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Sankalp Case Study
Sankalp Case Study
Sankalp Case Study
Querol
FME 2 - Franchising
I – Introduction
more than 22 cities in India, it has become synonymous with the most authentic South
Indian food and millions of its patrons would vouch for it. Before two decades, Mr.
Ramavtar Goenka shifted from Jaffna, Sri Lanka to Ahmedabad, Gujarat. He had a
dream of doing something d'fferent in life. He decided to capitalise on his own strengths
in culinary arts and decided to start a restaurant to serve South Indian cuisine. The first
restaurant was set up in Ahmedabad. It created a vision to offer high value to customers
to earn their repeat patronage and replicating the same experience across the globe.
Sankalp has decided to achieve this vision through its mission to offer unmatched
experience in family dining by maintaining the highest standards of quality, hygiene and
customer satisfaction.
They offer wide variety of food and beverage products thus requires long and
Sankalp must find a way to give all needed requirements and training to its
IV – Conclusion
Sankalp is popular brand from its Guinness world record of 25ft. long dosa.
Strong branding greatly helps promote the business thus create franchise program a
success
V – Recommendations
Sankalp may develop first their franchise program in India to address supply
chain bottle neck and provide optimum customer service and satisfaction with their
VI – Factual Experience
Sankalp didn’t invest yet more on advertising and marketing for some restaurants
have difficulty to full the sits specially in restaurants abroad though they provide initial
marketing assistance locally there is still a lack for information dissemination specially