12

Technical Vocational
Livelihood
Quarter 1 - Module 5

Develop and Update

Event Industry
Knowledge
(Event Industry Technology)
Events Management Services NC III

ROBILYN B. AMBIDA
Developer
Department of Education Cordillera Administrative Region

i
 PREFACE

This Module is a project of the curriculum Implementation Division particularly

the Learning Resource Management and Development Unit, Department of
Education, Schools Division of Tabuk City Which is in response to the
implementation 0f the K to 12 curriculums.
This Learning material is a property of the department of Education-CID,
Schools Division of Tabuk City. It aims to improve students’ performance specifically
in Events Management Services.

Date of Development: June 2021

Resource Location: Tabuk City National High School

Northern Tabuk District
Division of Tabuk City

Learning Area: Events Management Services NC III

Grade Level: 12

Learning Resource Type: Module

Language English

Quarter/Week: First Semester/Quarter 1/ Module 5

Competency: Develop and Update Event Industry Knowledge (DUE)

Competency Code: TLE_HEEMS9- 12DUE-IIa-b-49

i
TVL-GRADE 12
Alternative Delivery Mode
Quarter 1- Module 5: EVENT INDUSTRY TECHNOLOGY
First edition 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
Published by the Department of Education
Secretary
Undersecretary
Assistant Secretary

Printed in the Philippines by ____________

Development Team of the Module

Author: Robilyn B. Ambida

Editors: Catherine G. Delarna ,Lea Queen M. Tamayao
Reviewers: Josefina B, Balisong, Joselito B. Cabello
Illustrator:
Layout Artists:
Management Team:
Chairperson : Irene S. Angway, PhD, CESO VI
Officer- In- Charge
Office of the Schools Division Superintendent
Co-Chairperson: Feliciano L. Agsaoay Jr, PhD
Officer- In- Charge
Office of the Assistant Schools Division Superintendent
Members : Ramonchito A. Soriano
Chief, Curriculum Implementation Division

Department of Education – Bureau of Learning Resources (Dep. Ed-BLR)

ii
Office Address: ____________________________________________
____________________________________________
Telefax: ____________________________________________
E-mail Address: ____________________________________________

Department of Education • Republic of the Philippines

iii
12
Technical Vocational
Livelihood
Quarter 1 - Module 5

Develop and Update

Event Industry
Knowledge
(Event Industry Technology)
Events Management Services NC III

ROBILYN B. AMBIDA
Developer
Department of Education Cordillera Administrative Region
 TABLE OF CONTENTS

Cover Page……………………………………………………………………………….i
Preface……………………………………………………………………………………ii
Title Page………………………………………………………………………………..iii
Table of Contents………………………………………………………………………1
What I need to know…………………………………………………………………..2
Learning Objectives……………………………………………………………2
What I know…………………………………………………………………………….3
What’s In…………………………………………………………………………………4
What’s new………………………………………………………………………………4
What is it………………………………………………………………………………...5
What’s more………………………………………………………………………….....9
Activity 1………………………………………………………………………….9
Activity 2………………………………………………………………………….9
What I have learned……………………………………………………………………9
What I can do………………………………………………………………………….10
Post Assessment………………………………………………………………………10
Additional Activities…………………………………………………………………..12
Answer Sheet…………………………………………………………………………..13
Answer Key……………………………………………………………………………..15
Reference Sheet………………………………………………………………………..15

1
 What I Need to Know

This unit of competency DEVELOPING AND UPDATING EVENT

INDUSTRY KNOWLEDGE is one of the competency competencies of
Events Management Services NC III. The performance outcomes,
skills and knowledge required to access and interpret current and
emerging information on the events industry to enhance the quality of
event coordination. This includes industry structure, technology, laws
and ethical issues specifically relevant to event coordination. This
unit is relevant to events that are diverse in nature and are
coordinated in many industry contexts, including the tourism,
hospitality, sport, cultural and community sectors. It applies to
individuals working at different levels in event management
companies, in event venues, or in organizations that organize their
own events.

In this module we will further:

a. Obtain information on industry trends shaping the future of
events management
b. Describe new and emerging roles in the event industry
c. Apply knowledge of current and emerging technology by
creating a cover photo for your event proposal
d. Value the potential effects of different technologies on the event
organization process.

What I Know
Instruction: Read and analyze the questions. Write the letter of the
best answer on the answer sheet provided.

1. Which of the following refers to the virtual event that connects

presenters to viewers through internet-based software?
a. mobile apps c. webinar
b. webcast d. automated registration
2. Which of the following best describes digital transformation?
a. the process of shifting traditional event to virtual event using
technologies
b. the process of combining traditional event and virtual event
using event platforms
c. the process of integrating new technologies at all levels of the
organization using different technologies
d. the process of using technologies at all level of the
organization using different technological applications
3. Which of the following can be a done by an event tech expert?
a. social media marketing
 b. providing in-person service on site
c. providing special effects on events
d. coordinating event logistics
4. Shangrila Hotel is need of staff dedicated to recruiting and
stewarding sponsors. Who shall they hire?
a. sponsorship coordinator c. stakeholders
b. sponsors d. stakeholder coordinator
5. Who is responsible in making events more environmentally
conscious?
a. event sustainability coordinator c. social media coordinator
b. sponsorship manager d. customer feedback
coordinator
6. Who is responsible in coordinating event logistics?
a. digital concierge c. event tech expert
b. virtual event planner d. social media coordinator
7. Which is not a benefit of technology in the event industry?
a. simplifies work
b. increased revenue opportunity
c. saves money
d. creates larger human error
8. Which of the following refers to the use of technology whether
hardware or software in an event.?
a. information technology c. event industry
technology
b. industry technology d. event technology
9. Which of the following is considered as a challenge in unique
venues?
a. Sufficient power supplies
b. strong internet connectivity Wi-Fi,
c. accessibility to unique venues
d. the need to build temporary structures like stage.
10. Which of the following statement is TRUE?
I. event planning can be done true video meeting or video
recordings
II. industry trends in events management are supported by
digital transformation
III. emerging trends create new roles in event management
a. I & II b. II & III c. I & III d. I, II & III
11. Which is not an audio-visual equipment?
a. projector c. speaker
b. camera d. power generator
12. Which is not a benefit of technology in the event industry?
a. simplifies work
b. increased revenue opportunity
c. saves money
d. creates larger human error
13. Which of the following activity is done by the event
videographer?
a. offering products and services online
 b. creating video content for events
c. gathering customer feedback
d. recruiting sponsors for the event
14. Who is responsible in gathering data that can be used to
improve productivity, revenue, process and attendee experience?
a. digital analytics manager c. virtual event planner
b. digital concierge d. event tech expert
15. Who is responsible in making events more environmentally
conscious?
a. event sustainability coordinator c. social media coordinator
b. sponsorship manager d. customer feedback
coordinator

What’s In
Let’s have a recap on the previous lesson we had last week. Let
us check how far do you remember.
Activity: Matching Type
Instruction: Match Colum A to Column B. Write the letter of your
answer on the answer sheet provided.
COLUMN A COLUMN B
1. ethical behavior includes the way you a. harassing client
speak, kind of work you deliver and
your relationship with co-worker and
clients
2. refers to the standards that are based b. ethical standard
on written law
3. refers to the standards that are based c. professionalism
on human rights
4. refers to the dynamic set of values that d. workplace ethics
vary with people and their definition of
a workplace
5. should not be practiced in the e. legal standard
workplace

What’s New
Activity : THUMBS UP THUMBS DOWN
Instruction: Wrtie TU if you think the following pictures is a
technology or TD if not . Write your answer on the answer sheet
provided.
I. 2.
 3. 4.

What Is It
USING TECHNOLOGY AND I.T IN EVENTS MANAGEMENT
One of the most important aspects emerging in event planning
is the use of technology and social media. From the planning phase to
the actual staging, I.T. and technology has been the essential partner
of event organizers.
Event technology refers to the use of technology whether
hardware or software in an event.

Some of the technology trends in the corporate event planning

are:
1. Registration Automation
An automated online registration system allows your application to
be customized for each and every member who begins your process.
Automation can allow you to auto-fill a returning member's
information so they save time and complete their forms more quickly.

2. Mobile Apps for Events

There is no doubt that the future is mobile. From the days when
the computer was invented, the size of it has only got smaller and
smaller. And now we can hold computers in our palms. Well, mobile
apps can be regarded as the future of attendee interaction as well as
event planning. As an event planner, you definitely want to provide
the best experience to your attendees. And this is exactly where event
management mobile apps come into the picture. They make your
task of planning an event less stressful.

3. Webinar
The term “webinar” comes
from the combination of the
word’s “web” and “seminar.” It's
literally a seminar over the web.
Basically, a virtual event that
connects presenters to viewers
across the globe through internet-based software.

4. Audio & Video Webcasting

A webcast is a (live) online broadcast of the audio or video feed
from your meeting or event. Terms such as web event, web lecture,
virtual event, online seminar or webinar are also often used. But a
webcast is different from a webinar or online seminar in that a
webinar is 100% online, whereas a webcast is the online broadcasting
of an existing physical event.

5. Events app or Event platforms

Industry Trends in Events Management

The present digital era has changed the way we communicate
and view the world. Progressively, the focus has been on examining
the digital transformation of events, as well as the way technology will
affect how events evolve in the next coming decades. Digital
transformation can be understood as the process of integrating new
technologies at all levels of the organization using different
technologies such as event apps, augment reality (AR), virtual reality
(VR), and artificial intelligence (AI).

 Industry Trends
Event management trends inform how events will be staged in the
future. Presently, digitalization is growing significance not only the
planning of events but how attendees’ experiences are shaped.

Emerging Trends in Events

1. Personalization
Personalisation become paramount in ensuring that event
attendees receive exactly what they expect/need when attending the
event. Personalisation is a rising event management trend which is
tied to event success. Event attendees are claimed to gain more value
from the event when their needs are met and their experience is
personalized.
Content personalisation sample is by including attendees’ names
on emails and sending personalized content.

2. Sustainability
Sustainability is an ever-present trend in events management-it
will continue to be discussed for so long as the industry does not
comply with the necessary changes. As event professional, you are
accountable for the impact’s events have on the environment. Event
professionals are under pressure to think and plan more holistically
when it comes to sustainability particularly on waste management
and awareness during event and catering designs.

3. Increased need for event security

As the events industry continues to grow and expand its use of
new technologies, the need for more security in events also grows. As
an event professional, your top priority is that attendees do not risks
their safety going to our event. Technology is gradually used to
empower attendees to report any potential threats.
With the use of cybersecurity, event professionals are responsible
in protecting attendee’s information. Depending on the event type,
scope and cost, facial recognition or fingerprints devices are commonly
used.

4. Unique event venues

Event professionals are shifting from traditional venues such as
hotels and conference venues to more unique venues such as
museum, studios, farms and etc. Some challenges to face on unique
venues are lack of power supplies, Wi-Fi, and the need to build
temporary structures like stage.

5. Virtual planning of events

Technological advancements allow for virtual collaboration with
the team as well as the client through video meeting or video
recordings.

6. Wearable technology
Smart devices that attendees’ wears
are called wearables. These are becoming
popular in events and are mostly used for
networking, data collection, information
exchange, check-in and lead retrieval.

7. Improvements in Wi-Fi
Lot of digital applications at the event rely on Wi-Fi including
exhibitor’s product showcase, push notifications, event apps, and
attendee networking.

New Roles in Events management

 Event tech expert
An event professional who will turn technology-related elements
around the event. This includes special effects, audio-visual,
event apps, and event software.

 Social media coordinator

They have in-depth experience with several social media
platforms, skilled in community engagement, responsive and are
able to quickly learn the key skills in social media marketing
and engagement.

 Digital analytics manager

They gather endless data that can be used to improve
productivity, attendee experience, revenue and process.
 Customer experience manager
Customer service is at the forefront of every event. They are
responsible in answering emails, providing in-person service
onsite and gathering customer feedback.
 Event sustainability coordinator
They are focused making events more environmentally
conscious as well as delivering corporate social responsibilities
(CSR).

 Sponsorship manager
It is important to have an event staff dedicated to recruiting and
stewarding sponsors. Someone familiar with business that are
aligned with the event niche and is able to gain sponsors and
ensuring that they are mutually beneficial.

 Virtual event planner

With the opportunities provided by digital media and technology,
some event professionals are taking their business online and
offering their services to the global market.

 Digital concierge
Digital concierge can perform range of activities like coordinate
event logistics, offering restaurant recommendation and
obtaining tickets shows and activities through app or the
website.

 Event Videographer
The event industry is experiencing a rise in the importance of
event videos. Many people working in the event, such as venue
managers, planners and attendees create video content around the
event .
Even when you have only a small hand in an event, it’s
important to give a project absolutely everything you have got. It’s
easy to do something tried and trusted but giving guests a surprising
experience that they will never forget is priceless.
Tech is always changing and keeping up with all the fleeting
trends seems intimidating but even implementing small technological
features to your event could set you apart if done in a creative way.
Don’t just think about what you can do with tech trends – start
viewing trends in terms of what they can do for you.

LESSON 2
Use of Electronic Equipment
1. Audio Visual Equipment/AV Equipment
 Microphones (wired/wireless)
 light and sound systems
 Video cameras
  Podiums
 Two-way radios
 Projectors
 Laptops, tablets

2. Production Equipment
Production Equipment Checklist
o Staging and associated structures – disabled platforms, sound delay
towers, etc.
o Lighting, audio and visual equipment
o Power – generators and distribution cables
o Electrical supplies
o Fuel
o Cable covers and ramps
o Plumbing supplies
o Joinery supplies
o Barriers, ropes & stakes, etc. – front of stage, perimeter, no-go areas,
queuing systems, etc.
o Portacabins, tents, marquees, etc. – dressing rooms, production and
site offices, first aid points, catering, storage, baby change, etc.
o Ballast – for staging, tents and other structures
o Sports specific equipment – timing equipment, photo finish, hurdles,
batons, etc.
o Refuse disposal – bins, skips, etc.
On site office equipment – computer, printer, admin supplies, etc.
o Seating and furniture – audience, offices, catering, dressing rooms,
etc.
o Canopies and coverings – for equipment, audience, etc. in the event
of inclement weather
o Transport & vehicles – forklift, cherry picker, crane, off-road vehicles,
flatbed trucks, vans, cars, etc.
o Firefighting equipment – fire extinguishers, blankets, etc.
o Health and safety signage
o Directional and information signage
o Temporary tracking & ground cover – trackway, blaze, hard core,
sand, bark chips, etc.
o Site decoration and dressing

3. Registration and Check-in Equipment

ACTIVITY # 1: TRUE OR FALSE

Instruction: Identify each statement whether it right or wrong. Write
TRUE if the statement is right and FALSE if the statement is wrong.
Write your answer on the answer sheet provided.
1. Webinar and Webcast have the same meaning.
2. Technology is always changing.
3. Mobile apps make your task of planning an event more
stressful.
4. Lot of digital applications during event rely on Wi-Fi.
5. Event professionals are not accountable for sustainable
environment.
6. Event attendees gain more value from the event when their
experience is personalized.
7. Use of technology trend in events are laborious and costly.
8. Event professionals are responsible in protecting attendee’s
information.
9. Use of electronic equipment are needed only during the event.
10. Automated online registration saves time of attendees
when registering on events.

ACTIVITY # 2: ACRONYMS
Instruction: Write the meaning of the following acronyms.
1. AV
2. AR
3. VR
4. AI
5. Wi-Fi

What I Have Learned

 One of the most important aspects emerging in event planning is
the use of technology and social media.
 Some of the technology trends in the corporate event planning are:
registration automation, mobile apps for events, webinars, audio
and visual webcasting, event app or event platforms.
 Industry trends in events management are supported by digital
transformation.
 Digital transformation can be understood as the process of
integrating new technologies at all levels of the organization using
different technologies such as event apps, augment reality (AR),
virtual reality (VR), and artificial intelligence (AI).
 Some emerging trends in events are personalisation,
sustainability, increased need for event security, unique event
venues, virtual planning of events, wearable technology,
improvements in Wi-Fi
 With the emerging trends, there are new roles in the event
management. This includes event tech expert, social media
coordinator, digital analytics manager, customer experience
 manager, event sustainability coordinator, sponsorship manager,
virtual event planner, digital concierge, event videographer.

What I Can Do
Performance Task:
Instruction: Apply your creativity on technology by creating a cover
photo of your portfolio in evcents management services. You may
send your output hardcopy or soft copy. For soft copy send it through
the link on our google forms.

Sample cover photo for Events Management Portfolio

Rubrics:
10 7 5 2
Multimedia Cover photo is Most Multimedia is
Design/Creativity attractive and multimedia absent, or if
(text, graphics) appealing to elements used, detracts
the viewer contribute to from the
the presentation.
presentation.
Some slides
may have too
much text.
Content Covers topic Covers topic Includes little
completely ad some ad in essential
in depth. depth. Some topic. Most
Information is Information is Information is
clear, incorrect or incorrect or
appropriate, confusing. confusing.
and accurate
Over-all impact Presentation Presentation Little to no
is attractive is somewhat attempt has
and appealing attractive and been made to
to the appealing to make
viewer(s) the viewer(s) presentation
appealing to
viewers.

Instruction: Read and analyze the questions. Write the letter of the
best answer on the answer sheet provided.

1. Which of the following refers to seminar over the web?

a. mobile apps c. webinar
b. webcast d. automated registration
2. Which of the following can be understood as the process of
integrating new technologies at all levels of the organization?
a. personalisation c. digital transformation
b. sustainability d. digital technologies
3.Which of the following can be a done by an event tech expert?
a. social media marketing
b. providing in-person service on site
c. providing special effects on events
d. coordinating event logistics
4. Who is responsible in coordinating event logistics?
a. digital concierge c. event tech expert
b. virtual event planner d. social media coordinator
5. Who is responsible in gathering data that can be used to improve
productivity, revenue, process and attendee experience?
a. digital analytics manager c. virtual event planner
b. digital concierge d. event tech expert
6. Who is responsible in making events more environmentally
conscious?
a. event sustainability coordinator c. social media coordinator
b. sponsorship manager d. customer
feedback coordinator
7. Which of the following activity is done by the event videographer?
a. offering products and services online
b. creating video content for events
c. gathering customer feedback
d. recruiting sponsors for the event
8. Which of the following is an example of wearable technology?
a. cellphone c. laptops
b. smartwatch d. speaker
9. What is the first thing you should do when planning a sustainable
event?
a. research venues with sustainable practices
b. make a plan
c. research on companies the use recyclable products
d. all of the above
10. In what way does technology supports event sustainability?
a. lesser connection or linkages specially to attendees
b. using of automated registration instead of filling out papers
c. disconnects participants specially to local economy
11. Which is not a benefit of technology in the event industry?
a. simplifies work
b. increased revenue opportunity
c. saves money
d. creates larger human error
12. Which of the following refers to the use of technology whether
hardware or software in an event.?
a. information technology c. event industry technology
b. industry technology d. event technology
13. Which of the following is considered as a challenge in unique
venues?
a. Sufficient power supplies
b. strong internet connectivity Wi-Fi,
c. accessibility to unique venues
d. the need to build temporary structures like stage.
14. Which of the following statement is TRUE?
i. event planning can be done true video meeting or video
recordings
ii. industry trends in events management are supported by
digital transformation
iii. emerging trends create new roles in event management
a. I & II b. II & III c. I & III d. I, II & III
15. Which is not an audio-visual equipment?
a. projector c. speaker
b. camera d. power generator

Additional Activities
Instruction: Research and list the top 5 event technology platforms
this year in our country and give brief description.
ANSWER SHEET

What I Know
1. ___________ 6. ___________ 11. ___________
2. ___________ 7. ___________ 12. ___________
3. ___________ 8. ___________ 13. ___________
4. ___________ 9. ___________ 14. ___________
5. ___________ 10. ___________ 15. ___________

What’s In
1. ___________
2. ___________
3. ___________
4. ___________
5. ___________

What’s New

1. ___________ 3. ___________
2. ___________ 4. ___________

Activity # 1
1. ___________ 6. ___________
2. ___________ 7. ___________
3. ___________ 8. ___________
4. ___________ 9. ___________
5. ___________ 10. ___________
Activity # 2
1. ____________
2. ____________
3. ____________
4. ____________
5. ____________

1. ___________ 6. ___________ 11. ___________

2. ___________ 7. ___________ 12. ___________
3. ___________ 8. ___________ 13. ___________
4. ___________ 9. ___________ 14. ___________
5. ___________ 10. ___________ 15. ___________

Additional Activities

1. ___________
2. ___________
3. ___________
4. ___________
5. ___________

ANSWER KEY

Activity # 1: T or F
1. FALSE
1. c
1. c 1. TU 2. TRUE
2. c
2. e 2. TU 3. FALSE
3. c
3. TD 4. TRUE
4. a 3. b
4. TD 5. FALSE
5. a 4. d
6. TRUE
6. a 5. a 7. FALSE
7. d
What’s New 8. TRUE
8. d What’s In 9. FALSE
9. d
10.TRUE
10.d
11.d Activity # 2:
12.d
13.b 1. Audio Visual
14.a 2. Augment Reality
15. a 3. Virtual Reality
4. Artificial Intelligence
5. Wireless Fidelity

1. c
2. c
3. c
4. a
5. a
6. a
7. b
8. b
9. b
10.d
11.d
12.d
13.d
14.d
15. d
 REFERENCE SHEET:

Eloisa Altez-Romero (2015). Events Management. 2nd Edition. Rex

Book Store
CHETS EVENTS MANAGEMENT SERVICES MODULE. Baguio City
IQ Academy module study guide. Fundamentals of Event
Management. Unit 4. Retrieved from
https://online.fliphtml5.com/bumx/euxn/#p=47
Worx Group. Technology and the Event Industry
https://www.wrxgrp.co.za/technology-and-the-events-
industry/
Digital Aptech Private. August 14, 2018. Importance of Mobile App for
Events Management Services
https://www.digitalaptech.com/importance-of-mobile-apps-
for-event-management-business/
Visit Scotland Alba. Event Management Guide. Blog
https://ww.visitscotland.org/binaries/content/assets/dot-
org/pdf/events/event-management-guide/chapter-09---event-
production---operations-equipment-facilities-health--safety.pdf
Janess Ann J. Ellao. May 8, 2020. Support pours for ABS-CBN hold
onlines for “Black Friday” protest. Blog
https://www.bulatlat.com/2020/05/08/support-pours-for-
abs-cbn-as-advocates-hold-online-black-friday-protest/
Brian Ballard. June 11, 2015. A Periodic Table of Wearable
Technology. Blog
https://techcrunch.com/2015/06/10/a-periodic-table-of-
wearable-technology/