Local Literature In recent years, Google and Social Media sites have become an important

tool and platform for business owners to market and advertise their brand and services.
These platforms are used by business owners to attract more customers by posting and
advertised their products and services. When it comes to social media, Facebook is one of
the most used websites in the world, especially in the Philippines. Using Facebook has
become part of our daily routine; most people use this as freedom of expression. We post,
like, and share the things we want to see and what other people would want to see. As
Facebook continues to rise, they also broadened their scope by launching ‘Facebook
Marketplace’ in 2016 that gives every entrepreneur and business owner the chance to sell
and promote their products online, and for business owners who have their own page,
Facebook also added a feature for e-commerce. In the Philippines many small and big
business owners are using Facebook to advertise and promote brand awareness. According
to Jherell Calabia’s blog as of 2019, Facebook has at least 2.38 billion users and has become
the most used social media in the country. With the number of users in just Facebook alone,
many people will be reached by your business. You could easily gain followers who can also
be a potential customers in the process.

ACCORDING TO (DIGITAL MARKETING PH/JOMER GREGORIO)

FACEBOOK FLAT FORM
It Offers Targeted Advertising
The targeting options in Facebook is probably the single most important reason why you
need to advertise your business in this powerful medium. With Facebook you can target a
specific age group, gender, work, education, interests and more. With these options, you
have the most powerful tool that a marketer or a business owner can have. You can create
an advertising campaign that is relevant to the eyes of your target market. You can also
target those people who have shown interest in what you have to offer. As a business owner
or marketer, I’m sure you will agree that those prospects who are already interested in your
business are more profitable than those who are not. And focusing on these prospects using
Facebook Advertising platform will surely reap great benefits for your business which is our
#1 aim in promoting your business.
It Allows You To Target Local And Foreign Prospects
Whether your business serves worldwide or local market, Facebook advertising is still good
for you thanks to its country targeting option. You can either target 1 country or multiple
countries at the same time, you can input them easily on the targeting options when
creating a new ad campaign. If you are a business owner which targets a specific city or
state, you can also input them on the state and city option. By doing this, your most targeted
audience (locally) will be the ones who can see your ads and your business. The more
exposure your company gets for your targeted audience, the better.
It Allows You To Have Loyal Fans
With Facebook you have the potential to reach millions of people. It would be great if you
can turn those people into customers. It would be greater though if those people would
avail of your services over and over again. That’s called having a loyal customer base. And
you have more chances of having loyal customers in Facebook than in any other site. This is
because with Facebook you can communicate and interact with your customers directly thus
allowing you to form a bond with them and develop mutual trust. Studies have shown that
people are more likely to support businesses that they trust, and you have the ability to do
that using Facebook.
Advertising On Facebook Is Relatively Cheap
Compared to other methods of online advertising, using Facebook is relatively cheap. In fact,
you can start promoting your product or service on Facebook without spending a dime. With
Facebook, you can create a page for your business for free and start attracting fans or
followers. You can also join groups and collaborate with other pages that have the same
market you are targeting. If you think it is time for you to take your Facebook marketing to
the higher level then that’s the time you can try paid advertising. It would still be affordable
and cost-effective because with Facebook you can set your own advertising budget as well
as an advertising scheme that you think would be most suitable for your business.
Facebook Allows Multi-Purpose Promotions
With Facebook, creating a page where you can easily interact with your fans is not all there
is to it. The site also allows you to run special promotions that can get you more leads for
your business. You can use your Facebook fan page for simple announcements. If you are
launching a new product or service then you can create anticipation and excitement by
providing teasers on your Facebook status messages. The beauty of Facebook is that you are
not limited to simple text messages. You can post photos and even videos about your
product or service. You can even use Facebook to post links to the official website of your
business.
Facebook Have Multi-Purpose Apps For Your Page
If you create a Facebook page for your business, it’s not the only thing that you can to it. You
can spice it up by installing useful apps depending on your needs. You can install Static html
app for custom html tabs, Full website app if you want to show or create your full website
inside your Facebook page. Youtube app for streaming of your videos directly in your
Facebook page (good for artists and singers), E-commerce app for showing all the products
in your site and importing them directly at your Facebook page allowing your fans to shop
directly at your page. Coupons app for showing exclusive coupons to your fans, this also
good for e-commerce or service-based business.
Facebook Presents A Level Playing Field
One of the best things about Facebook, as far as advertising is concerned, is that it presents
a level playing field. It does not matter whether you are one of the richest companies listed
in Forbes or if you are just a start-up. All of you need to comply with a single set of rules and
you got the same opportunity to reach millions of people worldwide. This provides small
companies with an opportunity to go against bigger companies. Of course, visibility would
still depend on the budget that you are willing to spend on advertising. But still, if we use
Facebook on our business. We are using the tool that big businesses are using.