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Sustainability For USP Projects: Universal Service Symposium 2014
Sustainability For USP Projects: Universal Service Symposium 2014
Sustainability For USP Projects: Universal Service Symposium 2014
Presenter:
Afizulazha bin Abdullah
Chief Digital Services
1. Celcom’s USP presence
2. Users
3. Current offerings
5. Challenges
6. Commitment
1
• Started in 2004 with 6 USP
initiatives in East Malaysia
•Now participating in
nationwide USP projects
2
Region Pusat KTW WiFi
Internet 1Malaysia 1Malaysia
1Malaysia
East 61 551 136
Malaysia
3
2.3 million users 130,000 subscribers
60,000 members
Internet access helps Kampung Pangi
business export seaweed products to
China and Japan
Rural women multiply
their monthly sales from
RM500 to RM5000 Enterprising twins
through WiFi and take father’s
business classes at Pi1M legacy to a digital
new land
6
PRESENT
Computing – Internet - Printing – Copying – Laminating - ICT Training
PI1M MANAGERS
& ASSISTANT PI1Ms THE COMMUNITY
MANAGERS
5
PI1M Managers & Assistant Managers 1. Functional and product knowledge
training.
2. Prepaid sales responsibility and
remuneration.
7
• Reselling of mobile prepaid at Pi1Ms
• Started pilot at 12 Pi1Ms in Sabah in April 2014.
• In June, will expand to remaining Pi1M in Sabah &
Sarawak.
• In July, roll out at Pi1M in Peninsular Malaysia.
Back
8
• An online portal launched by Celcom in September 2013.
• Facilitates trading of specialty products by local entrepreneurs
for local and international markets.
• Launched pilot at 14 Pi1M in Sabah and target to engage 50
merchants through Pi1M by Dec 2014.
• Pi1M managers act as facilitator for budding entrepreneurs.
• Pi1M managers may also participate in Buzzaar themselves.
www.buzzaar.com.my
Back
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• An online portal launched by Celcom in September 2013.
• Target to launch pilot at PPR Pantai & Kerinchi where
members of Pi1M will be given free access to selected books
and magazines via their own devices.
• May consider providing dedicated tablets at Pi1M with more
contents.
http://www.bachabooku.com.my/
Key features:
Mostly local content (books and magazines).
80% in Malay language
Multiple genres: educational, leisure, business,
self development, romance.
Major publishers: Karangkraf, PTS, Pelangi,
Utusan, Nanyang.
30% cheaper
May use up to 5 devices.
Back
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• May offer six types of banking services where Pi1Ms will earn
a certain percentage.
• Pilot targeted in mid 2014 at 10 Pi1Ms.
Back
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1. Manpower 2. Profitability
High turnover rate (40%). High monthly operating cost ie
salary, bandwidth charges,
maintenance and upkeep of
Most have IT background but premise.
lack entrepreneurial and
business drive. Current services do not bring in
sufficient revenue.
Pi1M managers are already
overloaded with present tasks
and reporting obligations.
3. Pi1M readiness
Long term job security is an
issue. Pi1M is only designed for
internet access and acts as
Misalignment of remuneration training centers but may not
and list of responsibilities be suitable for expanded
- sales, training, Pi1M scope.
management, entrepreneur
development.
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THANK YOU