Capiz State University: Exploring Texts Reflecting Different Cultures

Republic of the Philippines
CAPIZ STATE UNIVERSITY

Fuentes Drive, Roxas City, Capiz, Philippines
Tel. No. (036) 6214-578 fax No. (036) 6214-578
website: www.capsu.edu.ph email address: roxas@capsu.edu.ph
EXPLORING TEXTS REFLECTING DIFFERENT CULTURES
 THE IMPORTANCE OF TEXTS, CONTEXT AND CULTURAL CONTEXTS IN THE

COMMUNICATION PROCESS
TEXT
-THE ORIGINAL WORDS AND FORM OF A WRITTEN OR PRINTED
WORK.”
-In general, text is a collection of words or letters that are understandable by the
reader. On a computer, text is added, viewed, edited, and modified using a text editor or
word processing program. To add text, a keyboard is most often used. However, may also
be added using touch and an on-screen keyboard or through voice recognition.
-Texts are constructed to be detachable from the flow of conversation, so that they
can be repeated, quoted and commented upon – they are forms of language, that is, which,
whether written or oral, are accorded a kind of independent and privileged existence. At
the same time, however, all texts, including written ones, are forms of action, speech acts
embedded in the context of their emission and reception.
CONTEXT
-Context means the setting of a word or event. If your friend is furious at you for
calling her your worst enemy, remind her that the context of those remarks was
Opposite Day.
-Context comes from the Latin for how something is made. It was first used to talk
about writing, as in "the beautiful phrase occurs in the context of the concluding
paragraph." We use it now to talk about any circumstance in which something happens.
You might say that you can't understand what happens without looking at the context.
When someone takes your words but makes it sound like you meant something else,
they've taken your words out of context.
-One reason why context matters, it would be the relationship created between the
writer and the reader. Whether you’re writing fiction or non-fiction, context is a
practical tool that will help you build meaning, trust, and interest for the reader.
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine Association of State Universities and Colleges (PASUC)
Agricultural Colleges Association of the Philippines (ACAP)
Tel. No. (036) 6214-578 fax No. (036) 6214-578
CULTURAL CONTEXT
-Cultural context is related to the society where individuals are raised in and at
how the culture affects behavior. It incorporates values that are learned and
attitudes that are shared among groups of people. It includes beliefs, meanings,
customs, ideas, language, norms.
Cultural Understanding
-Incorporating cultural context to risk communication can be very difficult.
Risk communicators must fully understand the ways in which not only their
words, but also their actions, tone of voice, gestures, dress, and approach to
discussion influence the efficacy of their message.
- If culture, conditions how we think, encode, and decode, then it is important for
the communication process.
- Culture conditions how we think, encode and decode.
- Hence, culture is important for the communication process.
- Ignoring this can result in a myriad of negative outcomes, from a communication
breakdown to anger, insult, or an increase in risk.
 ANALYZING TEXTS THAT REFLECT VARIED CULTURES AND PRACTICES
SPELLING
Tel. No. (036) 6214-578 fax No. (036) 6214-578
PRONUNCIATION
VOCABULARY
Tel. No. (036) 6214-578 fax No. (036) 6214-578
IDIOMS
GESTURES
 APPRECIATION TO VARIOUS CULTURAL IDENTITIES AND DIFFERENCES
1. CULTURAL IDENTITIES AND DIFFERENCES SHIELD PEOPLE FROM CHAOS.

2. IF ANYTHING SHIELDS PEOPLE FROM CHAOS, IT MERITS OUR APPRECIATION.
 WHAT WE FAIL TO APPRECIATE, WE
 FORGET. THEIR SHIELDS FACED A KIND OF CHAOS THAT WE OURSELVES MIGHT
FACE, SO WE MUST LEARN TO ADOPT THEM LEST CHAOS COULD CATCH US OFF
GUARD.
 THEY TELL US THE STORY OF THOSE
 WHOM IT SHIELDS, NAMELY OUR STORY. THEREFORE, CULTURAL IDENTITIES
AND
 DIFFERENCES MERIT OUR APPRECIATION.

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Republic of the Philippines

CAPIZ STATE UNIVERSITY

EXPLORING TEXTS REFLECTING DIFFERENT CULTURES

 THE IMPORTANCE OF TEXTS, CONTEXT AND CULTURAL CONTEXTS IN THE

 ANALYZING TEXTS THAT REFLECT VARIED CULTURES AND PRACTICES

 APPRECIATION TO VARIOUS CULTURAL IDENTITIES AND DIFFERENCES

1. CULTURAL IDENTITIES AND DIFFERENCES SHIELD PEOPLE FROM CHAOS.

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