Dear Sir/Madam,

If you are looking for professional with excellent analytic and problem solving skill, enthusiastic and self-motivated
characteristic, I’d then, like to make a strong case for myself. With 11 years working experience span from revenue
accounting, pricing, analytics, FP&A, billing and great business acumen would definitely drive the company growth
and expansion.

Role Key Highlights

Revenue  Extensive coverage including revenue assessment, billing and contract interpretation, month
and end closing and cost analysis that covering various BUs in SEA region.
FP&A  Participating in sales commission end to end process and planning;
analyst  Being super user to drive continuous improvement on revenue management tool.
Global  Familiar with Salesforce, CPQ (Configure Price Quote), and experience in design and
Strategic development of interactive data visualization and storyboard via Excel, Oracle and Tableau BI
Pricing for reporting and analytic purpose. Provide analysis and recommendation in aspect of CPQ
Analyst adoption & efficiency, product price performance, deal quality, approval and win/loss metrics
for North America, UK and APAC business unit.
 Winning ‘Collaboration to Win’ spot award credited by Global Sales Automation Strategic
Initiatives director in 3rd month of joining Experian.
 Recognized as high performer 3 years in a row.
ITSO  Validate billing mechanism and product billing verification, identify gaps for process
Business improvement;
Analyst  Best performance achiever and achieving $1M cost saving under Cost Performance
Improvement Scheme for 3 years continuously (~50% contribution of yearly team target).
Regional  In-charge of Business Group (hereinafter as “BG”) finance management for South Pacific
Financial region with turnover size of $300 million. (Rep. Offices including Australia, New Zealand,
Analyst Indonesia, Malaysia, Singapore & Bangladesh).
 Accountable for KPI management, reporting, budgeting & rolling forecasting; evaluate in
regards to forecast in-year sales, revenue and profitability performance, as compared to
budget through variance analysis.
 Develop yearly budget and participate in 5 years business plan for Enterprise BG.
 Responsibilities also extend to assets, project finance management and ensure OPEX and
CAPEX in accordance with budget. Reduced yearly SG&A expenses ratio by 5% through
administration expenses control for South Pacific Region in 2013.
 Provide strategic advisory to top management of BG in support of business performance
improvement, report directly to HQ /Regional CFO & Business Controller.
 Multiple awards on work deliverables (top forecast accuracy in global ranking, Sales, Revenue
and profitability KPI achievement, and attained the regional best employee during tenure.

Apart from my working track record, Bachelor of Business degree from University of Technology, Sydney and CPA
qualification qualifying me for consideration as part of your members. Should you have any queries about my
application or would like to schedule an interview, kindly contact me either by phone at +60167188315, or email at
kx0204@hotmail.com. I am available at your convenience. Thanks.

Sincerely,
Celest Wai Ke Xing
 CELEST WAI KE XING
DOB: 4/2/1986
Nationality: Malaysian
Phone: 0167188315
E- mail: kx0204@hotmail.com

EDUCATION CPA Australia

 Part time self-study and completed courses within 1.5 years
 3 Pass, 2 Credit and 1 Distinction in Strategic Management Accounting

University of Technology, Sydney, Australia

Bachelor of Business Degree July 05-June
08
 Major in Accounting and Finance with credit;
 Awarded Taylor’s Scholarship in July 2005

Foon Yew High School, Malaysia Jan 99 – Dec

04
 Unified Examination (UEC) in 2004 with 8As
 Awarded distinction in LCCI Book-keeping and Accounting level 2 in 2003
 Netball school representative, participated sport event and mathematic competition
EXPERIENCE Financial Analyst (Revenue Pillar)
Experian (M) Sdn Bhd June’20-
Current

 Supporting SEA market to perform month end closing, managing revenue activities
and prepare revenue assessment, billing as well as cost analysis.
 In charge of monthly revenue forecast and estimation, month end reporting and
various ad hoc P&L analysis for business decision.
 Partnering with FD, FBP to support revenue and cost movement and work closely
with AM and PM for delivery status and billing requirement. As being the key focal
point between GFS and business, extensive involvement needed to liaise with various
stakeholders and controllers as well as dealing across shared service AP/AR/Interco/GL
teams for day to day work.
 Manage monthly sales commission calculation process and preparation of sales
commission planning for SEA countries.
 Great use of SFDC, Oracle OBIEE, revenue management tool for revenue and billing
schedule; Being the super user and pioneer country to drive continuous improvement
on revenue decision engine. Financial knowledge in revenue recognition (IFRS15);
**Reporting Manager: Regional FP&A manager

Global Strategic Pricing Analyst

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 Experian (M) Sdn Bhd July’17-June’20

 Pioneer role to assist setting up Strategic Pricing Team in KL, having parallel handover
from GSO and Strategic pricing team from UK to establish report automation
 Familiar with Salesforce, CPQ (Configure Price Quote), and experience in design and
development of interactive data visualization and storyboard via Excel, Oracle and
Tableau BI for reporting and analytic purpose. Provide analysis and recommendation
in aspect of CPQ adoption & efficiency, product price performance, deal quality,
approval and win/loss metrics for North America, UK and APAC business unit.
 Perform ad-hoc analytics via Tableau including segmentation model, win rate and
competitor analysis, price-win rate sensitivity analysis, guidance selling as well as
pre/post price review.
 Design sales leaderboard in both excel and Tableau format; Initiate and complete
yellow belt project in FY20 with an aim of reducing preparation time and report
standardization across BUs
 Perform periodically check on Salesforce data quality and assist in APAC EDQ CPQ
configuration testing.
**Reporting Manager: Global Pricing Consultant(UK)

Business Analyst (ITSO - Cost Performance Improvement project)

Shell Business Service Centre Sdn Bhd Dec’14 –
July’17

 Concrete product knowledge and billing mechanism on IT products (SAP, Dynamic

Citrix, Storage, housing servers etc.);
 Billing verification to ensure no post decommission or non-shell asset charges, billing
charged at correct tier and quantity; Improve data quality of internal trusted sources
& billings, identify gaps for process improvement;
 Liaise with UK &US based business team, Commercial Service Managers and Supplier
(Netherlands and Germany T-Systems) for billing issues; Engage with Business SOM
demand planners quarterly on Cost Performance Improvement review.
**Reporting Manager: CPI Billing Verification Team lead and Senior Service Manager;

Retail Assistant, New Zealand (Part time studying CPA) Sept'13 –

Nov’14

Regional Financial Analyst, Huawei Technologies (M) Sdn Bhd July' 10 –Sept'13

Handling FP&A function for South Pacific Region generating annual sales in excess of $3
billion. Accountability extends to KPI management, financial performance analysis, rolling
forecast and variance analysis against forecast and estimation; implementation and
monitoring yearly budget and 5 years business plan.

Regional Software, Enterprise and Terminal BG finance:

 Establish and implement financial management groundwork to newly formed
Enterprise BG with turnover of $100milion.

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  Liaise with BG management and finance team to workout broad-spectrum analysis
and financial advisory including KPI management, rolling forecast and financial
analysis in regards to monthly sales, revenue, expenditure and profitability
performance under tight schedule; Perform variance analysis as compared to
forecast/estimation.
 Coordinate with Regional Business Management and Rep Office finance team for
yearly budget and 5 years business plan of Business Group.
 Conduct monthly meeting and provide financial advisory to business management,
reporting directly to regional and HQ CFO.

Expenses Management (OPEX):

 Conduct expenditure analysis, rolling forecast and budgetary planning.
 Cost control to ensure expenditure is in accordance with budget. Reduce yearly SG&A
expenses ratio by 5% through streamlining operational wastage and expense claims

Asset Management (CAPEX):

 Budget preparation and perform monthly analysis on the asset procurement.
 Coordinate with asset administrative personnel and delivery team to reinforce asset
procurement and approval flow, ensure asset expenditure controlled within budget.

Project Finance Management:

 Monthly KPI performance report preparation, liaise with project finance to analyze and
evaluate project monthly forecast and estimate performance against budget.
**Reporting Manager: Regional Business Controller, Regional and HQ Enterprises BG CFO
(China)

Audit Associate, KPMG Pte Ltd in Singapore Feb 10 – May

10

Business Analyst, Unified Communications Sdn Bhd (Listing in SGX) Jan 09 – Jan
10

o Liaise with Business Development team for KPI management, track and
compile revenue forecast into base/backlog and pipeline, analyzing quarterly
sales target volume.
o Prepare investment model and cash flow evaluation for new overseas
investment projects through NPV and IRR techniques.
o Carry out researches on coverage of competitor’s product and financial
performance, market coverage and capitalization and country regulation.
o Conduct DuPont ratio, sensitivity and regression analysis on Group and
competitors.
**Reporting Manager: Corporate Finance and Strategic Planning – Senior Manager.
TECHNICAL SKILL  11 years’ experience in Information Service, Telecommunication & IT industries, with
regional and global exposure in multinational companies;
 Advance Microsoft Excel (V lookup, pivot table, financial modeling) and Proficient
using accounting database system (Oracle and Hyperion);
 Familiar with CPQ, Salesforce, Revenue management tool, Oracle Data Visualization
and Tableau Business Intelligence Tool

COMMUNICATIO  Language Skills: Fluent in written and spoken English, Mandarin.

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 N  Direct engagement with Top Management level (HQ/Regional CFO, GMs, BU
directors and commercial service managers); Liaise across various departments/BU
& meeting with senior management for financial advice.
 Possessing great communication skill as being retail assistant since age 14

STRENGTH Career minded, proactive and having great sense of responsibility

 Highly recognized as performer in Experian for 3 years in a row.
 Winning ‘Collaboration to Win’ spot award in 3rd month of joining Experian
 Best performance achiever in Shell CPI project – Servers Work Stream during the
tenure.
 Best employment award in 2010H2, 2011H1 & business supporting award in 2012Q1
in Huawei
Meticulous with number, strong research ability and great analytical skill
 Conduct analysis of divisional budget, forecast and estimation, expenditure and data
analytics for cost improvement initiatives.
Self-motivated and eligible to work under pressure
 Meet tight deadline schedules and reporting to regional director, CFO and HQ CFO

REFERENCES ANSON CHOW (Direct Supervisor)

CPI team lead
Shell Business Service Centre
+60123548192

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