislation and regulation, entrepreneurship, and stimulation (Dredge,
Ford, & Whitford, 2011). Countries must make better policies regarding tourism development
and analyze them properly because Policy manufacturing is a political project which is implanted
within the economic and social features of humanity (Dredge & Jenkins, 2011). As such it
imitates the societal values, philosophies, distribution of power, organizations and decision-
making. Moreover, this seems to be more of a lack of coordination and the planning system and
less of the lack of political stability, also this fact is proved by the study as well. The political
factors are not significantly impacting the tourism development in Guinea (Dwivedi, Yadav, &
Venkatesh, 2011). The second hypothesis proposed by the study was that “There is a significant
impact of economic factors on tourism development in Guinea.” The second hypothesis is also
rejected by the study and the same results are also supported by past studies. However, some of
the past studies supported that there is an impact of the economic factors (Fernando, Bandara,
Liyanaarachch, Jayathilaka, & Smith, 2013), it is seen from the findings that investing in tourism
in and of itself seem to be inadequate for economic growth. For the long-term growth of an
economy, tourism participation plays its role as an essential part of a wider development strategy
that is more generally concentrated on primary income factors (Fourie & Santana-Gallego,
2011). In view of this, the tourism development has become a major incentive of the
establishment of economy. The effect of this tourism industry on the development of economy
depends on the precise features of each state. With the development of the tourism industry
(Ghosh & Siddique, 2017), the economy grows which eventually leads to the development of
other sectors of the country. The growth performance of Guinea is not completely disappointing
with regard to macroeconomic factors. But the Government failed to give the profits of this
partial growth, and the recipients have become restricted and thin. As an outcome, in respect of
the standard of living of its population (Guaigu, Prideaux, & Pryce, 2012), Guinea continued to
be one of the underprivileged states in the world. Tourism can become the conventional
economic action of this country by developing a new tourism strategy. If the strategies are not
carried out properly it will affect the development of the tourism industry and create struggles for
the economy and economic interests (Harrison, 2015). The economic factors do matter when it
comes to taking care of the old spots and where it comes to the development of the new spots for
the sake of attracting new tourists and more individuals from around the world for the
enhancement of the economy of Guinea (Harrison & Prasad, 2013). It is seen that more than the
economical factors are impacting the tourism development, the tourism seems to be impacting
the economical factors even morenot the other way around. The third hypothesis proposed by the
study was that, “The impact of historical factors on the tourism development is significant.” The
hypothesis is accepted by the results of the study and these results are supported by the past
studies as well. There are a number of studies from the past that are supporting the fact that the
historical factors impact the tourism development (Imbal & Fitina, 2011). Now, the histroical
factors can be studied in two contexts, the first context is that, the historical factors are related
with the history of the country and the historical events of the country (Keppel et al., 2012). The
facts like war, protests and death or destruction rates is what forms the image of a country and
the reputation is also developed in the same way. The fact that people and tourists are not very
big fans of the history and the background of Guinea it can be seen that it is significantly
impacting the tourism development of Guinea (Korstanje, 2014). Moreover, the impact of the
historical factors can also be taken into account according to the fact that there are a number of
historical points and places to visit in Guinea which is not being protected by the government
and the proper measures are not being taken over here (Lohmann & Nguyen, 2011). So, yes it is
proved that the historical factors are playing a big and very significant role in tourism
development. The fourth hypothesis proposed by the study was that “The impact of social factors
is significant on the tourism development in Guinea.” The hypothesis is accepted and approved
by the results of the current study because the social factors are seen to be very significantly
impacting the tourism development in Guinea as the interactions in community or society at
different levels with the tourists can affect the traditional values of them where they are traveling
(MacCarthy, 2016). Having good vibes with tourists can bring positive social changes in the
country (Markwell, 2015). Tourists who get good care from the community spread awareness
and the social viewpoint also transformed due to tourism development. It is a duty of the
communities to bring positive social changes to welcome the tourists for its development. Social
factors have a strong influence on tourism development in Guinea (Moreki & Seabo, 2012).
Social factors are the ways that contribute to the changes in tourism development. It brings
changes in value systems, individual behavior, family relationships, collective lifestyles, moral
conduct, artistic expressions, traditional rituals and community organizations (Navas-Camargo &
Zwerg-Villegas, 2015). In other words, it highly affected the people of host communities of their
direct and indirect links with tourists. (Reggers, Grabowski, Wearing, Chatterton, &
Schweinsberg, 2016) have described that in Guinea the socio-cultural effects on tourism
development are tough to measure, or even unknown to some extent. Most of the studies showed
that social factors have a great impact on the host communities rather than on the tourists
themselves. Overall, community attitudes, education and perceptions of the people of Guinea
bring the development of tourism (Saufi, O'Brien, & Wilkins, 2014). In Guinea, the tourism
industry is affected by social factors as their people are uneducated and they have poorly
organized communities. These factors tend to impact involve in the tourism development in
Guinea to a great extent and these also tend to play a big role in either improving the quality or
decreasing the value of tourism development in Guinea (Scheyvens & Russell, 2012), in both
ways, it is believed that the role played is very significant and important. The fifth hypothesis
proposed by the study was that, “The impact of cultural factors on the tourism development in
Guinea is significant.” The hypothesis is accepted and it is also approved that these exists
significant impact as wel as the success of tourism development depends not only on substantial
base (Shakeela & Becken, 2015), but also on distinctiveness of historical and cultural heritage.
Therefore, it is necessary to correct, maintain and restore the cultural heritage of man-made,
natural and traditional landscapes which are timeless cultural values and national property. With
the improvement of cultural factors, the tourism industry tends to grow (Silverman, 2012) have
described that cultural factors include works of entertainers, actors, architects, musicians,
singers, writers etc. which give value to any country and attract tourists. Cultural factors cover
the creativity of people (Stasch, 2014), languages, customs, beliefs, property. Usually, travelers
visit festivals, representations, theaters, monuments and the museums which follows the
successful development of tourism.Cultural factors have a significant impact on tourism
development (Smith, 2015).
5.2. Conclusion
The aim of the current research was, to analyze the impact of political factors on tourism growth
in Guinea, to identify the influence of economic factors on tourism growth in Guinea, to examine
the effect of historical factors on tourism growth in Guinea, to study the consequences of social
factors on tourism growth in Guinea and to investigate the results of cultural factors on tourism
growth in Guinea. The researcher has gone through the relevant past studies and has proposed
some hypothesis. In this study, the researcher constructed the hypothesis based on the existing
research and literature of the aforementioned variables. The formulated hypotheses are subject to
rejection and acceptance totally based on data and statistical analysis. The data is collected by
conducting a survey from the residents of Guinea in Conakry.The researcher elicited the
responses of respondents on various prospects of tourism development in Guinea. The sampling
framework used in the survey is majorly based on purposive sampling technique. The sampling
techniques are centered on the objectives of the research and particular characteristics of the
population. The researcher disseminated questionnaires to 400 respondents in the target industry.
Among 400 respondents, 25 respondents abandoned the survey and 29 respondents half-filled the
questionnaires. After disposing of the wrong filled questionnaires, 340 questionnaires are
finalized for acceptable data size. The researcher used SPSS and AMOS for the analysis and also
used CFA and SEM for further authentication and analysis of data. The results of the study
showed that the impact of political factors and economic factors is insignificant on the tourism
development in Guinea. But the impact of historical, cultural and social factors is significant in
tourism development in Guinea.
5.2.1. Implications of the research
The study has got its practical, theoretical and policy-making implications. First of all, the study
has taken up a very important topic of tourism development in Guinea. The problem was that
there has been a certain level of decline in tourism development in Guinea and there are also a
number of factors that are the reason for it. It was important to conduct proper research and give
out results accordingly to clearly present them on the table. The research significantly increased
the knowledge and theory about the factors that impact tourism development in a significant
way. The researcher has elaborated everything with the help of which, the factors that do not
impact tourism development can be eliminated out of consideration and the factors that impact
the tourism development in Guinea. In this way, the tourism department can use some help to
add up the necessary improvements. The study has some practical implications as well, the
tourism department of Guinea can use the findings and the ideas highlighted in the study in order
to enhance the efficiency of the tourism department. Moreover, the study has significantly
elaborated that why and where the political factors and economic factors do not impact the
tourism development in Guinea, those factors can be eliminated out of the consideration of the
tourism department, moreover, the factors that have significant impacts can be taken into full
consideration by the department of tourism in Guinea so that the hurdles in the tourism can be
removed and its smooth development can be ensured. Moreover, after this study, the tourism
department will invest more and will also keep a great eye on the historical and visitable places
in Guinea and moreover, the development of infrastructure and new visitable buildings will also
be initiated. As far as the policy-making issues are concerned, the government can take steps to
preserve the historical places in Guinea, the government can also take care of the problems going
on with the current tourism and its development can be made with proper supply of funds and
proper supply of resources so that the funds can be spent on the infrastructure and the
infrastructure can be preserved and improved as well. The government can make short term and
long term plans in order to reconstruct some spots and in order to change the infrastructure, all of
this will have a great impact on the tourism department of Guinea and tourism development of
Guinea.
5.2.2. Limitations and future research recommendations of the research
The study has a very significant contribution in the theoretical, practical and policy-making
sector; however, it has its own limitations as well. The first limitation is that the sample size that
the researcher selected for the current study is very small, because, the study is about the whole
problem of the visitors and tourists coming to Guinea that declined rapidly, the researcher was
supposed to take a larger sample size, in order to generalize the results and in order to implement
all of the current results on Guinea. The study also is limited where it comes to the segregation of
the information about all of the factors that are discussed, from the secondary sources as well, the
study did not discuss in a very thorough way and also the study did not stress much about the
facts that why certain factors impact the tourism and why certain factors do not impact in the
same way. The study has its limitations which are also the recommendations to future
researchers to fill in the gaps.
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