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Future Proof Business
Future Proof Business
Business
Running companies well, well into the future
Contents
1 This document | 3
Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 22
1 This document
Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 33
1 This document
Future-Proof Business The document is strategic, An annex of information
is a guide to support providing high level guidance resources and practical tools
and descriptions of the corresponding to each section of
companies in defining transformations in corporate this guide is provided at the end
the scope, scale, and practice required to future-proof of the document.
specifics of how their companies.
businesses can evolve to WBCSD intends to follow
It is for use by: this guide by highlighting and
meet the challenges of providing dedicated resources,
the future and to deliver • Chief Executive Officers guidance and support for our
true value across social, (CEOs), Chief Financial members and other companies
environmental, and Officers (CFOs) and the to drive strategic sustainable
C-Suite to understand the change in their businesses.
economic dimensions. implications of sustainable
transformation for the
It provides a “blueprint” way that they develop
for the evolution of and drive the sustainable
business practice purpose, management,
required to achieve and performance of their
the World Business organizations.
Council for Sustainable • Leadership and their Chief
Development’s (WBCSD) Sustainability Officers to be
Vision 2050 of 9+ billion able to identify and assess
people living well, within their current activities and
judge both where they are in
planetary boundaries, by their sustainability journey
mid-century. and where their ambition
could take them next.
Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 55
2 The urgent need for change
WBCSD’s Vision 2050 is VISION 2050’S and valuation models. In order to
for 9+ billion people to TRANSFORMATION facilitate this move, companies
and investors need to agree
be able to live well, within FRAMEWORK
upon, produce and be able to
planetary boundaries, Vision 2050’s framework assess the correct decision
by mid-century. consists of its core vision useful information that would
Originally developed in (detailing the features of allow actors in the financial
2010, WBCSD recently what it means to live well, system to assess and reward
within planetary boundaries), performance which contributes
completed a refresh of towards a sustainable future.
nine ambitious yet realistic
Vision 2050. A coalition transformation pathways across
of WBCSD’s Executive the key areas of business activity
As part of the research for
Committee, members, Vision 2050, WBCSD published
that are essential to society, and
global network and three radical business mindset an issue brief “Reinventing
shifts that will be the difference Capitalism”3 which explored how,
external experts worked at a systems level, capitalism
between incremental change and
for 2 years to bring Vision the accelerated transformation needs to evolve to provide fertile
2050 up to date for the necessary to achieve our vision ground for companies to drive
decade to come. by 2050. The framework is built transformational change.
on an understanding of how
As unprecedented climate, systems transform, including WBCSD does not seek to pick
nature and inequality challenges the essential enablers of a “winner” from the range of
intensify, key tipping points are transformation (innovation & suggested approaches to
being reached. The reality is technology, finance & investment, sustainable capitalism, but
that, to date, change has not individuals & consumption, and believes that any reinvented
happened at anywhere near the policy & regulation) that are the model of capitalism should be:
speed and scale required. The keys to translating business
disruption of COVID-19 has 1. Stakeholder-orientated,
actions into impact at societal rather than shareholder-
further exposed deep societal scale.
vulnerabilities underscoring the value-maximizing.
threat these pose to our long- One of the three mindset shifts 2. Impact-internalizing, rather
term stability and prosperity. outlined in Vision 2050 is the than impact externalizing.
reinvention of capitalism. We 3. Long-term, rather than short
Vision 2050: Time to Transform, need to reinvent the model that term.
launched in March 2021, lays we have grown up with so that it
out a framework for business 4. Regenerative, rather than
rewards value creation, not value degenerative.
action in line with the challenges extraction.
that we face as global societies, 5. Accountable, rather than
and it shows how we can still WBCSD is not alone in calling unaccountable.
achieve our Vision, but only for the reinvention, reimagining,
if we embark on a journey of and redesigning of our model Future-Proof Business lays
transformation now. Business, of capitalism and its outcomes. out the way in which WBCSD
government, and civil society Proponents of change have envisages the changes in
must change the systems that proposed a range of tweaks and corporate purpose, organization
have created the challenges shifts to the system of capitalism, and performance that will
we now face – and change such as ‘stakeholder capitalism’1 shift company mindsets away
them so profoundly that we can and ‘inclusive capitalism’.2 from “capitalism as usual” and
legitimately call it transformation. bring about the reinvention
The next decade represents a Whatever term is used, the that will unleash the urgent
final window of opportunity to direction of travel is clear. transformations required.
correct our course. Addressing Companies, investors, and the
these challenges is critical to global financial system more
business’ interests – ultimately broadly, need to move beyond
its long-term success depends a narrow focus upon returns
on thriving societies to trade with on financial capital, and include
and a healthy planet for us all to environmental, human, and social
exist on. capitals in resource allocation
Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 88
3 The business case
THE TRANSITION Those companies which have
IMPERATIVE the capability to make a positive Do you have a business
impact with their products model that will allow you to
Existing business practices and solutions, also have the survive and thrive in a world
have consequences on natural, responsibility to make such a increasingly focused on
social, and human capital. meaningful positive impact. recognizing and operating
Shifting from business as usual
requires companies to minimize Therefore, companies will need within resource limits, with
the negatives and maximize to transform in order to thrive fast moving environmental
the positives to improve global through upcoming regulatory, and social concerns, and
outcomes and maintain the consumer and geopolitical with a growing population?
bottom line. This is about changes – and to ensure that
fundamental systemic change, profits are not derived in such a It is in the interests of your
not shifting problems from way as to impede the long-term business to navigate this
jurisdiction to jurisdiction or from success of the business, the future with sustainability at
one sector to another. Business viability of the planet’s systems the heart of your approach,
that is unwilling or unable to or the rights and opportunities of focusing upon delivering
evolve will be unlikely to survive current and future generations. products and services that
as capital will be more costly or anticipate and meet society’s
difficult to obtain, products will needs, within planetary
have lower relevance and social boundaries.
license to operate will be affected THE FINANCE IMPERATIVE
by reputational impacts. Companies have tremendous
Consensus on what constitutes opportunities to partner with
the required performance the financial sector and scale
trajectories for some key their sustainable business
environmental issues has practices. Increasingly, investors
emerged with the Science Based and financial institutions are
Targets initiative5 - translating integrating environmental,
the required carbon reduction social and governance (ESG)
trajectories to stay with a considerations into their
1.5° C world into the context capital allocation and financing
of individual companies. decisions, rewarding more
sustainable companies.
Such transition pathways may
also be developed for other Investment action to prioritize
critical environmental issues, and value sustainable transition
such as zero net nature loss is likely to continue. Capital will
and the development of a shift to those companies that
circular economy.6 It is also present the most coherent
likely that specific targets will and convincing cases for long
emerge in social dimensions term growth, are clear and
such as human rights in the consistent in their disclosure of
supply chain and just transition,7 sustainability performance and
requiring companies to be able can demonstrate their ability to
to demonstrate and prove social create value in ways which are
benefit and the contribution of stimulated, rather than limited,
corporate activities to societal by the challenges of a changing
and system resilience. future.
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Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 14
14
4 Making the transition to
Future-Proof Business
WBCSD’s Vision 2050 highlights Material ESG issues and A FOCUS ON THE
3 fundamental business opportunities should not be FUNDAMENTALS
mindset shifts28 that will unlock considered separately or as
sustainable transition, these are: parallel concerns to conventional Future-Proofed businesses will
business priorities but instead need to evolve their intentions,
• Reinvention – recognizing as business drivers capable of activities, product, and service
that our current system giving rise to strategic corporate offerings and impacts by making
of capitalism is producing risk, vulnerability, opportunity, the necessary changes to the
outcomes that are innovation and value creation. following fundamentals:
unsustainable. Generating
long term returns requires Put simply, a Future-Proof • Purpose, strategy &
a transformed model of Business will be: governance – which places
capitalism that rewards true medium- to long-term
value creation, rather than • Responsible and accountable delivery of sustainable
value extraction. for their share of impacts performance, business
across social, environmental, resilience and viability at
• Resilience – enhancing and economic dimensions. the heart of the conception
business’ capacity to and management of value
anticipate, embrace and • Responsive to limits creation.
adapt to changes and (planetary boundaries,
disruptions in order to growth), requirements and • Systems – for internal
safeguard its long-term desires, stated and implicit, management and controls
success. relating to the stability and that focus on the recognition
resilience of societies and of ESG risks, vulnerabilities,
• Regeneration – moving fundamental sources of and opportunities; the
beyond a “doing no harm” value. production of consistent,
mindset to one in which we quality, ESG-integrated
build the capacity of our Through this approach, such management information
social and environmental organisations would therefore for internal decision making
systems to heal and thrive. be best placed to be recognized and external disclosure and
and rewarded financially by the integrated management
Vision 2050 also identifies capital market actors and wider of sustainability through
3 immediate priorities for stakeholders. governance, performance
companies, that they: management and reward.
By developing and
• Rigorously account for and delivering stewardship • Performance – that is
report on ESG risks and
impacts.
models for resource financially competitive
management – active and regenerative in intent,
aligned with transition
• Incorporate multi-stakeholder engagement, involvement trajectories, e.g., Science
considerations into and anticipation of Based Targets (SBTs), zero
governance models, decision
making and incentives.
stakeholder concerns net nature loss, circularity,
and priorities alongside bioeconomy and sustainable
• Pay taxes in a fair and consistent and assurable resource use, capable of
being audited and assured to
transparent way. performance disclosure Reasonable level.29
– companies will remain
financially competitive
DEFINING FUTURE-PROOF and be primed to deliver
BUSINESS against long term
Translating these mindset shifts
sustainability goals which
and priority actions into the are aligned with planetary
wider context of how business boundaries and the
practices need to evolve is what Sustainable Development
we are calling the journey towards Goals.
Future-Proof Business.
Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 16
16
5 First steps to Future-Proof
Business
EVOLVING PURPOSE, Just as investors assess In other words, sustainability risks,
STRATEGY AND corporate strategic intentions opportunities and implications
GOVERNANCE and integrate their judgements become a fundamental, explicit
into valuation approaches, part of a company’s disclosure
Purpose companies that explicitly and the value creation and
connect their corporate management conversations that
Purpose is a company’s purpose and performance they have with investors and
reason for being. It defines and to their contribution towards other stakeholders.
describes the organization’s the transition to a sustainable
intent and values, beyond a future will gain benefits from During the transition, business
pure focus on financial value stakeholders in general, and strategy should be developed
creation. Professor Colin Mayer specific recognition and reward and evolved through proper
of the University of Oxford from investors. recognition of a changing world
provides a succinct description: and its implications for business
“the purpose of business is to Strategy as usual.31
produce profitable solutions
to the problems of people and Strategy is the distilled For example, a Future-Proofed
planet, and not to profit from expression of a company’s business strategy should clearly
producing problems for people purpose, reflecting its value demonstrate, where appropriate,
or planet.”30 proposition and the challenges transition strategies that
to and opportunities for creating connect with scientific and social
Authentic corporate purpose value. consensus for the scale and
provides an anchor, which direction of change, such as the
maintains position, but also When sustainability is an integral, progress towards a zero-carbon
a compass, which defines strategic, priority for a business, economy required to limit global
direction. Companies that want it is reflected in the company’s warming to 1.5°C, and the achieve
to thrive in the coming decades value proposition, performance the Sustainable Development
will need to be explicit that their and prospects for future growth Goals (SDGs).
purpose is to generate true and performance potential.
value while responding to and
solving social and environmental
challenges to clearly and
manifestly contribute towards a
sustainable and equitable future.
Future-Proof
Food andBusiness:
Agriculture
Running
Roadmap
companies
Chapter:
well,
Equitable
well intoLivelihoods
the future 21
21
6 The journey to Future-Proof
Business - maturity matrix
The table on the following It can be used, at a high level, to are at or beyond the cutting
pages is an illustrative model support assessment of current edge of current practice and are
showing how corporate corporate practice, and help with included to show what will be
practice can evolve towards defining corporate ambition for necessary to achieve sustainable
Future-Proof Business, across performance improvement. business development within
a range of categories, from planetary boundaries and
business purpose, processes TIMESCALE FOR FUTURE- societal imperatives.
and structures to corporate PROOF BUSINESS
behaviors. Some areas or required practice
WBCSD’s Vision 2050 articulates in the table below exist and are
It is intended to highlight, in 2021, systems transformations that used by leading companies but
what the journey towards Future- will be required over the coming are not yet mainstream practice.
Proof Business could look like decades to 2050. In line with
and will be revisited and revised this approach, the table below
over time. highlights some practices that
Position on the
1 2 3 4 5 6 7
journey
Vision & Strategy Ambition defined Ambition driven ESG complied with Ambition on common Sector leadership Long term transformation SDG and planetary boundary
– context and and driven by by finance and as cost of doing ESG aspects – climate, in development of intention – shaped by alignment, net positive
ambition financial growth reputational business – not as a energy, water. Efficiency collaborative medium- recognition of context performance.
targets (ROCE etc.). management. value creation driver. defines ambition through term approaches to (e.g., environmental limits
“less than last year” material ESG challenges. zero deforestation, SBTs.
targets. and social conditions
and capacity in operating
territories).
Vision & Strategy Solely financially focused ESG managed for capital Partial introduction of Double materiality derived Strategy development driven by
– ESG orientation strategy and metrics. performance benefits. ESG aspects to strategy ESG risk, vulnerabilities and (double) material ESG issues, global
setting and assessment. opportunities are an integral trends, and contribution to SDGs.
part of strategic analysis and
strategy development.
Position on the
1 2 3 4 5 6 7
journey
Business Model Narrow reading of corporate duty to shareholder value maximization. Business model can Sector leadership New models such as circular For Benefit (e.g., B-Corp etc.)
- duty be adjusted without in sustainability for economy in place in aspects/ governance in place delivering
fundamental change. reputation value creation. units of the business. across corporate, societal and
planetary dimensions.
Business Model – Extractive approach to resource relationships. Efficiency and cost Lean manufacture, Life Cycle Analysis used Partial circularity in specific Stewardship-based resource
natural resource driven material renewable energy/ other to drive process and products or processes. relationships – e.g., fully circular,
relationships utilization. inputs maximized where product design. product to service innovation or
economic. bio-based materials utilization.
Water neutrality, carbon
neutrality.
Business Model Actively lobbies for Advocacy activities to Neutral on regulatory Seeks minimum level of Acts solely and in Shared Value35 or equivalent Benefit Corporation36 (or other)
– activism/ policy reduced regulation minimise threat of new developments. new regulation coalitions for higher models. certification.
approach of Environment & regulation. regulatory standards in
Safety. Environment & Safety.
Culture – the Believes that Neutral on ESG as a Compliance driven ESG orientation with value Innovation drives ESG seen as growth drivers. Culture reinvention - company
company in sustainability is the business issue approach necessary protection approach new ventures, overall purpose to anticipate and solve
society responsibility of as part of license to – focus on operational business model global challenges.
governments. operate. efficiency aspects. unchanged.
Culture – stake- No engagement Minimal engagement Stakeholder manage- Stakeholder engagement Stakeholder Stakeholder orientation seen Stakeholder orientation
holder orientation with corporate with corporate ment – stakeholder as risk management – responsiveness seen as as driver of resilience. and representation seen as
stakeholders. stakeholders. focus for PR and one- identifying and managing driver of innovation. fundamental to license to operate.
way communication. reputational aspects.
Taxation stance No published Tax policy is published A global tax policy A robust global tax policy Evidence available Reporting on tax governance Transparent and assurable
and transparency corporate tax policy. but does not cover the is published – but is is published but lack of on how tax policies and risk management granular disclosure at a tax
approach whole organisation. compliance-driven clarity on how the policy are embedded within processes. Some level jurisdiction level in line with GRI
and lacks narrative is implemented and governance structures, of reporting allowing 207 full Country by Country
on how tax fits within communicated internally named board ownership, stakeholders to assess how Reporting (CBCR) to support the
the company’s (e.g., details on allocation and supported by the companies’ tax strategies assertion of net positive social
sustainability of board responsibility, red appropriate training of impact the bottom line and benefit through tax contributions.
approach. lines on tax). executive committee and support wider societal and
finance function. economic needs in countries
of operation/ activity.
Position on the
1 2 3 4 5 6 7
journey
Environmental Risk processes ESG issues not ESG risks treated as Parallel ESG risk ESG risk integration ESG issues recognized and ESG issues weighted according to
and Social Risk developed but not recognized as material “hygiene factors”. processes exist but not into mainstream risk disclosed as material factors, capability of giving rise to corporate
Governance scoped to include risks to business integrated with corporate management processes. specific focus on climate impact over medium term.
ESG. performance. risk management and (TCFD) and nature-related
communicated to (TNFD) risks.
separate ESG audiences.
ESG No specific ESG ESG approached as ESG managed as Operational ESG ESG aspects in all Staff assessment and Leadership reward weighted to
embedding – management philanthropic issue operational issue performance targets business performance reward equally weighted ESG performance delivery; salary
management pri- approach or if at all. through Environmental measured, and progress and management between ESG and financial multiple policies37 in place.
ority and reward processes. Management System rewarded through systems, reward partially performance.
(EMS) processes. operational level weighted to ESG.
assessment.
Performance & No ESG Targets set. Regulatory Short term, Incremental performance Absolute medium term Sustainable transition Verifiable net contribution to
Intent – targets compliance defines incremental, goals gradually evolved. impact reduction targets. alignment (e.g., SBT) and environmental and social quality
performance goals performance goals set. SDG impact long term and resilience.
where relevant. performance targets set.
Performance & N/A N/A Passive SDG Active SDG orientation Multiple Capitals38 Multiple Capitals38 Full Value Accounting undertaken
Intent – focus orientation - mapping - identifying possible approach informs relationships and quality including recognition of
cross overs and conflicts with business measurement and targets set. environmental and social costs
positive contributions. activities. management. Zero Carbon and Zero and subsidies.
Nature loss targets set.
Performance & N/A N/A Direct operational Direct operational impact Acknowledgement and Intent to take proportionate Integrated value chain
Intent – scope impact focus – material scope - material inputs, management of some responsibility for direct management and reporting
inputs and operational operational use, some areas of indirect impact and indirect impacts and approach.
use. use-phase effort. dependencies.
Communication - Solely financial Financial Separate sustainability No ESG aspects in investor Sustainability aspects ESG fully and consistently Social utility/ value to society
disclosure communication communication and PR disclosure – primarily communication. in financial disclosure embedded in investor disclosure integrates ESG and
lead ESG/ philanthropic non-investor audience. as hygiene factor (e.g., communication. economic performance equally.
focused disclosure. TCFD risk disclosure/
climate performance).
Communication - No assurance of ESG ESG disclosures not Disclosure may have Limited third-party Reasonable third-party Deep third-party assurance Real time assurance processes
assurance as no ESG disclosure. mature enough to be third-party assurance/ assurance of main ESG assurance of main ESG with developmental dialogue with developmental dialogue
assured. verification or KPIs. KPIs. between company and between company and assurers.
assurance of single assurers.
aspects such as GHG
performance.
Future-Proof Business: Running companies well, well into the future 25
Information resources and
practical tools
The following section includes WBCSD’s Vision 2050 Future Fit Business – free tools
a series of resources and Reinventing Capitalism Issue and guidance to benchmark and
guidance for the development of Brief: https://www.wbcsd.org/ progress the development of
sustainable companies. Overview/About-us/Vision-2050- sustainable business practice:
Time-to-Transform/Resources/ https://futurefitbusiness.org/
It includes tools developed by Reinventing-capitalism-a- companies/
WBCSD and other partners, transformation-agenda
as well as those of other Shared Value – concept
organizations committed to the developed by Michael Porter
development of sustainable and Mark Kramer to evolve
business practice. They are WBCSD Tools and insights core business to drive
presented in alphabetical order societal changes: https://www.
by section/ sub-section. WBCSD has developed and
collated a range of resources sharedvalue.org/about/what-is-
By its nature, no such list for boards to understand shared-value/
can be truly comprehensive. and develop their strategic
The inclusion of information approaches to sustainability, The Natural Step – an
or tools in this section from fiduciary duty, stakeholder international organisation
does not necessarily imply engagement to disclosure: applying fundamental
a recommendation or https://wbcsdpublications.org/ sustainability principles drawn
endorsement by WBCSD of from the laws of thermodynamics
board-director-resources/ to organisational and societal
either specific resources, or of
the organisations producing that WBCSD – simple questions sustainability: https://
resource. for Boards on Purpose and thenaturalstep.org/approach/
Business Models: https://
EVOLVING PURPOSE, wbcsdpublications.org/wp-
STRATEGY & GOVERNANCE content/uploads/2020/05/ Strategy
Purpose and vision Questions-Purpose-and-
Business-Model.pdf The Embedding Project –
WBCSD Vision 2050 - selected various tools and resources
elements WBCSD/ Latham & Watkins for developing sustainable
LLP – review and taxonomy corporate strategy: https://www.
Vision 2050: Time for a of ESG litigation: https://www. embeddingproject.org/resources/
Shared Vision: https:// lw.com/thoughtleadership/ESG- strategy
timetotransform.biz/wp-content/ litigation-roadmap
uploads/2021/03/WBSCD_ WWF-UK publication, “To Whose
Profit(ii)?: Evolution – Building
Vision2050_Time-for-a-shared- Sustainable Corporate Strategy”:
vision.pdf Other initiatives and approaches https://www.terrafiniti.com/docs/
linking purpose, vision and TWPii.pdf
Vision 2050 Mindset Shift planetary thinking
- Reinventions: https:// Investor engagement and
timetotransform.biz/reinvention/ B Corporations – certified Relations
businesses which balance
Vision 2050 Mindset Shift purpose and profit: https:// WBCSD’s Building Bridges
- Regeneration: https:// bcorporation.net/ project, designed to support the
timetotransform.biz/ integration of sustainability into
regeneration/ Doughnut Economics Action investor engagement: https://
Lab – tools and insights to apply www.wbcsd.org/Programs/
Vision 2050 Mindset Doughnut Economics thinking Redefining-Value/Redesigning-
Shift - Resilience: https:// to business and enterprise: capital-market-engagement/
timetotransform.biz/resilience/ https://doughnuteconomics.org/ Building-Bridges
themes/2
Copyright
www.wbcsd.org