BACHELOR IN BUSINESS ADMINISTRATION

[STRATEGIC MANAGEMENT]
[BBCM3103]
ASSIGNMENT 1 - 20%

PREPARED BY
[STUDENT NAME]
[STUDENT ID]

SUBMISSION DATE
[30th September 2021]
 GUIDELINES FOR ASSIGNMENT FORMAT

Format of assignment: -

 Font Size 12
 Font Type Times New Roman
 Line Spacing 1.5 lines
 Alignment Justified
 Word limit: - Not exceed 4500 words

PLAGIARISM

 Plagiarism is the presentation of the work, idea or creation of another

person as though it is your own. It is a form of cheating and is
considered as a very serious academic offence.

 Plagiarized material can be drawn from, and presented in, written, graphic
and visual form, including electronic data, and oral presentations.
Plagiarism occurs when the origin of the material used is not
appropriately cited.

2 Examples of plagiarism include: [BBCM3103 STRATEGIC MANAGEMENT] – Assignment 1

• Copying sentences or paragraphs word-for-word from one or more

sources, whether published or unpublished, which could include but
is not limited to books, journals, reports, theses, websites, conference
papers, course notes, etc. without proper citation;

• Closely paraphrasing sentences, paragraphs, ideas or themes without

proper citation;
• Piecing together text from one or more sources and adding only linking
sentences;
• Copying or submitting whole or parts of computer files without
acknowledging their source;
• Copying designs or works of art and submitting them as your original
work;
• Copying a whole or any part of another student's work; and
 QUESTION 1

Explain the following terms:

a) Long-Term Objectives
b) Conflict
c) Policy
d) Balanced Scorecard
e) Business Ethics

QUESTION 2

Elaborate Porter’s Five Forces Model of competitive analysis.

QUESTION 3

Illustrate SWOT analysis model.

QUESTION 4

Why strategy implementation is often is considered the most difficult stage in the strategic
management process?
3 [BBCM3103 STRATEGIC MANAGEMENT] – Assignment 1

QUESTION 5

Why do you think some Chief Executive Officers fail to use a strategic management approach to
decision making?

QUESTION 6

How often do you think a firm’s vision and mission statements should be changed?

QUESTION 7

Explain how you would motivate managers and employees to implement a major new strategy.

QUESTION 8

Why do you think production/operations managers often are not directly involved in strategy
formulation activities? Why can this be a major organizational weakness?
 QUESTION 9

A value chain analysis is a strategy tool that is used to examine internal firm activities. Its goal is
to identify which activities are most valuable to the company and which could be improved to
provide a competitive advantage Discuss the primary activities analyzed in Value Chain
Analysis.

Question 10

The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to assist with
long-time period strategic planning. Explain the quadrants in a BCG Matrix with examples.

-THE END-

4 [BBCM3103 STRATEGIC MANAGEMENT] – Assignment 1