Maximise Your Research Potential With Relevant Industry

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Maximise Your
Research • Dr. Mazlan Abbas - FAVORIOT
Potential With • UTHM Talk
• Nov. 19, 2020
Relevant
Industry
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The UTM (Academia)


Journey
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Lessons Learned
1. No industrial experience in Product
Development
2. Didn’t realize the scale of the Project
3. Too ambitious – Prototype to Real Product
4. Importance of Teamwork – Research Cluster
(Telematics)
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The Celcom
(Telco) Journey
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Building Developers Community


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Lessons Learned
1. Business opportunities – B2C or B2B
2. Technology too early – SMS, MMS, GPRS
3. Talent insufficient to develop in-house
4. Priority - Solving internal problems or creating
new products
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The MIMOS (R&D)


Journey
• 39 Research prototypes
(covering projects such as
IPv6, WSN, WiMAX, IMS,
6LoWPAN, IOT, HetNet,
Cognitive Radio, Mobile
Cloud etc), 130 IP
Disclosures including 27
Patents, which are
considered novel and
inventive.
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Focusing on Research
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The Wireless Vision
HOT ZONE
HOT SPOT (500m-1km)
(50-200m)
METRO NET
PAN Gateway (0-50m) Access Point
Relay
Mesh Mesh
Users
(5-10km)
Relay Mesh
Mesh
DR-Mesh

HOT ZONE
Mesh
Mesh

9
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Mesh Network
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The Beginning of a Real Commercial Product


Completed (PRA) favoriot
WiWi Product Variants On-Going

Not CCN yet

Mesh Access Point


WiWi Gen 1.8b-12 (Gateway/ADSL) WiWi Gen 1.8b-1 (AP)
WiWi Gen 1.8b-13 (Gateway/WiMAX) WiWi Gen 1.8b-2 (AP Ent)
WiWi Gen 1.8b-14(Gateway/HSDPA)
WiWi Gen 1.8b-15 (Gateway/LTE)
Relay
WiWi Gen 1.8b-9 (Mesh Point) WiWi Gen 1.8b-3 (Relay)
WiWi Gen 1.8b-11 (Relay Ent)

IOT Wireless Hybrid


Gateway WiWi Gen 1.8b-4 (WiMAX)
WiWi Gen 1.8b-7 (IOT/ADSL) WiWi Gen 1.8b-10 (HSDPA)
WiWi Gen 1.8b-16 (IOT/WiMAX) WiWi Gen 1.8b-19 (LTE)
WiWi Gen 1.8b-17 (IOT/HSDPA)
WiWi Gen 1.8b-18 (IOT/LTE)

GPS Bridge Point-to-Point


WiWi Gen 1.8b-8 ** WiWi Gen 1.8b-5
WiWi Gen 1.8b-6
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Lessons Learned
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Lessons Learned
1. Very costly and long period - Research to Product to
Commercialization
2. Patents on the shelf
3. Two separate teams (Research & Development) under
different Heads
4. Non-agile – Too process oriented
5. The Trap of Osborne Effect
6. Too big to chew
7. “Solution in search of a Problem”?
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How-To Build Producer Nation
• Publications • Time-to-market • Solve their problems
• Knowledge • Revenue

University Industry Market

R&D Product (Roadmap) Commercialise


Share Prototype Sell
Industry problems (Beta)

Output Maintain Loyalty


Prototype
(Alpha)

Understanding Roles and Responsibilities


Copyright: Dr. Mazlan Abbas (2020)
YouTube Video
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10-Slides Pitch Deck
1. Vision
2. Problem
10. Call to Action
Statement

3. Target
Market
9. Team

Pitch
Deck
4. The Solution –
8. Competitive Your Product
Analysis

5. Business
7. Model
6. Current
Marketing
Traction
Strategy
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Crossing the CHASM
Market Focused
Technology Business & Product Early
Creation Development Commercialization

Cash Flow
Cash Flow Or Sales

CHASM
Sales

Cash Flow
“Valley of Death” Time

Entrepreneurial and
Typical Venture
Grants Seed/Angel Stock Owners
Primary Capitalists
Investors
Investors
Public Sector Private Sector
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Research
Challenges
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Research “Misunderstanding”

• How Long Does It Take?


• What’s the Difference Between Masters and PhD?
• Why Problem Definition Takes A Long Time?
• Why “Research” Approach is Different From “Development”?
• What are the characteristics of a Good Researcher?
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What is BASIC Research?

• Basic research also known as fundamental or pure research is driven by a


scientist’s curiosity or interest in a question. The main motivation of this type of
research is:-
• To expand man’s knowledge of the world and not to invent or create
something new.
• There is no obvious commercial value in research of this type.
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• Basic science research includes


answers to such questions as:
• How did the universe begin?
• How has the brain evolved over
What is time?
BASIC • How does DNA determine who
we are?
Research? • What is the specific genetic code
of an earth worm?
• What are protons, neutrons and
electrons made of?
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What is APPLIED Research?

• Applied research is designed to the practical problems that exist in the


modern world, rather than to just acquire knowledge for knowledge’s sake.

• One main goal of applied science is to improve human conditions and


make the world a better place.
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Applied science may investigate ways


to:
• improve agricultural crop
What is production
APPLIED • get better network throughput
• find alternative routing solutions
Research? • treat or cure a specific disease
• improve the energy efficiency of
homes
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What’s the Difference


Between Degree, Masters
and PhD’s Work?

[Source: “The Illustrated Guide to a PhD” by Matt Might]


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Imagine a circle that contains all of human knowledge:


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By the time you finish elementary school, you know a little:


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By the time you finish high school, you know a bit more:
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With a bachelor's degree, you gain a specialty:


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A master's degree deepens that specialty:


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Reading research papers takes you to the edge of human knowledge:


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Once you're at the boundary, you focus:


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You push at the boundary for a few years:


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Until one day, the boundary gives way:


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And, that dent you've made is called a Ph.D.:


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Of course, the world looks different to you now:


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So, don't forget the bigger picture:


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Activity Detail Tasks Timeframe
Establish Literature Review 3-6 months
Problem Definition
Context (MSc-PhD)
Scope of Research
Select & Design Mathematical Modeling 3-6 months
Simulation
Methods
Experimental

Undertake New mathematical theory 3-6 months


New programming language
Research New simulation tool
Acquisition and trials test-bed
Analysis & Testing of Model 6-12 months
Validation
Create Output Thesis 3-6 months
Technical report

Review & Publication < 3 months


Conference
Evaluate
VIVA

Note: On average = Masters (2 years to complete) and PhD (3-6 years to complete)
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How To Choose a Good


Scientific Problem?

[Excerpts from the Article “How To Choose a Good Scientific Problem” by Uri Alon]
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Choosing good problem is essential for


being a good researcher.

But what is a good problem, and how do


you choose one?
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The Feasibility-Interest Diagram for Choosing a Project
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The Feasibility-Interest Diagram for Choosing a Project
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The Objective and Nurturing Schemas of Research

The mentors’ task is to support students through the cloud that seems to guard
the entry into the unknown. And, with this schema, we have more space to see
that problem C exists and may be more worthwhile than continuing to plod
toward B.
“Sailing into the unknown again and again takes courage”
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IP Landscape Using Thomson Innovation Tool
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Research Approaches

(1) Mathematical Modeling


(2) Simulation
(3) Experimental
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Mathematical Modeling
Fast, easily define upper and lower bound
Complex mathematics, need programming
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Network Model
Simulation
Scalable, Flexible
Assumptions must be
accurate
Time consuming
Either self-programming or
using simulation tool
Expensive (?)

Traffic Model

Performance Results Packet Scheduling Model


Algorithm
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Experimental
Accurate, real results
Time consuming, expensive, not scalable
The need for Degree, Masters and PhD In afavoriot
research group
Support test-bed setup
Simple experiment and Data Collection
Some simple application programming

Degree

Support experimental work (advanced)


Simulation to proof the concept/ideas

Masters

Mathematical modeling
Develop Simulation model
Co-generate and test new ideas

PhD
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How Do We Manage
Researchers?
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Researchers Expectations
• Breathing space
• Need time to think to be creative.
• Understanding Short and Long Term
• Knowledge always starts anew in every project.
• Impact of “Killing A Project”
• We can kill a Product or Project but be careful in killing a
“Research” since it will “wipe out” knowledge.
• Quest for Knowledge
• Never ending journey to the Frontiers of Knowledge
• Finding new challenges
• Recognition in their area of expertise
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Light At the End of The Tunnel


PhD is not all about the novelty achieved but it’s the Systematic
Process of Doing Research that’s the utmost important.

“Research” Working with the “Unknown”


“Development” Working with “Known”
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Researchers’ Challenges
(But who appreciates people working with the Unknown?)
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Valley of Appreciation – the challenge

Viewing Angle
Application Layer
i e w…
v
My
Presentation Layer
Management
Session Layer

Transport Layer

Network Layer

Data Link Layer

Physical Layer
Researcher
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How Deep
to
Explore?
“Breadth”
or “Depth”
of
Research
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The Need for Research Group and Vision

To Go Deeper … You Need a Platform


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Cave Explorer

Explorer’s Risk
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Do We Reward the “Cave Explorer”?

Unstoppable Effort

Taking High Risks

Venture into the Unknown


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One More Thing


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Research to Development Value Chain

Stage Activities ~ %

S E

Research R 100 0

Risk increases
Applied AR 80 20
Research
Advanced AT 50 50
Technology
Product PD 10 90
Development
Development
(D)
Maintenance M 0 100
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