Entrepreneurship

MARKETING PLAN WORKSHEET

Group: Barraquias, Bea Project/Product/ On the Case:

Carreon, Jan Ai-ricson Brand: Protective phone
Dagodog, Jella Rein case for Android
Lopez, Samantha Melishka and Iphone
Partosa, Shine Aliyah Kaye
Orbeta, Josiah Immanuel

Marketing Plan (4Ps) - Your detailed strategy for how you intend to sell your product or
service. A marketing mix is a tool to position products in the target market. The
marketing mix is defined by the four Ps: product, price, promotion, place. Sometimes
packaging is added as a fifth el
ement, otherwise, it is part of the product. All aspects of the marketing mix together
constitute the “offer”. The marketing plan discusses the “4Ps,” which are product, price,
promotion, and place.

Instruction: fill in a detailed description of each Ps in the space provided.

Product Describe your product or service’s form, functionality, special
features, and architecture. How does it uniquely meet your
target market’s needs? What is your intellectual property, and
how are you protecting it? What is your product development
plan?

Our product is a protective silicone case for Apple and Android models
(Samsung, Oppo, Vivo). These are the most popular phone models or
brands used by many. For a standard level of protection, we picked a
case made of a shock-absorbent material (silicone or elastic) that covers a
phone's vulnerable corners. In addition, its delicate, grippy surface makes
silicone cell phone cases less inclined to slip or tumble from your hands.
We avoid using plastics for plastic cases, do not successfully retain shock
and are possible to interpret the effect onto the actual device. We make
sure our product will have a reasonable and affordable price. Our product
offers a variety of colors so that our customers can have a wide option.
We do believe that affordable cases are generally the best approach.
Expensive doesn't generally mean better. We have witnessed that
regularly. Our product will surely meet our target’s needs for our products
and will give the consumers a level of protection but will also make their
phone case appealing and give a minimal look at a very affordable price.

Price At what price point will you offer your product or service? Will
there be an established price, or will it be tiered or variable
depending on consumer demand? It is tough to guess how
much people will pay for something, but a business plan must
demonstrate that you have carefully considered your new
venture’s pricing scheme.
Our products’ prices range from Php 99-109. There will be an established price
since it characterizes the worth that our items are worth for us to make and for
our clients to utilize. It is the unmistakable value that lets the clients know
whether it merits their time and investment. We believe that our product is worth
the price because it is affordable and efficient.

Place Place (distribution): How will your product be transported to

the end-user? What distribution channels will you use? How
will you merchandise your product—in what kind of retail
stores or locations? These decisions depend on the type of
product, distribution costs, and customers’ needs or
demands.

We will use e-commerce or electronic commerce as our distribution channel or

which is popularly known as the purchasing and selling of goods or services by
means of the internet . This is the most productive distribution channel
accessible for a business especially at times like this. It diminishes significantly
the need to utilize various capacity storage locations, different distributors and
merchants to associate you to retailers to sell your product offering. Using the
internet as a distribution channel is effective since it is accessible to all and most
people actually prefer online shopping. The product will be transported to the
consumer via delivery or shipping.

Promotion Promotion: How will you communicate with consumers and

make them aware of your product? Depending on your
available resources and your target audience, you’ll need to
select the right mix of approaches. Will you use word of
mouth? (Satisfied customers singing your praises are a
cheap, effective promotion, but unpredictable and difficult to
control— especially if the message turns negative.) Will you
opt for sales promotions? (These might include relatively low-
cost ways to reach many customers via coupons, samples,
and demonstrations.) Do direct sales make the most sense?
 (These pricier tactics range from individual sales calls to
mass telemarketing and broadcast e-mailing.) Or is traditional
advertising a better bet? (Paid persuasive messages, such
as television commercials and print ads, tend to be
expensive, but the payoff is a strong brand image Weand
brand loyalty.)

We can communicate with consumers and make them aware of our products
through the use of social media platforms. We will be promoting our business
online. We will use sales promotion and word of mouth advertising. Since sales
promotions are an incredible path for our association to urge potential customers
to purchase our item. They support transient deals yet in addition draw in new
clients, brief positive online reviews, and lead to repeat buys. While, word of
mouth has consistently been a significant instrument for small businesses since
when somebody talks emphatically about what one sells, it helps assemble the
purchaser's certainty and trust that their purchase will not be a mistake.

You may insert below product design, digital marketing materials, and other
related materials.