Professional Documents
Culture Documents
Maximise Your Research Potential With Relevant Industry
Maximise Your Research Potential With Relevant Industry
Maximise Your Research Potential With Relevant Industry
Maximise Your
Research • Dr. Mazlan Abbas - FAVORIOT
Potential With • UTHM Talk
• Nov. 19, 2020
Relevant
Industry
favoriot
Lessons Learned
1. No industrial experience in Product
Development
2. Didn’t realize the scale of the Project
3. Too ambitious – Prototype to Real Product
4. Importance of Teamwork – Research Cluster
(Telematics)
favoriot
The Celcom
(Telco) Journey
favoriot
Lessons Learned
1. Business opportunities – B2C or B2B
2. Technology too early – SMS, MMS, GPRS
3. Talent insufficient to develop in-house
4. Priority - Solving internal problems or creating
new products
favoriot
Focusing on Research
favoriot
The Wireless Vision
HOT ZONE
HOT SPOT (500m-1km)
(50-200m)
METRO NET
PAN Gateway (0-50m) Access Point
Relay
Mesh Mesh
Users
(5-10km)
Relay Mesh
Mesh
DR-Mesh
HOT ZONE
Mesh
Mesh
9
favoriot
Mesh Network
favoriot
Lessons Learned
favoriot
Lessons Learned
1. Very costly and long period - Research to Product to
Commercialization
2. Patents on the shelf
3. Two separate teams (Research & Development) under
different Heads
4. Non-agile – Too process oriented
5. The Trap of Osborne Effect
6. Too big to chew
7. “Solution in search of a Problem”?
favoriot
How-To Build Producer Nation
• Publications • Time-to-market • Solve their problems
• Knowledge • Revenue
3. Target
Market
9. Team
Pitch
Deck
4. The Solution –
8. Competitive Your Product
Analysis
5. Business
7. Model
6. Current
Marketing
Traction
Strategy
favoriot
Crossing the CHASM
Market Focused
Technology Business & Product Early
Creation Development Commercialization
Cash Flow
Cash Flow Or Sales
CHASM
Sales
Cash Flow
“Valley of Death” Time
Entrepreneurial and
Typical Venture
Grants Seed/Angel Stock Owners
Primary Capitalists
Investors
Investors
Public Sector Private Sector
favoriot
Research
Challenges
favoriot
Research “Misunderstanding”
By the time you finish high school, you know a bit more:
favoriot
Note: On average = Masters (2 years to complete) and PhD (3-6 years to complete)
favoriot
[Excerpts from the Article “How To Choose a Good Scientific Problem” by Uri Alon]
favoriot
The mentors’ task is to support students through the cloud that seems to guard
the entry into the unknown. And, with this schema, we have more space to see
that problem C exists and may be more worthwhile than continuing to plod
toward B.
“Sailing into the unknown again and again takes courage”
favoriot
IP Landscape Using Thomson Innovation Tool
favoriot
Research Approaches
Mathematical Modeling
Fast, easily define upper and lower bound
Complex mathematics, need programming
favoriot
Network Model
Simulation
Scalable, Flexible
Assumptions must be
accurate
Time consuming
Either self-programming or
using simulation tool
Expensive (?)
Traffic Model
Experimental
Accurate, real results
Time consuming, expensive, not scalable
The need for Degree, Masters and PhD In afavoriot
research group
Support test-bed setup
Simple experiment and Data Collection
Some simple application programming
Degree
Masters
Mathematical modeling
Develop Simulation model
Co-generate and test new ideas
PhD
favoriot
How Do We Manage
Researchers?
favoriot
Researchers Expectations
• Breathing space
• Need time to think to be creative.
• Understanding Short and Long Term
• Knowledge always starts anew in every project.
• Impact of “Killing A Project”
• We can kill a Product or Project but be careful in killing a
“Research” since it will “wipe out” knowledge.
• Quest for Knowledge
• Never ending journey to the Frontiers of Knowledge
• Finding new challenges
• Recognition in their area of expertise
favoriot
Researchers’ Challenges
(But who appreciates people working with the Unknown?)
favoriot
Valley of Appreciation – the challenge
Viewing Angle
Application Layer
i e w…
v
My
Presentation Layer
Management
Session Layer
Transport Layer
Network Layer
Physical Layer
Researcher
favoriot
How Deep
to
Explore?
“Breadth”
or “Depth”
of
Research
favoriot
The Need for Research Group and Vision
Cave Explorer
Explorer’s Risk
favoriot
Do We Reward the “Cave Explorer”?
Unstoppable Effort
Stage Activities ~ %
S E
Research R 100 0
Risk increases
Applied AR 80 20
Research
Advanced AT 50 50
Technology
Product PD 10 90
Development
Development
(D)
Maintenance M 0 100
favoriot
www.favoriot.com