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Creative Brief For Starbucks Foundation
Creative Brief For Starbucks Foundation
Creative Brief For Starbucks Foundation
STARBUCKS FOUNDATION
WHAT YOU NEED TO
KNOW ABOUT
FOLKLORE
STARBUCKS MISSION
Starbucks is named after the first To inspire and nurture the human
mate in Herman Melville’s Moby spirit – one person, one cup and
Dick. The logo is also inspired by one neighborhood at a time.
the sea – featuring a twin-tailed
siren from Greek mythology.
PRODUCTS
Starbucks offers a range of exceptional products that customers enjoy in our stores,
at home, and on the go.
Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced
Coffee, Cold Brew, Nitro, Frappuccino® coffee and non-coffee blended beverages,
Starbucks Refreshers® beverages, and Teavana® teas.
Fresh Food: Baked pastries, cold and hot sandwiches, salads, salad and grain bowls,
oatmeal, yogurt parfaits and fruit cups.
Coffee and Tea: Whole bean and ground coffee (Starbucks and Seattle’s Best Coffee
brands), Starbucks VIA® Instant, Starbucks espresso capsules available on the
Nespresso and Nescafé Dolce Gusto systems, Starbucks® Coffee K-Cup® pods,
Starbucks® and Teavana® Verismo® pods.
G E
U I D
TYPEFACE
Merriweather Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii
Kk Ll Mm Nn Oo Pp Qq Rr Ss Jj Kk Ll Mm Nn Oo Pp Qq
Tt Uu Vv Ww Xx Yy Zz Rr Ss Tt Uu Vv Ww Xx Yy Zz
FONTS: FONTS:
Merriweather Regular: Sphinx of black quartz, Montserrat Classic: Sphinx of black quartz,
judge my vow judge my vow
Merriweather Bold: Sphinx of black quartz, Monserrat Semi-Bold: Sphinx of black quartz,
judge my vow judge my vow
Merriweather Light: Sphinx of black quartz, Montserrat Thin: Sphinx of black quartz, judge
judge my vow my vow
Merriweather Italic: Sphinx of black quartz, judge Montserrat Extra-Bold: Sphinx of black
HEADERS
my vow quartz, judge my vow
<h1> 24pt
The quick onyx goblin jumps over the lazy dwarf.
<h2> 18pt
The quick onyx goblin jumps over the lazy dwarf.
<h3> 14pt
The quick onyx goblin jumps over the lazy dwarf.
<h4> 12pt
The quick onyx goblin jumps over the lazy dwarf.
<h5> 9.9pt
The quick onyx goblin jumps over the lazy dwarf.
<h6> 8pt
The quick onyx goblin jumps over the lazy dwarf.
PARAGRAPH
expect more than just coffee
We’re not just passionate purveyors of coffee, but
everything else that goes with a full and rewarding
coffeehouse experience. We also offer a selection of
premium teas, fine pastries and other delectable treats to
please the taste buds. And the music you hear in store is
chosen for its artistry and appeal.
COLOR PALETTE
customers and communities to do business responsibly.