RRL

Foreign (store operation)

7-ELEVEN's products are some of the best-selling branded everyday things; the price is greater than the
store's average pricing; however, the store's most notable service characteristic is that 7-ELEVEN
convenience stores carry out a key franchise strategy of focusing on the shop. The goal of a centralized
shop opening is to achieve economies of scale fast in a concentrated way in a crucial location. To
achieve economies of scale in the convenience store chain system, Thailand 7-ELEVEN implemented
low-cost expansion through "franchise" and "regional licensing management." This move accelerated
the global expansion of 7-ELEVEN even further.

WANG, MENGYUAN (2018) THE RESEARCH OF STRATEGY FOR THE 7-ELEVEN CONVENIENCE STORE IN
THAILAND, 12-13 doi: 5817193063

link: https://e-research.siam.edu/wp-content/uploads/2019/08/IMBA-2018-IS-The-Research-of-
Strategy-for-the-7-Eleven-Convenience-Store_compressed.pdf

Local (manpower)

Operating a convenience store has a hefty expense. Electricity and utility prices are variable costs that
contribute to this, as is the cost of labor, which requires people at various shift schedules. This level of
service necessitates a great deal of effort and dedication from its employees in order to ensure that
things arrive on time and that employees are always aware and ready at all times of the day. It
necessitates several work shifts with varied workloads and demand volumes, as well as employees that
are both physically and mentally capable of coping with constantly changing work conditions. With
today's rising labor costs, businesses must maintain a lean workforce at each location.

Matias, Aura C. & Rustico Jr., Eduardo Z. (2015) Assessment of possible factors affecting severity of
muscle fatigue among convenience store employees. 3, 3432 – 3439 doi: 10.1016/j.promfg.2015.07.618

Link: Assessment of possible factors affecting severity of muscle fatigue among convenience store
employees

Foreign (sales)

The type and number of products you stock are directly influenced by the size of your store. As a result,
you must choose wisely the things to stock in your business. Then you'll need to think about your store's
location and base your range on the demographics of that area's target market. Let's imagine you
discover that your target market prefers product A over product B or C, which are all versions of the
same product. To properly optimize your selling area, you should stock more of Product A and consider
deleting Products B and C from your assortment. Because of the size of your store, it's better to carry
one or two varieties of a single product rather than a large number of options. You can exclude product
C from your range if it is the weakest performer. If you wish to carry additional varieties, look at your
statistics to make sure you aren't just carrying a product for the sake of carrying it.

Gilbert, Darren (2019) 4 Challenges All Convenience Stores Must Overcome

Link: https://www.dotactiv.com/blog/convenience-stores