WEEB PARADISE

“EXPERIENCE YOUR FANTASY”

SUBMITTED TO: MRS. ELLAINE JOY EUSEBIO

SUBMITTED BY:
CRISOSTOMO, QUINN HADASSAH G.
FETALVERO, STEPHANIE
ROSALES, VIA T.
SUNER, JANETH
VILLANUEVA, AYUMI G.
I. Executive Summary
a. Profile/History
The company was founded by Ayumi Villanueva, Quinn Hadassah Crisostomo, Stephanie
Fetalvero, Via Rosales, and Janeth Suner. Being a weebs or an anime lover we were pushed
and motivated to put up a store which sells anime merchandise.

b. Mission and Vision

MISSION - to develop, manufacture, and market high quality products that are enjoyable,
inspiring people and are good value for the purchaser.
VISION - we aim to sell anime products that build a deep value at the same time are
entertaining, fun and environmental friendly. We believe that the best products are
powered by creativity and imaginative play and strive to stocks products that are cherished
and enjoyed for many years to come.

c. Goals
To maximize profits while maintaining corporate social responsibility.

d. Marketing Objectives
1. Improve Brand Reputation Gain and retain a 90% positive share of voice by the end of
the calendar year so that prospective customers know, like and trust us.

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2. Optimize Brand Positioning Define Brand Positioning statement and communication
framework by the end of the month so that our team understands our strategic
differentiators from the competition.

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3. Launch Product Define the go-to-market strategy for every product by the end of the
week so that the team can create all content before the launch date.
4. Improve Product Quality Launch every product by the end of the month with zero bugs.

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5. Acquire more Costumers from Existing Market Implement off-site tactics to acquire 5%
more customer’s month over month by the end of fiscal year
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6. Break into New Markets Research the competition in the market by the end of 3 months
so that we understand how to differentiate our product positioning to win new market share.

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7. Retain Existing Customers Reduce bugs to zero to every feature launch so that users
churn decreases to 3% by the end of 9 months.
8. Increase Revenue Launch 5 new products by the end of the fiscal year to increase
revenue.
9. Increase Profit Margin Improve brand positioning on ten existing products by the end of
the calendar year to increase product value so that we may increase prices of those product
lines.
10. Increase Customer Experience Reduce user experience challenges in every product to
improve net promoter scores(NPS) to 70%.
11. Increase Customer Advocacy Implement a customer ambassador program by the end of
the calendar year so that our best customer introduces our product to new prospective
customers.

II. Competitive Analysis/Profile

a. Competition
Here in Odiongan, we will be the first ones to introduce anime merchandise. In the
meantime, we don't see any competitors yet, unless the customer buys anime products
through Lazada, Shopee, and other online stores.

b. Competitive Advantage
• no competitors
• high quality material
• they're built to last for year to come
• no age limit
• no shipping fee
• Affordable

SWOT Analysis Strength:

• Huge Product with variations.
• Business will have longer hours and better prices.
• Discounts are available for bundle buying.
• Expertise in getting new products to the market quickly.
• Expertise in providing good customer service.
• Online selling could be a competitive edge over similar rivals.
Weakness:
• Huge capital required to start business as credit is not easily available from supplier in
start.
• Marketing expense in the start will be huge, to establish brand name required lot of
advertising.
Opportunity:
•Sector is growing fast in state and in the area our business operating.
•Anime merchandise demand is huge so adding value in this category will be the great
advantage.
•Animated movies increased the demands and popularity of a product.
Threat:
• Competition is high and big chains like Lazada and Shopee.
• People are more conscious for pricing due to recession and going for discounts.
c. Product Positioning
Unique Selling Proposition "You'll feel different" Weeb paradise provide and offer a
Fashionate, High Creative Quality and very affordable products that will fit for your
budget. By using products made by web paradise company, you'll feel different.

Promotion
Our company offer a 50 percent discount during special occasions like founding
anniversary, Christmas and new year. From that very affordable price we will offer more
affordable. Just visit our social media accounts, Instagram, email or websites

Product Benefits
*Cost Save customer’s money
* Convenience It will save your time and make everything easier, you can visit our social
media accounts or websites for reservations.
*Style Can inspire others because of the style and design
* Values Environmentally product that will give joy and happiness to customers.
*Quality Made from beautiful and durable cloth.

Competitors
* They offer a single product
* The prices of their product is more expensive
*They had only few staff, not enough to entertain customers
* They offer few promotions

Target Audience Our Target audience are men and women that anime lover, we offer many
products inspired by anime characters like skirt, shoes, jackets and many more.

Product Statement “Weeb” Paradise – “Fashionate” High Creative Quality Weeb paradise,
a company that designs, develop and manufacturer of fashionable anime merchandise,
provides easy, fast, creative and high quality products. the company strives to bring joy and
happiness.

II. Consumer Analysis/Profile

a. Market Segmentation
We used multi-segmentation; Demographic and Psychographic. Demographic because of
age and gender. Psychographic because of hobbies and interests.
b. Target Market Description
Age: 7-30years old
Gender: Male and Female
Habits: Reading Manga and Watching Anime