Strength Weakness

Affordable and reasonable price Lack of crew or staff that can

Good ambiance and clean environment
Combo meal and family meal promos
Good quality of food
Good performance of the crews/staff
Fast serving time
accommodate customers during rush
hour.
Some menu lacks on quality that can
attract more customers, like their chicken
that does not receive much compliments
from customers. They are only well-
known because of their lasagna and pizza
that really taste good enough to compete
with their competitors.

Opportunities Threat

New recipes, additional flavors or they There are major competitors such as
can allow customers to customize their Shakey’s and Yellow Cab.
own pizza. They may not adopt quickly on cultural
New branch/food chain. threats while operating in other places.
For example, when they open a branch to
a place where most of the people are
Muslims, who do not eat meat because of
their religion, culture or belief.

SWOT ANALYSIS
GREENWICH