Professional Documents
Culture Documents
7 Wholesaling Companies
7 Wholesaling Companies
7 Wholesaling Companies
1 Starter
Instructor: Date:
Program: Center:
CONTENT
• Let’s Start! • Let’s Explore! • Let’s Practice! • Extension Activity• Target
• Learning Points
Words
Let’s Start!
Learning Outcome:
Can Do Statements:
Exchange information on instructions
• I can talk about wholesaling.
about basic activities and safety at work.
Describe different types of companies in I can understand what wholesaling
a simple way. companies do.
I can understand the difference
between distribute and transform.
Ask your partner:
1
Let’s Explore!
Distributing products in the most effective way, retailers* buy from wholesalers!
* A business that sells goods directly to the consumers is a “retailer”.
Sometimes, big companies can't build factories near customers, so they need to hire
intermediaries, also called distribution channels. These are the wholesaling companies
that gather all the products and organize, group, classify, and repack them when
necessary. They offer them to resellers at a low price, but never directly to
customers.
Wholesalers don’t transform any of the goods they are in charge of, they only
distribute them. They don’t do any further manufacturing process in the products as
these are ready for distribution and sale. Wholesalers supply retailers.
Additionally, wholesaling companies can target the final consumer through direct
selling. They offer the products online or distribute catalogues that present a variety of
products and discounts. During this process, independent wholesale agent companies
can offer standard products at lower prices and negotiate the selling price.
Bear in mind, wholesalers can manage large amounts of products. They divide similar
products into sections for distribution to retailers.
Let’s Practice!
Let’s Practice!
Target Words
You express someone’s abilities when you use the modal verb
can. Examples:
Factories can make lots of goods in one day.
Agents can sell more than four hundred products in a week.
Remember the structure to use the modal verb can, every time you want to talk
about the particular skills of a person or institution:
The verb can is used after the subject and before the main verb
Subject + modal verb can + main verb (base form) + complement
Example:
Avon can offer good prices to the end customer.
Examples
• They can sell new or used goods to retail organizations and minor stores.
• Wholesaling companies can target the final consumer through direct selling.
• Independent wholesale agent companies can offer standard products at lower
prices and negotiate the selling price.
There are some companies that distribute their products using direct selling, giving
personal demonstrations to consumers, initially by door-to-door sales.
In Colombia, there are some companies that operate through direct selling
methods where sales representatives go to the prospect’s house or workplace.
Let’s have a look at some of them:
Companies that operate like this in Colombia often use mail-order catalogues. Let’s
see some of them:
• Avon Colombia Ltda: Distributes and sells cosmetics, personal care products,
clothing and toys. Operating on the market since 1886.
• Herbalife: Distributes and offers health care and naturistic products such as
nutritional supplements, weight management products, sports nutrition and
personal-care products. Operating on the market since 1980.
Learning Points
• Belcorp: Sells goods for personal and family use, it integrates different
catalogues for specific market segments. For example, Lebel, Esika and
Cyzone. Operating on the market since 1968.
• Amway: Sells health and beauty products, such as dietary supplements, home
and personal care products. Operating on the market since 1959.