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Jelly Daks: 1 - Jellydaks
Jelly Daks: 1 - Jellydaks
In Partial Fulfillment of
The Requirements of the Strand of
Arts and Design
Balagtas, Kathleen
Crisostomo, Jhester
Dela Cruz, Junneth C.
Kissob, Lorraine G.
Perez, Aser E.
Villamor, Arlene R.
Zuño, Zyron John S.
1|JellyDaks
February 2020
Acknowledgment
The proponents of the JellyDAKS gladly acknowledge the guidance and support
of our loving Mrs. Maria Aurea A. Rueda, the subject teacher of the Entrepreneur
Class of Grade 12 Arts and Design for sharing her expertise and knowledge on
To Mr. & Mrs. Dela Cruz and Mr. & Mrs. Balagtas who willingly opened their
house to produce the products for survey, trial and the ready to sell jellymilk.
Lastly, to the students of Marcelo H. Del Pilar National High School - Junior High
school and Senior High school who participated in the survey conducted which
contributed greatly to the improvement of our products. Without your great help
In addition, the members would like to extend their warm regards and gratitude,
who remain patient and supportive, specifically on the monetary matters, and to
each and every staff of JellyDAKS who gave their contributions, efforts, allot their
time, and sacrifice rest and sleep all for the purpose of detailed completion of this
business plan.
Above all, the members are very much grateful to our Lord and Gos for giving
this opportunity to these students to show their abilities and exceed limitations in
establishing simple business, and finally, His guidance and huge amount of
knowledge, wisdom and patience. All praise and Glory to his name.
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Executive Summary
selling jellymilk. These jellymilk are created to suit the needs of people who crave
sweet and easy to snack because it comes in a small cup, it makes it easier to
eat for people who are in a rush, like students who have a limited break time to
eat.
marketing operated by the owner. It ensures that all duties and responsibilities
profession. The product offers 3 flavors - coffee, which is the most favored of the
students nowadays because of caffeine, pandan and mango which are the the
popular and common flavor of jellymilk. On top of the jelly, milk will be included
and will vary on how much the customer demands. All jellymilks are topped with
The JellyDAKS expects to catch the interest of people by giving and providing
them with a product that will definitely satisfy them. The company will be
introduced and promoted online by posting ideas what JellyDAKS is and what do
we offer. Editted memes are used to catch attention of people online. All these
are poster made and will be posted on our Facebook page: JellyDAKS every
day.
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TABLE OF CONTENTS
CHAPTER Page
Title Page…………………………………………………………………….1
Acknowledgements………………………………………………………….2
Executive Summary…………………………………………………………3
Table of Contents……………………………………………………………4
Business Description………………………………………………...8
Organizational Structure……………………………………………..9
Job Analysis…………………...……………………………………..10
Business Policies……………………………………………………..13
Survey Result………………………………………………….………16
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CHAPTER 1:
MANAGEMENT
ASPECT
This contains what our business is about why we choose that design of logo, our
business location, the organization chart. This includes the job analysis and the
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Vision
JellyDAKS’ target is to gain profit in selling jellymilk with different kinds of flavors
and taste. The product helps students to refresh themselves by eating an on-the-
go snack
Mission
Goals
The primary goal of the business is to sell great products and gain profit to it.
Afterwards, create a bigger enterprise, create new flavors that costumers will
surely love and make more money from it.
Objectives
Our main objective is to create good jellymilk for our customers, to provide the
product for our customers at its best quality.
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Business Name: JellyDAKS
Explanation:
• JellyDAKS because the jellymilk will be sold in a big circular jelly instead
of small cubes.
• Cursive font are used in the word ‘jelly’ to represent our product having a
soft texture.
• Brown family color is used because the popular flavor of our jelly milk is
coffee.
• There’s a milk on top of the jelly in our logo to show the image of the
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Business Description: JellyDAKS is a jelly milk company where you can buy jelly
with different kinds of flavors for as low as 10 pesos. It will be sold in a small cup
and a spoon.
it is only within our group instead of having a team up with other groups.
Balagtas
Total Invested Amount: 250 php (based on the total amount used in the survey)
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Organization Chart:
There will be 3 members for the production since it needs more people, advertisement
people will walk around the school grounds to invite students to buy our product and
marketing head is in charge of the sales, and her subordinate is assigned in selling the
product.
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Job Analysis
The content of this job analysis is job description, job qualification, and the
description of the content of what the job entails while the job qualification is
knowledge of the skills, experiences knowledge that makes someone suitable for
a specific job.
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▪ Ability to his/her
perform task subordinates
consistently.
Production Worker: ▪ The person in ▪ Must be ▪ Appreciation from
Kathleen Balagtas charge in responsible for the owner
Zyron John S. Zuño assisting the his/her actions ▪ Medical
production head ▪ Should be assistance will be
▪ Will update the trustworthy and provided if
owner in the reliable. necessary
progress of ▪ Ability to ▪ Bonus pay will be
production perform task given if the profit
▪ In charge of consistently. is higher than
ensuring the expected.
quality and safety
of the product
▪ Will be the
assistant of the
head in buying
the ingredients.
▪ In charge of the
financial aspects
of the production
▪ In charge of
ensuring the
quality and safety
of the product
Advertisement ▪ The person in ▪ Must be ▪ Appreciation from
Worker: charge of confident and the owner
Jhester Crisostomo advertising the shameless in ▪ Medical
product to the advertising the assistance will be
people. product
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▪ Will do rounds ▪ Should be provided if
around the trustworthy and necessary
campus to invite reliable. ▪ Bonus pay will be
people. ▪ Ability to given if the profit
perform task gained is higher
consistently. than expected.
Marketing Head: ▪ The person ▪ Must be ▪ Appreciation from
Arlene Villamor assigned in confident and the owner
selling the responsible ▪ Medical
product. ▪ Must be assistance will be
▪ The person who attentive provided if
is accountable to ▪ Should be necessary
the money gained trustworthy and ▪ Bonus pay will be
in selling the reliable. given if the profit
product Ability to gained is higher
▪ In charge of perform task than expected.
bookkeeping consistently.
Marketing ▪ The person who ▪ Must be ▪ Appreciation from
Employee: will help the attentive and the owner
Rhealyn Mirandilla marketing head in reliable ▪ Medical
selling the ▪ Must possess a assistance will be
product neat freak provided if
▪ The person in attitude necessary
charge in ▪ Bonus pay will be
maintaining good given if the profit
quality jellymilk gained is higher
than expected.
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Business Policies:
clean environment for the great results of our product. We also make sure
Disciplinary Policy
➢ The owner and heads of the company will guarantee the best service you
can have, therefore, we ensure that our employees have good manners
➢ The owner should ensure the health concern and proper attitudes of her
production required every day. They can have a 30-45 minute break every
➢ Marketing team will have at least 2 shifts - one in the morning and in the
and have their break time as per requested and granted by the owner.
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CHAPTER 2:
MARKETING
ASPECT
This chapter contains the marketing descriptions of our business – How will our
product look like, why did we decide that out product logo is similar to our
This also includes how much will be our mark-up price and our suggested retail
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Product Picture Product Description
Explanation of the product logo: used the same logo to make sure that our
customers will be more familiar with our product and will get easier to recognize
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▪ Size of Family No particular size
▪ Personality No particular personality
▪ Buying Habits No particular habit
Distribution Strategy:
To make our jelly milk more presentable and eye-catchy, we decided to put small
marshmallow toppings so that our jelly milk will have additional colors and
texture.
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Very Sweet 14
Extremely Sweet 2
Number of Respondents 100
How many?
1 30
2 36
3 19
5 7
7 4
10 4
Number of Respondents 100
How much?
Lower than 10 36
12 7
15 27
20 17
25 7
30 6
Number of Respondents 100
Respondents:
Student 86
Teacher 11
NTP 3
Number of Respondents 100
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Promotional Strategies:
Digital Marketing
- For the promotional strategy, we're going to use internet connected devices to
engage a customer with online advertising to promote the product Jelly Daks
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www.facebook.com/jellydaks
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CHAPTER 3:
TECHNICAL
ASPECT
This chapter will contain our business’ production flowchart that will show how
our product will be made. It also includes what is the step by step process of
making our product.
This part shows the time frame of each task in making our product.
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PRODUCTION FLOWCHART
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Figure 2: Production Flowchart for Milk
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PRODUCTION PROCESS
Our product uses the mass production process. In the making of JellyDAKS,
precise measurements is a must. Before the production team start in making the
jelly, hands must be squeaky-clean, for girls, hair should be tied properly, mask
should be worn to ensure that ingredients won’t be contaminated. Prepare all the
purpose cream, evaporated milk, and water. Tools needed should also be ready
to use such as cauldron, ladle, plastic cups, spoons, and bottle for the milk.
For the jelly, it is necessary to dissolve the powder first in a warm water before
boiling. So first things first, pour 1.5 liters to 1.75 liters of water in a casserole,
pour the powder slowly and using the ladle, stir and make sure the powder is
dissolved well. Afterwards, turn the stove to a low to medium heat. Continue
stirring the liquid until the mixture feels heavier/ thicker. After 5-10 minutes of
continuous stirring, turn the stove off and let it cool for 3-5 minutes before
transferring the liquid to the plastic cups. Later on, transfer it to the cups (8 and
12 oz), let It cool for 10-15 minutes to make sure that the jelly is solid and cool
For the milk, condensed milk and all-purpose cream should be cold so it is
necessary to put the ingredients on the fridge beforehand. Pour the condense
milk into a mixing bowl, then, using a whisk, gradually add all-purpose cream,
make sure that the milk and cream are mixing well with each other.
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If the mixture is too viscous, adding evaporated milk can help, and then using a
funnel, transfer the liquid mixture into a bottle. Lastly, arrange them properly in a
cooler and make sure that the cups are sealed properly and the bottles are
closed tightly, store them with ice so the temperature will maintain cool and ready
PRODUCTION SCHEDULE
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2 mins 13. Arrange the bottles in the cooler
EMPLOYEE SCHEDULE
morning and another 30 minute lunch break in the afternoon. There are no
shifting schedule.
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CHAPTER 4:
FINANCIAL
ASPECT
This contains the financial statements of our business - the computations of the
items sold, the ROI computation and the explanation of financial status.
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Sales Budget
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Foreca
sted
1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
Unit
Sales
Price
per ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱100.00
piece
Total
₱18,60 ₱15,30 ₱16,20 ₱18,60 ₱18,90 ₱15,00 ₱18,30 ₱18,60 ₱19,00 ₱17,70 ₱1,762,0
net
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 00.00
sales
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Coffee 680 650 655 725 655 680 710 695 700 810 6,960
Mango 630 560 530 730 580 410 635 515 740 630 5,960
Pandan 550 320 435 405 655 410 485 650 460 330 4,700
1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
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Production Budget
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Budgeted
1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
Sales
Add: Desired
Ending 731 344 788 956 604 457 405 324 878 896 6383
Inventory
Total Needs 2,591 1,874 2,408 2,816 2,494 1,957 2,235 2,184 2,778 2,666 24,003
Less:
Beginning 153 159 613 262 643 471 528 257 269 31 3386
Inventory
Required
2,438 1,715 1,795 2,554 1,851 1,486 1,707 1,927 2,509 2,635 20,617
Production
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Direct Materials Budget
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Budgeted
1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
Production
Add:
Desired
731 344 788 956 604 457 405 324 878 896 6,383
Ending
Inventory
Total Direct
Materials 2,591 1,874 2,408 2,816 2,494 1,957 2,235 2,184 2,778 2,666 24,003
Needed
Less:
Beginning 153 159 613 262 643 471 528 257 269 31 3386
Inventory
Required
Materials 2,438 1,715 1,795 2,554 1,851 1,486 1,707 1,927 2,509 2,635 20,617
Purchase
Cost per
7.35 7.35 7.35 7.35 7.35 7.35 7.35 7.35 7.35 7.35 7.35
Unit
Materials
Purchase 17,919 12,605 13,193 18,772 13,605 10,922 12,546 14,163 18,441 19,367 151,535
Cost
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Unit Cost
Materials Cost per Piece
Coffee Powder 0.8
Pandan Leaves 0
Mango Juice 0.42
Gulaman Powder 1.2
Water Gallon 0.9
Condense Milk 1.5
Sugar 0.23
Marshmallows 1
Plastic Cups 0.8
Plastic Spoons 0.5
Total Cost 7.35
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Direct Labor Budget
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Regul
ar 160 160 160 160 160 160 160 160 160 160 1600
Hours
Rate
₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱60,000.
per
00 00 00 00 00 00 00 00 00 00 00
Hour
Direct
₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱6,000. ₱60,000.
Labor
00 00 00 00 00 00 00 00 00 00 00
Cost
Direct Materials 235 223 275 269 213 219 224 299 211 217 2385
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Sales and Administrative Budget
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Advertising
750 350 300 450 400 300 310 430 300 310 3900
Expense
Print Media 500 150 100 250 200 100 110 230 100 110 1850
Sales
Promotion 250 200 200 200 200 200 200 200 200 200 2050
Expense
Public Relations
220 210 250 230 170 200 230 210 240 190 2150
Expense
Transportation 100 100 100 100 100 100 100 100 100 100 1000
Utilities 120 110 150 130 70 100 130 110 140 90 1150
Total S&A
970 560 550 680 570 500 540 640 540 500 6050
Expense Budget
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Statement of Goods Manudactured
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Direct
Materials 7,200 7,000 7,300 7,000 6,800 7,120 6,950 7,235 7,110 7,095 70,810
Used
Raw
Materials, 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 22,000
Beginning
Add: Net
Costs of 520 130 420 310 205 182 137 192 247 200 2,543
Purchases
Purchases
- Raw 4,000 3,600 4,500 4,533 4,783 5,033 4,235 5,533 4,783 5,033 46,034
Materials
Transportation 200 200 200 200 200 200 200 200 200 200 2,000
In
Raw
Materials
120 150 130 450 350 468 544 620 696 772 4,300
Available for
Use
Less: Raw
Materials
1,600 1,550 1,780 1,230 980 740 1,890 1,174 1,119 1,064 13,127
Inventory,
Ending
Direct Labor 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 360,000
Manufacturing
0
Overhead
Indirect
900 100 810 100 805 100 800 100 805 100 4,620
Materials
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Utilities 520 120 180 150 350 250 160 450 230 340 2,750
Total
Manudacturing 53,260 51,050 53,520 52,173 52,673 52,293 53,116 53,705 53,390 53,004 528,184
Cost
Cost of Goods
106,520 102,100 107,040 104,347 105,347 104,587 106,232 107,409 106,780 106,007 1,056,368
Manufactured
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
Finished
Goods
1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
Inventory,
Beginning
Add: Cost
of Goods ₱18,60 ₱15,30 ₱16,20 ₱18,60 ₱18,90 ₱15,00 ₱18,30 ₱18,60 ₱19,00 ₱17,70 ₱1,762,00
Manudact 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
ured
Goods
available 1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
for Sale
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Less:
Finished
Good 1,860 1,530 1,620 1,860 1,890 1,500 1,830 1,860 1,900 1,770 17,620
Inventory,
End
Cost of
₱18,60 ₱15,30 ₱16,20 ₱18,60 ₱18,90 ₱15,00 ₱18,30 ₱18,60 ₱19,00 ₱17,70 ₱1,762,00
Goods
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Sold
Income Statement
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
₱18,60 ₱15,30 ₱16,20 ₱18,60 ₱18,90 ₱15,00 ₱18,30 ₱18,60 ₱19,00 ₱17,70 ₱1,762,0
Net Sales
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 00.00
Cost of
₱13,67 ₱11,24 ₱11,90 ₱13,67 ₱13,89 ₱11,02 ₱13,45 ₱13,67 ₱13,96 ₱13,00 ₱129,507
Goods
1.00 5.50 7.00 1.00 1.50 5.00 0.50 1.00 5.00 9.50 .00
Sold
Gross ₱4,929. ₱4,054. ₱4,293. ₱4,929. ₱5,008. ₱3,975. ₱4,849. ₱4,929. ₱5,035. ₱4,690. ₱46,693.
Profit 00 50 00 00 50 00 50 00 00 50 00
Operating
Expenses
Adver
tising 750 350 300 450 400 300 310 430 300 310 3900
Expense
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Utilitie
120 110 150 130 70 100 130 110 140 90 1150
s Expense
Suppli
es 235 223 275 269 213 219 224 299 211 217 2385
Expense
Total
Operating 1105 683 725 849 683 619 664 839 651 617 7435
Expenses
Operating ₱3,824. ₱3,371. ₱3,568. ₱4,080. ₱4,325. ₱3,356. ₱4,185. ₱4,090. ₱4,384. ₱4,073. ₱39,258.
Profit 00 50 00 00 50 00 50 00 00 50 00
₱14,77 ₱11,92 ₱12,63 ₱14,52 ₱14,57 ₱11,64 ₱14,11 ₱14,51 ₱14,61 ₱13,62 ₱136,942
Net Profit
6.00 8.50 2.00 0.00 4.50 4.00 4.50 0.00 6.00 6.50 .00
Return of Investments
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTAL
111% 90% 95% 109% 110% 88% 106% 109% 110% 102% 1030%
37 | J e l l y D a k s