Alejandrino, Darelle

Bagarinao, Jelliane Mae Felecia

Dequito, Ayesha

Gabales, Vincent

Lacap, Neil Leonard

Licayan, Glaiza Vienne

Martinez, Clint John

Mission, Ginalou

A Business Plan Submitted to the Faculty of the Senior High School

Notre Dame of Dadiangas University

In Partial Fulfillment of the Requirements for

Entrepreneurship

HUMSS 1222

February 16, 2021

 TABLE OF CONTENTS

LIST OF FIGURES...........................................................................................IV

Chapter I

INTRODUCTION ............................................................................................ 1

Perspective of the Business ........................................................................... 1

Proposed Name of the Business .................................................................... 2

Description of the Business/Products ................…......................................... 2

Location of the Business.........................................…..................................…3

Chapter II ENVIRONMENTAL ANALYSIS (SWOT ANALYSIS) .................. 4

Strengths ........................................................................................................ 5

Weaknesses ................................................................................................... 5

Opportunities .................................................................................................. 6

Threats .......................................................……….......................................…6

Chapter III Marketing.……………………………………………………………..7

3.1.Target Market ..........…............................................................................. 7

3.2.Product ................…................................................................................. 7

3.2.1. Brand Name .....................................................................................….7

3.2.2. Product and Services Feature . ............................................................ 8

3.2.3. Product and Service Quality ........................................................…..... 8

3.2.4. Product Labeling and Packaging ......................................................... 9

3.2. Place........................................................................................................ 10

3.3. Price ........................................................................................................ 10

3.3.1. Pricing Strategy .................................................................................... 11

3.3.2. Pricing Structure ................................................................................... 11

3.4. Promotion ................................................................................................ 11

3.4.1. Advertising............................................................................................. 11

3.4.2. Public Relations .................................................................................... 12

3.4.3. Sales Promotion ................................................................................... 12

3.4.4. Direct Selling..............................…........................................................ 12

Chapter IV PROUDCTION PLAN……………………………………................. 13

4.1. Production Schedule .............................................................................…13

4.2. Production Process .................................................................................. 13

4.3. Equipment Requirement ........................................................................ 14

4.4. Material and Sources of Material .............................…........................… 15

Chapter IV FINANCIAL STATEMENT ……………………………………........ 16

5.1 Funding Requirements..........................................................................… 17

 LIST OF FIGURES

FIGURE PAGE

1 Location of the Business 3

2 SWOT Analysis 4

3 Packaging 9

4 Distribution Channel 10

5 Funding Requirements 17
 1

Chapter I

INTRODUCTION

This chapter gives an overview of what the business is all about. It

highlights “ENERGY BARS” description or background and location of the

business. Furthermore, the owners will discuss the reasons behind on creating

this business venture.

Perspective of the Business

As entrepreneurs who come up with this business venture, we must think

first the abundant resources found in our geographical area. In that way, the

business venture won’t be hustle to provide the ingredients that we will be using

to our business venture. One of the key ingredients is, we must try new

innovations that is very popular and satisfy the needs of them, in order for a

business venture to be successful.

As the owner of the business venture we have the “Vision”, is to offer high

quality that provide maximum nutrition, to be recognized for supplying the best

nutritious snack in all industries and to satisfy customers a good lifestyle. Our

“Mission” is to give our customers a good and pleasing quality of product. To

satisfy customers an enjoyable and healthy lifestyle through the Banana Oatmeal

Bars. To seek opportunities to prepare for the future of our business. To have a

good profit to enlarge our business in the near future.

We promote the Core Values as the as owners of this business venture:

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 As Good listener. We must listen to the to the reviews of our consumers for
us to improve more of our business venture
 Opportunity Seeker & Persistent. One of the traits that an opportunity seeker
and persistent is, it possesses the traits of never giving up.As entrepreneurs
we prepare ourselves for the obstacles that start to come because we know
that life is tough and we have to go trough certain things in to be successful.

Proposed Name of the Business

Businesses require brand names so that it can be identified in the market.

As decided by the company owner who built the business, the name of the

venture is “ENEGY BARS”. The name of the product of the company is from the

the product itself, that we will assure to the consumers will be energized with our

Banana Oatmeal Bars with its main ingredients, Banana and Oatmeal that is rich

in Carbohydrates.That is very recommended for students for them to gain

strength to continue their work.The use of fruits and oatmeal as alternative to the

unhealthy foods inside the institution.

Description of the Business/Products

The Business offered is under on field of foods production, Energy Bars

business offers a high quality and healthy foods for all costumers, the process of

making involves health protocol to make sure the food is safety. The product

consist of healthy ingredients which are the Banana that consist potassium,

vitamins and more, and oat meal that are also rich in Carbohydrates. The product

is surely served Healthy, Clean, Delicious and affordable that anyone will be able

to buy.
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The Energy Bars Company is co-founded and owned by eight persons, namely,

Alejandrino, D.,Bagarinao, J.M. F.,Dequito, A.,Gabales, V.,Lacap, N.L.,Licayan,

G.V., Martinez, C.J.,Mission, G.

Location of the Business

The Energy Bars Company decided to sell the business product in Notre

Dame of Dadiangas University located at Marist Avenue 6° 7′ 4.87″ N, 125° 10′

18.05″ E, General Santos City. The company has chosen the area for the

purpose that it would be easy for our target customers,since our target consumer

are students, then its easily to see our stall/product and boost our company's

sales.

Figure 1: Location of the Business

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Chapter II

ENVIRONMENTAL ANALYSIS (SWOT ANALYSIS)

In analyzing the business environment, the use Strength, Weakness,

Opportunity, and Threat (SWOT) Analysis. Enumerated below are the strengths,

weaknesses, opportunities, and threats of Energy Bars.

 STRENGTH  WEAKNESSES

- Affordable and Healthy - New rising business

- Availability of the - Healthy foods are not

Ingredients their choice

- Good Location - Markets new product.

 OPPORTUNITIES  THREATS

- Endorsement on social - Other competitive

media products

- Enlargement of the - The food ingredients

Business prices uncertainty.

- To promote Argricultural - People are specific in

Product. hygiene

Figure 2: SWOT Analysis

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Strengths

Affordable and Healthy. There are a lot of strength that the product
consist, the taste quality of the product that surely attracts a lot of costumers, the
affordable price that anyone could afford by box or by piece, and the most
important strength it have is that it's healthy because of the ingredients which are
healthy bananas and oat meal.
Availability of the Ingredients. In 2018, the Philippines produced some
9.36 million metric tons of bananas and 99% of the Cavendish cultivars were
produced on the island of Mindanao, with Davao region, Northern Mindanao and
Soccskargen as the top three regions. The entrepreneur will think of it as a
problem anymore, since the ingredients are available in the entrepreneurs'
geographical area.
Good Location. We find the place feasible as it is located within the
business district.

Weaknesses

New rising business. One of the weaknesses of starting a business is that

people don't recognize our business well because it is still new and the trust of

the customer’s still not established.

Healthy foods are not their choice. Some people may not prefer eating
unhealthy foods, especially students. Although vegetables are healthy to eat,
other people don’t eat it and find it soggy.
Markets new product. Since the product is new to the market, it is not
easy to persuade buyers to instantly purchase the product. If so, in the field of
marketing and industry, it needs to be popular so that customers will be
interested in the said product.
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Opportunities

Endorsement on social media. In dunning a business grabbing

opportunities is your top priority, social media is the most helpful tool to make
your product on top of the others, endorsing it through medias and any other
kinds on endorsement will serve as a big help to make your business grow.
Enlargement of the Business. Company growth has the potential to
expose a wider audience to goods and services. Growing the consumer base
would help entrepreneurs convert more customers and raise revenue, leading to
higher profits.
To promote Argricultural Product. This Business Gives Opportunities not
only for us but gives opportunities also to the farmers to Give better products to
the customers along with the products of the farmers, It gives us the opportunity
To give A better products and fresh products.
Threats

Other competitive products. Competitors in terms of business is

uncountable, knowing that there are other products that people really adore a
new bloom business will be rough.
The food ingredients prices uncertainty. The prices of the raw materials
may vary on seasons and can be inconsistent from time to time. The production
plan may change some examples of the inconsistent prices are environmental
factors like drought, and floods.
People are specific in hygiene. We have to be careful about the
cleanliness of our food, equipment, stalls, staff and the environment. If they see
anything unhygienic, they can and would spoil other customers and manipulate
their minds that can result in losing our business, the cleaner we are the more
customers we would attract.
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Chapter III

MARKETING PLAN

This chapter describes the necessary elements that should be considered

before putting up the business. It highlights the product (brand name, feature,
style, label, quality, labeling, and packaging), place (distribution channel), price
(pricing strategy and structure), and promotion (advertising, public relations,
personal selling, sales promotion, and direct marketing).

3.1. Target Market

The target market of the Energy Bars are the students of Notre Dame of

Dadiangas University, especially the senior high students, and to those who stay

in the Student's Area wherein the food stall of Energy Bars displays.

3.2. Product

In a business, a product may either be a good or service.Our product is a

good which referred to as a tangible item that can be offered in a market for

attention, or consumption that can satisfy a needs and wants of a consumer.

3.2.1. Brand Name

In a business venture a product requires brand names so that it can be

identified in the market. By setting a brand name of your products consumers can

easily distinguish your good from the similar goods in the market.
 8

As decided by the team who built the business, the name of the venture is

“ENEGY BARS”. The name of the product of the company is from the the product

itself, that we will assure to the consumers will be energized with our Banana

Oatmeal Bars with its main ingredients, Banana and Oatmeal that is rich in

Carbohydrates.That is very recommended for students for them to gain strength

to continue their work.The use of fruits and oatmeal as alternative to the

unhealthy foods inside the institution.

3.2.2. Product and services features

The business presents a variety of healthy and quality products, for the main

ingredients of our product will be fruits. It may seem ordinary in pictures but it will

leave you a distinct taste that makes it differ to others.

Energy Bars contains 2 banana oat meal bars per packaging to the

customers. These products use fresh fruits such as banana that is very rich in

potassium , and also oatmeal that is high in carbohydrates for additional

resistance for the students.

In addition to our service the whole team agreed to put different inspirational

and motivational quotes in every packaging of the product for the purpose that to

nurture their inner self and to inspire them as they eat the product.

3.2.3 Product Service and Quality

Energy Bars assures you that the products that will be served are in good

and pleasing quality and meet the expectation, needs and wants of the

customers. Energy Bars will use fresh and high quality materials in making the
 9

product. Proper sanitation and cleanliness will be observed so that we can avoid

food contamination, food poisoning and will make sure that the products that will

be produced are deficiencies and defects free. Energy Bars will make it best to

keep the consistency in producing the product to be able to meet the expectation

and satisfy our customers. We will ensure that the products will be served in good

shape.

3.2.4. Product Labeling and Packaging

The product packaging is a vital aspect in the food business. It will be an

effective way of attracting and selling the products to the customers, and

packaging can also be a trademark of the business and distinct from other similar

products . Energy Bars packaging will be displayed below;

Figure 3: Product Packaging

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3.2.5. Place

Distribution Channel

Energy Bars Customers

Suppliers

Figure 4: Distribution Channel

In figure 4 the simple diagram of distribution of the service. There is a direct

relationship between the business and the customer. Energy bars will then

procure its supplier and raw materials from the supplier which for this case is the

market. Through the production process, the finished products are then being

served directly to the customers.

3.3. Price

Price is referred to as the amount of money to be charged for a product or

service. This is the sum of the values that customers exchange for the benefits of

having or using a product or service. It is the only factor of the marketing mix that
 11

generates sales, while others are cost-effective.

3.3.1. Pricing Strategy

The Energy Bars Company will implement the market penetration

penetration pricing strategy. In this way we will set the product at a lower cost

than those leading products in market. In this we are able to balance our profit at

the same time the affordability of our product, for us to attract more customers

and stand out among other competitors.

3.3.2 Pricing Structure

This shows the different prices, offers and discount of our product which is

“Energy Bars”. Our product contains fresh bananas and oat meals , which makes

our product unique and one of the healthiest snack you’ve ever taste. We offer 2

banana oatmeal bars per packing just for 9 pesos. Which we will also apply the

Psychological Pricing that will appeals to customers’ ideas regarding affordability

and value. Psychological pricing is primary used for convenience products. The

validity of psychological pricing has been the subject of much debate, but it still

persistent in the market.The price itself is very reasonable with the quality it have

and the nutrients it possesses.

3.4 Promotion

The promotion applies to the method of persuading the product to be

purchased by a prospective buyer. It is intended to be used to maximize revenue
as a short-term strategy.

3.4.1. Advertising
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Energy Bars will be using posters which contains our different products and its

respective price and so the customers will be aware of what type products we are

offering. The group will also utilize Facebook and post the information about our

product as well as its health benefits. The word of mouth will also be used to

promote and encourage our new customers to engage on our different products.

3.4.2. Public Relations

In terms of publicity scheme Energy Bars will utilize the print of posters and

social media platform such as Facebook and Instagram. This will give our

customers idea of what we’re selling, and it will help them to get familiarize and

recognize of the product we’re offering to the public.

3.4.5 Sales Promotion

As we introduce our product to the market “Energy Bars" will give and

distribute coupons to our customers which will give them discounts which is 30%

off from its original price. This will encourage them to try our products when they

have the coupons. On the opening we will be having a free taste of our product,

also for those who have coupons they can able to buy our product 30% from its

original price.

3.4.4 Direct Marketing

You can purchase our products even without going to our physical store, they

can message the Facebook page of Energy Bars. They can message the page

and purchase our products then get delivered to the customers directly within a

day.
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Chapter IV

PRODUCTION PLAN

This part indicates the step-by-step plan on producing our product. This
highlights the production schedule and the process in making of the banana
oatmeal bar. The needed equipment and materials, and as well as the production
cost of the “Energy Bars” banana oatmeal bars.

4.1. Production Schedule

The ingredients required in making the product will be bought once a week
but it may alter depending on the request and demand of the buyers. In buying
our ingredients, we will fair estimate the total of ingredients required for a week
of production.

Since the Banana Oatmeal Bar is a baked product, the mode of production
that our team will utilizing is the Batch Method in which our product will go on
several steps in production making. As we plan upon selling the product, we will
sell our products daily based from the orders of our customers and so we decided
that our production schedule be daily or every to days.

Since it takes time to make the product but not too long to make and bake
banana oatmeal bars, the company set the production for a medium-term. The
method takes place daily or every two days in order not to waste any ingredients.
Using this sort of a production schedule, the company determines how many
pieces of Energy Bars should the company sell within a day.

4.2. Production Process

Before we proceed to the actual baking procedure, we will prepare the
things needed for the “Energy Bars” oatmeal bars by making sure that our team
 14

will do to Prevention costs. The purpose of the prevention cost is to avoid or

minimize the number of defects at first place and to minimize the expenses.

The first step in the production process is to focus more on hygiene and
sanitation. Before, during, and after the production, staff must ensure that the
workspace is appropriately cleaned and sanitized, and inspected. To keep our
product safe and healthy, the staff must make it safe and wash the ingredients.
Before beginning the actual production process, staff must undergo proper
handwashing and personal protective equipment (PPE).

The Second step in the production process is the preparation of ingredients.

After the preparation of ingredients, preheat oven to 350 F and grease a quarter
sheet pan with cooking spray or coconut oil.Place bananas in a large bowl and
mash with the back of a fork until they are broken down.Add oats, peanut butter,
chopped walnuts, chocolate chips, vanilla and cinnamon.Stir everything together
until all of the ingredients are well combined and you have a nice thick
batter.Transfer the batter onto the prepared baking sheet and pat done until it's
pushed into the corners, along the sides and even on top.Bake for 25-30 minutes
or until they are fragrant, lightly browned on top and set through.Cool completely.
Slice into 16 bars by making one vertical slice and seven horizontal. That is the
reason why our team chose this kind of product since it’s easy to make.

4.4. Equipment Requirement

The Energy Bars Company chooses to sell baked oatmeal bars for the
business considering the convenience and availability of equipment for more
accessible and hassle-free production. With that said, the equipment needed for
our business is only a few but can still help in producing quality baked goods.

Employees equipment are hairnet, gloves, and facemask to have a clean

and presentable look during work hours. Employees should also wear white t-
shirt, black pants and white shoes.
 15

The equipment’s that are going to be used in baking the “Energy Bars”
banana oatmeal bars are the measuring cups and spoons, spatula, mixing bowl,
and an oven. The bowl is used as a receptacle for the ingredients. The mixing
bowl is used for mixing the ingredients in the bowl. And lastly the oven, the
purpose of the oven is to bake the “Energy Bars” banana oatmeal bars.

4.4. Materials and Sources of Materials

To make these banana chocolate chip bars, you’ll need: bananas, rolled
oats, peanut butter, chopped nuts, chocolate chips, vanilla extract, and cinnamon.
These are the ingredients that are needed to produce our product. In order for us
not to go back to the market often, we have agreed to purchase our ingredients
regularly.We're going to stock up our ingredients and estimate it for the rest of the
week.
To make the “Energy Bars” banana oatmeal bars, we need measuring cups
and spoons, spatula, mixing bowl, and an oven. These materials are commonly
found in our homes because they are often used in baking, especially on
homemade baked goods from the oven.

4.5. Estimated Production Cost

Estimating costs is the method of estimating the price of completing a

project's defined scope. The company measures the cost of a product based on
the price of the ingredients used to guarantee a high-quality product at a
reasonable price. The ingredients used can usually be seen at a low retail price in
local markets, yielding the product at a low yet satisfying price.

Since the team of Energy Bars decided to buy our ingredients/materials

once a week, we will have a weekly estimated production cost of 700 pesos.
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Chapter V

FINANCIAL STATEMENT

This part indicates the breakdown of the expenses during the production
process of the product, and the financial contribution of the owners of the
business.
Founding Requirements and Source of Funds
INGREDIENT
Ingredients: Quantity Unit Price Total Price
Bananas 3 pieces 8.75/piece Php. 24.00
Oats 2 cups 100.00/kg Php. 35.00
Peanut butter 1 cup 37.50/kg Php. 37.00
Chopped Nuts 1 cup 50.00/kg Php. 25.00
Chocolate chips 1
/2 cup 60.00/kg Php. 20.00
Vanilla extract 1 teaspoon 5.75/grams Php. 5.75
Cinnamon 1 teaspoon 45.50/kg Php. 10.50
White sugar 1 cup 37.50/kg Php. 15.00
TOTAL: Php. 171.75
OTHER EXPENSES
Ingredients Php. 171.75
Packaging Php. 250
Miscellaneous Php. 300
GRAND TOTAL: Php. 721.75
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Figure 5. Funding Requirements

Figure 2 shows the breakdown of the ingredients and other necessities

needed for the venture such as equipment, packaging, and miscellaneous
expenses. Considering how easy and quick the product can be made, the
estimated funds or estimated cost in producing this product would be at most
721 pesos.

Furthermore, the owners agreed to contribute ₱ 90.00/each for the capital

that will suffice the ingredients need for the business. Also allotted a total of
₱120/each for the other expenses considering the Packaging, and Miscellaneous.
For in case we the encounter shortage of the budget and supplies, the owners
agreed to contribute ₱ 45.00/each. The source of funds in the following months
after the first month will be coming from the first month’s earnings.