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People Analytics

Key Ingredients To Getting Started….

Marianne Lee, Trend Micro, Head of HR & Analytics


HR or People or Workforce… What’s in A Name?

Positivity Trending
Who’s doing it?

146,000

57,000

71,000

476,000
37,000
650?????
People Analytics….

…is the discovery, interpretation and


communication of meaningful
patterns in people-related data
What’s Stopping You???

Data is
everywhere…
It’s all about you don’t
numbers… I don’t do need a
numbers otherwise I system to
would have joined How cancapture it fancy
we do the
Finance!! stuff when our systems
are broken???!! Reports
organise
information.
Analytics
gives you
It’s not about
insights to
numbers, it’s
action.
about logic &
reasoning It’s just a fancy term
for reports.. I do
them everyday!!
Key Ingredients To Getting Started

Most
important
people
Data, Metrics, questions
Patterns

Conversations
& Decisions

Actionable Business
Insights
What Are Your Most Important People Questions?
1. Zoom in to where it’s hot
2. Focus on the value expected (why & what…
not how!)
3. Be Specific
4. Personalise it
Trend Micro Example: Sales Talent Assessment

Value Statement:
VP Sales needs to know where
the strengths & weakness are in
his bench so he fix what is
broken and replicate what is
successful. After investing so
much in new talent, he wants to
build a high performing team.
Actions

Actions
New Capabilities & Tools Required

VS

Invest In What Is Most Useful


New Capabilities & Tools Required

Data
Collection &
Combination

Data
Storytelling
Exploration

Data
Consumption
Data … The More The Merrier!!
You’ve probably more
Recruitment
employee related data than
Travel &
you realised!!
Achievement
Expenses

1:1s Compensation
and most of it is probably in Excel!!

Performance
Role/Grade
Reviews

Engagement
Demographic
Surveys
Trend Micro Example: Sales Talent Assessment

Recruitment

Sales Achievement Data


Travel &
Achievement
Expenses

1:1s Compensation OTE Data

Performance
Performance Reviews
Role/Grade
Job Profile Data
Grades

Engagement
Demographic
Surveys
Data Exploration
Logic & Reasoning

Ask the right questions


Data Exploration

Analytics

Metric We have
noticed a
There is a sharp
4% rise in increase in
attrition attrition
Data rate year rates
Employee on year related to
turnover is specific
13.5% per managers
annum
Trend Micro Example: Sales Talent Assessment

Analytics

We have
Metric noticed that
our newer
Compared to hires are
the last cycle, outperforming
we are not our veterans
seeing any
Data major changes Our technical
70% of our in the talent has the
people are distribution of highest
performing as performance concentration
expected ratings of high
potentials
Data Consumption

Data Visualisation
Challenge…..

You will have 3 questions


You have 30 seconds to try it
How Many Numbers Are Above 100? 1
How Many Numbers Are Below 10? 2
Which Quadrant Has The Highest Total? 3
Data Consumption

Data Visualisation
Challenge…..

We’ll answer the same questions again


But with simple visual cues.
See how long it takes.
How Many Numbers Are Above 100? 1
How Many Numbers Are Below 10? 2
Which Quadrant Has The Highest Total? 3
Data Consumption
Picture is worth a
thousand words

Universal language

Makes complex things


simple

Highlights quickly what


is most important
Data Visualisation
Trend Micro Example: Sales Talent Assessment

Role A

Role B

Role C

Role D
Trend Micro Example
Storytelling
Storytelling To Drive Actions

Authenticity
Educate, don’t
fabricate

Keep It Simple
3 Enlighten,
Principles don’t
overwhelm

Belief
Convince,
don’t confuse
So Who Can Help Me?

Focus on building this using internal resources Leverage external resources for training
internal resources, not delivering analytics
Go to where it most naturally exists in your
ecosystem today There is no vendor or technology out there that
can do this all for you
Final Thoughts…..Love not War Please!!
Resist or Embrace Zone

SaaS/ IaaS/
PaaS

IT Shadow IT
Software

Finance Automation
Analytics

HR ????
Thank You

Questions??

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