Event Impact Summary

Destination: VISIT JACKSONVILLE

Event Parameters Key Results
Event Name: 2019 FL vs. GA Business Sales (Direct): $18,989,646
Organization: City of Jacksonville Business Sales (Total): $33,046,344
Event Type: College Jobs Supported (Direct): 13,739
Start Date: 11/1/2019 Jobs Supported (Total): 16,567
End Date: 11/2/2019 Local Taxes (Total): $516,129
Overnight Attendees: 65943 Net Direct Tax ROI: $351,380
Day Attendees: 16973 Estimated Room Demand: 30,113

Direct Business Sales

Industry Attendees Organizer Media/Sponsors Total

Lodging $4,968,695 $0 $0 $4,968,695
Transportation $1,632,394 $1,601 $2,874 $1,636,870
Food & Beverage $4,683,336 $361,897 $0 $5,045,233
Retail $3,430,860 $0 $0 $3,430,860
Recreation $3,768,787 $0 $0 $3,768,787
Space Rental $0 $0 $0 $0
Business Services $0 $135,957 $3,243 $139,200
TOTAL $18,484,073 $499,455 $6,118 $18,989,646

Destinations International Event Impact Calculator 12/10/2019 11:00:55 AM

 Event Impact Details
Destination: VISIT JACKSONVILLE
Event Name: 2019 FL vs. GA 2019
Organization: City of Jacksonville

Economic Impact Details

Direct Indirect/Induced Total

Business Sales $18,989,646 $14,056,698 $33,046,344

Personal Income $6,282,356 $4,129,487 $10,411,842
Jobs Supported
Persons 13,739 2,828 16,567
Annual FTEs 229 47 276
Taxes and Assessments
Federal Total $1,709,347 $1,205,927 $2,915,274
State Total $1,674,884 $447,005 $2,121,888
sales $1,057,734 $210,850 $1,268,584
income $0 $0 $0
bed $298,122 - $298,122
other $319,028 $236,154 $555,182
Local Total (excl. property) $351,380 $164,749 $516,129
sales $176,289 $35,142 $211,431
income $0 $0 $0
bed $0 - $0
per room charge $0 - $0
tourism district $0 - $0
restaurant $0 $0 $0
other $175,091 $129,607 $304,698
property tax $344,491 $188,392 $532,883

Event Return on Investment (ROI)

Direct local tax ROI (net property taxes)
Direct Tax Receipts $351,380
DMO Hosting Costs $0
Direct ROI $351,380
Net Present Value $351,380
Direct ROI (%) -
Total local tax ROI (net property taxes)
Total Local Tax Receipts $516,129
Total ROI $516,129
Net Present Value $516,129
Total ROI (%) -

Estimated Room Demand Metrics

Room Nights (total) 30,113
Room Pickup (block only) 0
Peak Rooms 18,841
Total Visitor Days 108,070

Destinations International Event Impact Calculator 12/10/2019 11:00:55 AM