I PDF

A Project Report
On
“A STUDY OF CSR ACTIVITIES WITH REFERENCE TO

PRIVATE BANKS IN INDIA”
In partial fulfilment of the requirements of Summer Research Project in the Masters of Business
Administration programme at GLS University
Submitted to
Faculty of Management
Under the Guidance of
Prof. DHRUTI PANDYA
(Assistant Professor)
By
ANISHA KRIPLANI
201900620010475
Batch: 2019-21
1
Faculty of Management
Certificate
This is to certify that Ms. ANISHA KRIPLANI Enrolment No. 201900620010475, student
of faculty of management has successfully completed her Summer Research Project on “A
STUDY OF CSR ACTIVITIES WITH REFERENCE TO PRIVATE BANKS IN
INDIA” in partial fulfillment of the requirements of MBA programme of GLS University.
This is his original work and has not been submitted elsewhere.
_______________ ____________________
Dr. Hitesh Ruparel Prof. Dhruti Pandya
Dean
Date: _________________
Place: _________________
2
Declaration
I, Anisha Kriplani, Enrolment No. 201900620010475 student of Faculty of Management

hereby declare that I have successfully completed this project on ‘A STUDY OF CSR
ACTIVITIES WITH REFERENCE TO PRIVATE BANKS IN INDIA’ in the academic
year 2020-21.
I declare that this submitted work is done by me and to the best of my knowledge; no such
work has been submitted by any other person for the award of degree or diploma.
I also declare that all the information collected from various secondary sources has been duly
acknowledged in this project report.
Anisha Kriplani
(enrolment no)
3
PREFACE
As a part of the MBA Curriculum, and in order to gain knowledge in the field of management,
I have got a chance to prepare a report on A study of CSR activities with reference to Private
Banks in India. This main objective of this report is to understand the concept of Corporate
Social Responsibility and how exactly CSR activities are undertaken by the Banks.
CSR has come a long way in India and have become an integral part of Corporate world.
Companies have a special department for CSR that carefully plans policies, strategies for their
CSR programs, supported by a budget set aside to support them.
Everything a company do, helps improve the reputation of the company, encourage customers
and stakeholders to stay involved with it. From responsive activities to sustainable initiatives,
companies have clearly demonstrated their ability to make a significant difference in the
society and improve the overall quality of life.
This report will provide all the information regarding the Corporate Social Responsibility
applicability, current scenario and utilization of funds done by private banks in India.
4
ACKNOWLEDGEMENT
Presentation, Inspiration and Motivation have always played a key role in the success of any
venture.
It has been a remarkable experience of satisfaction and pleasure for me to work out my project
under the guidance of Prof. Dhruti Pandya. I am really thankful for her valuable suggestions
and instructions given to me which served as the major contributor towards the completion of
the project.
I pay my deep sense of gratitude to GLS UNIVERSITY (FACULTY OF MANAGEMENT)

who assigned us responsibility to work on this project and provided us all the help and guidance
to complete this project.
5
EXECUTIVE SUMMARY
Corporate Social Responsibility is a management concept whereby businesses incorporate
social and environmental issues into their business activities and their stakeholder
relationships. CSR is generally acknowledged to be the way in which a company achieves a
balance of economic , environmental and social imperatives ("Triple-Bottom-Line-
Approach"), while addressing shareholder expectations at the same time. All companies are
profit oriented and hence their CSR operations should always be in a way to do this. All
corporate media, investors, business communities, customers are all in CSR. Because of this
trend most organizations uses CSR as a marketing strategy.
The introduction of this topic explains the proper meaning of CSR, Levels of CSR, History,
Phases, Applicability and Current Scenario of CSR in India.
This study includes CSR practices in Indian Banks, why banks undertake CSR and their major
impact, data analysis and interpretation based on CSR activities undertaken by the banks, their
accountability and utilisation of funds towards the betterment of the society based on secondary
data collection.
Also the study has been included with finding and learning done while analysing secondary
data and bibliography of the literature review which were used to conduct the research study.
6
TABLE OF CONENT:
Preface 4
Acknowledgement 5
Executive Summary 6
S.no Particulars Page No.
CHAPTER-1 Introduction 12
1.1 Corporate Social Responsibility 13
1.2 CSR in Private Banks 15
1.3 Example 16
CHAPTER-2 LITERATURE REVIEW 17
2.1 Review of Literature 18
CHAPTER-3 REASEARCH METHODOLOGY 30
3.1 What is R.M? 31
3.2 Objectives of the study 31
3.3 Scope of the study 32
3.4 Research Design 32
3.5 Need of the study 33
3.6 Data collection sources 33
3.7 Beneficiaries of the study 34
3.8 Limitation of the study 34
CHAPTER-4 CORPORATE SOCIAL RESPONSIBILITY 35
4.1 What is CSR 36
4.2 Why companies do CSR 38
4.3 History & Development of CSR 39
4.4 Four Levels of CSR 41
4.5 Types of CSR 42
4.6 Benefits of CSR 44
CHAPTE-5 CSR ACTIVITIES IN INDIA 48
5.1 Introduction 49
7
5.2 Phases of CSR in India 51
5.3 CSR current scenario in India 51
5.4 Applicability of CSR in India 52
5.5 CSR Expenditure 53
5.6 CSR Reporting 54
CHAPTER-6 CSR ACTIVITIES IN BANKING SECTOR 55
6.1 Indian Banks 56
6.2 CSR practices in Indian Banks 56
6.3 Why banks undertake CSR 58
6.4 Major impact of CSR 58
CHAPTER-7 CSR & PRIVATE BANKS 60
7.1 ICICI Bank 61
7.2 AXIS Bank 71
7.3 INDUSIND Bank 82
7.4 YES Bank 94
7.5 KOTAK MAHINDRA Bank 104
7.6 HDFC Bank 118
Contribution towards the CSR activities done by the
7.7 128
bank in year 2018-19
CHAPTER-8 COVID-19 & PRIVATE BANKS 131
8.1 Contribution made by the banks towards COVID-19 132
8.2 Effects on Private Banks 132
8.3 Steps taken by banks due to outbreak of COVID-19 133
CHAPTER-9 FINDINGS 134
CHAPTER-10 CONCLUSION 136
CHAPTER-11 BIBLOGRAPHY 138
8
LIST OF TABLES:

1 Phases of Indian Banks 56
2 CSR Activities maps of banks 57
3 Table of CSR activities done by ICICI Bank 66
3.1 Contribution towards CSR with amount of expenditure 67
3.2 Overview of CSR in last four years 69
4 Table of CSR activities done by AXIS Bank 78
5 Table of CSR activities done by IndusInd Bank 89
6 Table of CSR activities done by YES Bank 100
7 Table of CSR activities done by Kotak Mahindra Bank 112
8 Table of CSR activities done by HDFC Bank 124
Contribution towards CSR by all banks in the year
9 128
2018-19
9
LIST OF GRAPHS:

1 Contribution towards CSR by ICICI Bank 68
1.1 Overview of CSR contribution in last four years 69
2 Contribution towards CSR by AXIS Bank 80
3 Contribution towards CSR by IndusInd Bank 92
4 Contribution towards CSR by YES Bank 102
5 Contribution towards CSR by Kotak Mahindra Bank 116
6 Contribution towards CSR by HDFC Bank 126
7 Contribution done by the banks in year 20181-19 129
10
LIST OF FIGURES:

1 Corporate social responsibility 38
2 Four levels of CSR 41
3 Types of CSR 43
4 Benefits of CSR 45
4 Phases of CSR in India 51
6 ICICI Bank: 61
6.1 2018-19 63
6.2 2017-18 64
6.3 2016-17 65
7 AXIS BANK: 71
7.1 2018-19 72
7.2 2017-18 75
7.3 2016-17 76
8 INDUSIND BANK: 82
8.1 2018-19 84
8.2 2017-18 85
9 YES BANK: 94
9.1 2017-18 97
9.2 2016-17 98
10 KOTAK MAHINDRA BANK: 104
10.1 2018-19 105
10.2 2017-18 107
10.3 2016-17 110
11 HDFC BANK: 118
11.1 2018-19 119
11.2 2015-16 124
11
CHAPTER-1
INTRODUCTION
12
PLAGIARISM SCAN REPORT
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Sentences
Content Checked For Plagiarism
CSR (Corporate Social Responsibility) of business refers to how companies manage their business processes to produce an
overall positive impact on society. The word “responsibility” emphasizes that the business has some moral duty towards the
INTRODUCTION
society. CSR also known as Corporate Conscience and Corporate Citizenship is a management concept that is generally
understood as being the way through which companies achieve a balance of economic, environment and social obligations.
CSR has been identified as the business contribution to sustainable economic development by the World Business Council for
Sustainable Development. The notion that companies have to do CSR and play an active part in the fight for sustainable
development has its origins in the work of some American managers in the 1950s. We felt that if businesses no longer
CSR concentrated
(Corporate onlySocial Responsibility)
on their income but rather on their of effectbusiness
on society and refers to howwe companies
the environment, would have certainmanage
kinds of their
advantages. In 1953, Howard Bowen published a book entitled “The Social Responsibility of the Businessman” in which he gave
business
issuesprocesses
in the second to
halfproduce an overallcorporatepositive impactbecame
social responsibility on society. TheInword
the first “recognized” definition of CSR and with the development of environmental concerns with the economic and social
of the 20th century, a growing issue. “responsibility”
the 1990s and 2000s,
governments started to put in place legislation in many countries around the world, which provided the foundations for
emphasizes
modern CSR. that thethebusiness
Today, business worldhas hassome moral
finally begun duty towards
institutionalizing CSR. Indiathe
is thesociety. CSRto make
world's first nation also known as
Corporate Social Responsibility (CSR) compulsory, following an April 2014 amendment to the COMPANIES ACT 2013. As part of
Corporate
any CSRConscience and Corporate
enforcement, companies should spend their Citizenship
income in areasis sucha asmanagement
education, poverty,concept that
gender equality andis generally
hunger. The importance of the term corporate social responsibility gives a chance to all the employees of an organization to
understood as being for thethe wayat large.
company through
Corporate which companies
social responsibility achieve
often gives a sense ofaunprecedented
balance of
contribute towards the society, environment, country. Corporate social responsibility goes a long way toward building a
positive figurehead economic,
satisfaction
to the workers. Believe me, staff are proud to teach disadvantaged people or children who can't afford to go to normal
environment
schools andand socialtraining.
get specialized obligations.
The purposeCSR has doing
of company been identified
corporate as the business
social responsibility is to give backcontribution
to the to
community, take part in philanthropic causes, and provide positive social value. Businesses are turning increasingly to CSR to
sustainable economic
make a difference development
and to create a positive brand aroundby theirthebusiness.
World Business
CSR comes with variousCouncil forFor Sustainable
benefits such as:
Personnel: Employees want to work for a business that has a strong brand reputation and is in the media regularly for
Development.
beneficial purposes. Nearly 60 per cent of the workers who are proud of the social responsibilities of their business are
working. For Society: CSR is a thoughtful and practical way to give back to the society. If businesses are aware of their social
and environmental effect on the planet, they will support society by giving back and assisting in seeking solutions to everyday
problems. For Businesses: Companies have meaningful social impact by engaging in CSR. Consumers are more attracted
towards companies that are more socially responsible. For Non-Profits: Companies with strong CSR are looking for non-
The notion
profits tothat
be thecompanies have
recipient of grants, to do
matching CSR and
gift programs play angrant
and volunteer active part
programs. in the
Various typesfight for sustainable
of CSR are:
Corporate Philanthropy: It the act of a corporation promoting the welfare of others, usually through charitable donations of
development has its
funds. Companies origins
do this in inthe
type of CSR work
various way of some
but the mostAmerican
popular way is bymanagers
matching giftsintheir
theemployees
companies. Corporate Volunteerism: Companies encourage their employees to volunteer. They allocate hours to go towards
1950s.make Weto felt that
volunteering during the workday, the companies even encourage grants to the non-profits where their employees volunteer.
if businesses
Environmental noLeadership:
longer Corporations
concentrated onlyenvironmental
demonstrate on their incomeleadershipsbut rathertheir
by recycling onproducts,
their effect
efforts to on society
reduce carbon emissions, contribution towards environmental causes. Economic Responsibility: For companies being
and the environment,
economically responsiblewethat would have
pay their dues certain
to the kinds
society they ofbyadvantages.
do that keeping up with the taxes, paying their employees
competitive wages, investing back into communities. Impact of CSR activities: Brand Value: A well-managed CSR program can
In 1953, Howard
help increase Bowen
brand equity, published
awareness and resonateawithbook entitled
strong values. “The
Increased Social that
Sales: Companies Responsibility
lead with a purpose of the
are perceived positively by the customers. According to a study, customers prefer to buy products from a responsible
Businessman” in which he gave the first “recognized” definition of CSR and with the
development of environmental concerns with the economic and social issues in the second half
of the 20th century, corporate social responsibility became a growing issue.
In the 1990s and 2000s, governments started to put in place legislation in many countries
around the world, which provided the foundations for modern CSR. Today, the business world
has finally begun institutionalizing CSR.
13
India is the world's first nation to make Corporate Social Responsibility (CSR) compulsory,
following an April 2014 amendment to the COMPANIES ACT 2013. As part of any CSR
enforcement, companies should spend their income in areas such as education, poverty, gender
equality and hunger.
The importance of the term corporate social responsibility gives a chance to all the employees
of an organization to contribute towards the society, environment, country.
Corporate social responsibility goes a long way toward building a positive figurehead for the
company at large. Corporate social responsibility often gives a sense of unprecedented
satisfaction to the workers. Believe me, staff are proud to teach disadvantaged people or
children who can't afford to go to normal schools and get specialized training.
The purpose of company doing corporate social responsibility is to give back to the
community, take part in philanthropic causes, and provide positive social value. Businesses are
turning increasingly to CSR to make a difference and to create a positive brand around their
business.
CSR comes with various benefits such as:

For Personnel: Employees want to work for a business that has a strong brand reputation and
is in the media regularly for beneficial purposes. Nearly 60 per cent of the workers who are
proud of the social responsibilities of their business are working.
For Society: CSR is a thoughtful and practical way to give back to the society. If businesses
are aware of their social and environmental effect on the planet, they will support society by
giving back and assisting in seeking solutions to everyday problems.
For Businesses: Companies have meaningful social impact by engaging in CSR.
Consumers are more attracted towards companies that are more socially responsible.
For Non-Profits: Companies with strong CSR are looking for non-profits to be the recipient of
grants, matching gift programs and volunteer grant programs.
Various types of CSR are:

Corporate Philanthropy: It the act of a corporation promoting the welfare of others, usually
through charitable donations of funds. Companies do this type of CSR in various way but the
most popular way is by matching gifts their employees make to companies.
14
Corporate Volunteerism: Companies encourage their employees to volunteer. They allocate
hours to go towards volunteering during the workday, the companies even encourage grants to
the non-profits where their employees volunteer.
Environmental Leadership: Corporations demonstrate environmental leaderships by recycling
their products, efforts to reduce carbon emissions, contribution towards environmental causes.
Economic Responsibility: For companies being economically responsible that pay their dues
to the society they do that by keeping up with the taxes, paying their employees competitive
wages, investing back into communities.
Impact of CSR activities:

Brand Value: A well-managed CSR program can help increase brand equity, awareness and
resonate with strong values.
Increased Sales: Companies that lead with a purpose are perceived positively by the customers.
According to a study, customers prefer to buy products from a responsible company.
Employees Motivation: There was a time when people looked at their jobs from the bread and
butter perspective alone. Employees’ today search for a reason greater than their monthly pay-
check. Employees appreciate working for businesses who have a good reputation of the public.
Cost Savings: Cost savings as one of the factors in the importance of CSR would be surprising
a few years ago. Responsible businesses found new innovations that reduced the running costs.
Poverty Alleviation: India is home to almost 1.4 billion people and the top 1% of its population
owns 73% of the wealth. That’s why government encourages companies to do CSR activities.
Risk management: It's no longer a question that social and environmental threats have a major
impact on businesses. In the long term, these factors affect the growth strategies and are
completely out of its control.
15
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0% 100% 0 42
Sentences
CSR (Corporate Social Responsibility) of business refers to how companies manage their business processes to produce an
overall positive impact on society. The word “responsibility” emphasizes that the business has some moral duty towards the
CSRsociety.
Activities in asPrivate
CSR also known Banking
Corporate Conscience Sector:
and Corporate Citizenship is a management concept that is generally
understood as being the way through which companies achieve a balance of economic, environment and social obligations.
CSR has been identified as the business contribution to sustainable economic development by the World Business Council for
Sustainable Development. The notion that companies have to do CSR and play an active part in the fight for sustainable
development has its origins in the work of some American managers in the 1950s. We felt that if businesses no longer
The widespread
concentrated only ofonadoption
their income of corporate
but rather on their social responsibility
effect on society in thewebanking
and the environment, would have industry
advantages. In 1953, Howard Bowen published a book entitled “The Social Responsibility of the Businessman” in which he gave
certain kinds implies
of
the first “recognized” definition of CSR and with the development of environmental concerns with the economic and social
that the public
issues perceive
in the second the
half of the 20thindustry as tosocial
century, corporate be responsibility
socially responsible. Financial
became a growing issue. companies
In the 1990s and 2000s, and
governments started to put in place legislation in many countries around the world, which provided the foundations for
especially
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world has finally responsibility
begun institutionalizing CSR.onIndia
twois grounds:
the world's firstfirst,
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socialanyinitiatives
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companiestheyshouldbenefit
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Company contributes
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toward building
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responsible. Another view is that banksofundertake
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is to give back programs
to the workers. Believe me, staff are proud to teach disadvantaged people or children who can't afford to go to normal
schools and get specialized training. The purpose corporate social responsibility to the for
community, take part in philanthropic causes, and provide positive social value. Businesses are turning increasingly to CSR to
the betterment
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to create aof the brand
positive society that
around theirisbusiness.
basedCSR oncomes
moral with perspective.
various benefits such as: For
Personnel: Employees want to work for a business that has a strong brand reputation and is in the media regularly for
beneficial purposes. Nearly 60 per cent of the workers who are proud of the social responsibilities of their business are
working. For Society: CSR is a thoughtful and practical way to give back to the society. If businesses are aware of their social
Now-a-days CSR effect
and environmental has onbeen assuming
the planet, greater
they will support societyimportance
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socially responsible. RBI demanded
Non-Profits: Companies forwith
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profits to be the recipient of grants, matching gift programs and volunteer grant programs. Various types of CSR are:
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Corporate Philanthropy: It the act of a corporation promoting the welfare of others, usually through charitable donations of
development of economy
funds. Companies do this type ofthrough realizing
CSR in various way but thethe
mosturgent
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(2007)volunteering
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Environmental Leadership: Corporations demonstrate environmental leaderships by recycling their products, efforts to
into their
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carbon emissions, contributionand alsoenvironmental
towards in their interactions
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The main areas
competitive for investing
wages, CSR practice in IndianImpact
back into communities. banks of CSRareactivities:
common Brand in public
Value: sector CSR
A well-managed andprogram
private can sector
help increase brand equity, awareness and resonate with strong values. Increased Sales: Companies that lead with a purpose
banks.areIndia's
perceivedcentral
positively bank has agreed
by the customers. to go
According to afor
study,energy-efficient
customers prefer to buy buildings
products from asa its CSR procedure
responsible
to tackle environmental and ecological issues.
Financial institutions have increasingly adopted a more tightly integrated approach to customer
loyalty and CSR.
Effect of CSR activities on banks:
Ø A brand new way of advertising the brand
16
Ø Employee turnover
Ø Customer satisfaction
Ø Draws more capital investment from various sources
Ø Optimistic advertisement
HOW MUCH THE BANKS SPENDS ON CSR ACTIVITIES?

CSR Rules, which came into effect on 1 April 2014, state that companies with a net worth of
RS 500 crore or revenue of RS 1,000 crore or RS 5 crore net income will invest 2 per cent of
their total social development income over the last three years.
If we look at India's overall CSR ecosystem, the cumulative investment by Indian companies
in the CSR fund will cross INR 50,000 CR. Via 31 March 2019. A large chunk of this is towards
education and skill development projects, healthcare, sanitation and environmental
sustainability.
Example:
HDFC Bank Ltd was looking to extend its policy on CSR. Listed four on the spending report,
the bank has a 100 percent actual expenditure (Rs305.42 crore) over the approved spending for
the first time in three years of reporting. In the first year, they covered about 60-65 villages.
Many of these villages had been allocated to us to open accounts under the Jan Dhan Yojana.
By March 2017, they covered 560 villages under this Holistic Rural Development Programme
(HRDP) and many more villages under smaller projects. Today they are working in over 750
villages under HRDP. According to its annual report, the bank spent about 41.6 percent of its
CSR spending under the category of rural development.
17
CHAPTER-2
LITERATURE REVIEW
18
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CSR is the company's effort to contribute to economic growth by enhancing the quality of life of the workers and their families,
LITERATURE REVIEW-1
as well as local communities and societies as a whole. Corporations in India have failed to take the responsibility for the real
cost function as the pollute the environment a lot. CSR can be boon for both corporates and the society propelling India
THE towards
MANDATORY
and CSRvalue.INSo,INDIA: Aresponsibility
BOON OR to giveBANE-
back to theAKANKSHA
society, by contributingJAIN,
to its well-2014
equitable and sustainable environment. Every industry and business draws resources from nature and the society
generates wealth by adding everyone has
being through CSR. Now-a-days most of the businesses depend on it and contribute to it. The one reason of this change is the
CSR is the company's
Companies effortin to
Bill 2012 was passed contribute
Rajya Sabha, makes to
CSReconomic
mandatory for growth by enhancing
large and profitable theNon-
companies. The quality of life
Governmental Organisations also join hands with the corporate in their effort to social and environmental development
of thewhich
workers
is the mainand their
concern. This families,
article explainsas well
about asactivities
the CSR local thatcommunities and societies
is these were introduced as a whole.
by Indian Companies
Act,2013 which promotes the transparency. These activities are listed Schedule 7 of the Act. The CSR campaign has been
actively supported by the world organisations like WORLD BANK, UNDP, OECD, EUROPEAN commission and MNC'S. The
Corporations inhas
practise of CSR India have
move on failedandtoinstitution
from nation take the responsibility
building for thewith
to community development real cost
global function
influences. as the
CSR is the
effort of the organization to contribute to economic development by enhancing the quality of life of workers and their families,
pollute theasenvironment
as well local communities a
andlot. CSRin general.
societies can beIndia's
boon for both
companies corporates
have declined and the society
to take responsibility for the realpropelling
cost
position because the climate is very polluting. CSR will boon both companies and the community that is moving India towards
a reasonable and sustainable environment. The origin of social component can be traced back to the ANCIENT ROMAN LAWS,
India 16th
towards
and 17thequitable andcrown
centuries- English sustainable environment.
which saw corporation as an instrument of social development, 18th and 19th
centuries- Christian religious philosophy and approach to the abiding social context. 1950-60: the early days of the modern
era of social responsibility, 1970’s: CSR and management, 1980’s: operationalization of CSR, 1990’s: globalization and CSR,
2000’s: recognition and implementation of CSR, strategic approach to CSR, 2010’s: CSR and creation of shared value. The idea
of CSR came during 1950s. The four levels of CSR can be understood by ‘Archie Carroll- Pyramid of CSR’ it suggests to fulfil
LITERATURE
responsibility at fourREVIEW-2
levels: 1. ECONOMICAL- Be profitable, 2. LEGAL- Obey the law, 3. ETHICAL- be fair to all, avoiding any harm,
4. PHILANTHROPIC- be a good corporate citizen. CSR is the company's effort to contribute to economic growth by enhancing
THE the ROLEquality ofOFlife ofCSR IN INDIA-
the workers NIDHI
and their families, as well TANDON
as local communities& SIMRAN
and societies asKAUR, 2017
a whole. India's
have refused to take responsibility for the real cost role as the environment is very much polluting. CSR can boon
companies
corporations as well as the society that propels India toward a fair and sustainable environment. CSR is the responsibility of
Everyanindustry
organization, and
known business
as the tripledraws resources
bottom line from
of people, earth andnature and
income, for the the
effectsociety and
of its policies andgenerates
actions on wealth
society, the environment and its own success. CSR benefits the company, the community and the general public and also the
by adding value.benefits.
environmental So, everyone
CSR is not newhas responsibility
to India it can be traced into givefaces
different backandto theof society,
some the key drivers
reputation, laws and regulations, globalization and the market forces, social awareness and education, etc. The purpose of
byofcontributing
CSR are brand to
CSR is to drive changes towards sustainability. Some companies have achieved remarkable efforts with unique CSR initiatives
its well-being
but it difficultthrough
for them to CSR.
be on theNow-a-days mostofof
fore-front on all aspects CSR.the
CSRbusinesses depend
has many advantages on ittoand
like it helps avoidcontribute
the to
excessive exploitation of labor, good brand image, improve profitability, balance between companies and their employees but
it. Theit comes
one reason
with various ofdisadvantages
this change thatis
arethe
costCompanies Billalready
of operations, critics 2012 was
argue thatpassed
the CSR ofin Rajya isSabha,
companies simply to makes
make a profit, reporting criteria vary from company, sector and countries. A organization which is socially conscious pays to
CSR mandatory
both business and forsociety.
largeCorporate
and profitable companies.
Social Responsibility is improved The Non-Governmental
relations between companies and Organisations
Benefits that companies get by doing CSR activities- creating a positive image, shaping proper relations with stakeholders,
communities. also
taking social responsibility of a company into consideration by potential consumers etc. Benefits that society gets are increase
join hands
healthcarewith the corporate
awareness, protection of in their effort
environment, to social
technology, and environmental
infrastructure and more. Indian Companies development which is
Act 2013, which
the main concern.
LITERATURE REVIEW-3
CSR IN INDIA- AN OVERVIEW- SEEMA G. SHARMA, 2009
This article explains about the CSR activities that is these were introduced by Indian
Companies Act,2013 which promotes the transparency. These activities are listed Schedule 7
of the Act. The CSR campaign has been actively supported by the world organisations like
WORLD BANK, UNDP, OECD, EUROPEAN commission and MNC'S. The practise of CSR
has move on from nation and institution building to community development with global
19
influences.
LITERATURE REVIEW-4
A LITERATURE REVIEW OF THE HISTORY AND EVOLUTION OF CSR-
MAURICIO ANDRES LATAPI AGUDELO, LARA JOHANNSDOTTIR &
BRYNHILDUR DAVIDSDOTTIR, 2019
CSR is the effort of the organization to contribute to economic development by enhancing the
quality of life of workers and their families, as well as local communities and societies in
general. India's companies have declined to take responsibility for the real cost position because
the climate is very polluting. CSR will boon both companies and the community that is moving
India towards a reasonable and sustainable environment. The origin of social component can
be traced back to the ANCIENT ROMAN LAWS, 16th and 17th centuries- English crown which
saw corporation as an instrument of social development, 18th and 19th centuries- Christian
religious philosophy and approach to the abiding social context.
1950-60: the early days of the modern era of social responsibility, 1970’s: CSR and
management, 1980’s: operationalization of CSR, 1990’s: globalization and CSR, 2000’s:
recognition and implementation of CSR, strategic approach to CSR, 2010’s: CSR and creation
of shared value.
LITERATURE REVIEW-5
UNDERSTANDING THE FOUR LEVELS OF CSR- HENCY THACKER, 2019
The idea of CSR came during 1950s. The four levels of CSR can be understood by ‘Archie
Carroll- Pyramid of CSR’ it suggests to fulfil responsibility at four levels: 1. ECONOMICAL-
Be profitable, 2. LEGAL- Obey the law, 3. ETHICAL- be fair to all, avoiding any harm, 4.
PHILANTHROPIC- be a good corporate citizen. CSR is the company's effort to contribute to
economic growth by enhancing the quality of life of the workers and their families, as well as
local communities and societies as a whole. India's companies have refused to take
responsibility for the real cost role as the environment is very much polluting. CSR can boon
corporations as well as the society that propels India toward a fair and sustainable environment.
20
LITERATURE REVIEW-6
AN EMPIRICAL STUDY OF CSR PRACTICES IN INDIA IN CHANGING GLOBAL
SCENARIO AND ITS’ IMPACT ON COMPANIES PROFITABILITY, BABITA
KUNDU, 2013
CSR is the responsibility of an organization, known as the triple bottom line of people, earth
and income, for the effect of its policies and actions on society, the environment and its own
success. CSR benefits the company, the community and the general public and also the
environmental benefits. CSR is not new to India it can be traced in different faces and some of
the key drivers of CSR are brand reputation, laws and regulations, globalization and the market
forces, social awareness and education, etc.
LITERATURE REVIEW-7
ADVANTAGES AND DIS-ADVANTAGES OF CSR- S GEETHAMANI, 2017
The purpose of CSR is to drive changes towards sustainability. Some companies have achieved
remarkable efforts with unique CSR initiatives but it difficult for them to be on the fore-front
on all aspects of CSR. CSR has many advantages like it helps to avoid the excessive
exploitation of labor, good brand image, improve profitability, balance between companies and
their employees but it comes with various disadvantages that are cost of operations, critics
already argue that the CSR of companies is simply to make a profit, reporting criteria vary
from company, sector and countries.
LITERATURE REVIEW-8
BENEFITS OF CSR FOR A COMPANY AND SOCIETY- PAULINA KSIEZAK, 2016
A organization which is socially conscious pays to both business and society. Corporate Social
Responsibility is improved relations between companies and communities. Benefits that
companies get by doing CSR activities- creating a positive image, shaping proper relations
with stakeholders, taking social responsibility of a company into consideration by potential
consumers etc. Benefits that society gets are increase healthcare awareness, protection of
environment, technology, infrastructure and more.
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LITERATURE REVIEW-9
ANALYSIS OF MANDATORY CSR EXPENDITURE IN INDIA –A SURVEY-
ABHISHEK MUKHERJEE, 2016
Indian Companies Act 2013, which requires large Indian companies to spend 2% of their net
profit on CSR Activities and to disclose such expenditures in their financial statement- and a
special CSR report. This mandatory framework for CSR Expenditure in India provide us with
a unique setting to analyze the spending pattern of Indian companies on CSR activities, pre and
post legislation.
LITERATURE REVIEW-10
DETERMINANTS OF CSR REPORTING IN INDIA- GHANASHAM S. JOSHI, 2018
Corporate Social Responsibility became mandatory in India, following an Amendment to the
Companies Act, 2013. The act mandates the eligible companies to incorporate in its Board’s
Report an annual report on CSR containing details of CSR’S policy, CSR spending in different
areas, CSR focus areas, web link address of CSR policy, overview of CSR projects to be
undertaken. The CSR policy is in which they need to provide links of all three years of CSR.
CSR FOR SOCIAL IMPACT: APPROACH TO MEASURE SOCIAL IMPACT USING
CSR- RAMENDRA SINGH & SHARAD AGARWAL, 2013
The impact of CSR is mainly seen in areas of education, health, environment, rural
development. Majority of the companies have their own foundations that help them achieve
the objectives and markets for future. The companies who don’t have their own foundation do
CSR activities through NGO’s, government agencies, companies even do CSR activities by
getting directly involved by providing healthcare in backward areas, getting in-touch with the
local communities and even PPP (Public Private Partnership).
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CSR has been for a very long time. The ‘golden rule’ is representation of social responsibility done by the company. If you
LITERATURE
notice, companiesREVIEW-12
with good CSR policies get more and better media coverage, this is one way to advertise the company.
Other ways to improve your brand image are- choose the right cause or advocacy, get everyone- including customers-
USING CSR
shows how CRTO IMPROVE
influences YOUR
employees- The role CSR BRAND- MARTIN
plays in enhancing LUENENDONK,
company’s reputation-among 2016
involved, using social media for your CSR efforts, make sure your social responsibility program reflects your brand. The study
its own employees.
Employees are more committed towards their company if they do more CSR activities. By creating a healthy working
CSR has been and
environment forimplementing
a very long time.
internal The companies
strategies- ‘goldenwillrule’ is efficiency
improve representation
and employeeof social responsibility
satisfaction. mployees
are key part of a company’s day to day business, and one of its most valuable assets. In terms of CSR, the experience and
done attitudes
by theofcompany.
the employeesIf
areyou notice,
even more companies
relevant. with
CSR and related good
company CSR
policies policies
confirms the moreget more
general andof better
findings
the interdependence between employees’ motivation, management support and strategic importance. But is comes with
mediavarious
coverage,
with CSR, Limited this is one ofway to advertise
the employee thebycompany.
needs fulfilled CSR and more.Other ways
In the recent toCSR
years, improve your brand
challenges like employees’ lack of awareness and involvement in CSR, Poor understanding of the employees returns
understanding has witnessed
tremendous increase in awareness and control in the global arena. In developed nations, the situation of CSR activities by
imagefinancial
are- choose
institutes isthe
quiteright cause
satisfying or advocacy,
but in developing it is not soget everyone-
flourished. Evolutionincluding
of CSR practicescustomers-
in Indian Banks: involved,
1.
1950: FOUNDATION PHASE, 2. 1960-1984: EXPANSION PHASE, 3. 1984-1991: CONSOLIDATION PHASE and 4. 1992: REFORM
using PHASE.
socialRBImedia for that
recommends your CSR efforts,
sustainability make
steps be taken. sure your
According social
to RBI, CSR allowsresponsibility program
businesses to incorporate reflects
social and
environmental issues into their business activities and also to create sustainable values for stakeholders. The key areas in
your brand.
Indian Banks for CSR practice are specific to public sector and private sector banks. Such fields include child welfare,
community welfare, education, eradication of poverty, rural development, vocational training, empowerment of women, girl
child protection, jobs and more. In Indian banking sector an integrated approach is found to voluntarily combine CSR with
ultimate customer satisfaction. These articles discuss the evolution of CSR activities over the years and what are the major
CSR activities that banks such as ICICI Bank, HDFC Bank, SBI Bank, PUNJAB NATIONAL Bank and more undertaken. They conduct
significant CSR activities such as financial literacy and credit counselling centres, wellness and social projects, green initiatives,
educational programs, housing programs etc. Banking sector is seen as the economy's strength. CSR has been mandatory for
CAN asector
CSR INFLUENCE
certain segment of companies inEMPLOYEES
India. It obliged the bankSATISFACTION- PATRIZIA
to take its welfare programs more GAZZOLA
seriously. Compared
banks, private sector banks have the largest share in CSR activities. Public sector banks are not yet prepared for 2 per
to public &
cent of the total net income spending on CSR over their three years. Banks in the private sector spent 34.03 per cent more on
PIERO MELLA,
CSR operations than2016
banks in the public sector. They will spend more, since they are not completely involved. because of
COVID-19 outbreak, it is said that the quality of banks' assets will deteriorate across the corporate, small, medium-sized
The study shows
enterprises how
and retail CR influences
segments. The outlook foremployees- The role
Indian banking systems CSR
has shifted fromplays
positiveintoenhancing
negative, slowingcompany’s
India's
economic development. Their bank's profits would decrease, which will continue to deteriorate profitability, and banks in the
reputation-among
private sector wouldits own
boost employees.
funding and liquidity onEmployees are borrowers
small private sector more committed
by necessity. The towards
TATA Grouptheir
over 80 businesses and is proud to be the largest private employer in the country. In the 1970s, changes were made to the
company
operates
association clause of the major TATA group companies. Newly included was an article saying that 'the company needs to be
if theymindful
do more CSR activities. By creating a healthy working environment and implementing
of its social and moral obligations towards customers, workers, shareholders, society and local communities.' A
provision on this was inserted into the group's 'Code of Conduct' to institutionalize the CSR charter. They carry out CSR
internal strategies-
activities companies
through various TATA Groupwill improve
companies includingefficiency
TATA Steel, TATAand employee
Motors, Titan, TATAsatisfaction.
Tea, TATA Consultancy
Services and many more in the financial sector, there is a clear pattern of promoting environmentally sustainable and socially
responsible lending and investment activities from time to time. The present research is focused on the case study process,
CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE MOTIVATION-
DITLEV-SIMONSEN & BENEDICTE BRØGGER, 2013
Employees are key part of a company’s day to day business, and one of its most valuable assets.
In terms of CSR, the experience and attitudes of the employees are even more relevant. CSR
and related company policies confirms the more general findings of the interdependence
between employees’ motivation, management support and strategic importance. But is comes
23
with various challenges like employees’ lack of awareness and involvement in CSR, Poor
understanding of the employees returns with CSR, Limited understanding of the employee
needs fulfilled by CSR and more.
CSR PRACTICES IN INDIAN BANKING SECTOR- DEEPIKA DHINGRA & RAMA
MITTAL, 2014
In the recent years, CSR has witnessed tremendous increase in awareness and control in the
global arena. In developed nations, the situation of CSR activities by financial institutes is quite
satisfying but in developing it is not so flourished. Evolution of CSR practices in Indian Banks:
1. 1950: FOUNDATION PHASE, 2. 1960-1984: EXPANSION PHASE, 3. 1984-1991:
CONSOLIDATION PHASE and 4. 1992: REFORM PHASE.
CSR: AN ANALYSIS OF INDIAN BANKING SECTOR- P RANI & MS KHAN, 2015
RBI recommends that sustainability steps be taken. According to RBI, CSR allows businesses
to incorporate social and environmental issues into their business activities and also to create
sustainable values for stakeholders. The key areas in Indian Banks for CSR practice are specific
to public sector and private sector banks. Such fields include child welfare, community welfare,
education, eradication of poverty, rural development, vocational training, empowerment of
women, girl child protection, jobs and more.
CSR PRACTICES IN LEADING INDIAN BANKS- ABHISHEK GON & CRISTINA
MITITELU, 2016.
In Indian banking sector an integrated approach is found to voluntarily combine CSR with
ultimate customer satisfaction. These articles discuss the evolution of CSR activities over the
years and what are the major CSR activities that banks such as ICICI Bank, HDFC Bank, SBI
Bank, PUNJAB NATIONAL Bank and more undertaken. They conduct significant CSR
activities such as financial literacy and credit counselling centres, wellness and social projects,
green initiatives, educational programs, housing programs etc.
24
CSR-A COMPARATIVE STUDY OF SELECT PUBLIC AND PRIVATE SECTOR
BANKS OF INDIA- B. RAMESH & SAVIA MENDES, 2015
Banking sector is seen as the economy's strength. CSR has been mandatory for a certain
segment of companies in India. It obliged the bank to take its welfare programs more seriously.
Compared to public sector banks, private sector banks have the largest share in CSR activities.
Public sector banks are not yet prepared for 2 per cent of the total net income spending on CSR
over their three years. Banks in the private sector spent 34.03 per cent more on CSR operations
than banks in the public sector. They will spend more, since they are not completely involved.
COVID-19 EFFECTS ON PRIVATE BANKS- THE HINDU, 2020
Because of COVID-19 outbreak, it is said that the quality of banks' assets will deteriorate across
the corporate, small, medium-sized enterprises and retail segments. The outlook for Indian
banking systems has shifted from positive to negative, slowing India's economic development.
Their bank's profits would decrease, which will continue to deteriorate profitability, and banks
in the private sector would boost funding and liquidity on small private sector borrowers by
necessity.
CSR: A CASE STUDY OF TATA GROUP- AMIT KUMAR SRIVASTAVA, GAYATRI
NEGI, VIPUL MISHRA & SHRADDHA PANDEY,2012
The TATA Group operates over 80 businesses and is proud to be the largest private employer
in the country. In the 1970s, changes were made to the association clause of the major TATA
group companies. Newly included was an article saying that 'the company needs to be mindful
of its social and moral obligations towards customers, workers, shareholders, society and local
communities.' A provision on this was inserted into the group's 'Code of Conduct' to
institutionalize the CSR charter. They carry out CSR activities through various TATA Group
companies including TATA Steel, TATA Motors, Titan, TATA Tea, TATA Consultancy
Services and many more
25
CSR PRACTICES AND CSR REPORTING IN INDIAN FINANCIAL SECTOR-
SANJAY KANTI DAS, 2012
In the financial sector, there is a clear pattern of promoting environmentally sustainable and
socially responsible lending and investment activities from time to time. The present research
is focused on the case study process, and attempts are also made to know the status of CSR and
strategies adopted for CSR in the Indian Financial Sector in the present report. The paper also
focuses on Indian Financial Sector initiatives in their reporting practices and the main areas of
CSR activities.
LEGAL ASPECTS AND TRANSFORMATIVE ROLE OF CORPORATE SOCIAL
RESPONSIBILITY- SARIKA KANTILAL KARANJULE, 2020
Companies Act section 135 deals with CSR in an coordinated and standardized way. It also
encourages volunteer action. It helps government solve the country's social, cultural, and
political problems, as well as protect consumers from malpractices such as adulteration,
malpractice, unfair trade pricing controls, etc. Customers are drawn to corporate social
responsibility. CSR lets the client create their own picture of the brand.
CSR regulations allow businesses to report the shortcomings of their own goods in the event
that they are found to violate the CSR programs, CSR expenses are not deductible under
Income Tax Act. Which is why t is just the kind of pressure on the companies. For CSR
activities you need to cut on the profit margin which makes your shareholders unhappy.
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One of the major tools of promoting brand is corporate social responsibility. Not only does it serve the purpose of promoting
a brand name and bringing it in the spotlight but also elevate the brand perception in the customers mind. Indulging in CSR
related activities gives the company huge leverage to improve the brand image . Isolated activities may satisfy the immediate
need of social problem and company and term it as CSR. CSR can be used as an alternative method to enhance the brand
image and when used along with the other attributes, it will improve the brand personality and make it more 'people and
social friendly' and hence more attractive to present and potential customers. Several studies have shown that CSR has a
favorable link to employee satisfaction. This effect has been shown to be especially powerful when workers view the CSR
activity as representing inherent organizational values rather26than impulses motivated by extrinsic promotion. CSR's ability to
reduce the gap between what workers get and what they need or want to get from work is commonly seen as the reason CSR
is related to employee satisfaction. However, if CSR influences employee satisfaction because it has the potential to fulfill
multiple employee needs, one would expect the effect's intensity to distinguish between people. After all, needs may differ
strongly between employees. CSR develops an employee's achievement needs and motivates the employees to work. An
BRAND PERSONALITY FROM CSR: A CRITICAL REVIEW OF THE BRAND
IMAGE THROUGH CSR- DIPTENDU GHOSH, PRATAPADITYA GHOSH &
BISWAJIT DAS
One of the major tools of promoting brand is corporate social responsibility. Not only does it
serve the purpose of promoting a brand name and bringing it in the spotlight but also elevate
the brand perception in the customers mind. Indulging in CSR related activities gives the
company huge leverage to improve the brand image . Isolated activities may satisfy the
immediate need of social problem and company and term it as CSR. CSR can be used as an
alternative method to enhance the brand image and when used along with the other attributes,
it will improve the brand personality and make it more 'people and social friendly' and hence
more attractive to present and potential customers.
CATERING TO THE NEEDS OF AGING WORKFORCE: THE ROLE OF
EMPLOYEE AGE IN THE RELATIONSHIP BETWEEN CSR AND EMPLOYEE
SATISFACTION- BARBARA WISSE, ROB EIJBERGEN, ERIC RIETZSCHEL &
SUSANNE SCHEIBE, 2015
Several studies have shown that CSR has a favorable link to employee satisfaction. This effect
has been shown to be especially powerful when workers view the CSR activity as representing
inherent organizational values rather than impulses motivated by extrinsic promotion. CSR's
ability to reduce the gap between what workers get and what they need or want to get from
work is commonly seen as the reason CSR is related to employee satisfaction. However, if
CSR influences employee satisfaction because it has the potential to fulfill multiple employee
needs, one would expect the effect's intensity to distinguish between people. After all, needs
may differ strongly between employees.
THE EFFECT OF CSR ON EMPLOYEE MOTIVATION: A CROSS-NATIONAL
STUDY- CHUNG HEE KIM, 2011
CSR develops an employee's achievement needs and motivates the employees to work. An
employee feeling of pride through engaging in CSR activities is well observed in empirical
studies. In this regard there are several surveys to access and promote this. Another interesting
discovery is that CSR can contribute to the 'fun' and 'happiness' of the employee. CSR also
27
contributes to staff needs for individual learning and development in both spiritual and skill
related spheres. As a whole these factors work interactively to engender motivation in the work
place. CSR also affects the individual's needs for affiliation as well as individual's needs for
sharing of emotion as well as of their skills. Through CSR, the employee attempts to find
human dignity and human value in business activities driven by dry profit.
CORPORATE SOCIAL RESPONSIBILITY: ENVIRONMENTAL ASPECTS-
ANDELKA STOJANOVIC, IVAN MIHAJLOVIC & PETER SCHULTE, 2016
Corporate social responsibility is the new business practice is the new business practice that
reflects the idea of fulfilling both economical imperatives and social consequences of the
business The purpose of this is to determine and explain the dimensions of CSR while focusing
on the environmental issues companies now a days accept the responsibilities for the negative
environmental impact of the business activities so they try to change the way of doing business
in order to mitigate the damage. It is always the question whether the companies are taking
CSR action because of the need to act proactively, because of image or imposed by law.
CORPORATE SOCIAL RESPONSIBILITY AND ITS FINANCIAL PERFORMANCE-
RALUCA MIRUNA ZAPCIU, 2015
Companies have found worthwhile devoting a significant amount of resources to
implementing and devoting their CSR strategy, as a part of sustainable development strategy.
The impact of CSR on the customers increasing customer loyalty and keenness to pay for the
product or services is the main aspect of the companies-strategy. The second positive impact
can be felt inside the company at both the employees productivity level and companies chain
of production effectiveness, or any other activity of the company gets to lower its risk or cut
operation cost due to its CSR concepts, last but not the least better positioning of the company
into the market which create important opportunities for the company for its sustainable
development.
28
CSR@2%: A NEW MODEL OF CORPORATE SOCIAL RESPONSIBILITY IN
INDIA- ANUPAM SINGH & DR. PRIYANKA VERMA, 2014
In India CSR is not a new concept. CSR has been implemented for the first time as corporate
philanthropy and it has been active in India since ages such as TATA Group, Aditya Birla
Group, Indian Oil Corporation have been engaged in supporting communities through
contributions and fundraising events. India is the world's first nation to make expenditure on
CSR mandatory, where businesses need to pay 2 percent of the total net income on CSR
programmes. Section 135 of the Companies Act , 2013 outlines the applicability and
establishing of the CSR board, the board's responsibilities and the CSR operations as scheduled
under VII
CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY OF AXIS BANK
FOUNDATION- KAVITHA S, 2018
We understand CSR activity in this article as defined in Section 3, Section 135 of the Company
Act , 2013. Axis bank has a foundation called the Axis Bank Foundation (ABF) that was set
up to carry out CSR projects as a public trust. In this article we discuss the Bank's CSR
strategies from 2014-15 to 2016-17 and the bank spent the highest amount on CSR programs
in the year 2015-16. For the year 2014, ABF was listed by Forbes India as the "Outstanding
Corporate Foundation."
VARIOUS PHASES OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA- ANIL
GHANSHAS, 2018
Since long, the concept of Corporate social responsibility is already present in India, Kautilya
promotes ethical standards and principles while running a business. In Hinduism, merchants
gave alms, got temples and night shelters made for the poor, and Dharamada followed where
the sellers and manufacturers charged a specific amount which was used as donation. In Islam,
they had a law Zakaat that ruled that a specific percentage of one's income by donation must
be shared with the underprivileged. Sikh followed on from CSR what Daashaant they called.
India has been through different phases of CSR- 1. Charity and Philanthropy motivated first
phase CSR, 2. The second phase of CSR on social development for India, 3. The third phase
CSR under "mixed economy" paradigm, 4. The Fourth Phase CSR at the philanthropic-
29
business approach interface, 5. The present status of CSR in India is under the 2013 Company
Act.
UNDERSTANDING CSR- ITS HISTORY AND THE RECENT DEVELOPMENTS-
NEELAM JHAWAR, SHASTA GUPTA, 2017
As companies face increased challenges, including increasing competitiveness, increasing
environmental impacts and rising poverty needs, there has been an increasing need to introduce
result-based CSR management and successful Csr performance appraisal. CSR is an tool for
achieving sustainable growth. The concept overlaps with concepts such as corporate
governance, corporate ethics , corporate volunteerism. In India , the Indian government to bring
in for Building a brighter future to impact new CSR guidelines that require companies to spend
2 per cent of their net profit on growth and development. India is the world's first country to
have corporate social responsibility mandated.
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LITERATURE
betterment of theREVIEW-32
The banking industry and its basic financial services contribute significantly to the Corporate Social Responsibilities for the
public. The CSR idea is now turning in to the government-supported activity in the year 2013. Banks may
perform an important role in the development of the nation's economy when individuals gain relevant help in the form of
CSR INITIATIVES OF ICICI
various social welfare programs BANK-
. ICICI is raising BHUVANESHWARI.M,
its finance CHITRA
volume as the year possesses, by seeing .P, ARTHI
its participation in the year .D,
2013 we can assume that this bank will give other private sector banks a fierce competition. In the future, the Bank will aim to
2015 increase the level of investment which will display a positive outlook on the role of the banking sector. Financial institutions
are well able to utilize corporate social responsibility efforts and achieve sustainable competitive advantage. The Reserve Bank
The banking
Of India haveindustry andtoits
also been asked paybasic financial
particular services
consideration contribute
to incorporate significantly
social and environmental to the
challenges into Corporate
their
business activities. Many of the newly formed private and foreign banks are conscious of and therefore sustain the value of
Socialsuch
Responsibilities for the finance
a move. Supporting sustainable betterment of the public.
is the commitment of the hour.The CSR idea
SRI (Sustainable is now turning
and Responsible Investmentin= to the
Socially Responsible Investment) is an investment opportunity that establishes financial goals that not only include financial
growth but also specifically take into account economic, social , and governance considerations in the development of the
government-supported activity
infrastructure. Healthy economic in the
financing can beyear 2013.
promoted Banks
through may
the banks. perform
Those involved inan
theimportant role in the
banks include the
proprietors, Borrowers, debt holders, senior managers, staffs And those who govern. Compared with those other sectors, a
development ofsector
main Banking the characteristic
nation's economy when
is this influencing individuals
a large number and again relevantPeople's
huge proportion help Variety.
in theCorporate
form of various
sustainability is the formal reason for having banks, that is to say boosting the entitlements of the owners, making sure
socialproductivity
welfareand programs
profitability..One
ICICI
mannerisofraising its finance
doing this would be throughvolume as the
financialization. year possesses,
As business activities of by seeing
corporations and individuals are constantly developing, banks generate new challenges for risk management and effective
its participation in the
resource mediation. year 2013
It is noticeable that CSRwe can assume
is progressively thatuniformly
and almost this bank willasgive
recognized other
catering private ofsector
the requirements
relevant stakeholders. That is implicit in the works of those who believe that CSR should be seen as an acceptable approach
and specific among those who see CSR as a technique for industry. The stakeholder groups being addressed can vary
depending on the focus at the time, from one entity to another. The ethical behavior stance without any expectations of
receiving incentives or awards as no emphasis is placed on this kind of concept the business is reaping rewards. It would not
do so either reject the concept that CSR should be targeted to gaining significance after serving the needs of the investors, the
ﬁ rm undoubtedly has even more possibility of victory more reward
30
Sources Similarity
banks a fierce competition. In the future, the Bank will aim to increase the level of investment
which will display a positive outlook on the role of the banking sector.
CSR AND PERFORMANCE: THE STORY OF BANKS IN INDIA- SURESH
CHANDRA BIHARI & SUDEEPTA PRADHAN, 2011
Financial institutions are well able to utilize corporate social responsibility efforts and achieve
sustainable competitive advantage. The Reserve Bank Of India have also been asked to pay
particular consideration to incorporate social and environmental challenges into their business
activities. Many of the newly formed private and foreign banks are conscious of and therefore
sustain the value of such a move. Supporting sustainable finance is the commitment of the
hour. SRI (Sustainable and Responsible Investment = Socially Responsible Investment) is an
investment opportunity that establishes financial goals that not only include financial growth
but also specifically take into account economic, social , and governance considerations in the
development of the infrastructure. Healthy economic financing can be promoted through the
banks.
CORPORATE SOCIAL RESPOSIBILITY IN THE BANKING SECTOR- CSABA
LENTNER, TATAY TIBOR, KRISZTINA SZEGEDI, 2015
Those involved in the banks include the proprietors, Borrowers, debt holders, senior managers,
staffs And those who govern. Compared with those other sectors, a main Banking sector
characteristic is this influencing a large number and a huge proportion People's Variety.
Corporate sustainability is the formal reason for having banks, that is to say boosting the
entitlements of the owners, making sure productivity and profitability. One manner of doing
this would be through financialization. As business activities of corporations and individuals
are constantly developing, banks generate new challenges for risk management and effective
resource mediation.
DEFINING CORPORATE SOCIAL RESPOSIBILITY-WAN SAIFUL WAN JAN, 2006
It is noticeable that CSR is progressively and almost uniformly recognized as catering the
requirements of relevant stakeholders. That is implicit in the works of those who believe that
CSR should be seen as an acceptable approach and specific among those who see CSR as a
31
technique for industry. The stakeholder groups being addressed can vary depending on the
focus at the time, from one entity to another. The ethical behavior stance without any
expectations of receiving incentives or awards as no emphasis is placed on this kind of concept
the business is reaping rewards. It would not do so either reject the concept that CSR should
be targeted to gaining significance after serving the needs of the investors, the firm undoubtedly
has even more possibility of victory more reward
32
CHAPTER-3
RESEARCH METHODOLOGY
33
2% 98% 1 42
Sentences
3.1 WHAT IS RESEARCH METHODOLOGY: Research methodology is the path through which researchers need to conduct their
3.1 WHAT IS RESEARCH
research. It shows METHODOLOGY:
the path through which these researchers formulate their problem and objective and present their result
from the data obtained during the study period. This chapter on research design and methods further clearly illustrates how
the final product of the analysis can be achieved in accordance with the study's purpose. This chapter hence discusses the
research methods that were used during the research process. It includes the research methodology of the study from the
research strategy to the result dissemination. For emphasis, in this chapter, the author outlines the research strategy,
Research
researchmethodology is the paththethrough
design, research methodology, study area, which
data sources researchers
such as primary need to conduct
data sources theirdata,
and secondary research. It
population Consideration and sample size determination, such as determining the sample size questionnaires and sample
showsdetermination
sitethe pathofthrough
observation which
and datathese researchers formulate their problem
the workplace exposure, data collection methods like primary data collection methods including workplace
data collection collection through desk review, data collection through and objective
questionnaires, data and
obtained from experts opinion, workplace site exposure measurement, data collection tools pretest, secondary data
present theirmethods,
collection resultmethods
from ofthe datadata
analysisobtained
used such asduring thedata
quantitative study
analysisperiod. Thisdata
and qualitative chapter on research
analysis, data
analysis software, the reliability and validity analysis of the quantitative data, reliability of data, reliability analysis, validity, data
designquality
andmanagement,
methodsinclusionfurther clearly
criteria, illustratesandhow
ethical consideration the final
dissemination product
of result of theapproaches.
and its utilization analysisIn can be
order to satisfy the objectives of the study, a qualitative and quantitative research method is apprehended in general. The
achieved in accordance
study used withbecause
these mixed strategies the study's purpose.
the data were This
obtained from chapter
all aspects of thehence
data sourcediscusses the time.
during the study research
Therefore, the purpose of this methodology is to satisfy the research plan and target devised by the researcher. 3.2
methods that OF
OBJECTIVES were usedThe
THE STUDY: during
present thestudyresearch process.
aims to evaluate It includes
the different dimensions ofthe research
CSR with
in India- To understand the concept of CSR To study the CSR initiatives conducted by Private sector banks in India To
respect tomethodology
Private Banks of
study the sum of CSR spending by private sector banks in India in the last four years To compare banks’ CSR activities &
the study from3.3the
expenditure research
SCOPE OF THE STUDY:strategy to the
The present result
research dissemination.
is confined to the study of CSRFor emphasis,
activities conductedin bythis
the chapter,
selected private sector banks in India. So far as the study is concerned six private banks were selected to complete the study.
the author outlines
The study shows thetheCSRresearch
spending ofstrategy,
the banks To research
see whether design,
the banksresearch
are spendingmethodology, the study
or not according to Section 135 of area,
Companies Act 2013 The analysis shows how exactly CSR activities are undertaken by the banks, accountability and
data sources
utilisation ofsuch as primary
funds towards dataof the
the progress sources
society 3.4and secondary
RESEARCH DESIGN: It data, population
is exploratory Consideration
in nature. What is Exploratory and
Design? To address the key research objectives, this research used both qualitative and quantitative methods and
sample size determination,
combination of primary and secondary suchsources.
as determining
The qualitative datathe sample
supports size questionnaires
the quantitative data analysis and results.
result obtained is triangulated since the researcher utilized the qualitative and quantitative data types in the data analysis.
andThe sample
The study area, data sources, and sampling techniques were discussed under this section. Exploratory research is "the
determination of thetoworkplace
preliminary research clarify the exactexposure, data collection
nature of the problem methods
to be solved." This is done to like
insureprimary
that sufficientdata
workcollection
is
taken into consideration during an experiment, as well as to evaluate study goals, gather evidence and optimize on other
methods including
subjects that may beworkplace
impossible to findsite observation
without data Itcollection
exploratory testing. and data
can entail techniques such as:collection through desk
• Secondary research-
such as examination of existing literature and/or informal qualitative techniques such as conversations with clients, staff,
review, data collection
executives through
or rivals by in-depth interviewsquestionnaires, dataprocesses,
, focus groups, projective obtained case from experts
studies or opinion,
pilot projects workplace
• Exploratory
research can provide a study with quality and insight, and is vital to a study. Exploratory research enables the researcher to
site exposure
be creative so measurement, data on
as to gain the most insight collection tools,
a subject. First, secondary
an objective databecollection
sample should required for this methods,
study, and the methods
researcher would have a clear chance to see what functions or what is not a effective tool to use. Third, it makes for a clearer
of data analysis
picture of what theused
goals ofsuch
a studyasteam quantitative data period.
will be during a project's analysisBearingand qualitative
in mind this information data analysis,
will benefit anyone data
conducting research from outside sources. Exploratory research can be used in a variety of fields regardless of what field
analysis software, the reliability and validity analysis of the quantitative data, reliability of data,
reliability analysis, validity, data quality management, inclusion criteria, ethical consideration
and dissemination of result and its utilization approaches. In order to satisfy the objectives of
the study, a qualitative and quantitative research method is apprehended in general. The study
used these mixed strategies because the data were obtained from all aspects of the data source
during the study time. Therefore, the purpose of this methodology is to satisfy the research plan
and target devised by the researcher
34
3.2 OBJECTIVES OF THE STUDY:
The present study aims to evaluate the different dimensions of CSR with respect to Private
Banks in India-
Ø To understand the concept of CSR
Ø To study the CSR initiatives conducted by Private sector banks in India
Ø To study the sum of CSR spending by private sector banks in India in the last four years
Ø To compare banks’ CSR activities & expenditure
3.3 SCOPE OF THE STUDY:

The present research is confined to the study of CSR activities conducted by the selected private
sector banks in India. So far as the study is concerned six private banks were selected to
complete the study.
Ø The study shows the CSR spending of the banks
Ø To see whether the banks are spending or not according to Section 135 of Companies
Act 2013
Ø The analysis shows how exactly CSR activities are undertaken by the banks,
accountability and utilisation of funds towards the progress of the society
3.4 RESEARCH DESIGN:

It is exploratory in nature.
What is Exploratory Design?

To address the key research objectives, this research used both qualitative and quantitative
methods and combination of primary and secondary sources. The qualitative data supports the
quantitative data analysis and results. The result obtained is triangulated since the researcher
utilized the qualitative and quantitative data types in the data analysis. The study area, data
sources, and sampling techniques were discussed under this section.
Exploratory research is "the preliminary research to clarify the exact nature of the
problem to be solved." This is done to insure that sufficient work is taken into consideration
during an experiment, as well as to evaluate study goals, gather evidence and optimize on other
subjects that may be impossible to find without exploratory testing. It can entail techniques
such as:
35
• Secondary research-such as examination of existing literature and/or informal qualitative
techniques such as conversations with clients, staff, executives or rivals by in-depth interviews
, focus groups, projective processes, case studies or pilot projects
• Exploratory research can provide a study with quality and insight, and is vital to a study.
Exploratory research enables the researcher to be creative so as to gain the most insight on a
subject. First, an objective sample should be required for this study, and the researcher would
have a clear chance to see what functions or what is not a effective tool to use. Third, it makes
for a clearer picture of what the goals of a study team will be during a project's period. Bearing
in mind this information will benefit anyone conducting research from outside sources.
Exploratory research can be used in a variety of fields regardless of what field research needs
to be done within. As a result, however, it is important to acknowledge how any research that
will be carried out will impact the different fields. It would be helpful to study the compare and
contrast of various methods, such as secondary analysis, debate, or qualitative research by
focus groups, polls, or case studies. Inside exploratory science, the Internet makes for more
immersive testing approaches of nature.
Characteristics of Exploratory Research Design:

Ø Business Importance: its study will be ineffective and worthless unless the issue has a
place in the industry or a business value.
Ø • Functional element: whether the management wants to provide practical value. If it
does not have any practical value it will be unproductive for business decisions.
Ø Combinations of Theory: Mere practical importance of the challenge has no meaning
unless it is in accordance with theory. If a given question is compatible with other
theoretical elements, it would be simple for the researcher to determine its importance
or to continue in the right direction with his analysis.
Ø · Dependable and Reliable Data: In the absence of trustworthy and usable information,
there will be no managerial importance in the analysis of the problem.
36
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Sentences
3.5 NEED OF THE STUDY: CSR is a new strategy that goes beyond welfare and allows the company to function above legal
responsibilities to incorporate ecological, legal and social issues into the business. CSR activities has an impact on
3.5 NEED OF
organizational THE which
performance STUDY:can be measured by various indicators such as profit, corporate image and customer
satisfaction. To understand such impacts, the study of CSR is needed. 3.6 DATA COLLECTION SOURCES: The study is completely
CSR is a on
based new strategy
secondary thatfrom-
data taken goesThebeyond welfare
annual reports andwith
of the banks allows
N.P fromthe company
the financial to function
year 2015-16 to 2018-19. above
Journals Newspapers Government Publications Literature Reviews this means journal articles & research papers H.R
legal Websites
responsibilities
and to incorporate
Corporate Social Responsibility ecological,
and its performance legal social
in economical, and and
social issues responsibility
environmental into the business.
under triple CSR
3.6 BENEFICIARIES OF THE STUDY: The study shows helps us to understand the relation between the Organization
bottom line approach. 3.7 LIMITATION OF THE STUDY: Since the present study is based on secondary data, hence the accuracy
activities has an
and reliability is notimpact
comparableonwithorganizational
the primary data. performance which can be measured by various
indicators such as profit, corporate image and customer satisfaction. To understand
Sources Similarity such
impacts, the study of CSR is needed.
3.6 DATA COLLECTION SOURCES:

The study is completely based on secondary data taken from-
Ø The annual reports of the banks with N.P from the financial year 2015-16 to 2018-19.
Ø Journals
Ø Newspapers
Ø Government Publications
Ø Literature Reviews this means journal articles & research papers
Ø H.R Websites
3.6 BENEFICIARIES OF THE STUDY:

The study shows helps us to understand the relation between the Organization and Corporate
Social Responsibility and its performance in economical, social and environmental
responsibility under triple bottom line approach.
3.7 LIMITATION OF THE STUDY:

Since the present study is based on secondary data, hence the accuracy and reliability is not
comparable with the primary data.
37
CHAPTER-4
CORPORATE SOCIAL RESPONSIBILITY
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Corporate Social Responsibility (CSR) is a corporate model self-regulating that requires a organization to be socially
Corporate Social
responsible to itself,Responsibility (CSR)
its stakeholders, and the isexercising
public. By a corporate
corporatemodel self-regulating
social responsibility, also known asthat requires a
corporate
citizenship, corporations may be aware of the kind of impact they have on all aspects of society, including economic, social
organization to be socially
and environmental. responsible
Engaging in CSR to itself,
ensures that, instead its stakeholders,
of contributing anda organization
negatively to them, the public. By exercising
is working in ways
that improve community and climate. It also shows how businesses structure their business processes to create a positive
corporate socialmakeresponsibility, also known as corporate
Corporatecitizenship, corporations may
overall effect on society. It covers sustainability, social impact and ethics, and rightly so should be about core business-how
companies money-not just add-on extras like philanthropy. Social Responsibility can be described be aware
as' the
company's continued commitment to ethical behaviour and to contribute to economic growth while improving the quality of
of thelifekind of impact
of employees they have
and their families as well ason alllocal
for the aspects ofand
community society,
society as aincluding
whole." Today economic,
CSR supports thesocial
idea of and
a Triple Bottom Line (TBL). The TBL definition considers 3Ps, i.e. People- the social bottom line, Environment- the
environmental.
environmental bottom line, and Benefit- the economic bottom line- People are concerned with fair and beneficial business
practices towards labour, the community and the region where the company conducts its business. Enterprise sustainability
needs help from citizens (society) in the business field. As an integral part of society, the company must be committed to
providing the public with the greatest value. Planet applies to the environmentally friendly activities. The companies and earth
Engaging in CSR
have a causal ensures
relationship. that, protect
If companies instead theirof contributing
property, negatively
they'll help the to them,
world. A triple bottom line Co.adoes
manufacture dangerous or damaging products, such as firearms, poisonous substances or unsafe heavy metal batteries.
organization
not is
Profit is the economic value that the organization creates after deducting the cost of all inputs including the cost of the tied up
working inItways
capital. that
is the most improve
important aspectcommunity andalsoclimate.
of any company and It also
its key objective. shows
Benefit can be how
improvedbusinesses structure
by improving job
management by simplifying the operation, reducing inefficient tasks, saving as much time as possible for manufacturing and
their business
servicing, andprocesses to create a positive overall effect on society. It covers sustainability,
utilizing content.
social impact
Sources and ethics, and rightly so should be about core business-how companies
Similarity make
money-not just add-on extras like philanthropy.
Corporate Social Responsibility can be described as' the company's continued

commitment to ethical behaviour and to contribute to economic growth while improving
the quality of life of employees and their families as well as for the local community and
society as a whole."
Today CSR supports the idea of a Triple Bottom Line (TBL). The TBL definition considers
3Ps, i.e. People- the social bottom line, Environment- the environmental bottom line, and
Benefit- the economic bottom line-
People are concerned with fair and beneficial business practices towards labour, the
community and the region where the company conducts its business. Enterprise sustainability
39
needs help from citizens (society) in the business field. As an integral part of society, the
company must be committed to providing the public with the greatest value.
Planet applies to the environmentally friendly activities. The companies and earth have a
causal relationship. If companies protect their property, they'll help the world. A triple bottom
line Co. does not manufacture dangerous or damaging products, such as firearms, poisonous
substances or unsafe heavy metal batteries.
Profit is the economic value that the organization creates after deducting the cost of all inputs
including the cost of the tied up capital. It is the most important aspect of any company and
also its key objective. Benefit can be improved by improving job management by simplifying
the operation, reducing inefficient tasks, saving as much time as possible for manufacturing
and servicing, and utilizing content.
SOME DEFINITION USED BY BUSINESS FOR SOCIAL RESPONSIBILITY ARE:
The World Business Council for Sustainable Development has used the following concepts in
its publication Making Good Business Sense by Lord Holme and Richard Watts:
Corporate Social Responsibility is the continuing commitment by business to behave
ethically and contribute to economic development while improving the quality of life
of the workforce and their families as well as of the local community and society at
large.”
According to United Nations Research Institute for Social Development (UNRSD), 2003- “At
the core of this ‘corporate social responsibility’ (CSR) agenda are specific policies and
practices involving codes of conduct, environmental management systems, stakeholder
dialogues, community investment and philanthropy, as well as reporting, auditing and
certification related to social and environmental aspects.”
“CSR is about capacity building for sustainable livelihoods. It respects cultural

differences and finds the business opportunities in building the skills of employees, the
community and the government” from Ghana
“CSR is about business giving back to society” from the Philippines.
40
Traditionally in the United States, CSR has been defined much more in terms of a
philanthropic model. Companies make profits, unhindered except by fulfilling their
duty to pay taxes. Then they donate a certain share of the profits to charitable causes.
It is seen as tainting the act for the company to receive any benefit from the giving.
The European Commission hedges its bets with two definitions wrapped into one- “A
concept whereby companies decide voluntarily to contribute to a better society and a
cleaner environment. A concept whereby companies integrate social and
environmental concerns in their business operations and in their interaction with
their stakeholders on a voluntary basis.”
It has been observed that for Indian Companies, Corporate Social Responsibility (CSR) is
the commitment of businesses to contribute to sustainable economic development by
working with the employees, their families, the local community, experts and the society
at large to improve lives in ways that are good for business and for its development.
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Sentences
WHY COMPANIES DO CSR: • Advanced Public Image: Customers actually favour companies which are perceived to be less self-
WHY COMPANIES
respectful. DO
It may be psychological CSR:people find it more approachable to companies with social responsibilities.
but somehow
Sending messages about the philanthropic nature of your organization would do good to design the public picture, as it
represents the company's empathic side. Corporations can do so either by helping non-profit organizations, or by
volunteering. • Improves Political Relations: Businesses must show a favourable public image of their seriousness regarding
social responsibility in order to be in good hands of policymakers and governmental regulators. This is not only the best way
• Advanced Public
to make contact Image: officials easier, but also to avoid different investigations and samples or even public
with government
campaigns. • Customer & Employee Engagement: When you have a relatively positive message to convey, it is easier to speak
Customers
to or meetactually
customers.favour companies
Once consumers finally getwhich are
involved in yourperceived to be less
cause, they'll gradually self-respectful.
believe in your company's It may be
ambitions. A business is reaching out to the public in new ways than without CSR. The generation of today is ambitious and
psychological
they are alwaysbut somehow
searching people
to be associated find itthat
with businesses more
have a approachable
good picture of the publicto andcompanies
are still in the with
media forsocial
their successful decisions. • Brand Distinction: This is one of the reasons why CSR was first founded by companies from the
responsibilities. Sending messages
do they takeabout thetheyphilanthropic nature of your
past. Yet as it is now a widespread practice, companies are attempting new ways to create their reputation by playing with
their social obligations. Not only it seriously, put in a lot of imagination so they organization
fulfil their creative intent andwould
create a distinct identity on the market for themselves. • Supportive working environment: businesses that think about life
do good to the
beyond design
walls ofthe
theirpublic
companypicture, as itandrepresents
type encourage empower workers the tocompany's
embark on their empathic
daily work with side. Corporations
eagerness. It
strengthens the bond between the top management and the lowest paying employees as they tend to believe that a cohesive
can dostrategy
so either
is capablebyofhelping non-profit
doing wonders. There are otherorganizations,
benefits along withorthese-
by •volunteering.
Creating CSR such as keeping investors who
want to know continuously that their funds are being used properly. • Creating good relationships between non-profit
• Improves Political
organizations Relations:
and businesses and bringing out the best of their labour force. • Workers remain loyal and inspired towards the
company. • Forming effective relationships with stakeholders. • Rising morale for workers HISTORY AND DEVELOPMENT OF
Businesses
CSR CONCEPTS:must show SOCIAL
1950s-1960: a favourable
RESPONSIBILITY public imageBOWEN
OF BUSINESSMEN: of (1953)-
theirBusinessmen's
seriousness regarding
responsibilities
implement policies, to take decisions or to follow lines of action which are beneficial in terms of society's goals and values.
to social
DAVIS (1960)- Certain socially responsible business decisions can be justified by the company's long-term economic benefit,
responsibility in order
thus paying back to beresponsible
for its socially in goodbehaviour.
handsFREDERICK
of policymakers and governmental
(1960)-Private commitment to the economicregulators.
and human This
capital of society and a desire on the part of industry to see that these services have been used for specific social purposes.
is not1960s-1970:
only theSTAKEHOLDER
best wayAPPROACH: to make contact
JOHNSON (1971)-with
Insteadgovernment officials
of pursuing only greater returnseasier, but alsoa to avoid
to its shareholders,
responsible corporation takes into account the needs of workers, suppliers, distributors, local communities and the nation as
different investigations
a whole. THREE DIMENSIONAL and samples
MODEL: CARROLLor even
(1979)- Thepublic campaigns.
idea consists of corporate (i.e. economic, legal, ethical and
philanthropic) obligations, Public market concerns (e.g. labour practices, human rights, environmental justice and anti-
corruption) and corporate behaviour (e.g., reactive, protective, accommodative and proactive) 1980s-1990s: THREE
DIMENSIONAL MODEL OF Standards, POLICIES AND PROCESSES: WARTICK AND COCHRAN (1985)-Integration of Corporate
Responsibility Standards, Public Problem Management Policy and Social Conflict Management Policy and PROCESS:
• Customer
INSTITUTIONAL& Employee
FRAMEWORK AND Engagement:
EXTENDED CORPORATE ACTIONS: WOOD (1991)- Four forms of corporate responsibility (i.e.
Whenlevels;
youWhereas
economic, havetheaorganizational
legal, relativelyactivities
ethical and positive
philanthropic) have been message
connected to tothree
convey, it (i.e.
institutional is legal,
easier to speak
organizational
are applied to appraisal, control of stockholders and execution. 2000s: THREE-
to or meet
and individual)
DOMAINS APPROACH: SCHWARTZ AND CARROLL (2003)- Three areas of responsibility of the company: economic, legal and
customers. Once
ethical. NEW consumers
CONCEPT: EUROPEANfinally
COMMISSION get(2011)-A
involvedmethodinofyour cause,
incorporating they'll
financial, gradually
economic, believe
legal, human rights in your
and customer issues into business operations and core strategy in close collaboration with stakeholders.
company's ambitions. A business is reaching out to the public in new ways than without CSR.
The generation of today is ambitious and they are always searching to be associated with
businesses that have a good picture of the public and are still in the media for their successful
decisions.
42
• Brand Distinction:
This is one of the reasons why CSR was first founded by companies from the past. Yet as it is
now a widespread practice, companies are attempting new ways to create their reputation by
playing with their social obligations. Not only do they take it seriously, they put in a lot of
imagination so they fulfil their creative intent and create a distinct identity on the market for
themselves.
• Supportive working environment:

businesses that think about life beyond the walls of their company type encourage and empower
workers to embark on their daily work with eagerness. It strengthens the bond between the top
management and the lowest paying employees as they tend to believe that a cohesive strategy
is capable of doing wonders.
There are other benefits along with these-

• Creating CSR such as keeping investors who want to know continuously that their
funds are being used properly.
• Creating good relationships between non-profit organizations and businesses and
bringing out the best of their labour force.
• Workers remain loyal and inspired towards the company.
• Forming effective relationships with stakeholders.
• Rising morale for workers
HISTORY AND DEVELOPMENT OF CSR CONCEPTS:
1950s-1960:
SOCIAL RESPONSIBILITY OF BUSINESSMEN:
BOWEN (1953)- Businessmen's responsibilities to implement policies, to take decisions or to
follow lines of action which are beneficial in terms of society's goals and values.
DAVIS (1960)- Certain socially responsible business decisions can be justified by the
company's long-term economic benefit, thus paying back for its socially responsible behaviour.
43
FREDERICK (1960)-Private commitment to the economic and human capital of society and a
desire on the part of industry to see that these services have been used for specific social
purposes.
1960s-1970:
STAKEHOLDER APPROACH: JOHNSON (1971)- Instead of pursuing only greater returns
to its shareholders, a responsible corporation takes into account the needs of workers, suppliers,
distributors, local communities and the nation as a whole.
THREE DIMENSIONAL MODEL: CARROLL (1979)- The idea consists of corporate (i.e.
economic, legal, ethical and philanthropic) obligations, Public market concerns (e.g. labour
practices, human rights, environmental justice and anti-corruption) and corporate behaviour
(e.g., reactive, protective, accommodative and proactive)
1980s-1990s:
THREE DIMENSIONAL MODEL OF Standards, POLICIES AND PROCESSES:
WARTICK AND COCHRAN (1985)-Integration of Corporate Responsibility Standards,
Public Problem Management Policy and Social Conflict Management Policy and PROCESS:
INSTITUTIONAL FRAMEWORK AND EXTENDED CORPORATE ACTIONS: WOOD
(1991)- Four forms of corporate responsibility (i.e. economic, legal, ethical and philanthropic)
have been connected to three institutional (i.e. legal, organizational and individual) levels;
Whereas the organizational activities are applied to appraisal, control of stockholders and
execution.
2000s:
THREE-DOMAINS APPROACH: SCHWARTZ AND CARROLL (2003)- Three areas of
responsibility of the company: economic, legal and ethical.
NEW CONCEPT: EUROPEAN COMMISSION (2011)-A method of incorporating financial,

economic, legal, human rights and customer issues into business operations and core strategy
in close collaboration with stakeholders.
44
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Sentences
FOUR LEVELS
CSR, as OF famous
we see today, became CORPORATE
after it was establishedSOCIAL
by the "PYRAMIDRESPONSIBILITY:
FOUR LEVELS OF CORPORATE SOCIAL RESPONSIBILITY: Around 1950, the notion of corporate social responsibility came up.
OF CORPORATE SOCIAL RESPONSIBILITY"
introduced by Archie Carroll during the year 1991. This is one of the concepts that has most been acknowledged. The pyramid
indicates corporate accountability needs to be met on four levels: • Economical • Legal • Ethical • Philanthropic Economic
Responsibility: The pyramid's lowest level reflects the primary responsibility of a company which is to be profitable. Without
Around 1950,
income, the notion
the company will not beofable
corporate
to pay its staff,social responsibility
so even before came
the company begins CSRup. CSR,employees
operations, as we would
see today,
lose their employment. The only way a business can succeed and support society is by being successful. Legal Responsibility:
became famous how after it was
businesses established
perform by activity.
their marketplace the "PYRAMID
Failure to be legally OF CORPORATE
The second pyramid point is the business’s legal obligation to obey the law. This is the most critical duty of all four levels as it
will demonstrate responsible SOCIAL
can be really bad for
business. Ethical Responsibility: The pyramid's ethical layer is defined as doing the right thing, being fair in all circumstances
RESPONSIBILITY"
and preventing harm, too. introduced
Not only shouldby Archiefollow
a corporation Carroll
the lawduring thealsoyear
but it should 1991.
ethically conductThis is one of the
its business.
Philanthropic Responsibility: Philanthropy is at the top of the pyramid and occupies the smallest room. This is the highest
concepts
level ofthat hasmany
CSR, since most been
people acknowledged.
will like The pyramid
to do business with businesses indicates
who offer back to society,corporate
it should not beaccountability
taken lightly.
Philanthropic Duty is more than just doing what is right but to give back to society is something that remains true to the
needsvalues
to beof the
met on four
business. TYPESlevels:
OF CORPORATE SOCIAL RESPONSIBILITY: Corporate Social Responsibility falls into four
categories: Corporate Environmental Responsibility: As environmental issues have evolved on a global scale, it has become
more relevant than ever for corporations to be mindful of their exposure to these problems. Environmentally conscious
enterprises need to evaluate their operations and volunteer to do what they can to reduce the environmental effects. Today
customers see it as their duty to take actionable measures to tackle the issue. EXAMPLE- Reducing the waste disposal and
•carbon
Economical
emissions impacts. Corporate Human Rights Responsibility: Corporate human rights responsibility typically includes
the implementation of fair labour standards, the denial of child labour and the creation of fair trade. Workers are the core of
•an organization,
Legal many customers insist that ensuring companies handle their workers equally is on company leadership.
Companies must ensure that the companies they do business with take the responsibility for human rights seriously,
•particularly
Ethical when it comes to child labour. Most companies are starting to end contractual relationships with firms that use
child labour. EXAMPLE- Disney, Mattel and Walmart are a few businesses that came under heavy scrutiny after it was reported
•responsibility
that child labour is used by the factory that makes their toys. Corporate Philanthropic Responsibility: Corporate philanthropic
Philanthropic
usually includes making contributions in the local community, whether for educational services, scholarship
programs, wellness initiatives or general sponsorship of notable causes. Consumers today want to learn that businesses care
about them outside of the money they invest. Many businesses chose to donate money for projects intended to bring about
social change. Big companies have an internal department devoted to promotional campaigns on philanthropic programmes.
EXAMPLE- Some may choose to add their brand to the cause, while others may choose to stay in the background completely
and not take any credit for the money or services offered. Corporate Ethical Responsibility: The basic fact is that companies
that don't make money don't remain in business. Consumers today, however, think that income do not come at the detriment
of ethics. In the short term, unethical activities can be advantageous to a business but their long-term consequences can be
disastrous. EXAMPLE- Being environmentally conscious and respectfully handling workers and stakeholders.
Sources Similarity
45
Economic Responsibility:
The pyramid's lowest level reflects the primary responsibility of a company which is to be
profitable. Without income, the company will not be able to pay its staff, so even before the
company begins CSR operations, employees would lose their employment. The only way a
business can succeed and support society is by being successful.
Legal Responsibility:
The second pyramid point is the business’s legal obligation to obey the law. This is the most
critical duty of all four levels as it will demonstrate how businesses perform their marketplace
activity. Failure to be legally responsible can be really bad for business.
Ethical Responsibility:
The pyramid's ethical layer is defined as doing the right thing, being fair in all circumstances
and preventing harm, too. Not only should a corporation follow the law but it should also
ethically conduct its business.
46
Philanthropic Responsibility:
Philanthropy is at the top of the pyramid and occupies the smallest room. This is the highest
level of CSR, since many people will like to do business with businesses who offer back to
society, it should not be taken lightly. Philanthropic Duty is more than just doing what is right
but to give back to society is something that remains true to the values of the business.
TYPES OF CORPORATE SOCIAL RESPONSIBILITY:

Corporate Social Responsibility falls into four categories:
Corporate Environmental Responsibility:

As environmental issues have evolved on a global scale, it has become more relevant than ever
for corporations to be mindful of their exposure to these problems. Environmentally conscious
enterprises need to evaluate their operations and volunteer to do what they can to reduce the
environmental effects. Today customers see it as their duty to take actionable measures to
tackle the issue.
47
EXAMPLE- Reducing the waste disposal and carbon emissions impacts.
Corporate Human Rights Responsibility:

Corporate human rights responsibility typically includes the implementation of fair labour
standards, the denial of child labour and the creation of fair trade. Workers are the core of an
organization, many customers insist that ensuring companies handle their workers equally is
on company leadership. Companies must ensure that the companies they do business with take
the responsibility for human rights seriously, particularly when it comes to child labour. Most
companies are starting to end contractual relationships with firms that use child labour.
EXAMPLE- Disney, Mattel and Walmart are a few businesses that came under heavy scrutiny
after it was reported that child labour is used by the factory that makes their toys.
Corporate Philanthropic Responsibility:

Corporate philanthropic responsibility usually includes making contributions in the local
community, whether for educational services, scholarship programs, wellness initiatives or
general sponsorship of notable causes. Consumers today want to learn that businesses care
about them outside of the money they invest. Many businesses chose to donate money for
projects intended to bring about social change. Big companies have an internal department
devoted to promotional campaigns on philanthropic programmes.
EXAMPLE- Some may choose to add their brand to the cause, while others may choose to stay
in the background completely and not take any credit for the money or services offered.
Corporate Ethical Responsibility:

The basic fact is that companies that don't make money don't remain in business. Consumers
today, however, think that income do not come at the detriment of ethics. In the short term,
unethical activities can be advantageous to a business but their long-term consequences can be
disastrous.
EXAMPLE- Being environmentally conscious and respectfully handling workers and
stakeholders.
48
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Sentences
BENEFITS OF CSR: Business houses have come to the realization that CSR has become one of the key ways an organization can
distinguish itself from its competitors.Some benefits of CSR are as follows: BENEFITS FOR THE COMPANY- 1. Improved financial
performance-Consumers favour companies that are financially accountable to the community and environment they operate,
BENEFITS
which increasesOF CSR:
the financial performance of the company. 2. Lower operating costs- Doing CSR comes with multiple benefits
that also includes more socially responsible government grant companies get grants that reduce their operating costs. 3.
More potential to recruit and retain workers- Workers are drawn to socially conscious businesses and to give back to the
community. 4. Greater efficiency and quality- workers are inspired and loyal when the businesses are socially responsible,
which increases productivity. 5. Increased sales and customer loyalty- socially responsible companies attract more customers
Business houses
that make have
them loyal come
to the companytothattheincrease
realization that CSR
their sales indirectly. has become
6. Improved one
brand identity andof the key ways an
credibility-Corporate
social responsibility draws buyers who enhance the company's reputation and improve its brand picture. 7. Costs savings-You
organization can the
can also support distinguish itself
environment and savefrom itsreducing
money by competitors.
resource use, Some benefits
waste and pollution.of CSR are
8. Identifying and as follows:
maintaining talented workers-Being a responsible, successful company will make hiring new workers or retaining current ones
easier. BENEFITS FOR THE SOCIETY- 1. Natural Environment Conservation-The majority of businesses take measures to protect
the environment, which eliminates waste, recycles their goods, creates greenhouses, manufactures environmentally friendly
goods. 2. Technology & Infrastructure: Businesses aim to carry out CSR activities in fields that also support them so that they
share their innovations help to advance the whole. 3. Education: To provide educational facilities for society in rural and
backward areas. 4. Economic Growth: CSR values aid with the growth of government relations. It allows the partnership to find
a better way to represent society and deliver more incentives for economic growth. 5. Enhanced health facilities: health-care
actions by CSR raise social understanding. 6. Higher Standard of Living: Corporate participation in the issues of the local
community creates a healthier environment in its surroundings- people who have been benefited by the efforts of the
organization are happier and have improved living standards. BENEFITS WITH THE EMPLOYEES- 1. Strengthen employee
engagement- employees are more attracted towards they company that are socially active, which makes even them to
participate in CSR activities performed by the company. 2. Gives workers the ability to build new skills- CSR programs for
employees encourage them to do something apart from their work which can help them in developing a new skill. 3. Creates a
knock-on effect improving efficiency- As employees like their company to be socially responsible which even keeps them
motivated and satisfied that improves their efficiency. 4. Employee Engagement and Work Satisfaction rises- CSR activities
motivates the employees to develop new skills and give back to the society that keeps employees satisfied. 5. Improves
Encouragement and Morale- employees are encouraged to participate in CSR activities and that even increases their morale
when they do CSR activities voluntarily with the company. 6. Increased innovation- CSR programs encourages the employees
to participate that increases their skills and techniques that helps which innovation. ENVIORNMENTAL BENEFITS- 1. Greater
recyclability of materials- Companies try and use material that is less harmful to the society and can be recycled easily by
them. 2. Improve utilisation of renewable resources- companies are encouraged to use renewable sources of energy by the
government that is beneficial to the environment and even they can get government grants using renewable sources of
energy. 3. Better Quality of commodity- if the quality of the product is good as per standards then it will less harmful to the
environment and it can be recycled also. 4. Conserving nature- companies even engage themselves in CSR activities in which
they conserve nature or a green-house. 5. Reducing footprints of Carbon- reducing the amount of carbon-dioxide emissions
associated with all the activities by using by using efficient energy, recycling, switching to a renewable source of energy, using
LED bulbs.
49
BENEFITS FOR THE COMPANY-
1. Improved financial performance-Consumers favour companies that are financially

accountable to the community and environment they operate, which increases the
financial performance of the company.
2. Lower operating costs- Doing CSR comes with multiple benefits that also includes more
socially responsible government grant companies get grants that reduce their operating
costs.
3. More potential to recruit and retain workers- Workers are drawn to socially conscious
businesses and to give back to the community.
4. Greater efficiency and quality- workers are inspired and loyal when the businesses are
socially responsible, which increases productivity.
5. Increased sales and customer loyalty- socially responsible companies attract more
customers that make them loyal to the company that increase their sales indirectly.
6. Improved brand identity and credibility-Corporate social responsibility draws buyers who
enhance the company's reputation and improve its brand picture.
7. Costs savings-You can also support the environment and save money by reducing
resource use, waste and pollution.
8. Identifying and maintaining talented workers-Being a responsible, successful company
will make hiring new workers or retaining current ones easier.
BENEFITS FOR THE SOCIETY-
1. Natural Environment Conservation-The majority of businesses take measures to protect

the environment, which eliminates waste, recycles their goods, creates greenhouses,
manufactures environmentally friendly goods.
2. Technology & Infrastructure: Businesses aim to carry out CSR activities in fields that
also support them so that they share their innovations help to advance the whole.
3. Education: To provide educational facilities for society in rural and backward areas.
4. Economic Growth: CSR values aid with the growth of government relations. It allows
the partnership to find a better way to represent society and deliver more incentives for
economic growth.
5. Enhanced health facilities: health-care actions by CSR raise social understanding.
50
6. Higher Standard of Living: Corporate participation in the issues of the local community
creates a healthier environment in its surroundings- people who have been benefited by
the efforts of the organization are happier and have improved living standards.
BENEFITS WITH THE EMPLOYEES-
1. Strengthen employee engagement- employees are more attracted towards they

company that are socially active, which makes even them to participate in CSR
activities performed by the company.
2. Gives workers the ability to build new skills- CSR programs for employees encourage
them to do something apart from their work which can help them in developing a new
skill.
3. Creates a knock-on effect improving efficiency- As employees like their company to
be socially responsible which even keeps them motivated and satisfied that improves
their efficiency.
4. Employee Engagement and Work Satisfaction rises- CSR activities motivates the
employees to develop new skills and give back to the society that keeps employees
satisfied.
5. Improves Encouragement and Morale- employees are encouraged to participate in CSR
activities and that even increases their morale when they do CSR activities voluntarily
with the company.
6. Increased innovation- CSR programs encourages the employees to participate that
increases their skills and techniques that helps which innovation.
ENVIORNMENTAL BENEFITS-
1. Greater recyclability of materials- Companies try and use material that is less harmful
to the society and can be recycled easily by them.
2. Improve utilisation of renewable resources- companies are encouraged to use
renewable sources of energy by the government that is beneficial to the environment
and even they can get government grants using renewable sources of energy.
3. Better Quality of commodity- if the quality of the product is good as per standards then
it will less harmful to the environment and it can be recycled also.
51
4. Conserving nature- companies even engage themselves in CSR activities in which they
conserve nature or a green-house.
5. Reducing footprints of Carbon- reducing the amount of carbon-dioxide emissions
associated with all the activities by using by using efficient energy, recycling,
switching to a renewable source of energy, using LED bulbs.
52
CHAPTER-5
CSR ACTIVITIES IN INDIA
53
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Sentences
In India CSR isn't new. Corporate Social Responsibility growth can be traced far back. This idea has been present in India for as
In India
long CSR isn't
as Kautilya new. Corporate
has stressed Social
ethical standards Responsibility
and values growth
during business actions: can be
• In Hinduism, tracedgave
Merchants faralms,
back.
got This
temples and night shelters made for poor and followed DHARMADA where a specific amount is charged from the
idea has been present
manufacturer in India
or seller which for
was used for as long
charity. asIslam
• Also Kautilya
had a lawhas
calledstressed
ZAKAAT thatethical
stipulatedstandards
that a particularand values
percentage of one's earnings should be shared by donation with the needy. • Sikhs have practiced what they called
duringDAASHAANT
business actions:
in CSR. • Corporations were deeply committed to philanthropically driven CSR and community development
initiatives starting in the 1850s, when the fight for freedom in India was a germinating stage. • After independence India
• widely
adopted its own "mixed economy" model and introduced special CSR approaches. • In the early 1970s the term CSR itself was
In used.
Hinduism,
There are both Merchants gave alms,
legal and philosophical aspectsgot
of antemples and night
ideal CSR method. In India, shelters
the evolutionmade for to
of CSR refers poor and
shifts in the cultural norms of corporate engagement over time and how corporations managed to create positive impacts on
followed
communities, DHARMADA
cultures, wherepublic
societies, nation-building, a specific amount
health, education, is charged
livelihoods, from thenatural
water conservation, manufacturer
resource or
management and the environment in which those corporations performed. PHASES OF CSR IN INDIA: The First Step CSR for
seller
charity which was
& philanthropy (1850 used
to 1914)-for charity.
At that time there was no word "corporate social responsibility," it was first defined by
Howard Bowen during the year 1950. CSR's first step in India is well known for its charity and philanthropic character as it has
• beenAlso Islam
influenced hadvalues,
by family a law called
customs, ZAKAAT
history, that
religion as well stipulated Businessmen
as industrialization. that a particular
invested their
social services, setting up religious places ,colleges, higher education facilities, other public-use infrastructure, and religious
percentage
money on of
institutions. The business community had an significant role in ancient India, and the merchants received relief in times of
one's
distress earnings
such as drought should
or epidemicsbethrough
shared the by donation
opening of food andwith thechests.
treasure needy. As the colonial period ended, a
major shift occurred in approach to CSR. The contributions were taken from personal savings, either monetary or otherwise,
• which
Sikhsneitherhave practiced
belonged what
to the owners they
nor was calledpartDAASHAANT
an integral of business. The pioneersin CSR.
of industrialization in India during
the 19th century were Tata, Godrej, Modi, Birla, Lalbhai, Sarabhai, Shriram, Modi, Naidu, Mahindra, Bajaj, Singhania, Annamali,
• whoCorporations
were deeply committed were deeply
to both committed
economic to philanthropically
and social interests. driven
The charity was not intended CSRorand
for selfless community
religious ends
alone, but was motivated by caste classes and political ambitions. Charity and philanthropy, being the oldest form of CSR, still
development initiatives starting
India'sin the 1850s, whenMahatmathe fightGandhifor freedom
influence CSR practices today, particularly in community development. The Second Period CSR for India’s Social Development
(1910 to 1960)- The second phase was during independence movement. urged in India was
wealthy businessmen
and industrialists to donate their wealth and support the poor and oppressed in society, placing pressure on them to behave
a germinating
in the direction of nationstage.building. The second phase was largely influenced by Gandhi's trusteeship theory which contributed
to socio-economic development. He inspired industrialists to create trusts for universities, and institutions of research and
• training.
After independence
These Indiain social
trusts were also involved adopted reform, its
suchown
as rural"mixed
development, economy"
education, themodel and
abolition of introduced
women's
untouchability and empowerment. The Third Period CSR under the "mixed economy" paradigm (1950 to 1990)- The third
special
phase CSRbyapproaches.
was governed the "mixed economy" paradigm and was well defined by the advent of PSU (Public Sector
Undertakings) to ensure a fair distribution of resources in society and environmental standards. The move from corporate
• self-regulation
In mover
prime the early to strict legal and public regulation of business practices also defined this period. Public sector was seen as the
of growth1970s the term
in this scenario. CSRwas
The 1960s itself was widely
characterized used.
as a "period of command and control," as the private
There
under theare"mixed
botheconomylegalmodel"
and business.
philosophical aspects
State authorities formedof anwith
PSUs ideal CSR
the aim method.
sector's activities were regulated by strict legal regulations. CSR is accountable to the owners, executives, and other target
areas of ensuring adequate In India, the
distribution of resources to those in need. The Fourth Step CSR at the interface between philanthropic approaches and
evolution
market of CSR
strategies (1980)- refers
The world to isshifts
of today in the
a globalized worldcultural
and CSR is innorms
a confusedofstate
corporate
as companies engagement
are accountable over
to owners, executives, other target societies and the general public. The fourth step is defined, in part, by conventional, but
time and how corporations managed to create positive impacts on communities,
cultures, societies, nation-building, public health, education, livelihoods, water
conservation, natural resource management and the environment in which those
corporations performed.
54
PHASES OF CSR IN INDIA:
The First Step CSR for charity & philanthropy (1850 to 1914)-
At that time there was no word "corporate social responsibility," it was first defined by Howard
Bowen during the year 1950. CSR's first step in India is well known for its charity and
philanthropic character as it has been influenced by family values, customs, history, religion
as well as industrialization. Businessmen invested their money on social services, setting up
religious places ,colleges, higher education facilities, other public-use infrastructure, and
religious institutions. The business community had an significant role in ancient India, and the
merchants received relief in times of distress such as drought or epidemics through the opening
of food and treasure chests. As the colonial period ended, a major shift occurred in approach
to CSR. The contributions were taken from personal savings, either monetary or otherwise,
which neither belonged to the owners nor was an integral part of business. The pioneers of
industrialization in India during the 19th century were Tata, Godrej, Modi, Birla, Lalbhai,
Sarabhai, Shriram, Modi, Naidu, Mahindra, Bajaj, Singhania, Annamali, who were deeply
committed to both economic and social interests. The charity was not intended for selfless or
religious ends alone, but was motivated by caste classes and political ambitions. Charity and
philanthropy, being the oldest form of CSR, still influence CSR practices today, particularly in
community development.
The Second Period CSR for India’s Social Development (1910 to 1960)-
The second phase was during India's independence movement. Mahatma Gandhi urged
wealthy businessmen and industrialists to donate their wealth and support the poor and
oppressed in society, placing pressure on them to behave in the direction of nation building.
The second phase was largely influenced by Gandhi's trusteeship theory which contributed to
socio-economic development. He inspired industrialists to create trusts for universities, and
institutions of research and training. These trusts were also involved in social reform, such as
rural development, education, the abolition of women's untouchability and empowerment.
The Third Period CSR under the "mixed economy" paradigm (1950 to 1990)-
The third phase was governed by the "mixed economy" paradigm and was well defined by the
advent of PSU (Public Sector Undertakings) to ensure a fair distribution of resources in society
and environmental standards. The move from corporate self-regulation to strict legal and public
regulation of business practices also defined this period. Public sector was seen as the prime
55
mover of growth in this scenario. The 1960s was characterized as a "period of command and
control," as the private sector's activities were regulated by strict legal regulations. CSR is
accountable to the owners, executives, and other target areas under the "mixed economy
model" business. State authorities formed PSUs with the aim of ensuring adequate distribution
of resources to those in need.
The Fourth Step CSR at the interface between philanthropic approaches and market
strategies (1980)-
The world of today is a globalized world and CSR is in a confused state as companies are
accountable to owners, executives, other target societies and the general public. The fourth step
is defined, in part, by conventional, but mostly as sustainable business methods, modern and
innovative ways of uplifting the poor and vulnerable, as well as a brand identity for businesses.
CSR has been defined in this final step. Liberalization, privatization and globalization (LPG)
in India, along with a relaxed licensing system, has contributed to accelerated economic growth
in a nation that has continued to this day..
Corporate Social Responsibility (CSR) has been used as a mechanism for incorporating
financial, environmental and human development issues into the overall corporate value chain.
The Ministry of Corporate Affairs released ‘VOLUNTARY GUIDELINES OF CORPORATE
SOCIAL RESPONSIBILITY, 2009.'
This was further redefined as 'NATIONAL VOLUNTARY GUIDELINES ON SOCIAL,

ENVIORNMENTAL AND ECONOMIC RESPONSIBILITIES OF BUSINESS, 2011'
56
This 'National Voluntary Guidelines' concept has been converted into a statutory requirement
of Corporate Social Responsibility in Section 135 of the Companies Act 2013 coming into
force from 01.04.2014.
What began as first phase charity is now understood as responsibility. This rapid growth
leads to "increased productivity, as well as increased company willingness and capacity
to perform, along with an rise in corporate aspirations of the public and government."
0% 100% 0 41
Sentences
CSRtheCurrent Scenario Incentury

India:
CSR Current Scenario In India: While CSR has its origins in philanthropic activities such as donations, charities, relief, etc. Of
respective corporations. The 21st is marked by unparalleled omnipresent threats and opportunities emerging
from globalisation, the desire to be omnipresent and the imperatives of climate change. Indian business, now viewed globally
WhileasCSR has its
a responsible originsof in
component philanthropic
India's activities
ascendancy, is now such
poised to take as donations,
a leadership charities,
role in the challenges of ourrelief,
everydayetc. Of
lives. In India, CSR has grown to include staff, clients, stakeholders for sustainable development as well as corporate
the respective
citizenship. Thecorporations. The 21st
success of their corporate century isis assessed
social responsibility marked by unparalleled
by various organisations. As omnipresent
a result, the CSR hasthreats
already emerged as an obvious concern for business managers in each organization. APPLICABILITY OF CSR IN INDIA: India is
the first country in the world to make Corporate Social Responsibility (CSR) mandatory, following a modification to: SECTION
and opportunities
135 OF COMPANY ACTemerging
2013 COMPANIESfrom globalisation,
(CORPORATE the desire
SOCIAL RESPONSIBILITY) to 2014
POLICY RULES be Theomnipresent
definition of CSR is and the
specified in clause 135 of the Act and applies to companies having: • An annual turnover of RS 1,000 crore or more, or a • RS
imperatives ofValue
500 Crore Net climate
or more, change.
or • RS 5 CroreIndian
Net Incomebusiness, now ofviewed
or more. • An average globally
the previous asyears
into 3 financial a •responsible
A
company's CSR strategy will ensure that the surplus arising from a CSR operation does not become a part of business income.
component ofwillIndia's
• CSR policy state thatascendancy, is now
the CSR corpus includes: a) 2%poised tonettake
of the total a leadership
income roleit c)insurplus
b) any revenue from the challenges
from CSR of
operations. • All enterprises falling within the scope of Section 135 of the Act will disclose, as set out in the Director's Disclose
our everyday lives. website,
and on the company's In India, CSR
on the part has grown
of all undertakings fallingto include
within the scope staff,
of Sectionclients, stakeholders
135 of the Act, on the part of for
the prescribed format, on the part of their respective CSR initiatives. • In the event that a company has not spent 2 percent of
sustainable development as wellappropriate
about what constitutes as corporate
reasonscitizenship. Theavoid
a corporation should success
spendingof their
2 per corporate
the average net profit, the reason for doing so should be given in the annual report of the board. The act does not, however,
offer guidelines cent about CSR. social
Additional Amendments through Companies (Amendment) Act, 2019 Section 135- Corporate Social Responsibility: • In the
responsibility
event that theisunspent
assessed bynotvarious
sum does organisations.
apply to any Astheasums
ongoing programme, result, the CSR
not invested shall behas already
transferred to theemerged
Fund specified in Schedule VII within six months of fiscal year's expiry. • In the event that the unused sum relates to any
as an ongoing
obvious concern
project subject tofor businessofmanagers
the compliance in eachtheorganization.
the specified conditions, unused amounts must be transferred by the
Company within thirty days of the end of the financial year to a special sum to be opened by the Company in that name for
that financial year in any scheduled bank called the Unspent Corporate Social Responsibility account. • Such sum shall be
spent by the company pursuant to its obligations under the Corporate Social Responsibility Policy within a period of three
APPLICABILITY
Schedule VII within a periodOF of thirtyCSR IN
days from the INDIA:
financial years from the date of such transfer, otherwise the company shall transfer the same sum to the Fund stated in
date of the third financial year's requirement. • Penal provisions added as
follows: the Company: punishable by a fine which shall not be less than RS 50,000 but extending to RS 25 Lakh Any officer of
India that
is Company
the firstwho iscountry in the world
in default: Imprisonment to make
shall be punishable for aCorporate
period of up to 3Social
years or forResponsibility
a fine not less than RS (CSR)
50000 but which may amount to RS 5 Lakh or both. • MCA empowered to send a company or class of companies general or
mandatory, following
special instructions a modification
as it deems to: compliance with the provisions of this section. CSR EXPENDITURE: •
appropriate to ensure
India was the first country to require clear CSR spending on sales, income and net profit for all corporate entities. • The bulk of
CSR EXPENDITURE- is made by large corporations with annual turnover of RS 1500 crores or more about 80 per cent. • By 31
March 2019, total CSR investment by India's companies had crossed about INR 50000 CRORE. • CSR expenditure is completely
SECTION
based on the135 OF income.
company’s COMPANY ACT
• CSR expenditure decided2013 COMPANIES
for the current financial year if not(CORPORATE SOCIAL
used then it is carried forward
to the next year. • CSR Expenditure done by the company are shown in the financial report of the company every year. • Even
on company’s websites there are direct links to the CSR activities done by the company. CSR REPORTING: • The CSR report is a
RESPONSIBILITY)
quarterly report published POLICY
by businessesRULES 2014
focusing on their operations and effects in corporate social responsibility. • The key
goal of the CSR is to boost the accountability of the operations of the businesses. • The Act requires qualifying companies to
57
The definition of CSR is specified in clause 135 of the Act and applies to companies having:
• An annual turnover of RS 1,000 crore or more, or a
• RS 500 Crore Net Value or more, or
• RS 5 Crore Net Income or more.
• An average of the previous into 3 financial years
• A company's CSR strategy will ensure that the surplus arising from a CSR operation
does not become a part of business income.
• CSR policy will state that the CSR corpus includes:
a) 2% of the total net income
b) any revenue from it
c) surplus from CSR operations.
• All enterprises falling within the scope of Section 135 of the Act will disclose, as set
out in the Director's Disclose and on the company's website, on the part of all
undertakings falling within the scope of Section 135 of the Act, on the part of the
prescribed format, on the part of their respective CSR initiatives.
• In the event that a company has not spent 2 percent of the average net profit, the reason
for doing so should be given in the annual report of the board. The act does not,
however, offer guidelines about what constitutes appropriate reasons a corporation
should avoid spending 2 per cent about CSR.
Additional Amendments through Companies (Amendment) Act, 2019

Section 135- Corporate Social Responsibility:
• In the event that the unspent sum does not apply to any ongoing programme, the sums
not invested shall be transferred to the Fund specified in Schedule VII within six months
of fiscal year's expiry.
• In the event that the unused sum relates to any ongoing project subject to the compliance
of the specified conditions, the unused amounts must be transferred by the Company
within thirty days of the end of the financial year to a special sum to be opened by the
Company in that name for that financial year in any scheduled bank called the Unspent
Corporate Social Responsibility account.
• Such sum shall be spent by the company pursuant to its obligations under the Corporate
Social Responsibility Policy within a period of three financial years from the date of
such transfer, otherwise the company shall transfer the same sum to the Fund stated in
58
Schedule VII within a period of thirty days from the date of the third financial year's
requirement.
• Penal provisions added as follows: the Company: punishable by a fine which shall not
be less than RS 50,000 but extending to RS 25 Lakh Any officer of that Company who
is in default: Imprisonment shall be punishable for a period of up to 3 years or for a fine
not less than RS 50000 but which may amount to RS 5 Lakh or both.
• MCA empowered to send a company or class of companies general or special
instructions as it deems appropriate to ensure compliance with the provisions of this
section.
CSR EXPENDITURE:
• India was the first country to require clear CSR spending on sales, income and net profit
for all corporate entities.
• The bulk of CSR EXPENDITURE- is made by large corporations with annual turnover
of RS 1500 crores or more about 80 per cent.
• By 31 March 2019, total CSR investment by India's companies had crossed about INR
50000 CRORE.
• CSR expenditure is completely based on the company’s income.
• CSR expenditure decided for the current financial year if not used then it is carried
forward to the next year.
• CSR Expenditure done by the company are shown in the financial report of the
company every year.
• Even on company’s websites there are direct links to the CSR activities done by the
company.
CSR REPORTING:
• The CSR report is a quarterly report published by businesses focusing on their
operations and effects in corporate social responsibility.
• The key goal of the CSR is to boost the accountability of the operations of the
businesses.
• The Act requires qualifying companies to include in their Board's Report an annual
CSR report containing details of the company's CSR policy, web link address of the
CSR policy, summary of the CSR projects to be undertaken, etc.
59
• The Board's Report of a company covered by these Rules on a financial year starting
on or after 1 April 2014 shall include an annual report.
• CSR Report will help bring a comprehensive approach to CSR activities management
and define potential risks and opportunities.
• CSR Reporting is seen as an effective CSR Communication device.
• Indian businesses reacted well with an almost INR 8800 Cr to mandatory CSR for the
first reporting year CSR invests.
60
CHAPTER-6
CSR ACTIVITIES IN BANKING SECTOR
61
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Sentences
INDIAN BANKS: Banking in India started in the last decades of the 18th century when General Bank Of India was established in
INDIAN
1786 andBANKS:
Bank Of Hindustan was established in 1870, but these two banks no longer exist. Since independence Indian banks
have undergone various transformations. A number of Indian banks came into being from 1860 till the end of the 19th
Banking in The
century. India
oldeststarted in isthe
bank in India lastBank
the State decades of Reserve
of India and the 18th century
Bank of when
India, which is IndianGeneral Bankhighest
banking system's
regulatory authority, but liberalization, privatization, globalization, and information technology are currently fully
Of India
transforming Indian banking. Currently India's commercial banking system consists of Scheduled Commercial Banks and
was established in 1786
Unscheduled Banks. and have
We currently Bank Of Hindustan
12 public wasand
sector banks in India established inbanks.
22 private sector 1870, but these
The banking sectortwo
has banks
developed through 4 distinct phases since independence: Sr. No Phase Years 1. Foundation Phase 1950s till the
no longer exist. ofSince
nationalization banks inindependence Indian
1969 2. Expansion Phase banks
Mids-60s to 1984have undergone
3. Consolidation various
Phase 1985 to 1991transformations.
4. Reform Phase A
Since 1992 CSR PRACTICES IN INDIAN BANKS: With growing awareness of CSR- Corporate Social Responsibility, SD- Sustainable
number of Indian
Development therebanks cameeffort
is a concerted into being
among from
all forms 1860 tilltothe
of organizations end
secure of the development
sustainable 19th century. The oldest
with their
respective objectives of profit making, social welfare, philanthropy etc. RBI requested that steps be taken to achieve
bank sustainable
in Indiaeconomic
is the growth
State byBank of India
recognizing the needand Reserve
for CSR. Bank
• Reserve Bank of reported
of India India, inwhich
2007 thatis'CSR
Indian
needs banking
companies to incorporate social and environmental issues into their business activities and also in their interactions with
system's highest
Sector has regulatory authority, but liberalization, privatization, globalization,
stakeholders. • RBI also focused on taking steps for sustainable economic growth by recognizing the need for CSR. The Indian
Banking adopted an integrated strategy combining CSR with the overall satisfaction of the clients. Recent years and
have seen efforts to make the banking sector more accountable to CSR activities. The CSR in the Indian Banking Sector aims at
information technology
tackling financial are currently
inclusion, providing fully
financial services to thetransforming
country's unbankedIndian
or untappedbanking.
regions, andCurrently
socio-economicIndia's
growth by concentrating on activities such as eradicating poverty, Education and medical care, development of the rural
commercial banking training
areas, self-employment system consists
and financial literacyoftraining,
Scheduled
developmentCommercial Banksand
of infrastructure, education and Unscheduled
conservation of
the environment, protection of girls and children, women empowerment. • RBI has advised banks not to be socially
Banks.responsible
We currently have 12activities
for business-integrated public butsector banks
to align their inoperations
business India and 22 private
with social sectoraspects
and environmental banks.as The
well. CSR ACTIVITIES MAPS OF BANKS: ACTIVITIES INTEGRATED INTO BUSINESS NON-BUSINESS ACTIVITIES Financial literacy and
banking
skillssector hasfinancial
development, developed
educationthrough 4 distinct
Voluntary service phases
to improve since independence:
living standards Stakeholder engagement and legal care
Supporting vulnerable groups in society Equal and open financial services Encouraging sports Financing environmental
protection investments Supporting NGOs Fight against money laundering, corruption and terrorism Supporting science,
culture and the arts Creation of key values for funding critical sectors Supporting local communities Provides financial aid to
social enterprises Providing jobs, adequate working conditions and fair opportunities WHY BANKS UNDERTAKE CORPORATE
SOCIAL RESPONSIBILITY: The introduction of corporate social responsibility in the banking industry worldwide means that
Sr. banks
No in the private sectorPhaseare more socially conscious than banks in the public sector. Private Yearsor public banks can conduct
corporate social responsibility on two grounds: • They have advantages for programs and one of them is profit, every
company needs to gain more income and they create more income by doing CSR activities • Improve society and the world in
which they work-this is founded from a positive viewpoint • Keeping their customers loyal to them • Keeping their staff
engaged and happy • Strengthening their brand identity • Differentiating themselves from other brands IMPACT OF CSR ON
1.THE SUCCESS OF BANKS
Foundation
IS BASED ON Phase
THREE MAJOR ASPECTS:1950s till Social
1. Corporate the Responsibility
nationalization of banks
and Reputation: in 1969
• Reputation
is an significant consideration for a company's success, as it represents how a company is compared to its rivals. • Reputation
is defined as the assessment of the outsiders about the organization, how well it fulfils its commitments and fulfils the
2.expectations of stakeholders
Expansion and itsPhase Mids-60s to
overall performance socially, politically and environmentally. • A 1984
business with a good
image indicates that they draw more consumers and society. • And we can conclude that credibility is a key factor a firm wants
3. Consolidation Phase 1985 to 1991
4. Reform Phase Since 1992
62
CSR PRACTICES IN INDIAN BANKS:
With growing awareness of CSR- Corporate Social Responsibility, SD- Sustainable
Development there is a concerted effort among all forms of organizations to secure sustainable
development with their respective objectives of profit making, social welfare, philanthropy etc.
RBI requested that steps be taken to achieve sustainable economic growth by recognizing the
need for CSR.
• Reserve Bank of India reported in 2007 that 'CSR needs companies to incorporate social
and environmental issues into their business activities and also in their interactions with
stakeholders.
• RBI also focused on taking steps for sustainable economic growth by recognizing the
need for CSR.
The Indian Banking Sector has adopted an integrated strategy combining CSR with the
overall satisfaction of the clients. Recent years have seen efforts to make the banking sector
more accountable to CSR activities. The CSR in the Indian Banking Sector aims at tackling
financial inclusion, providing financial services to the country's unbanked or untapped
regions, and socio-economic growth by concentrating on activities such as eradicating
poverty, Education and medical care, development of the rural areas, self-employment
training and financial literacy training, development of infrastructure, education and
conservation of the environment, protection of girls and children, women empowerment.
• RBI has advised banks not to be socially responsible for business-integrated activities
but to align their business operations with social and environmental aspects as well.
CSR ACTIVITIES MAPS OF BANKS:

ACTIVITIES INTEGRATED INTO
NON-BUSINESS ACTIVITIES
BUSINESS
Financial literacy and skills development, Voluntary service to improve living
financial education standards
Stakeholder engagement and legal care Supporting vulnerable groups in society
Equal and open financial services Encouraging sports
Financing environmental protection
Supporting NGOs
investments
63
Fight against money laundering, corruption
Supporting science, culture and the arts
and terrorism
Creation of key values for funding critical
Supporting local communities
sectors
Providing jobs, adequate working
Provides financial aid to social enterprises
conditions and fair opportunities
WHY BANKS UNDERTAKE CORPORATE SOCIAL

RESPONSIBILITY:
The introduction of corporate social responsibility in the banking industry worldwide means
that banks in the private sector are more socially conscious than banks in the public sector.
Private or public banks can conduct corporate social responsibility on two grounds:
• They have advantages for programs and one of them is profit, every company needs
to gain more income and they create more income by doing CSR activities
• Improve society and the world in which they work-this is founded from a positive
viewpoint
• Keeping their customers loyal to them
• Keeping their staff engaged and happy
• Strengthening their brand identity
• Differentiating themselves from other brands
IMPACT OF CSR ON THE SUCCESS OF BANKS IS BASED ON THREE

MAJOR ASPECTS:
1. Corporate Social Responsibility and Reputation:
• Reputation is an significant consideration for a company's success, as it represents how
a company is compared to its rivals.
• Reputation is defined as the assessment of the outsiders about the organization, how
well it fulfils its commitments and fulfils the expectations of stakeholders and its overall
performance socially, politically and environmentally.
• A business with a good image indicates that they draw more consumers and society.
64
• And we can conclude that credibility is a key factor a firm wants to build and retain in
this competitive marketplace.
2. Corporate Social Responsibility and Employee Turnover:

• An company with a clear social responsibility record can attract and retain the best
employees.
• Prospective workers are drawn to the Employer's corporate social responsibility
programs.
• Corporate Social Responsibilities have a beneficial impact on the results of companies
such as reducing staff absenteeism and increasing employee engagement.
• Workers working for corporations pursuing social projects tend to be highly motivated
by their careers, because they strive to better society and the environment and because
their employers treat them well.
• Reports also indicate that the organization performs other corporate social obligations
to reduce the employee turnover rate.
3. Corporate Social Responsibility and Consumer Loyalty:

• Customer Satisfaction is an measure of the company's present, past and future success.
While one of a company's priorities is to achieve high level of customer satisfaction is
focused on the company's corporate social obligations.
• Consumers are more drawn to and loyal to socially responsible businesses.
• Corporate social responsibility is also related to consumer loyalty by ethically
performed business practices by the organization.
• When handled with integrity and fairness, consumers know they are treated fairly.
• The problem of fairness and justice is linked to the ethical aspect of the social
responsibility of a company.
65
CHAPTER-7
CSR & PRIVATE BANKS
66
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Sentences
7.1 ICICI BANK ICICI Bank Limited is a global company based in Mumbai, Maharashtra with registered office in Vadodara,
Gujarat , India. ICICI Bank is India's second biggest bank in terms of assets and market capitalisation. It provides a wide range
of banking products and financial services to corporate and institutional clients across a number of distribution platforms
and specialist subsidiaries in the fields of investment banking, life, non-life insurance, venture capital, and wealth
7.1 ICICI
management. BANK ICICI Bank was founded in 1994 by the Indian financial institution Industrial Credit and Investment Corporation
of India (ICICI), as a wholly-owned subsidiary. The parent company was started in 1955 to provide project financing to the
ICICI Indian
Bankindustry
Limited is aventure
as a joint global company
of the World Bank, the public-sector banks of India and the public-sector insurance
companies. The bank was founded as India Bank's Industrial Credit and Investment Corporation, before it changed its name to
based ICICI
inBank.
Mumbai, Maharashtra
Later on the parent company merged withwith the bank. In 1998, ICICI Bank launched Internet Banking. In the 1990s,
ICICI changed its company from a financial development entity that provided project finance only to a diversified financial
registered
servicesoffice in Vadodara,
sector, providing a broad varietyGujarat
of goods , and services, both directly and through many subsidiaries. In October
2001, ICICI and ICICI Bank Boards of Directors approved ICICI and two of its wholly-owned retail finance subsidiaries, ICICI
India. Personal
ICICIFinancial
Bank is Limited
Services India's second
and ICICI Capital Services Limited, with ICICI Bank, to merge. In April 2002, Reserve Bank of
India approved the merger. Currently, ICICI Bank Limited has RS. 2,56,205.53 crore market capitalization and with total assets
biggestof bank in terms
RS. 1,007,068 crore of assets
(US$140 andformarket
billion) the year ended on 31st March 2019. The bank has a network of 5275 branches and
15589 ATMs across India, and has a presence in 17 countries. The bank works closely with ICICI Foundation across various
capitalisation.
sectors and It provides
programs. ICICI aBank’s
wide range
social of group (SIG), a non-profit group setup within ICICI Bank in 2000. In early
initiatives
2008 ICICI Group established ICICI Foundation for inclusive growth. 7.1.1 CSR ACTIVITIES CONDUCTED BY THE BANK IN THE
bankingYEARproducts and financial
2018-19 1. PROMOTING servicesThe
SUSTAINABILITY: to Organization has contributed to encouraging the use of dustbins, saving
trees and helping backward rural households in social and economic ways. 2. EDUCATION FOR EQUALITY CAMPAIGN: The
corporate
Bank'sand
ruralinstitutional
activities are alsoclients
achievingacross
the widera women's empowerment and growth goals. Some key initiatives in this
direction include support given to self-help groups promoting women's entrepreneurship, and developing solutions for dairy
number of distribution
farmers. They also vouched platforms
for campaignsandtospecialist subsidiaries
promote the education of girls in the fields
children. of investment
3. FINANCIAL
of the leading banks integrated with the PFMS (public financial management system) platform developed by the Controller
banking,
LITERACY: ICICI Bank is one life,
General of Accounts (CGA), Expenditure Department, and Finance Ministry. The program allows for effective transfer of funds
non-life insurance,
to projects venture
under central capital,The
government. and Bankwealth management.
had handled over 50 million transactions during fiscal 2019. ICICI Bank has
also been conducting workshops as a partner bank and offering training to government departments and agencies for
smooth and rapid migration to the PFMS platform. The Bank has developed a mobile application and set up a dedicated PFMS
helpdesk with e-mail and call support to manage transaction-related requests on a regular basis. 4. ARMED FORCES WELFARE:
ICICI The
Bank washas
company founded
contributed intowards
1994 armedby the Indian
forced healthfinancial institution
benefits. 5. PROMOTING Industrial
VARIOUS Credit
HEALTHCARE and Investment
RELATED
FACILITIES: The Organization committed to disease prevention programs. It has supported the construction of toilets,
Corporation
vaccinationofdrives
Indiafor(ICICI),
rubella andas theaprovision
wholly-owned subsidiary.
of safe drinking The
water facilities. parent
6. RELIEF ANDcompany was started
WELFARE IN CALAMITY in 1955
AFFECTED
AREAS: The company has provided assistance to people affected by floods in Kerala and contributed to the Chief Minister 's
to provide
Fund. 7.project
EDUCATION financing
& RESEARCH: toThetheBusiness
Indian hasindustry
contributedas a joint
some amountventure
to advanceof theeducation
higher World by Bank,
fundingthe
the public-
sector establishment
banks of India and
of a new the public-sector
Chennai University. 8. RURAL insurance
DEVELOPMENT: companies. Thehad
ICICI Foundation bank was founded
supported as India
people of more than Bank's
1,200 villages with skills training. The ICICI Foundation's Rural Initiatives involve providing short-term skills training in locally
Industrial Credit
relevant trades and Investment
and facilitating marketCorporation,
connections to enablebefore it changed
trainees to sell their its name
products onto ICICI Bank.
a sustainable Later
basis. The goal ison the
to make efforts in these villages which can contribute to a major increase in the villagers' livelihood. It has also motivated
parentwomen
company to engage merged with the bank.ByIn
in local entrepreneurship. 1998,
March ICICI
31 , 2019, the Bank launched
total number of peopleInternet
educated Banking. In the 1990s,
by such programs
ICICI changed its company from a financial development entity that provided project finance only to a
diversified financial services sector, providing a broad variety of goods and services, both directly and
through many subsidiaries. In October 2001, ICICI and ICICI Bank Boards of Directors approved ICICI
and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and
ICICI Capital Services Limited, with ICICI Bank, to merge. In April 2002, Reserve Bank of India
approved the merger.
67
Currently, ICICI Bank Limited has RS. 2,56,205.53 crore market capitalization and with total assets of
RS. 1,007,068 crore (US$140 billion) for the year ended on 31st March 2019. The bank has a network
of 5275 branches and 15589 ATMs across India, and has a presence in 17 countries.
The bank works closely with ICICI Foundation across various sectors and programs. ICICI Bank’s
social initiatives group (SIG), a non-profit group setup within ICICI Bank in 2000. In early 2008 ICICI
Group established ICICI Foundation for inclusive growth.
7.1.1 CSR ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR

2018-19
1. PROMOTING SUSTAINABILITY:
The Organization has contributed to encouraging the use of dustbins, saving trees and
helping backward rural households in social and economic ways.
2. EDUCATION FOR EQUALITY CAMPAIGN:

The Bank's rural activities are also achieving the wider women's empowerment and
growth goals. Some key initiatives in this direction include support given to self-help
groups promoting women's entrepreneurship, and developing solutions for dairy
farmers. They also vouched for campaigns to promote the education of girls children.
3. FINANCIAL LITERACY:
ICICI Bank is one of the leading banks integrated with the PFMS (public financial
management system) platform developed by the Controller General of Accounts
(CGA), Expenditure Department, and Finance Ministry. The program allows for
effective transfer of funds to projects under central government. The Bank had handled
over 50 million transactions during fiscal 2019. ICICI Bank has also been conducting
workshops as a partner bank and offering training to government departments and
agencies for smooth and rapid migration to the PFMS platform. The Bank has
developed a mobile application and set up a dedicated PFMS helpdesk with e-mail and
call support to manage transaction-related requests on a regular basis.
4. ARMED FORCES WELFARE:

The company has contributed towards armed forced health benefits.
68
5. PROMOTING VARIOUS HEALTHCARE RELATED FACILITIES:
The Organization committed to disease prevention programs. It has supported the
construction of toilets, vaccination drives for rubella and the provision of safe drinking
water facilities.
6. RELIEF AND WELFARE IN CALAMITY AFFECTED AREAS:

The company has provided assistance to people affected by floods in Kerala and
contributed to the Chief Minister 's Fund.
7. EDUCATION & RESEARCH:

The Business has contributed some amount to advance higher education by funding the
establishment of a new Chennai University.
8. RURAL DEVELOPMENT:
ICICI Foundation had supported people of more than 1,200 villages with skills training.
The ICICI Foundation's Rural Initiatives involve providing short-term skills training in
locally relevant trades and facilitating market connections to enable trainees to sell their
products on a sustainable basis. The goal is to make efforts in these villages which can
contribute to a major increase in the villagers' livelihood. It has also motivated women
to engage in local entrepreneurship. By March 31 , 2019, the total number of people
educated by such programs exceeded 400,000.
69
2017-18
1. FINANCIAL LITERACY:
Financial literacy is the first step towards achieving financial inclusion, creating the
need to access financial services and products and obtain them. ICICI Foundation
provides a Financial Literacy Program to increase awareness about organized banking
and insurance channels. In 2012, ICICI Bank established a Financial Literacy and
Credit Counselling Centre (FLCC) under the Disha Trust name of ICICI Trusteeship
Services. Its main objective is to raise awareness of financial products, educate financial
products decision-making capacity and develop a sustainable financial
system.
2. ARMED FORCED WELFARE:

The organization has contributed some money for Armed Forces health benefits.
3. RURAL DEVELOPMENT INITIATIVES:

ICICI Foundation operates two RSETIs (RURAL SELF EMPLOYMENT TRAINING
INSTITUTES) in Udaipur and Jodhpur as part of a national program initiated by the
Rural Development Ministry to provide vocational training and placement assistance
to disadvantaged community people. Company launched in March 2018 ICICI Green
RSETI, Jodhpur, the country's first green RSETI.
The RSETIs offer participants intensive full-time residential, industry-relevant training,
and on-location courses in various trades. They trained more than 15,000 youngsters at
RSETIs during fiscal 2018. More than 60 per cent were female trainees.
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Sentences
4. PROJECT FOR INCLUSIVE GROWTH: The ICICI Digital Villages Program takes a holistic approach to rural India 's development
and covers four components – skill development, credit linking, market linking facilitation and digitization transactions. This
70 by the end of fiscal 2018, the Bank had covered over 600
program was launched in fiscal 2017 and as part of this initiative,
villages across 21 states in India. One of the key objectives of the Digital Villages Program is to enhance the villagers' income
level by training them in locally relevant skills and making them financially independent. ICICI Foundation reaches out through
multiple channels to participants in the villages and identifies final candidates. ICICI Foundation post-selection maps the
candidates' current expertise to the skill requirements of the local economy. Depending on this, the participants are given
4. PROJECT FOR INCLUSIVE GROWTH:
The ICICI Digital Villages Program takes a holistic approach to rural India 's
development and covers four components – skill development, credit linking, market
linking facilitation and digitization transactions. This program was launched in fiscal
2017 and as part of this initiative, by the end of fiscal 2018, the Bank had covered over
600 villages across 21 states in India. One of the key objectives of the Digital Villages
Program is to enhance the villagers' income level by training them in locally relevant
skills and making them financially independent. ICICI Foundation reaches out through
multiple channels to participants in the villages and identifies final candidates. ICICI
Foundation post-selection maps the candidates' current expertise to the skill
requirements of the local economy.
Depending on this, the participants are
given specific needs-based livelihood
trainings. Participants are provided
opportunities to earn sustainable
livelihood through a combination of
credit and market linkages upon
completion of the training.
5. SOCIAL DEVELOPMENT:
The company has contributed some money for empowerment of women, promoting
education , health care, awareness campaign, swachh bharat abhiyan and protection of
the environment.

2016-17:
1. RURAL DEVELOPMENT PROJECTS:
ICICI RSETIs (Rural Self Employment Training Institutes) also include financial
literacy, business development assistance, credit and consumer relations, and multiple
rural development initiatives.
71
2. FINANCIAL COUNSELLING:
Together with ICICI Bank , ICICI Foundation launched the ICICI Academy for Skills
– Rural Project, a strategic project for the economic integration of our villages and
extending the scope of the ICICI Group's CSR activities to a wider community. ICICI
Bank, in association with Disha Trust, conducted 550 outreach events in which
financial literacy was offered to more than 36,000 people.
3. HEALTH & SWACHH

BHARAT ABHIYAN:
Company invested some
funds on preventive
healthcare initiatives and
services and also contributed
to "Swachh Bharat Abhiyan."
4. PROJECT FOR INCLUSIVE GROWTH

2015-16:
1. RURAL DEVELOPMENT PROGRAMS:
Projects for rural development including financial inclusion and financial literacy.
2. EDUCATION:
Gift a Livelihood Plan, promoting research and capacity-building in the financial
advisory field
3. LIVELIHOOD ENHANCEMENT PROJECTS:

ICICI Foundation for Sustainable Development Programs and 22 Professional training
centers in different states.
4. P.M NATIONAL RELIEF FUND:

Contribution to relief and healthcare in regions affected by calamity.
72
5. HEALTHCARE
6. MISCELLANEOUS
7.1.5 DATA ANALYSIS:

TABLE OF CSR ACTIVITIES DONE BY ICICI BANK:
2018-19 2017-18 2016-17 2015-16
Rural Rural
Promoting Project for
Development Development
Sustainability inclusive growth
Projects Projects
Education for Rural
Financial
Equality Development Healthcare
Counselling
Campaign Project
Armed Forced Project for

Financial Literacy Education
Welfare Inclusive Growth
Healthcare & Livelihood

Armed forced
Financial Literacy Swachh Bharat Enhancement
welfare
Abhiyan Project
PM National
Healthcare Miscellaneous -
Relief Fund
Relief and welfare

in calamity - - Miscellaneous
affected areas
Education and
- - -
research
Rural development - - -
73
Miscellaneous - - -
7.1.6 CONTRIBUTION OF ICICI BANK TOWARDS THE CSR

ACTIVITIES WITH ITS AMOUNT OF EXPENDITURE:
2018-19 2017-18 2016-17 2015-16

S.no
Grand Beneficiaries (in millions) (in millions) (in millions) (in millions)
1. Promoting Sustainability 18.4 - - -
Education for Equality

2. 16 - - -
campaign
3. Armed forced welfare 50 50 - -
4. Healthcare 105.2 - - 0.9
Relief and welfare in

5. 100 - - -
calamity
6. Rural development projects 117.4 1040.6 1303.3 1196.6
7. Project for inclusive growth - 560 475 -
8. Financial counselling - - 9.3 -
9. Education 100 - - 12.8
Livelihood enhancement
10. - - - 10
programs
11. PM Relief fund - - 38.7
12. Financial Literacy 35 30 - -
74
13. Miscellaneous 380 23.1 36.1 456.1
TOTAL 922 1703.7 1823.7 1715.1
CONTRIBUTION TOWARDS CSR BY ICICI BANK

2000
1800
1600
1823.7
1715.1 1703.7
AMOUNT (in millions)
1400
1200
1000
800 922
600
400
200
0
2015-16 2016-17 2017-18 2018-19
YEARS
Contribution towards CSR activities
In the year 2016-17, Bank has spent RS 1823.7 millions towards CSR initiatives which is 6%
more than the year 2015-16. The contribution towards CSR has been decreased by 5.95% in
the year 2017-18 as compared to the year 2016-17. There has been a huge reduction towards
the contribution of CSR in the year 2018-19 by 50.56% when compared to the year 2016-17.
The amount spent in the year 2016-17 is considered as the highest contribution as compared to
all four years.
75
7.1.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY ICICI
BANK:
YEAR 2015-16 2016-17 2017-18 2018-19

Actual CSR
1715.1 1823.7 1703.7 922
(in millions)
Prescribed CSR
2121.1 1997.3 1702 1189.6
(in millions)
% Of Actual to
Prescribed 80.86% 91.31% 100.09% 77.51%
CSR
OVERVIEW OF CSR CONTRIBUTION

2500
2000
1500
1000
500
0
2015-16 2016-17 2017-18 2018-19
YEARS
Actual CSR (in Millions) Prescribed CSR (in Millions)
It can be observed from the above chart that, CSR actual spending has been increasing
continuously since the year 2015-16 but there is a huge difference between the actual CSR and
prescribed CSR in the year 2018-19 that is of 22.49% , that will be carried forward for the next
financial year 2019-20. In the year 2017-18 the company spent more than the prescribed
amount of CSR activities that is by 0.10%.
76
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Sentences
Axis Bank is India's third-largest private-sector bank. The Bank provides consumer groups representing large and mid-
7.2 AXIS
corporate,BANK
MSME, Agriculture and Small businesses all scope of financial services. Bank’s headquarters is in Mumbai,
Maharashtra with its registered office in Ahmedabad, Gujarat. It provides financial services to large and medium enterprises,
small and medium-sized enterprises and retail companies. The bank was established in December 1993, as UTI Bank (Unit
Axis Trust
Bank is India's
Of India) third-largest
began its operations private-sector
in 1993, after India's government authorized the formation of new private banks. In 1993,
the bank was jointly established by the administrator of Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC),
bank. General
TheInsurance
BankCorporation,
provides consumer
National groups
Insurance Company. UTI Bank was the first Indian bank to introduce a travel
currency card in 2003. UTI Bank changed its name into Axis Bank effective July 30, 2007. Axis Bank opened their first 'All
representing
Women's Branch'largein Patna
andin mid-corporate,
2014. As on today, Axis Bank MSME,Limited has total 4800 branches, 17801 ATMs and 4917 cash
recyclers and 9 international offices as on 31st March 2020. Axis Bank has a total assets of RS.8.00997 trillion (US$110 billion)
Agriculture and goalSmall businesses
of providing all scope
emphasis and structure for theof
as on 31st March 2019 and total market capitalization of RS.104948.32 crores. Axis Bank Foundation (ABF) was established in
2006 with the conduct of CSR activities of the Bank. ABF has collaborated with
many NGOs to provide affordable education to various deprived individuals across 13 Indian states. 7.2.1 CSR ACTIVITIES
financial services.
CONDUCTED BY THE BANKBank’s
IN THE YEARheadquarters
2018-19 1. FINANCIAL is INCLUSION
in & LITERACY PROGRAM: The Bank has continuously
attempted to establish a financially educated society. With this in mind, 'Project Akshar' was launched in 2017 to provide a
Mumbai,
simple,Maharashtra
smart, and gamified with its for
platform registered office
its users to help themin improve their financial knowledge. By learning about credit
scores and their effect on their financial safety, the program has helped users improve their financial portfolios. The platform
Ahmedabad,
aims to spreadGujarat. It geographies
its outreach across providesvia afinancial
'Akshar Ambassador Program,' which will be able to spread financial
literacy among the masses. 2. MSME SECTOR BUILDING PROGRAM: As part of its 'Evolve' initiative, the Bank has worked to
services to India's
improve largeMSME andsector
mediumby engaging enterprises, smallthrough a series of sessions on knowledge sharing and skill
with the MSME sector
creation. This year they have covered 31 cities with more than 3,000 SMEs taking an active part. The series seeks to accelerate
Thought of Leaders-Experts-Successful Entrepreneurs to provide SMEs with guidance and personal methodologies on
and relevant
medium-sized
business topics to enterprises
help them overcomeand challengesretail
and compete with big enterprises and agile startups’ in a complex
environment. In a world of start-ups, new business concepts are emerging, generating new demand, "Innovation will help
companies.
SMEs unlock business growth." 3. DISASTER & RELIEF HUMANITARIAN SUPPORT: The Bank has donated some amount to run
health camps and services for disaster relief. In July 2018, the project 'Axis Sahaayata' was launched by Axis Sahyog- (the
bank's rural lending team) during the Kerala floods to provide disaster relief to the affected population. 'Axis Sahaayata' for
providing urgent disaster relief to those who cannot reach the service of government relief. When floods struck the state
The bank
again inwas
Augustestablished in December
2018, the entire micro-finance team in1993, as UTI
the field assisted Bankand
evacuation (Unit Trust
expanded relief Of
households, including supplying school bags to children from five government schools. 4. EDUCATION & SKILL DEVELOPMENT
work India)
to around began
2,220 its
operations in 1993, after India's government authorized the formation of new
INITIATIVES: "Axis DilSe," the Bank 's flagship program which aims at promoting inclusive growth through education in border
villages and thus creating a lasting change. The plan is associated with the Government's Border Area private
Development banks. In
Program
(BADP) growth model. Through this initiative, the Bank is funding the development of 108 schools in remote villages in Jammu
1993,&the bank
Kashmir was
in the jointly
Leh and established
Kargil districts of Ladakhby the
area. Theadministrator
Bank this year allowedoftheUnit
set-upTrust of India
of 'DigiLabs' (UTI-I), Life
in the specified
schools as part of the programme. DigiLabs' unique feature has been it's all powered by Solar Energy. 5. ENSURING
Insurance Corporation
ENVIRONMENTAL of India
SUSTAINABILITY: (LIC),
Recognizing General
the increasing Insurance
concern about globalCorporation, National
warming and its ill effects Insurance
on the climate,
the Bank introduced renewable energy programs to reduce its carbon footprint in its operations. Since the project was
Company.
launched,UTI Bank
the Bank wasseveral
has built the first Indian
solar plants bankbranches
in various to introduce
and offices a travel
around the currency card in
roof top. By acquiring 8.592003.
acres UTI
of land in Sonalwadi village, Sangola taluka, Solapur via the Open Access System, the Bank has set up a 2 MW solar plant that
Bank changed its name into Axis Bank effective July 30, 2007. Axis Bank opened their first
'All Women's Branch' in Patna in 2014.
As on today, Axis Bank Limited has total 4800 branches, 17801 ATMs and 4917 cash recyclers
and 9 international offices as on 31st March 2020. Axis Bank has a total assets of RS.8.00997
trillion (US$110 billion) as on 31st March 2019 and total market capitalization of RS.104948.32
crores.
77
Axis Bank Foundation (ABF) was established in 2006 with the goal of providing emphasis and
structure for the conduct of CSR activities of the Bank. ABF has collaborated with many NGOs
to provide affordable education to various deprived individuals across 13 Indian states.

2018-19
1. FINANCIAL INCLUSION
& LITERACY PROGRAM:
The Bank has continuously
attempted to establish a
financially educated society.
With this in mind, 'Project
Akshar' was launched in 2017
to provide a simple, smart, and
gamified platform for its users
to help them improve their
financial knowledge. By learning about credit scores and their effect on their financial
safety, the program has helped users improve their financial portfolios. The platform
aims to spread its outreach across geographies via a 'Akshar Ambassador Program,'
which will be able to spread financial literacy among the masses.
2. MSME SECTOR BUILDING PROGRAM:

As part of its 'Evolve' initiative, the Bank has worked to improve India's MSME sector
by engaging with the MSME sector through a series of sessions on knowledge sharing
and skill creation. This year they have covered 31 cities with more than 3,000 SMEs
taking an active part. The series seeks to accelerate Thought of Leaders-Experts-
Successful Entrepreneurs to provide SMEs with guidance and personal methodologies
on relevant business topics to help them overcome challenges and compete with big
enterprises and agile startups’ in a complex environment. In a world of start-ups, new
business concepts are emerging, generating new demand, "Innovation will help SMEs
unlock business growth."
78
3. DISASTER & RELIEF HUMANITARIAN SUPPORT:
The Bank has donated some amount to run health camps and services for disaster relief.
In July 2018, the project 'Axis Sahaayata' was launched by Axis Sahyog- (the bank's
rural lending team) during the Kerala floods to provide disaster relief to the affected
population. 'Axis Sahaayata' for providing urgent disaster relief to those who cannot
reach the service of government relief. When floods struck the state again in August
2018, the entire micro-finance team in the field assisted evacuation and expanded relief
work to around 2,220 households, including supplying school bags to children from
five government schools.
4. EDUCATION & SKILL DEVELOPMENT INITIATIVES:

"Axis DilSe," the Bank 's flagship program which aims at promoting inclusive growth
through education in border villages and thus creating a lasting change. The plan is
associated with the Government's Border Area Development Program (BADP) growth
model. Through this initiative, the Bank is funding the development of 108 schools in
remote villages in Jammu & Kashmir in the Leh and Kargil districts of Ladakh area.
The Bank this year allowed the set-up of 'DigiLabs' in the specified schools as part of
the programme. DigiLabs' unique feature has been it's all powered by Solar Energy.
5. ENSURING ENVIRONMENTAL SUSTAINABILITY:

Recognizing the increasing concern about global warming and its ill effects on the
climate, the Bank introduced renewable energy programs to reduce its carbon footprint
in its operations. Since the project was launched, the Bank has built several solar plants
in various branches and offices around the roof top. By acquiring 8.59 acres of land in
Sonalwadi village, Sangola taluka, Solapur via the Open Access System, the Bank has
set up a 2 MW solar plant that can produce 28 lakhs of electricity per year and aims to
reduce 2.296 tons of carbon emissions per annum.
6. CONDUCTING LIVELIHOOD PROGRAMMES:

• The Rural Livelihoods program reaches out to small and marginal farmers and
landless people in dryland regions by focusing on watershed management,
enhancement of agriculture and horticulture, livestock development, growth of
79
micro-enterprises. The strategy is to operate in the most troubled regions and
with extremely degraded natural resources.
• Among the main elements of these services are financial literacy and banking
linkages.
• Women contribute significantly to livelihoods and thus efforts are made to
motivate and link them to enable platforms.
7. SUSTAINABLE DEVELOPMENT:
• Axis Bank Foundation (ABF) is building 'Sustainable Livelihoods' possibilities.
The aim is to give micro, marginal farmers and landless people a helping hand
to increase their incomes.
• ABF helps PwDs (Person with Disabilities) by creating opportunities through
market-related training, promoting employability training placements to allow
them to earn a living and make them financially independent.
• ABF attempts to address this gap through its Vocational Training Projects,
which focuses on creating work opportunities by offering vocational training to
school dropouts, unemployed rural Indian youth, tribal communities, and
women with the goal of providing them with the ability to lead self-sustaining
and economically stable lives.
8. MISCELLANEOUS
0% 100% 0 39
Sentences
7.2.2 CSR ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR 2017-18 1. CONTRIBUTION TOWARDS VARIOUS CSR ACTIVITIES: 1.1
FINANCIAL INCLUSION & LITERACY & PUBLIC AWARENESS: Company has contributed some money to raise awareness and
educate different sections of society, particularly those without access to the banking system, on personal financial
management and providing them with access through financial inclusion initiatives to protect against fraud and cybercrime,
health and sanitation, and other social camps. 1.2 MSME SECTOR BUILDING PROGRAM: Company has contributed some
amount towards MSME sector for enhancing capabilities through knowledge based skill development. 1.3 EDUCATION & SKILL
DEVELOPMENT INITIATIVES: Company has invested some money promoting entrepreneurship skills among start-ups,
providing youth with employability and skills, empowering disabled people, and supporting education and skills in remote
schools. 1.4 ENSURING ENIORNMENTAL SUSTAINABILITY: Business has invested some resources on reducing GHG emissions
by using renewable energy and improving energy efficiency and preserving environmental integrity. 1.5 CREATING MODEL
VILLAGES: Amount spent for rural development programs. 1.6 CONDUCTING LIVELIHOOD PROGRAMME 2. CONTRIBUTION TO
AXIS BANK FOUNDATION: Company has donated some money80 to Axis Bank Foundation and its associated NGOs to conduct
CSR practices in accordance with the focus areas and programs specified in the 'Corporate Social Responsibility Policy' of Axis
Bank. 3. MISCELLANEOUS 7.2.3 CSR ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR 2016-17: 1. FINANCIAL INCLUSION &
LITERACY & PUBLIC AWARENESS PROGRAMEE 2. ADMINISTRATION EXPENSES: Administration and other expenditures include
wages and training costs of CSR employees of the Bank, training and capacity building of implementing partners, personnel
2017-18
1. CONTRIBUTION TOWARDS VARIOUS CSR ACTIVITIES:
1.1 FINANCIAL INCLUSION & LITERACY & PUBLIC AWARENESS:
Company has contributed some money to raise awareness and educate different
sections of society, particularly those without access to the banking system, on
personal financial management and providing them with access through financial
inclusion initiatives to protect against fraud and cybercrime, health and sanitation,
and other social camps.
1.2 MSME SECTOR BUILDING PROGRAM:

Company has contributed some amount towards MSME sector for enhancing
capabilities through knowledge based skill development.
1.3 EDUCATION & SKILL DEVELOPMENT INITIATIVES:

Company has invested some money promoting entrepreneurship skills among start-
ups, providing youth with employability and skills, empowering disabled people,
and supporting education and skills in remote schools.
1.4 ENSURING
ENIORNMENTAL
SUSTAINABILITY:
Business has invested some
resources on reducing GHG
emissions by using renewable
energy and improving energy
efficiency and preserving
environmental integrity.
1.5 CREATING MODEL VILLAGES:

Amount spent for rural development programs.
1.6 CONDUCTING LIVELIHOOD PROGRAMME
81
2. CONTRIBUTION TO AXIS BANK FOUNDATION:
Company has donated some money
to Axis Bank Foundation and its
associated NGOs to conduct CSR
practices in accordance with the
focus areas and programs specified
in the 'Corporate Social
Responsibility Policy' of Axis Bank.
3. MISCELLANEOUS

2016-17:
1. FINANCIAL INCLUSION & LITERACY & PUBLIC AWARENESS
PROGRAMEE
2. ADMINISTRATION EXPENSES:
Administration and other expenditures include wages and training costs of CSR
employees of the Bank, training and capacity building of implementing partners,
personnel costs of CSR initiatives.
3. ENSURING ENVIRONMENTAL SUSTAINABILITY
4. EDUCATION & SKILL DEVELOPMENT PROGRAMME:

Contribution has been made towards many educational programs like-
1. Able Disabled All People Together (ADAPT)
2. Lend A Hand India (LAHI)
3. MBA Foundation
4. Mitra Jyothi
5. Pratibandhi Kalyan Kendra (PKK)
6. Shishu Sarothi
7. Society Undertaking Poor People Onus for Rehabilitation (SUPPORT)
82
Many contribution were made by Axis Bank Foundation with the NGOs they are
connected with-
1. Enable India
2. Foundation for Ecological Security (FES)
3. Noida Deaf Society (NDS)
4. Plan India (India Chapter of Plan International)
5. Professional Assistance for Development Action (PRADAN)
6. Samaj Pragati Sahayog (SPS)
7. Self-Reliant Initiatives for Joint Action (SRIJAN)
6. MSME SCTOR BUILDING PROGRAMS:

Contribution has been made towards development of MICRO-SMALL & MEDIUM
ENTERPRISES-
1. Aga Khan Rural Support Programmes (AKRSPI)
2. DHAN Foundation
3. DHAN Vayalagam Tank Foundation (DVTF)
4. Dilasa Sanstha
5. N M Sadguru Water and Development Foundation
6. Action for Social Advancement (ASA)

2015-16
1. EDUCATION & SKILL DEVELOPMENT INITIATIVES:
Initiatives were taken for betterment of education and skill among the youth-
1. Society Undertaking Poor People Onus for Rehabilitation (SUPPORT)
2. Mitra Jyothi
3. Pratibandhi Kalyan Kendra
4. Godhuli
5. Lend A Hand India (LAHI)
6. Jayaprakash Narayan Memorial Trust (Project- Vidya & Child)
7. Shishu Sarothi
8. Able Disabled All Together (ADAPT)
83
9. MBA Foundation
10. Pardada Pardadi Educational Society (PPES)
11. SPJ Sadhana School
2. MSME SECTOR BUILDING PROGRAMME:

Steps have taken for the betterment in rural areas-
1. Nav Bharat Jagriti Kendra (NBJK)
2. Montfort Community Trust
3. ENVIRONMENTAL SUSTAINABILITY PROGRAMME:

Initiatives were taken to make environment better-
1. Tropical Research & Development Centre (TRDC)
4. FINANCIAL INCLUSION & LITERACY PROGRAMME:

• Financial literacy projects to build awareness and educate different groups of
society, on financial knowledge and provide them access through financial
inclusion initiatives.
• Financial Literacy and customer awareness programs to protect against fraud
and cybercrime

Main focus areas for foundation this year were-
1. Navjeevan Centre
2. Noida Deaf Society (NDS)
3. Enable India
4. Lifeline Foundation (LLF)
84
TABLE OF CSR ACTIVITIES DONE BY AXIS BANK:
2018-19 2017-18 2016-17 2015-16
Financial Financial Financial Education & Skill

Inclusion & Inclusion & Inclusion & Development
Literacy Program Literacy Program Literacy Program Initiatives
MSME Sector MSME Sector Administration MSME Sector

Building Program Building Program Expenses Building Program
Disaster relief & Education & skill Environmental Environmental

Humanitarian Development Sustainability Sustainability
Support Initiatives Program Program
Education & Skill Ensuring Education & Skill Financial
Development Environmental Development Inclusion &
Initiatives Sustainability Initiatives Literacy Program
Ensuring Contribution to Contribution to
Creating Model
Environmental Axis Bank Axis Bank
Villages
Sustainability Foundation Foundation
Conducting Conducting MSME Sector
Livelihood Livelihood Building -
Program Program Programs
Contribution to
Sustainable
Axis Bank - -
Development
Foundation
Miscellaneous Miscellaneous - -
85
7.2.6 CONTRIBUTION OF AXIS BANK TOWARDS THE CSR
2018-19 2017-18 2016-17 2015-16

S.no Grand Beneficiaries (in millions) (in millions) (in millions) (in millions)
Financial Inclusion &

1. 18.4 157.6 233.0 300.3
Literacy Program
MSME Sector Building

2. 14.2 34.2 39.7 16.7
Program
Disaster Relief &

3. 3.1 - - -
Humanitarian Support
Education & Skill

4. 55.6 104.6 52.3 20.8
Development
Ensuring Environmental
5. 245.2 96.9 184.9 283.5
Sustainability
Conducting Livelihood
6. 991.5 443.9 - -
Program
7. Sustainable Development 27.6 - - -
8. Creating Model Villages - 100.00 - -
Contribution to Axis Bank

9. - 367.9 822.4 735.8
Foundation
10. Administration Expenses - - 21.6 -
11. Miscellaneous 20.4 32.6 - 17
TOTAL 1376 1337.7 1353.9 1374.1
86
CONTRIBUTION TOWARDS CSR BY AXIS BANK
1380
1370 1374.1 1376

1360
1350 1353.9
1340
1330 1337.7
1320
1310
2015-16 2016-17 2017-18 2018-19
YEARS
CSR ACTIVITIES DONE BY THE BANK
In the year 2018-19, bank has spent RS 1376 millions which is more money than the last three
years. The contribution towards CSR has been decreased by 1.47% in the year 2016-17 as
compared to the year 2015-16. In the year 2017-18 the contribution decreased by 1.19% by the
year 2016-17. The contribution increased by almost 3% in the year 2018-19. But we can see
that there is no major variation in the spending towards the CSR Activities.
0% 100% 0 44
Sentences
7.2.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY AXIS BANK: YEAR 2015-16 2016-17 2017-18 2018-19 Actual CSR (in
millions) 1374.1 1353.9 1337.7 1376 Prescribed CSR (in millions) 1630.3 1964.4 1868.2 1276 % of Actual to Prescribed CSR
84.29% 68.92% 71.60% 107.84% From the above graph we can see that, there is a consistency in spending towards the CSR
Activities done by the bank. The prescribed amount kept on increasing since the year 2015-16 till the year 2017-18 but there is
reduction in the prescribed amount in the year 2018-19. There is a huge difference between the prescribed amount and the
actual amount of 31.08% in the year 2016-17 even in the year 2017-18, 28.4% of the amount remains unspent. But in the year
2018-19, company spent more than the prescribed amount that is by 7.84%. 7.3 INDUSIND BANK IndusInd Bank Limited is the
first of private banks of new generation in India. The Bank offers global, transactional, and electronic banking products and
services. The bank has specialized in retail banking activities and is aiming to create its infrastructure through emerging
Pune. On 17 April 1994, the bank began operations under the87
technology implementation. In April 1994, the then Union Finance Minister Manmohan Singh inaugurated IndusInd Bank in
chairmanship of S.P. Hinduja whose primary purpose is to serve
the NRI community. It is also working to expand its branch network throughout the country, as well as meet the global
standard. According to the bank, its name derives from the Indus Valley Civilisation. As of 31 December 2018, IndusInd Bank
has 1,558 branches, and 2453 ATMs spread across the nation's different geographic locations. It has outlets in London, Dubai
7.2.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY AXIS
BANK:
YEAR 2015-16 2016-17 2017-18 2018-19

Actual CSR
1374.1 1353.9 1337.7 1376
(in millions)
Prescribed CSR
1630.3 1964.4 1868.2 1276
(in millions)
% of Actual to
Prescribed 84.29% 68.92% 71.60% 107.84%
CSR
OVERVIEW OF THE CSR CONTRIBUTION

2500
2000
1500
1000
500
0
2015-16 2016-17 2017-18 2018-19
YEARS
Actual CSR (in millions) Prescribed CSR (in millions)
From the above graph we can see that, there is a consistency in spending towards the CSR
Activities done by the bank. The prescribed amount kept on increasing since the year 2015-16
till the year 2017-18 but there is reduction in the prescribed amount in the year 2018-19.
There is a huge difference between the prescribed amount and the actual amount of 31.08% in
the year 2016-17 even in the year 2017-18, 28.4% of the amount remains unspent. But in the
year 2018-19, company spent more than the prescribed amount that is by 7.84%.
88
7.3 INDUSIND BANK
IndusInd Bank Limited is the first of
private banks of new generation in India.
The Bank offers global, transactional, and
electronic banking products and services.
The bank has specialized in retail banking
activities and is aiming to create its
infrastructure through emerging
technology implementation.
In April 1994, the then Union Finance Minister Manmohan Singh inaugurated IndusInd Bank
in Pune. On 17 April 1994, the bank began operations under the chairmanship of S.P. Hinduja
whose primary purpose is to serve the NRI community. It is also working to expand its branch
network throughout the country, as well as meet the global standard. According to the bank, its
name derives from the Indus Valley Civilisation.
As of 31 December 2018, IndusInd Bank has 1,558 branches, and 2453 ATMs spread across
the nation's different geographic locations. It has outlets in London, Dubai and Abu Dhabi. The
bank has also suggested doubling the number of branches to 1200 by March 2019.
The IndusInd Bank foundation was established in 1993 with the goal of channelizing
community resources for the common benefit and achieving the community's standards for
philanthropy and welfare.

2018-19
1. HEALTHCARE:
The Bank has introduced many projects to give the poor and disadvantaged and those
from lower income classes access to quality healthcare than they usually have. These
services are intended mainly to support those belonging to India's rural areas-
• CANCER TREATMENT FOR CHILDREN: The Bank initiated to fund the
care of 50 rural Rajasthan children with cancer whose parents had been unable
89
to seek treatment at the Bhagwan Mahaveer Cancer Hospital and Jaipur
Research Centre.
• MINI-HEALTHCARE: The Bank has funded the establishment and
maintenance of 177 Mini Health Clinics across rural districts of Uttar Pradesh,
Bihar , Jharkhand, and Madhya Pradesh to provide quality primary health care
to people from families in the Poor & economically disadvantaged Group. More
than 1,00,000 patients benefited during FY 2018-19.
• STREE SWABHIMAN PROGRAMME: The bank has provided 50,000 girls /
women in rural Madhya Pradesh with free sanitary napkins as a healthcare
program initiated under the Stree Swabhiman project in FY 2018-19.
This programme is currently focused on empowering individuals from poor families to
get a livelihood by providing various training programme-
• REHABILITATION THROUGH VOCATIONAL TRAINING: The Bank is
helping young people involved in the drug addiction at Maharashtra. They are
taught skills like carpentry, welding, as well as printing among others.
• SKILL DEVELOPMENT OF RURAL YOUTH: Approximately 450
unemployed youth from 18 villages are to benefit. The three occupations
selected for professional development programs are Micro Finance Executive,
Customer Relations Manager, and Unarmed Security Officer.
3. SPORTS PROMOTION:
The Business partners with groups committed to promoting social growth and offering
fair access and opportunities through sports to all parts of society-
• INDUSIND GIRL POWER PROGRAM: It sponsors 60 talented girl athletes
from across India each year, from low-income families, to be grown into
domestic and international championships in Boxing, Judo, and Wrestling
disciplines.
• INDUSIND PARA CHAMPION PROGRAM: It has collaborated with the Go-
Sports Foundation to make a noticeable difference in Indian Para-athletes life,
with the number of sponsored athletes being 45 per year.
90
• INDUSIND BLIND CRICKET PROGRAM: In this initiative, they support
their coaching, preparation, nutrition and health needs, but also support the team
and their accomplishments in the public domain, to gain recognition and
encourage others, while attempting to crack social stereotypes towards visually
disabled people.
4. EDUCATION:
Programmes undertaken by the bank are-
• ENHANCED EDUCATION PROGRAMME: This is a group tuition program
running at 400 rural centers in 22 districts in Uttar Pradesh , Bihar and
Jharkhand to motivate those who are weak to continue studying at least until the
Xth Std at any subject. In 2018-19 FY this benefited 14,200 underprivileged
children.
• SUPPORT FOR THE EDUCATION OF UNDERPRIVILEGED CHILDREN
IN DEHRADUN: In FY 2018-19, the
Bank funded 75 underprivileged
children in Purkal Youth Development
Society School who are providing
quality education in comparison with
any municipal school.
• MID-DAY MEALS FOR
MUNICIPAL CHILDREN: The Bank
offers good quality midday meals to
27,370 children of Bhubaneshwar
Municipal Schools via the Akshaya Patra Foundation as an opportunity to attend
school daily.
5. CONTRIBUTION TO FUNDS:
The organization has donated to different funds such as the Armed Forces, Disaster
Relief Fund & PM Relief Fund.
91
6. AWARENESS & CAPACITY BUILDING:
The bank has undertaken many programme to increase awareness among people-
• LEGAL LITERACY PROGRAMME: In FY 2018-19, the Bank implemented
this program to increase awareness among women in rural areas by coaching
and educating them on their civil rights, welfare benefits and security laws on
aspects of domestic abuse and gender inequality, with 25,000 women being the
beneficiaries.
• DIGITAL LITERACY PROGRAMME (PMGDISHA): The Bank supported
the National Digital Literacy Program through 11 states, in which 1,00,000 have
been educated in the 2018-19 fiscal year.
2% 98% 1 39
Sentences
7. ENVIRONMENTAL SUSTAINABILITY: The Organization has funded numerous environmental sustainability initiatives such as- •
WATERSHED DEVELOPMENT: In 89 villages across Madhya Pradesh, Jharkhand, Odisha and Maharashtra, the Bank aims to
increase the percentage of land under irrigation over 16,937 hectares by creating farming opportunities to benefit around
60,000 farmers. • AFFORESTATION: Across some metropolitan areas, the Bank's Metropolitan Afforestation Program seeks to
reduce green-house emissions. Bank planted 25,861 trees in 7 cities across 31 locations in FY 2018-19, with an total carbon
sequestration of 6,410.43 MT (over 15 years) of CO2. • RENEWABLE ENERGY: The Bank is promoting renewable energy use to
reduce green-house gas emissions from the burning of fossil fuels. 2,000 Solar Street Lights were installed to illuminate the
streets of 29 Rajasthan villages where 1,65,000 villagers were staying. • INSTALLATION OF WATER ATMs: The Bank has started
an initiative to provide access to affordable RO clean drinking water for water crisis communities that would help
approximately 1.60,000 people in 35 villages in Rajasthan and Uttar Pradesh. 7.3.2 CSR ACTIVITIES CONDUCTED BY THE BANK
IN THE YEAR 2017-18 1. EDUCATION: • The Enhanced Education System launched in FY 2017-18 has been introduced in 6
districts of Uttar Pradesh and Jharkhand, in collaboration with Cashpor Micro Credit, the Bank's Business Correspondent. •
The Group Tuition Centers are a place for multiple children under one roof to retain support classes, Via 100 of these
educational centers, over 5,000 children have benefited. • The Bank, in partnership with Nalandaway Foundation, continued to
support the Education through Arts initiative at Coimbatore. • In a new project launched in FY 2017-18, the Bank in
collaboration with Sahapedia funded the Heritage Fellowship Program, expanding funding for photographers to study and
record some of India's less established, special arts, customs, religious sites and heritage. 2. SPORTS PROMOTION: • The Bank
provided extensive support to 32 Para-Champions Programme in FY 2017-18 to participate at various regional and
international levels. • The Bank actively supported the Indian Blind Cricket Team and assisted them in coaching , training,
nutrition and fitness training. • In FY 2017-18, the Bank announced its 3rd 'IndusInd Bank Girl Power Programme' to fund
around 60 girl athletes in the boxing, judo and wrestling disciplines. 3. RURAL DEVELOPMENT: • In FY 2017-18, the Bank
partnered with CSC Academy to introduce the PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan), an 11-state
Digital Literacy Program in which a total of 2 lakh participants were trained through the program. • The Bank has partnered
with Justice & Care in a new project started in FY 2017-18 to carry out rehabilitation and women ’s empowerment rescued
from sexual exploitation across the districts of Gaya Nalanda and Nawada, Bihar. 4. HEALTHCARE: In FY 2017-18, the bank
supported upcoming project with SUPPORT- • Bank also continued to support the treatment of children affected with cancer.
5. ENVIRONMENTAL SUSTAINABILITY: IndusInd Bank acknowledges that they have a direct as well as in-direct effect on the
environment as a financial institution. The Bank 's strategy to92those goals includes solar ATMs and solarized premises, supply
chains, and biodiversity protection. 6. AWARENESS & CAPACITY BUILDING: 7.3.3 CSR ACTIVITIES CONDUCTED BY TH BANK IN
THE YEAR 2016-17 1. RURAL DEVELOPMENT: 2. SPORTS PROMOTION: 3. ENVIRONMENTAL SUSTAINABILITY: Taking into account
their impacts on the environment. 4. HEALTHCARE: The programs are undertaken- 1. Mini-Healthcare 2. Cancer Child
Treatment 5. EDUCATION: 6. AWARENESS & CAPACITY BUILDING: 7.3.4 CSR ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR
7. ENVIRONMENTAL SUSTAINABILITY:
The Organization has funded numerous environmental sustainability initiatives such
as-
• WATERSHED DEVELOPMENT: In 89 villages across Madhya Pradesh,
Jharkhand, Odisha and Maharashtra, the Bank aims to increase the percentage
of land under irrigation over 16,937 hectares by creating farming opportunities
to benefit around 60,000 farmers.
• AFFORESTATION: Across some metropolitan areas, the Bank's Metropolitan
Afforestation Program seeks to reduce green-house emissions. Bank planted
25,861 trees in 7 cities across 31 locations in FY 2018-19, with an total carbon
sequestration of 6,410.43 MT (over 15 years) of CO2.
• RENEWABLE ENERGY: The
Bank is promoting renewable
energy use to reduce green-house
gas emissions from the burning of
fossil fuels. 2,000 Solar Street
Lights were installed to illuminate
the streets of 29 Rajasthan villages
where 1,65,000 villagers were
staying.
• INSTALLATION OF WATER
ATMs: The Bank has started an
initiative to provide access to affordable RO clean drinking water for water
crisis communities that would help approximately 1.60,000 people in 35
villages in Rajasthan and Uttar Pradesh.

2017-18
1. EDUCATION:
• The Enhanced Education System launched in FY 2017-18 has been introduced
in 6 districts of Uttar Pradesh and Jharkhand, in collaboration with Cashpor
Micro Credit, the Bank's Business Correspondent.
93
• The Group Tuition Centers are a place for multiple children under one roof to
retain support classes, Via 100 of these educational centers, over 5,000
children have benefited.
• The Bank, in partnership with Nalandaway Foundation, continued to support
the Education through Arts initiative at Coimbatore.
• In a new project launched in FY 2017-18, the Bank in collaboration with
Sahapedia funded the Heritage Fellowship Program, expanding funding for
photographers to study and record some of India's less established, special arts,
customs, religious sites and heritage.
• The Bank provided extensive support to 32 Para-Champions Programme in FY
2017-18 to participate at various regional and international levels.
• The Bank actively supported the Indian Blind Cricket Team and assisted them
in coaching , training, nutrition and fitness training.
• In FY 2017-18, the Bank announced its 3rd 'IndusInd Bank Girl Power
Programme' to fund around 60 girl athletes in the boxing, judo and wrestling
disciplines.
• In FY 2017-18, the Bank partnered with CSC Academy to introduce the
PMGDISHA (Pradhan Mantri Gramin Digital Saksharta Abhiyan), an 11-state
Digital Literacy Program in which a total of 2 lakh participants were trained
through the program.
• The Bank has partnered with Justice & Care in a new project started in FY 2017-
18 to carry out rehabilitation and women ’s empowerment rescued from sexual
exploitation across the districts of Gaya Nalanda and Nawada, Bihar.
4. HEALTHCARE:
In FY 2017-18, the bank supported upcoming project with SUPPORT-
• Bank also continued to support the treatment of children affected with cancer.
94
IndusInd Bank acknowledges that they have a direct as well as in-direct effect on the
environment as a financial institution. The Bank 's strategy to those goals includes solar
ATMs and solarized premises, supply chains, and biodiversity protection.
7.3.3 CSR ACTIVITIES CONDUCTED BY TH BANK IN THE YEAR

2016-17
Taking into account their impacts on the environment.
4. HEALTHCARE:
The programs are undertaken-
1. Mini-Healthcare
2. Cancer Child Treatment
5. EDUCATION:

2015-16
1. WELFARE OF ARMED FORCES:
Army wellbeing for UN Mission in the Kumaon Regiment.
95
3. INDUSIND- PARA CHAMPION PROGRAM:
The Bank collaborated with the Go Sports Foundation to help 15 different athletes in
the first year to prepare them to win the country medals at the Paralympics in Rio.
4. LEGAL LITERACY PROGRAMME FOR WOMEN:

The purpose of this program is to educate women on legal rights, domestic abuse and
gender inequality and to set up counselling centres in places where women do not even
have access to legal assistance and other resources.
5. INDUSIND SWACHH VIDYALAYA:

In response to Swachh Bharat Abhiyaan 's initiative by the prime minister, the bank
developed and rehabilitated sanitation facilities in 20 villages in Kolhapur Maharashtra
district and 23 villages in Eastern Uttar Pradesh to enhance sanitation and wellbeing in
schools and minimize dropout levels for students , particularly girls.
6. EMPOWERMENT TO DIFFERENTLY ABLED:
7. INTERNAL CAPACITY BUILDING GREEN CHAMPIONS:

Green Building (LEED CERTIFICATION)- LEED is for all types of buildings and all
stages of construction which include new construction, interior fitting outs,
maintenance and support, and core and shell.
Initiatives this year are-
• Nature Conservation & Eco-Restoration at Melghat & Pench Tiger Reserves.
• Solar Panel Installations
9. REHABILITATION OF STREET CHILDREN ADDICTED TO DRUGS:
10. INDUSIND BANK- YOUNG INDIA FELLOWSHIP:

Bank has collaborated with the Young India Fellowship (YIF) where students can
pursue the Ashoka University's year-long residential postgraduate diploma program in
general arts.
96
11. CONTRIBUTION TO VARIOUS SOCIAL CAUSES:
12. DEVELOPING THE BANKS HUM AUR HARIYALI MICROSITE:

Under the banner Hum aur Hariyali campaign, the 'Green Banking Project' was
launched, through this campaign the bank took steps to green its office spaces, reduce
resource use, reduce carbon footprint and promote ecological initiatives.
7.3.5 DATA ANALYSIS

TABLE OF CSR ACTIVITIES DONE BY INDUSIND BANK:
2018-19 2017-18 2016-17 2015-16
Environmental Rural Welfare of

Education
Sustainability Development Armed Forces
Rural
Healthcare Sports Promotion Sports Promotion
Development
IndusInd Umang-
Rural Rural Environmental
Para Champion
Development Development Sustainability
Programme
Legal Literacy
Sports Promotion Healthcare Healthcare Programme for
Women
Environmental IndusInd Swachh
Education Education
Sustainability Vidyalaya
Awareness & Awareness &
Contribution To Empowerment to
Capacity Capacity
Funds Differently Abled
Building Building
Awareness & Internal Capacity
Capacity - - Building Green
Building Champion
Environmental
- - -
Sustainability
Rehabilitation of
- - - Street Children
addicted to Drugs
97
IndusInd Bank-
- - - Young India
Fellowship
Contribution to
- - - various Social
Causes
Developing the
banks Hum aur
- - -
Hariyali
Microsite
0% 100% 0 43
Sentences
7.3.6 CONTRIBUTION OF INDUSIND BANK TOWARDS THE CSR ACTIVITIES WITH ITS AMOUNT OF EXPENDITURE: S.no Grand
7.3.6Beneficiaries
30.3CONTRIBUTION OF 17.2 INDUSIND
- 3. Rural Development 138.3BANK TOWARDS
116.3 5.8 9.8 4. Sports Promotion 38.8 THE 33.5 76.2CSR
2018-19 (in millions) 2017-18 (in millions) 2016-17 (in millions) 2015-16 (in millions) 1. Environmental Sustainability
13.7 215.3 224.7 2. Healthcare 16.8 15.3 -
5. Education 130.1 18.2 11.6 - 6. Contribution to Funds 172.4 - - - 7. Awareness & Capacity Building 27.9 7.7 12 - 8. Welfare of
ACTIVITIES
Armed Forces - - - 1.6WITH
9. IndusIndITS
Umang-AMOUNT
Para Champion ProgrammeOF EXPENDITURE:
- - - 5.1 10. Legal Literacy Programme for Women - - - 3.8
11. IndusInd Swachh Vidyalaya - - - 6 12. Empowerment to Differently Abled - - - 1.1 13. Internal Capacity Building Green
Champion - - - 4.4 14. Rehabilitation of Street Children Addicted - - - 4.8 15. IndusInd Bank Young India Fellowship - - - 5 16.
2018-19
Contribution to various Social Causes - - - 6.7 17. Developing the Banks Hum Aur 2017-18
Hariyali Microsite - - -2016-17
0.2 TOTAL 554.6 204.7 2015-16
S.no 338.1Grand
273.2 FromBeneficiaries
the above graph, we can see that bank spent 64.9 millions more in year 2016-17 as compared to the year
2015-16. In the year 2017-18 bank spent 39.46% less (inamount
millions)
as compared(in millions)
to year 2016-17 as well (in
as to millions)
year 2015-16 bank (in millions)
spent 25.07% less amount. But in the year 2018-19 bank spent more than double amount on CSR activities when compared to
year 2017-18. 7.3.7 OVERVIEW OF THE CSR CONTIBUTION DONE BY INDUSIND BANK: YEAR 2015-16 2016-17 2017-18 2018-19
Actual CSREnvironmental
(in millions) 273.2 338.1 204.7 554.6 Prescribed CSR (in millions) 427.6 552.7 701.7 886.1 % of Actual to Prescribed
1. CSR 63.89%Sustainability
61.17% 29.17% 62.59% It can be observed from 30.3 13.7 amount has been
the chart that, the prescribed 215.3continuously 224.7
increasing. CSR spending have increased by 23.76% in the year 2016-17 as compared to the year 2015-16. But there is a hug
reduction in CSR spending in the year 2017-18 which is of 39.46%. When compared the prescribed amount to actual amount in
the year 2017-18 bank has spent only 29.17% of the total amount that will be carried forward to the next financial year. In the
2. year 2018-19Healthcare
bank has spent around 170.93% more amount 16.8as compared to the15.3 year 2017-18. 7.4 YES BANK:17.2YES Bank- Youth -
Enterprise Scheme Bank. A high-quality, customer-centric and service-driven bank is India's fourth largest private sector bank.
It provides a wide range of finance and banking services through retail banking and wealth management services to corporate
and institutional customers. It offers a wide variety of digital offerings and retail customers powered by products, services and
technology. On 21 November 2003 Yes Bank Ltd was incorporated. The Bank received company commencement certificate on
3. JanuaryRural
21, 2004.Development
Yes Bank Limited is a Mumbai, India-based138.3 Indian public bank 116.3
established by Rana Kapoor 5.8and Ashok Kapur. 9.8
The Bank launched an ambitious journey into the next phase of development at the beginning of Financial Year 2010-11 and
launched YES BANK-VERSION 2.0 Creating the World's Best Quality Bank in India. YES Bank has a total assets of RS 3.014 trillion
(US$42 billion) and total market capitalization of RS 33760.77 Crore for the year ended on 31st March 2018. It has a network of
4. Sports
1000 branches andPromotion
1800 ATMs which is spread across all38.8 33.5 in India including
28 states and 9 union territories 76.2an IBF (IFSC -
Banking Unit) (IFSC- International Financial Services Centre) at GIFT (Gujarat International Financial Tec) City and a
representative office in Abu Dhabi. The YES Bank Foundation is the community welfare arm of YES Bank founded in December
2012 with a focus on developing leadership and innovative use of social transformation media programs to enhance
development and growth in India. 7.4.1 CSR ACTIVITIES CONDUCTED BY TH BANK IN THE YEAR 2018-19 1. SUPPORT TO YES
FOUNDATION: To promote education, the company has contributed to the CSR by providing support to the YES Foundation. 2.
YES COMMUNITY PROGRAM: • Through its branch network the Bank has led a range of local community-based environmental
programs. YES BANK joined hands with the National Mission for Clean Ganga (NMCG) to conduct a ghat clean-up drive on the
riverbank Yamuna at Kalindi Kunj ghat on World Environment Day 2018. More than 250 YES BANK and NMCG volunteers
engaged in the operation, sweeping up more than 15 tons of garbage. • By joining hands with the local community to plant
trees at the 33-acre Hariyali tree plantation site in Navi Mumbai, 98 the bank celebrated Van Mahotsav. • The Bank collaborated
with TATA Power Club Energy to conduct activities across 173 branches to raise awareness among students in schools and
colleges about ways to save electricity. • YES BANK has also funded the Ministry of Electronics and Information Technology
5. Education 130.1 18.2 11.6 -
6. Contribution to Funds 172.4 - - -
Awareness & Capacity

7. 27.9 7.7 12 -
Building
8. Welfare of Armed Forces - - - 1.6
IndusInd Umang- Para

9. - - - 5.1
Champion Programme
Legal Literacy Programme

10. - - - 3.8
for Women
11. IndusInd Swachh Vidyalaya - - - 6
Empowerment to Differently
12. - - - 1.1
Abled
Internal Capacity Building

13. - - - 4.4
Green Champion
Rehabilitation of Street
14. - - - 4.8
Children Addicted
IndusInd Bank Young India

15. - - - 5
Fellowship
Contribution to various
16. - - - 6.7
Social Causes
Developing the Banks Hum

17. - - - 0.2
Aur Hariyali Microsite
TOTAL 554.6 204.7 338.1 273.2
99
CONTRIBUTION TOWARDS CSR BY INDUSIND BANK
600 554.6
500
400
338.1
300 273.2
204.7
200
100
0
2015-16 2016-17 2017-18 2018-19
YEARS
From the above graph, we can see that bank spent 64.9 millions more in year 2016-17 as
compared to the year 2015-16. In the year 2017-18 bank spent 39.46% less amount as compared
to year 2016-17 as well as to year 2015-16 bank spent 25.07% less amount. But in the year
2018-19 bank spent more than double amount on CSR activities when compared to year 2017-
18.
7.3.7 OVERVIEW OF THE CSR CONTIBUTION DONE BY INDUSIND

BANK:
YEAR 2015-16 2016-17 2017-18 2018-19

Actual CSR
273.2 338.1 204.7 554.6
(in millions)
Prescribed CSR
427.6 552.7 701.7 886.1
(in millions)
% of Actual to
Prescribed 63.89% 61.17% 29.17% 62.59%
CSR
100
1000
900
800
700
600
500
400
300
200
100
0
2015-16 2016-17 2017-18 2018-19
YEARS
It can be observed from the chart that, the prescribed amount has been continuously increasing.
CSR spending have increased by 23.76% in the year 2016-17 as compared to the year 2015-
16. But there is a hug reduction in CSR spending in the year 2017-18 which is of 39.46%.
When compared the prescribed amount to actual amount in the year 2017-18 bank has spent
only 29.17% of the total amount that will be carried forward to the next financial year. In the
year 2018-19 bank has spent around 170.93% more amount as compared to the year 2017-18.
101
7.4 YES BANK:
YES Bank- Youth Enterprise Scheme
Bank. A high-quality, customer-
centric and service-driven bank is
India's fourth largest private sector
bank. It provides a wide range of finance and banking services through retail banking and
wealth management services to corporate and institutional customers. It offers a wide variety
of digital offerings and retail customers powered by products, services and technology.
On 21 November 2003 Yes Bank Ltd was incorporated. The Bank received company
commencement certificate on January 21, 2004. Yes Bank Limited is a Mumbai, India-based
Indian public bank established by Rana Kapoor and Ashok Kapur. The Bank launched an
ambitious journey into the next phase of development at the beginning of Financial Year 2010-
11 and launched YES BANK-VERSION 2.0 Creating the World's Best Quality Bank in India.
YES Bank has a total assets of RS 3.014 trillion (US$42 billion) and total market capitalization
of RS 33760.77 Crore for the year ended on 31st March 2018. It has a network of 1000 branches
and 1800 ATMs which is spread across all 28 states and 9 union territories in India including
an IBF (IFSC Banking Unit) (IFSC- International Financial Services Centre) at GIFT (Gujarat
International Financial Tec) City and a representative office in Abu Dhabi.
The YES Bank Foundation is the community welfare arm of YES Bank founded in December
2012 with a focus on developing leadership and innovative use of social transformation media
programs to enhance development and growth in India.
7.4.1 CSR ACTIVITIES CONDUCTED BY TH BANK IN THE YEAR

2018-19
1. SUPPORT TO YES FOUNDATION:
To promote education, the company has contributed to the CSR by providing support
to the YES Foundation.
102
2. YES COMMUNITY PROGRAM:
• Through its branch network the Bank has led a range of local community-based
environmental programs. YES BANK joined hands with the National Mission
for Clean Ganga (NMCG) to conduct a ghat clean-up drive on the riverbank
Yamuna at Kalindi Kunj ghat on World Environment Day 2018. More than 250
YES BANK and NMCG volunteers engaged in the operation, sweeping up
more than 15 tons of garbage.
• By joining hands with the local community to plant trees at the 33-acre Hariyali
tree plantation site in Navi Mumbai, the bank celebrated Van Mahotsav.
• The Bank collaborated with TATA Power Club Energy to conduct activities
across 173 branches to raise awareness among students in schools and colleges
about ways to save electricity.
• YES BANK has also funded the Ministry of Electronics and Information
Technology (MeitY), Government of India's e-waste recycling program.
3. NATURAL CAPITAL INITIATIVES:

The Bank has contributed to the CSR by donating to natural capital initiatives that take
care of the bank's natural resources for its management and accountability for protection
of natural resources and prevention of climate change.
4. YES STEADY PROGRAM:

In 2014, YES BANK launched YES STEADY (Youth Development Skills Training
and Enhancement) to provide youth career development training through focused skill
building initiatives. The Bank has collaborated with Deshpande Foundation and
supported 5,000 youth with employability education under various focus areas such as
agriculture, accounting and finance, electrical systems, BPO, soft skills, and primary
teacher education.
103
0% 100% 0 42
Sentences
5. SAY YES TO SUSTAINABLE MSMEs IN INDIA PROGRAM: • YES BANK's first-of-a-kind CSR initiative 'Say YES to Sustainable
5.MSMEs
SAY YES
in India' wasTO SUSTAINABLE
designed to support the adoptionMSMEs IN inINDIA
of best practices PROGRAM:
energy efficiency (EE) and occupational health and
safety (OHS) by MSMEs. EThe project has helped MSMEs incorporate sustainability into operations, minimize total carbon
program•includes
footprint, boost production and quality global competition and contribute to India's 'Zero Defect, Zero effect' dream. • The
YES BANK's
multifaceted first-of-a-kind
initiatives, CSRoninitiative
including: (i)Workshops encouraging 'Say
energy YES to Sustainable
conservation, renewable energyMSMEs
(RE)
and clean technology (ii) Energy audits of MSMEs (iii) Organized Occupational Health and Safety ( OHS) initiatives, including
in aid
health clinics, first India'
trainingwas designed
and safety training (iv)to support ofthe
Empowerment adoption
MSMEs of best
through financial practices
education in energy
camps, which
include GST transition assistance. 6. LIVELIHOOD & WATER SECURITY: YES BANK has recognized 'access to safe and clean
efficiency (EE) and occupational
safe and cleanhealth and tosafety (OHS)
drinking water' as a main issue, and has developed a focused community response to address it. In 2014 YES BANK launched
its Livelihood and Water Security initiative to provide drinking water urban, rural by MSMEs.
and sub-rural communities.EThe
YES BANK is working with a non-profit organization with an innovative water purification system focused on membranes. This
project
technique involves has helped
zero electricity MSMEs
for the filtration processincorporate
and no chemicalsustainability into
dosing, likely to result operations,
in zero minimize
water wastage. 7.4.2
ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR 2017-18 1. YES COMMUNITY PROGRAM: YES COMMUNITY, the innovative
total carbon
community engagement footprint,
initiative of YES BANK, actsboost production
as a platform and
for groups and theirquality
affiliates toglobal competition
exchange knowledge
awareness on environmental and social issues of regional and national significance. Main initiatives started under YES
and and
COMMUNITY include: • Environmental Sustainability • Education and Employability • Healthcare and Social Welfare 2.
LIVELIHOOD &contribute
WATER SECURITY: toTheIndia's
Bank also 'Zero
partneredDefect, ZeroCancer
with National effect' dream.
Institute, Nagpur, in FY 2017-18 to provide
clean and healthy drinking water across the centre. YES BANK developed a 20,000 liters per hour facility, primary filtration
plant for•the first-level
The programgroundwaterincludes
treatment, and multifaceted
it would also setinitiatives, including:
up water filtration units for the main hospital building at
18 places and 16 water coolers in public locations and personnel areas. These facilities are estimated to give more than 1,000
beneficiaries daily safe and clean drinking water. 3. SAY YES TO SUSTAINABLE MSMEs IN INDIA PROGRAM: The project affected
18,544 MSMEs(i)Workshops on benefiting
in the 2017-18 fiscal year, encouraging energyacross
28,454 employees conservation,
14 states and 17renewable
sectors throughenergy (RE) and
multidimensional approaches including: • Workshops on Energy Conservation, Recycling and Green Technologies • Structured
clean technology
programs in occupational health and safety include health courses, first aid training , safety training • Training for zero defect
zero effect (ZED) to improve operational efficiency and minimize the environmental footprint of MSMEs • Camps for financial
of these young(ii) Energy audits ofopting
MSMEs
literacy • Trainings for Offline SMEs in e-commerce 4. YES STEADY PROGRAM: The program has had a major effect on the lives
people, with a large number for secondary education, and therefore being able to independently earn
or start businesses. The last phase of this training program in FY 2017-18, where 1,918 students were incorporated, 943
students were(iii)
trained,Organized
and 716 were placedOccupational
until March 31. InHealth
2017, YESand
BANK Safety ( OHS) initiatives,
signed a memorandum of understandingincluding
with
Manav Sadan Vikas Sanstha to formulate a detailed and integrated training and skills upgrading system for disadvantaged
healthcommunities.
urban and semi-urban clinics, first aid training
The curriculum and safety
covers vocational training
characteristics such as grooming and fitness, fashion
design, tour guides, driving and computer training. 5. NATURAL CAPITAL INITIATIVES: The Bank donated some funds to
renewable energy Projects. 6. SUPPORT TO YES FOUNDATION: The Bank has contributed some money to YES Foudation for
(iv) Empowerment
educational advancement. 7. MISCELLANEOUSof 7.4.3MSMEs
CSR ACTIVITIESthrough
CONDUCTEDfinancial
BY THE BANK IN education camps,
THE YEAR 2016-17 1. SAY YESwhich
TO SUSTAINABLE MSMEs IN INDIA PROGRAM: Environmental activities and prevention efforts in the health care industry were
carried out andinclude GST transition
financial assistance was provided.assistance.
2. NATURAL CAPITAL INITIATIVES: Contribution was made towards the
natural capital initiatives- • Ensuring Environmental Sustainability • Promoting Education 3. YES STEADY PROGRAM: By the FY
2016-17, 3,013 students were incorporated and trained in different focus sectors , such as agriculture, accounting and finance,
electrical systems, BPO & soft skills, and primary teacher education. 4. SUPPORT TO YES FOUNDATION: Campaign contribution
6. LIVELIHOOD & WATER SECURITY:
YES BANK has recognized 'access to safe and clean drinking water' as a main issue,
and has developed a focused community response to address it. In 2014 YES BANK
launched its Livelihood and Water Security initiative to provide safe and clean drinking
water to urban, rural and sub-rural communities. YES BANK is working with a non-
profit organization with an innovative water purification system focused on
membranes. This technique involves zero electricity for the filtration process and no
chemical dosing, likely to result in zero water wastage.
104
7.4.2 ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR 2017-18
1. YES COMMUNITY PROGRAM:
YES COMMUNITY, the innovative community engagement initiative of YES BANK,
acts as a platform for groups and their affiliates to exchange knowledge and awareness
on environmental and social issues of regional and national significance. Main
initiatives started under YES COMMUNITY include:
• Environmental Sustainability
• Education and Employability
• Healthcare and Social Welfare
2. LIVELIHOOD & WATER SECURITY:

The Bank also partnered with National Cancer Institute, Nagpur, in FY 2017-18 to
provide clean and healthy drinking water across the centre. YES BANK developed a
20,000 liters per hour facility, primary filtration plant for the first-level groundwater
treatment, and it would also set up water filtration units for the main hospital building
at 18 places and 16 water coolers in public locations and personnel areas. These
facilities are estimated to give more than 1,000 beneficiaries daily safe and clean
drinking water.
3. SAY YES TO SUSTAINABLE MSMEs IN INDIA PROGRAM:

The project affected 18,544 MSMEs in the 2017-18 fiscal year, benefiting 28,454
employees across 14 states and 17 sectors through multidimensional approaches
including:
• Workshops on Energy
Conservation,
Recycling and Green
Technologies
• Structured programs
in occupational health
and safety include
health courses, first
aid training , safety
training
105
• Training for zero defect zero effect (ZED) to improve operational efficiency and
minimize the environmental footprint of MSMEs
• Camps for financial literacy
• Trainings for Offline SMEs in e-commerce

The program has had a major effect on the lives of these young people, with a large
number opting for secondary education, and therefore being able to independently earn
or start businesses. The last phase of this training program in FY 2017-18, where 1,918
students were incorporated, 943 students were trained, and 716 were placed until March
31. In 2017, YES BANK signed a memorandum of understanding with Manav Sadan
Vikas Sanstha to formulate a detailed and integrated training and skills upgrading
system for disadvantaged urban and semi-urban communities. The curriculum covers
vocational characteristics such as grooming and fitness, fashion design, tour guides,
driving and computer training.

The Bank donated some funds to renewable energy Projects.

The Bank has contributed some money to YES Foudation for educational advancement.
7. MISCELLANEOUS

2016-17
1. SAY YES TO SUSTAINABLE MSMEs IN INDIA PROGRAM:
Environmental activities and prevention efforts in the health care industry were carried
out and financial assistance was provided.

Contribution was made towards the natural capital initiatives-
• Ensuring Environmental Sustainability
• Promoting Education
106
By the FY 2016-17, 3,013 students were incorporated and trained in different focus
sectors , such as agriculture, accounting and finance, electrical systems, BPO & soft
skills, and primary teacher education.

Campaign contribution and sponsorship to
Yes Foundation for literacy programs.
5. LIVELIHOOD & WATER

SECURITY:
To make drinking water Healthy and Safe.
6. YES COMMUNITY PROGRAMS:

Initiatives undertaken were-
• Environmental Sustainability
• Education and Employability
• Healthcare and Social Welfare
7. ADMINISTRATION OVERHEADS:
Administration expenses include salary and staff training of the Bank's CSR employees,
training and capacity building of implementing partners, CSR initiatives personnel
costs.
7.4.4 CSR ACTIVITES CONDUCTED BY THE BANK IN THE YEAR

2015-16
1. ENVIRONMENT, ANIMAL-WELFARE, CONSERVATION OF RESOURCES:
Made a significant contribution towards-
• Ecological
• Animal Protection
• Resource management
107
2. EDUCATION, DIFFERENTLY ABLED & LIVELIHOOD:
Contribution to developing rural areas such as literacy, livelihoods as well as programs
for those who are differently abled.
3. HEALTH, SAFE DRINKING WATER & POVERTY:

Providing better health care facilities, and installation of water filtration for safe
drinking water and various programs for training the people which will help in
eradication of poverty.
4. MISCELLANEOUS

TABLE OF CSR ACTIVITES DONE BY YES BANK:
2018-19 2017-18 2016-17 2015-16
Say YES to Environment,

Support to YES YES Community Sustainable Animal-welfare,
Foundation Program MSMEs in India Conversation of
Program Resources
Education,
YES Community Livelihood & Natural Capital
Differently Abled
Program Water Security Initiatives
& Livelihood
Say YES to Health, Safe
Natural Capital Sustainable YES Steady Drinking Water
Initiatives MSMEs in India Program & Poverty
Program Eradication
YES Steady YES Steady Support to YES

Others
Program Program Foundation
Say YES to
Sustainable Natural Capital Livelihood &
-
MSMEs in India Initiatives Water Security
Program
Livelihood & Support to YES YES Community

-
Water Security Foundation Program
108
Administrative
- Others -
Overheads
0% 100% 0 42
Sentences
7.4.6 CONTRIBUTION OF YES BANK TOWARDS THE CSR ACTIVITIES WITH ITS AMOUNT OF EXPENDITURE: S.no Grand
7.4.6Beneficiaries
CONTRIBUTION
2018-19 (in millions) 2017-18 (inOF YES(in millions)
millions) 2016-17 BANK 2015-16 (inTOWARDS
millions) 1. Support to YESTHE
Foundation CSR
220 117.2 135.2 - 2. YES Community Program 70 73.1 56.1 - 3. Natural Capital Initiatives 31.6 39.5 1.2 - 4. YES Steady Program
ACTIVITIES WITH ITS AMOUNT OF &EXPENDITURE:
48.3 41.2 49.6 - 5. Say YES to Sustainable MSMEs in India Programs 19 47 23.3 - 6. Livelihood & Water Security 124 112.7 106.8 -
7. Administrative Overhead - - 44.4 - 8. Environment, Animal Welfare Conservation of Resources - - - 37.2 9. Education,
Differently Abled & Livelihood - - - 168.7 10. Health, Safe Drinking Water & Poverty Eradication - - - 75.3 11. Others - 21.4 - 14
TOTAL 512.9 452.1 416.6 295.2 The above graph shows the contribution towards CSR Activities by YES Bank, we can see that
2018-19 The contribution
the contribution towards CSR has been increasing continuously. 2017-18 has increased by2016-17 2015-16
41.12% in the year 2016-17
S.no as Grand
compared toBeneficiaries
the year 2015-16. The contribution has increased the least in the year 2017-18 that is only by 8% when
(in millions) (in millions) (in millions)
compared to all four years. The CSR increased by 13.45% in the year 2018-19 when compared to the year 2017-18. The (in millions)
contribution towards CSR has increased the highest in the year 2016-17 that is of 41.12% when compared to all the four years.
7.4.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY YES BANK: YEAR 2015-16 2016-17 2017-18 2018-19 Actual CSR (in millions)
295.2 416.6 452.1 512.9 Prescribed CSR (in millions) 477.5 600.2 772.2 955.8 % of Actual to Prescribed CSR 61.82% 69.41%
1. Support to YES
58.55% 53.66% From theFoundation
above graph we can clearly that220 117.2and the actual CSR
the prescribed CSR amount 135.2
amount have been -
increasing continuously. But the bank has not even spent 70% of the total amount in any year. Bank has spent highest amount
of CSR in the year 2016-17 that is of 69.41%. The bank has spent nearly half amount of the prescribed amount that is of 53.66%
in the year 2018-19. The contribution towards decreased by 10.86% in the year 2017-18 and decreased by 16.15% in the year
2018-19 when compared to the year 2016-17. 7.5 KOTAK MAHINDRA BANK: Kotak Mahindra Bank is a private sector Indian
2. YES Community
bank with headquarters inProgram
Mumbai , Maharashtra , India.70 73.1
Kotak Mahindra Finance 56.1 in Indian
Ltd. is the very first corporation -
Banking history to transform to a bank authorized by Reserve Bank Of India. It provides banking financing and investment
services in the areas of personal finance, investment management, insurance policies, and wealth management for corporate
and individual customers. The bank was established in the year 1985, the Kotak Mahindra Group. In February 2003, Kotak
Mahindra Finance completely to Kotak Mahindra Bank. It is the second largest private-sector bank in India by market
3. Natural Capital
capitalization as of April Initiatives
2019. As on 31st March 2019, bank 31.6has a total network39.5
of 1500 branches, 2352 ATMs 1.2 spread over 744 -
places in India. It has a total assets of 31 Billion US dollars and a market capitalization of RS. 222049.15 Crores. Kotak Mahindra
Bank has a foundation called the Kotak Education Foundation which was established in 2007 with the intention of supporting
children and young people from underprivileged communities as a constant path through numerous educational-based
interventions. 7.5.1 CSR ACTIVITIES CONDUCTED BY HT BANK IN THE YEAR 2018-19 1. ENVIRONMENTAL SUSTAINABILITY: The
4. YES
Bank plansSteady
to carry outProgram 48.3
all of its activities with respect to 41.2 reducing waste while
the environmental. Through 49.6making effective -
use of raw materials, water and electricity, the Bank strives to sustainably reduce its carbon footprint. Other initiatives were- •
Installation of Solar Street Lights: The Bank initiated its CSR program by installing, with the assistance of a dealer, solar-
powered LED street lights in various towns and villages of Rajasthan State. A total of 1,333 LED street lights with solar energy
Say YES intoFYSustainable
were installed 2018-19. • Distribution of Cloth Bags: The Bank distributed over 1.25 lakh eco-friendly cloth bags in over
5. 19 Day on June 47
5, 2018. This campaign23.3 -
MSMEs in India
900 locations in India Programs
on the occasion of international Environment aims to enable
customers to use reusable shopping bags and to eradicate plastic bags. 2. REDUCING GENDER INEQUALITY: The Bank has
donated some amount via Mahila Sewa Trust to reduce gender discrimination. 3. SPORTS: In FY 2018-19, the Bank collaborated
for a three-year duration with legendary badminton player Gopichand through its academy, the Pullela Gopichand Badminton
6. Livelihood
Foundation. The&plan Water
involves:Security
(a) Academy expansion with124the development of112.7
an Extension that will 106.8
accommodate six air- -
conditioned badminton courts in existing premises. (B) the establishment of an Academy Sports Science Centre (c) the
109
7. Administrative Overhead - - 44.4 -
Environment, Animal Welfare

8. - - - 37.2
& Conservation of Resources
Education, Differently Abled &

9. - - - 168.7
Livelihood
Health, Safe Drinking Water &

10. - - - 75.3
Poverty Eradication
11. Others - 21.4 - 14
TOTAL 512.9 452.1 416.6 295.2
CONTRIBUTION TOWARDS CSR BY YES BANK

600
500
512.9
400 452.1
416.6
300
295.2
200
100
0
2015-16 2016-17 2017-18 2018-19
YEARS
CSR ACTIVITES DONE BY THE BANK
The above graph shows the contribution towards CSR Activities by YES Bank, we can see that
the contribution towards CSR has been increasing continuously. The contribution has increased
by 41.12% in the year 2016-17 as compared to the year 2015-16. The contribution has increased
the least in the year 2017-18 that is only by 8% when compared to all four years. The CSR
increased by 13.45% in the year 2018-19 when compared to the year 2017-18. The contribution
110
towards CSR has increased the highest in the year 2016-17 that is of 41.12% when compared
to all the four years.
7.4.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY YES

BANK:
YEAR 2015-16 2016-17 2017-18 2018-19

Actual CSR
295.2 416.6 452.1 512.9
(in millions)
Prescribed CSR
477.5 600.2 772.2 955.8
(in millions)
% of Actual to
Prescribed 61.82% 69.41% 58.55% 53.66%
CSR

1200
1000
800
600
400
200
0
2015-16 2016-17 2017-18 2018-19
YEARS
From the above graph we can clearly that the prescribed CSR amount and the actual CSR
amount have been increasing continuously. But the bank has not even spent 70% of the total
amount in any year. Bank has spent highest amount of CSR in the year 2016-17 that is of
69.41%. The bank has spent nearly half amount of the prescribed amount that is of 53.66% in
the year 2018-19. The contribution towards decreased by 10.86% in the year 2017-18 and
decreased by 16.15% in the year 2018-19 when compared to the year 2016-17.
111
7.5 KOTAK MAHINDRA
BANK:
Kotak Mahindra Bank is a private
sector Indian bank with headquarters
in Mumbai , Maharashtra , India.
Kotak Mahindra Finance Ltd. is the
very first corporation in Indian Banking history to transform to a bank authorized by Reserve
Bank Of India. It provides banking financing and investment services in the areas of personal
finance, investment management, insurance policies, and wealth management for corporate
and individual customers.
The bank was established in the year 1985, the Kotak Mahindra Group. In February 2003,
Kotak Mahindra Finance completely to Kotak Mahindra Bank.It is the second largest private-
sector bank in India by market capitalization as of April 2019.
As on 31st March 2019, bank has a total network of 1500 branches, 2352 ATMs spread over
744 places in India. It has a total assets of 31 Billion US dollars and a market capitalization of
RS. 222049.15 Crores.
Kotak Mahindra Bank has a foundation called the Kotak Education Foundation which was
established in 2007 with the intention of supporting children and young people from
underprivileged communities as a constant path through numerous educational-based
interventions.
7.5.1 CSR ACTIVITIES CONDUCTED BY HT BANK IN THE YEAR

2018-19
The Bank plans to carry out all of its activities with respect to the environmental.
Through reducing waste while making effective use of raw materials, water and
electricity, the Bank strives to sustainably reduce its carbon footprint. Other initiatives
were-
• Installation of Solar Street Lights: The Bank initiated its CSR program by
installing, with the assistance of a dealer, solar-powered LED street lights in
112
various towns and villages of Rajasthan State. A total of 1,333 LED street lights
with solar energy were installed in FY 2018-19.
• Distribution of Cloth Bags: The
Bank distributed over 1.25 lakh
eco-friendly cloth bags in over
900 locations in India on the
occasion of international
Environment Day on June 5,
2018. This campaign aims to
enable customers to use reusable
shopping bags and to eradicate
plastic bags.
2. REDUCING GENDER INEQUALITY:

The Bank has donated some amount via Mahila Sewa Trust to reduce gender
discrimination.
3. SPORTS:
In FY 2018-19, the Bank collaborated for a three-year duration with legendary
badminton player Gopichand through its academy, the Pullela Gopichand Badminton
Foundation. The plan involves: (a) Academy expansion with the development of an
Extension that will accommodate six air-conditioned badminton courts in existing
premises. (B) the establishment of an Academy Sports Science Centre (c) the
introduction of a Coach Qualification Program and (d) the introduction of a Coach and
Athlete Fellowship Programme.
4. RELIEF & REHABILITATION:

In August 2018 Kerala suffered heavy rains that led to floods throughout the state.
Kotak employees voluntarily donated one day amount of their respective salaries to the
relief fund to benefit those affected. Employees contributed more than 63 lakh to speed
up relief operations in Kerala.
113
0% 100% 0 47
Sentences
5. HEALTHCARE INITIATIVES: The Bank carried out various activities in collaboration with different NGOs for the advancement
5.of HEALTHCARE
healthcare- • Vision Foundation INITIATIVES:
of India: The Bank attempts at treating curable blindness by various corrective eye
surgeries, free of charge for the poor. The plan seeks to treat more than 4,300 eye ailment patients in 13 states. • Can-
Support: In FY 2018-19, Kotak's project supported 161 patients with cost-free, home-based palliative care over 869 home visits
withThe BankNGO,
its associate carried out various
Can-Support. activities
• Can-Kids…Kids-Can: in collaboration
The "Home Away From Home" offerswithaffordable
different NGOs
housing for for the
accommodation and dietary aspects during and after cancer care for child cancer patients and their families. Over 1,200
advancement
cancer-affected childrenof werehealthcare-
funded at the Delhi Centre during FY 2018-19. • Wockhardt Foundation: Kotak collaborated with
the Wockhardt Foundation through Medical Mobile Vans (MMVs) to provide basic healthcare services. Six MMVs were
deployed•at theVision
outskirts Foundation of India:
of Hyderabad, Telangana underThe BankAbout
this project. attempts at treating
98,000 patients curable
who lack access blindness
to health care by
services were served under this project during the 2018-19 fiscal year. 6. VOCATIONAL SKILLS & LIVELIHOOD: The Bank has
various
undertaken numerous corrective
activities eye with
in collaboration surgeries, free• Head
different NGOs- of charge
Hold High:forThe the poor.Holding
'Kotak-Head The High
India Capable' initiative helps young people more self-reliant in rural areas by enabling them to engage in special, flexible and
planMake seeks to
sustainable life-skills training programmes. • Pratham Education Foundation: The 'Kotak-Pratham Women Employment and
treat train
Hospitality Program' more womenthan from4,300 eye ailment
underprivileged backgroundspatients in 13health,
in the fashion, states.
and hospitality business. • Om
Creations Trust: The Bank is expanding its support to develop facilities where workshops on Cooking and Baking Skills can be
• Can-Support:
held. A significant In FYbuilding
portion of the workshop 2018-19, Kotak's
was completed duringproject supported
FY 2018-19, 161
which will cater patients
mentally with cost-
challenged
adults at the Om Abode. • The Ganga Trust: The Bank offers wheelchairs under this program to individuals who can't afford
free,Inhome-based
quality wheelchairs. addition , the Bankpalliative
also sponsoredcare over 869 home visits
#KotakWheelchairMarathon-a with itsrace.
unique marathon associate
7. NGO,
EDUCATION INITIATIVES: • Haripada Ghosh Foundation: The Bank, in partnership with the Haripda Ghosh Foundation, intends
Can-Support.
to provide educational opportunities through the construction of residential schools in West Bengal for disadvantaged
groups. • IIMPACT: The program operates effectively in Jharkhand through 18 learning centres. In FY 2018-19, Kotak expressed
SOPAN: In• FY 2018-19,
its reach to 200 country-wide learning centres which made primary education available to 6,000 girls aged 6 to 14. • NGO
Can-Kids…Kids-Can:
by setting up "SHANAY Autism The "Home
Resource Away
Centre (ARC)," From
the Bank developedHome" offers
a CSR program in affordable
collaboration with SOPAN. The beneficiaries came from disadvantaged parts of society. Completing the centre would promote
housing
care to over 1,000 disabled for accommodation
kids across and dietary
the spectrum of autism-related aspects
disorders. during
• Blind and afterNashik:
Welfare Organisation cancer In FYcare for
2018-19, Kotak supported the 10th grade students with 7,000 digests. Such digests were given to 40 government schools that
had helped tend childto the cancer patients
visually impaired. and2019,
In January their
Kotakfamilies.
sponsored theOverannual 1,200 cancer-affected
National Blind Cricket Tournamentchildren
which seek to encourage the sport among the visually challenged affiliated with the NGO. 7.5.2 CSR ACTIVITIES CONDUCTED BY
THE BANK IN THE were YEARfunded at the& REHABILITATION:
2017-18 1. RELIEF Delhi Centre Theduring FYsome
bank donated 2018-19.
amount of funds for flood recovery to
the Chief Minister's Relief Fund. 2. SPORTS: The bank has launched a sports centre project called 'Inspired Institute of Sports'
• 10,000
to train and mentor youth and emerging athletes from India. 3. TREE PLANTATION: The organization has invested certain
money for Wockhardt Foundation:
native trees planted by saplings. 4.Kotak
RAIN WATER collaborated
HARVESTING: Thewith the has
organization Wockhardt
invested some Foundation
money
installing integrated rainwater harvesting and sanitation in a school for rural student with learning impairments. 5.
INSTALLATIONthrough
OF SOLAR PLANT Medical
IN SCHOOL: Mobile Vans
For Kasurba Gandhi(MMVs) to the
Balika Vidyalaya provide
Bank has basic healthcare
built a roof-top services.
grid-connected
solar power plant (10 KWP). 6. EDUCATION FOR SPECIAL CHILDREN: The bank has been supporting the education of Asian
schools specialSix MMVs
children. were
7. TEACHER deployedMODEL:
DEVELOPMENT at theBankoutskirts
has developed ofa Hyderabad,
teacher development Telangana under this
model for quality
education through the application of information technology. 8. SKILL DEVELOPMENT INITIATIVES: The organization has made
project.some
a significant contribution Aboutresources98,000 patients
to develop and executewho lack access
the workshop on cooking toandhealth care
Baking Skills andservices
provide were
diploma to women with technical education in the Early Childhood Care. 9. PROMOTING EDUCATION & LIVELIHOOD:
served under this project during the 2018-19 fiscal year.
6. VOCATIONAL SKILLS & LIVELIHOOD:

The Bank has undertaken numerous activities in collaboration with different NGOs-
• Head Hold High: The 'Kotak-Head Holding High Make India Capable' initiative
helps young people more self-reliant in rural areas by enabling them to engage
in special, flexible and sustainable life-skills training programmes.
114
• Pratham Education Foundation: The 'Kotak-Pratham Women Employment and
Hospitality Program' train women from underprivileged backgrounds in the
fashion, health, and hospitality business.
• Om Creations Trust: The Bank is expanding its support to develop facilities
where workshops on Cooking and Baking Skills can be held. A significant
portion of the workshop building was completed during FY 2018-19, which will
cater mentally challenged adults at the Om Abode.
• The Ganga Trust: The Bank offers wheelchairs under this program to
individuals who can't afford quality wheelchairs. In addition , the Bank also
sponsored #KotakWheelchairMarathon-a unique marathon race.
7. EDUCATION INITIATIVES:
• Haripada Ghosh Foundation: The Bank, in partnership with the Haripda Ghosh
Foundation, intends to provide educational opportunities through the
construction of residential schools in West Bengal for disadvantaged groups.
• IIMPACT: The program operates effectively in Jharkhand through 18 learning
centres. In FY 2018-19, Kotak expressed its reach to 200 country-wide learning
centres which made primary education available to 6,000 girls aged 6 to 14.
• NGO SOPAN: In FY 2018-19, by setting up "SHANAY Autism Resource
Centre (ARC)," the Bank developed a CSR program in collaboration with
SOPAN. The beneficiaries came from disadvantaged parts of society.
Completing the centre would promote care to over 1,000 disabled kids across
the spectrum of autism-related disorders.
• Blind Welfare Organisation Nashik: In FY 2018-19, Kotak supported the 10th
grade students with 7,000 digests. Such digests were given to 40 government
schools that had helped tend to the visually impaired. In January 2019, Kotak
sponsored the annual National Blind Cricket Tournament which seek to
encourage the sport among the visually challenged affiliated with the NGO.
115
2017-18
1. RELIEF & REHABILITATION:
The bank donated some amount of funds for flood recovery to the Chief Minister's
Relief Fund.
2. SPORTS:
The bank has launched a sports centre project called 'Inspired Institute of Sports' to train
and mentor youth and emerging athletes from India.
3. TREE PLANTATION:
The organization has invested
certain money for 10,000 native
trees planted by saplings.
4. RAIN WATER HARVESTING:

The organization has invested some
money installing integrated
rainwater harvesting and sanitation in a school for rural student with learning
impairments.
5. INSTALLATION OF SOLAR PLANT IN SCHOOL:

For Kasurba Gandhi Balika Vidyalaya the Bank has built a roof-top grid-connected
solar power plant (10 KWP).
6. EDUCATION FOR SPECIAL CHILDREN:

The bank has been supporting the education of Asian schools special children.
7. TEACHER DEVELOPMENT MODEL:

Bank has developed a teacher development model for quality education through the
application of information technology.
116
8. SKILL DEVELOPMENT INITIATIVES:
The organization has made a significant contribution some resources to develop and
execute the workshop on cooking and Baking Skills and provide diploma to women
with technical education in the Early Childhood Care.
9. PROMOTING EDUCATION & LIVELIHOOD:

Contribution has been made towards the betterment in urban areas by offering various
educational and other livelihood programs.
10. PROMOTING EDUCATION FOR DISABLED CHILDREN:

The bank has sponsored a college preparatory education for people with hearing
impairments and also a fund that supports helping children diagnosed with cancer to
complete their studies.
11. KALASHAALA- MUSIC EDUCATION:

The bank has launched program for music education & folk dance training.
12. EDUCATION SCHOLARSHIPS & MIDDAY MEALS:

The organization has donated some money to help through Teach to Lead, and has
expanded educational programs, by providing children with free meals and health-
related resources.

The bank has carried out numerous educational projects:
• The creation of a monthly newsletter resurgent India to promote study and share
information.
• Opened 68 learning centres benefiting 3,200 East Uttar Pradesh students.
• Help for visually disabled people by supplying computers with advanced
software and printing braille books.
• Supported National Digital Literacy Mission (NDLM) for
educational promotion.
• Operational costs for disadvantaged kids in pre-school education.
• Construction of a residential cum school for children with mental disabilities in
Wai, Satara City.
117
• Collection and distribution of Pan India books to underprivileged students to
encourage education.
14. SUPPORTING COMMUNITY PROGRAMMES:

The bank has donated certain money to help fund various social services.
15. ENHANCING LIVELIHOOD:

A poverty eradication project has been launched by the company to improve the living
standards of rural and tribal communities concentrating on various water and
agricultural programs.
16. PROMOTING SANITATION & SAFE DRINKING WATER:

The company has spent a small fortune building 20 individual restroom blocks in
Panvel Taluka villages, installing Water filtration system at APMC Tiptur and
launching Clean India-Swachhta Hi Seva initiative to encourage sanitation.
2% 98% 1 45
Sentences
17.
17.SETTING UPFORHOMES
SETTING UP HOMES FOR
FAMILIES IN NEED: TheFAMILIES IN NEED:
bank has donated certain financial resources to build new residences for
underprivileged families, low income households, disadvantaged families in India. 18. MOBILE MEDICAL UNITS: The company
hasThe
built sixbank has donated
mobile medical certain
units in and around financial
Hyderabad and donated resources
some sum to to build new
buy wheelchairs residences
for patients with for
spinal-chord injuries. 19. HEALTHCARE INITIATIVES: The bank has contributed a large amount of money for various programs.:
underprivileged
patients • Assistedfamilies, low canincome households, disadvantaged families
• Aid for treatment of ex-serviceman wounded in action • Help for Cochlear Implants in economically disadvantaged hearing
impaired by Can-kids Kids the program of treatment support for patients suffering in India.
from childhood
cancer and their families. • Monthly receive Support for children and their families affected by cancer from economically
disadvantaged parts of society • Provided care and support for suffering from cancer children. • Funded mentally ill animal
assisted treatment projects. 7.5.3 CSR ACTIVITIES CONDUCTED BY THE BANK IN THE YEAR 2016-17 1. PROMOTING SANITATION
18. MOBILE
& SAFE MEDICAL
DRINKING WATER: The companyUNITS:
contributed to Clean India — Building restrooms at Baba Gurukulam Home initiated
through Bhumi, assisting in the maintenance and cleaning of pedestrian crossing under the Swachh Bharat Project,
The company
supporting has built
in the construction six mobile
of 10 restrooms throughmedical
Commissioner units in and
Madurai aroundCorporation
City Municipal Hyderabad andthe
underneath donated
Swachh Bharat Mission, assisting in relief and rehabilitation — providing 10 drought-affected drinking water. 2. SETTING UP
some
HOMES FORsum toINbuy
FAMILIES NEED:wheelchairs for patients
Building homes through withTrust.
Humanity India spinal-chord
3. SUPPORTING injuries.
COMMUNITY PROGRAMME:
Bank provided assistance to Give-India for its diverse community services. 4. EDUCATION & MEASURES TO REDUCE
INEQUALITIES: • The Bank served to boost primary education for deprived girls through IIMPACT. • The company spent some
money trying to promote education-providing Purkal Youth Development Society with a school bus to fly children to school
and home for the disadvantaged section • The company contributed in Pan-India book processing and transmission to the
disadvantaged children via Ratnanidhi Charitable Trust • The bank offered Scholarships for secondary education to 19
deserving students from an weak economic background through Samvedana • The bank provided assistance for constructing
a tuition centre to promote education of impoverished through Samarpan Foundation 5. PROMOTING EDUCATION &
LIVELIHOOD: Support through Kotak Education Foundation 6. 118TEACHER DEVELOPMENT MODEL: 7.5.4 CSR ACTIVITIES
CONDUCTED BY THE BANK IN THE YEAR 2015-16: 1. HEALTHCARE & SANITATION ACTIVITIES: • Mental health and counselling
facilities offered by INDIAN COUNCIL FOR MENTAL HEALTH (ICMH), for children with developmental disabilities. • Restroom
construction enforced through ASSOCIATION FOR AUGMENTING GREEN NATURAL ENVIRONMENT (AAGNE) 2. CONSTRUCTION
OF SCHOOL BUILDING: Development of school buildings for the economically disadvantaged section of society enacted
19. HEALTHCARE INITIATIVES:
The bank has contributed a large amount of money for various programs.:
• Aid for treatment of ex-serviceman wounded in action
• Help for Cochlear Implants in economically disadvantaged hearing impaired
patients
• Assisted by Can-kids Kids can the program of treatment support for patients
suffering from childhood cancer and their families.
• Monthly receive Support for children and their families affected by cancer from
economically disadvantaged parts of society
• Provided care and support for suffering from cancer children.
• Funded mentally ill animal assisted treatment projects.

2016-17
1. PROMOTING SANITATION & SAFE DRINKING WATER:
The company contributed to Clean India
— Building restrooms at Baba
Gurukulam Home initiated through
Bhumi, assisting in the maintenance and
cleaning of pedestrian crossing under the
Swachh Bharat Project, supporting in the
construction of 10 restrooms through
Commissioner Madurai City Municipal
Corporation underneath the Swachh
Bharat Mission, assisting in relief and
rehabilitation — providing 10 drought-
affected drinking water.
2. SETTING UP HOMES FOR FAMILIES IN NEED:

Building homes through Humanity India Trust.
3. SUPPORTING COMMUNITY PROGRAMME:

Bank provided assistance to Give-India for its diverse community services.
119
4. EDUCATION & MEASURES TO REDUCE INEQUALITIES:
• The Bank served to boost primary education for deprived girls through
IIMPACT.
• The company spent some money trying to promote education-providing Purkal
Youth Development Society with a school bus to fly children to school and
home for the disadvantaged section
• The company contributed in Pan-India book processing and transmission to the
disadvantaged children via Ratnanidhi Charitable Trust
• The bank offered Scholarships for secondary education to 19 deserving students
from an weak economic background through Samvedana
• The bank provided assistance for constructing a tuition centre to promote
education of impoverished through Samarpan Foundation

Support through Kotak Education Foundation
6. TEACHER DEVELOPMENT MODEL:

2015-16:
1. HEALTHCARE & SANITATION ACTIVITIES:
• Mental health and counselling facilities offered by INDIAN COUNCIL FOR

MENTAL HEALTH (ICMH), for children with developmental disabilities.
• Restroom construction enforced through ASSOCIATION FOR
AUGMENTING GREEN NATURAL ENVIRONMENT (AAGNE)
2. CONSTRUCTION OF SCHOOL BUILDING:

Development of school buildings for the economically disadvantaged section of society
enacted through DHARAMSINGH DESAI FOUNDATION.
120
• Livelihood training is offered in seven centres across the city's poorest
community in Mumbai.
• Catering to about 4620 students from 14 local schools, the 'Mid-day Meal'
program offers balanced meal for pre-primary students.
4. MISCELLANEOUS

TABLE OF CSR ACTIVITIES DONE BY KOTAK MAHINDRA BANK:
2018-19 2017-18 2016-17 2015-16
Promoting Healthcare &

Relief & Relief &
Sanitation & Safe Sanitation
Rehabilitation Rehabilitation
Drinking Water Activities
Setting up Homes
Construction of
Sports Sports for Families in
School Building
ned
Supporting Promoting
Environmental
Tree Plantation Communities Education &
Sustainability
Programmes Livelihood
Education &
Reducing Gender Rain Water
Measures to Miscellaneous
Inequality Harvesting
reduce Inequality
Installation of Promoting
Healthcare
Solar Plant in Education & -
Initiatives
School Livelihood
Teacher
Vocational Skills Education for
Development -
& Livelihood Special Children
Model
Teacher
Education
Development - -
Initiatives
Model
121
Skill
- Development - -
Initiatives
Promoting
- Education & - -
Livelihood
Promoting
Education for
- - -
Disabled
Children
Kalashaala-
- - -
Music Education
Education
- Scholarships & - -
Midday Meals
Education
- - -
Initiatives
Supporting
- Community - -
Programmes
Enhancing
- - -
Livelihood
Promoting
- Sanitation & Safe - -
Drinking Water
Setting up Homes
- for Families in - -
need
Mobile Medical
- - -
Units
Healthcare
- - -
Initiatives
122
7.5.6 CONTRIBUTION OF KOTAK MAHINDRA BANK TOWARDS
THE CSR ACTIVITIES WITH ITS AMOUNT OF EXPENDITURE:
2018-19 2017-18 2016-17 2015-16

S.no Grand Beneficiaries
(in millions) (in millions) (in millions) (in millions)
1. Relief & Rehabilitation 50.4 2 - -
2. Sports 9 2.5 - -
3. Environmental Sustainability 24.3 - - -
4. Reducing Gender Inequality 1.1 - - -
5. Healthcare Initiatives 16.6 - - -
Vocational Skills &

6. 17.7 - - -
Livelihood
7. Education Initiatives 137.2 9.4 - -
8. Tree Plantation - 3 - -
9. Rain Water Harvesting - 0.4 - -
Installation of Solar Plants in

10. - 0.8 - -
School
Education for Special

11. - 2.6 - -
Children
12. Teacher Development Model - 3.1 0.8 -
123
13. Skill Development Initiatives - 8.6 - -
14. Education & Livelihood - 187.9 130.3 79.9
Promoting Education for

15. - 1.3 - -
Disabled Children
16. Kalashaala- Music Education - 3 - -
Education Scholarships &

17. - 4.2 - -
Midday Meals
Supporting Community
18. - 0.2 31.9 -
Programme
19. Enhancing Livelihood - 6.5 - -
Promoting Sanitation
20. - 1.4 1.4 -
& Safe Drinking Water
Setting up Homes for

21. - 0.4 0.3 -
Families in need
22. Mobile Medical Units - 5.2 - -
Education & Measures to

23. - 21.7 8.6 -
reduce Inequalities
Healthcare & Sanitation

24. - - - 1.9
Activities
Construction of School
25. - - - 10
Building
26. Miscellaneous - - - 27.9
TOTAL 256.3 264.2 173.3 119.7
124
CONTRIBUTION TOWARDS CSR BY
KOTAK MAHINDRA BANK
300
250 264.2 256.3

200
150 173.3
100 119.7
50
0
2015-16 2016-17 2017-18 2018-19
YEARS
From the above chart we can understand that contribution towards CSR has been continuously
increasing from year 2015-16 to the year 2017-18. In the year, 2016-17 contribution has
increased by 53.6 millions when compared to the year 2016-17. Even in the year 2017-18
contribution increased by 90.9 millions by the year 2016-17. In the 2018-19 we can see the
reduction towards the contribution done by the bank for conducting CSR by 7.9 millions when
compared to the year 2017-18.
0% 100% 0 51
Sentences
7.5.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY KOTAK MAHINDRA BANK: YEAR 2015-16 2016-17 2017-18 2018-19 Actual
CSR (in millions) 119.7 173.3 264.2 256.3 Prescribed CSR (in millions) 473.3 549.2 739.7 962.7 % of Actual to Prescribed CSR
25.29% 31.55% 35.71% 26.62% The above graphs shows that the prescribed amount has been increasing constantly since the
year 2015-16. Bank has not even spent 40% of the prescribed amount in any year. The bank has spent only 25.29% of the
amount in the year 2015-16. The contribution towards CSR has 125 only increased by 6.26% in the year 2016-17 and the
contribution increased by 10.42% in the year 2017-18 when compared to the year 2015-16. In the year 2018-19 contribution
towards CSR decreased by 9.09% as compared to year 2017-18. 7.6 HDFC BANK: HDFC Bank Ltd is a leading bank in India. HDFC
Bank headquartered in Mumbai, India is a latest generation commercial bank that offers a wide range of financial services
including commercial and investment banking and retail transaction / branch banking. The Bank has two holding companies,
7.5.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY KOTAK
MAHINDRA BANK:
YEAR 2015-16 2016-17 2017-18 2018-19

Actual CSR
119.7 173.3 264.2 256.3
(in millions)
Prescribed CSR
473.3 549.2 739.7 962.7
(in millions)
% of Actual to
Prescribed 25.29% 31.55% 35.71% 26.62%
CSR

1200
1000
962.7
AMOINT (IN MILLIONS)
800
739.7
600
549.2
473.3
400
264.2 256.3
200 173.3
119.7
0
2015-16 2016-17 2017-18 2018-19
YEARS
The above graphs shows that the prescribed amount has been increasing constantly since the
year 2015-16. Bank has not even spent 40% of the prescribed amount in any year. The bank
has spent only 25.29% of the amount in the year 2015-16. The contribution towards CSR has
only increased by 6.26% in the year 2016-17 and the contribution increased by 10.42% in the
year 2017-18 when compared to the year 2015-16. In the year 2018-19 contribution towards
CSR decreased by 9.09% as compared to year 2017-18.
126
7.6 HDFC BANK:
HDFC Bank Ltd is a leading
bank in India. HDFC Bank
headquartered in Mumbai, India
is a latest generation commercial bank that offers a wide range of financial services
including commercial and investment banking and retail transaction / branch banking. The
Bank has two holding companies, HDFC Securities Ltd, and HDB Financial Services Ltd,
respectively. Retail banking segment serves retail clients through a network of branches and
other delivery channels.
HDFC Bank Ltd. Housing Development Finance Corporation Ltd. was incorporated on August
30th 1994. In the year 1994, Housing Development Finance Corporation Ltd was among the
first to receive a 'in principle' approval from the Indian Reserve Bank to set up a private sector
bank as part of the Indian Banking Industry liberalization by the RBI. In January 1995, the
HDFC Bank began operations as a Scheduled banking institution. The bank introduced real-
time online Net-Banking in the year 1999. The Bank was the first bank in collaboration with
VISA to launch an International Debit Card. In 2001 they expanded their operations with the
Credit Card.
The Bank had a national distribution channel of 5,314 branches and 13,514 ATM's in 2,768
cities. Total assets of RS 11894 Billions (US$ 170 Billion) and RS 460048.03 crores market
capitalization.
HDFC mostly conducts its CSR activities through the HT Parekh Foundation, constituted by
HDFC in October 2012 as a charitable organization defined under section 8.

2018-19
1. RURAL DEVELOPMENT PROGRAM:
Throughout the whole area of activity, the Holistic Rural Development Program
(HRDP) is a main initiative that aims to provide rural areas with the resources and
means to grow and succeed. HRDP 's diverse programs in fields such as schooling
services , health, and environmental resources conservation, including micro-watershed
127
control, irrigation, soil , and water conservation, are their efforts to bring about positive
and impactful reform where it requires most. HRDP today covers 17 states and has
touched more than 3.6 lakh households in over 1,100 villages. The Bank has established
more than 1,200 educational institutions, and has supported better learning
opportunities for more than 1,45 students. They have also given training to more than
72,500 farmers, distributed over 10,800 biomass stoves and built over 460 libraries.
2. ERADICATING POVERTY:
The bank has made some contribution towards poverty eradication.
3. ENIVRONMENTAL SUSTAINABILITY:
• As a rule, bank does not finance ventures that have an adverse ecological, health
& security (EHS) impact.
• HDFC Bank discarded approximately 220 tons of e-waste by approved
recycling centers during FY 18-19.
• Bank ATMs have gone paperless, for carbon footprint reduction.
4. HEALTHCARE &. SANITATION:

• HDFC Bank has undertaken over 1,500 sanitation campaigns and supported in
the construction of over 22,490 sanitation units, of which 6,954 were built in
educational institutions and 15,537 in residential households.
• Bank took measures to raise more awareness in rural areas on nutrition, medical
care and cleanliness, and to contribute to a cleaner , healthier nation. By now,
their health camps have exceeded 86,000 citizens.
5. SKILL TRAINING & LIVELIHOOD EHANCEMENT:

• Project PARIVARTAN,
The Bank has provided
training for upskilled
farmers on-farm as well
as training relevant to
placement.
• Bank's Bhubaneshwar
Training Center provides service industry, tourism, telecom , retail and medical
128
care training for women and young people. More than 1,272 young people were
placed in more than 100 enterprises and institutions.
• They also offered training in fields such as effective communication, farming
techniques, and livestock management and other. They plan to broaden and
diversify this portfolio and to improve their concentration on youth and women
in the rural areas. As of today, they have supported more than 1,24 lakh people
and motivated over 7,65 lakh people , helping them reach opportunities for
entrepreneurship and jobs.
• ZIIEI (Zero Investment Innovation for Education Initiatives)- The campaign
aimed at enhancing the education sector at either nil or reduced expense. ZIIEI
is the world's biggest people-driven social creativity project, with HDFC Bank
PARIVARTAN as its main sponsor.
• RUPANTAR, Under the program, a multi-dimensional project offers a platform
for government, businesses, NGOs and teachers to work together for the main
purpose of enhancing the standard of public school education. The first State to
enforce this plan is Uttar Pradesh. This is being applied across the nation
throughout 11 other States and 1 union territory.
• The 'Teaching The Teacher' program (3 T) aims at transforming education
across India into public schools. It's a special curriculum dedicated to improving
teacher abilities, which in effect supports the learners.
7.6.2 CSR ACTIVITIES CONUCTED BY THE BANK IN THE YEAR

2017-18
• Through ensuring multi-channel distribution through Net Banking, Phone
Banking, and Mobile Banking, the Bank has given a further boost to this
initiative. It contributes not only to lower carbon emissions from activities but
also to decreased travel by consumers.
• Solar ATMs, which utilize rechargeable lithium ion batteries that reduce
electricity usage, are another tool for reducing the carbon footprint.
129
0% 100% 0 47
Sentences
2. SKILL TRAINING & LIVELIHOOD ENHANCEMENT: Under project PARIVARTAN, The SWADHAAR Computer Training Course at
2.Ponsara
SKILL Center,TRAINING
equips women with&
keyLIVELIHOOD
capability growth to enterENHANCEMENT:
the workforce. The system was active in helping women
find jobs. 3. EDUCATION INITIATIVES: Project DISHA, HDFC Bank sponsored teachers to begin using creative approaches and
Under learning
activity-based projectto tackle
PARIVARTAN,
problems such as lossThe SWADHAAR
of engagement in learning, poorComputer
attendance, andTraining
DEVELOPMENT PROGRAM: The scarcity of rainfall threatened the village with an severe shortage of water, the soil deprived of
more. 4. RURAL Course at
moisture triggered crop failure year by year. Determined to create change, HDFC Bank PARIVARTAN developed the village
Ponsara
under its HolisticCenter, equipsProgram
Rural Development women with
(HRDP) alongkeywithcapability
a regional NGOgrowth to enter
partner, KVGPS. theto workforce.
Initiatives overcome the The
drought have been implemented by building 31 groundwater recharge structures; working to improve the water levels and
system
helping wasgetactive
the village back the inwaterhelping
it used to women find5. ERADICATING
be wealthy with. jobs. POVERTY 6. HEALTH & SANITATION: Facilitated
the construction of Individual Household Latrines (IHHL) by HDFC Bank under the Swachh Bharat Project. They serve as a
primary motivator for eradicating the open defecation in the community. 7.6.3 CSR ACTIVITIES CONDUCTED BY THE BANK IN
THE YEAR 2016-17 1. RURAL DEVELOPMENT PROGRAM: The Sustainable Livelihood Initiative (SLI) by Bank is about 'Creating
3.Sustainable
EDUCATION Communities' by INITIATIVES:
inspiring citizens and helping them crack the vicious poverty cycle. SLI has changed the lives of
woman lakhs. The SLI model's fundamental premise is that empowering women requires motivating communities. The SLI
Project
method DISHA,
includes HDFC
training in job Bankhealth,
skills , financial sponsored teachers
credit counseling, fundingto begin
of living usingandcreative
standards approaches
market connection.
Through promoting safety and sanitation programs, SLI embraces the combined strength of women's organizations to create
anda activity-based learning
the nearbyto tackleresources.
problems such as loss of engagement
an impact in rural societies, rendering this initiative one of its type in the world. 2. ENVIRONMENTAL SUSTAINABILITY: Bank is
making strong effort to manage renewable Bank has cultivated over 67,000 in learning,
plants, with the twin goals
of improving gardening and maintaining good soil preservation for better farm yields. A little over 3,800 acres of land were
poorforattendance,
treated andgoods.
improved agricultural more. 3. HEALTHCARE & SANITATION: Bank supports the cause of healthy urban health and
sanitation activities- • The Bank is supporting the construction of restrooms and providing safe drinking water facilities to
approximately 7,500 households and so far 900 educational institutions in rural India have been covered. • In the flood-
affected regions of Uttarakhand, about 50,000 people benefited, a primary healthcare center was created. 4. EDUCATION
4.INITIATIVES:
RURAL DEVELOPMENT
The educational programs of the Bank PROGRAM:
are designed to establish a desirable and efficient learning environment in
classrooms. That involves offering basic infrastructure, teaching methods, advancement of learning, grants and career
The scarcity
development program.of Therainfall
program which threatened
are spread the
acrossvillage with ancover
a wide geography, severe shortage
nearly 900 educational ofinstitutions.
water, the soil
The distinguishing characteristic of such initiatives is the focus on developing teacher abilities, which in effect helps the
deprived of moisture triggered crop failure year bywith year. Determined
students. Through these initiatives more than 65,000 students benefited. 5. SKILL TRAINING & LIVELIHOOD: The Bank offers
training and development skills to enable the beneficiaries to earn a livelihood, a special emphasis on womento create change,
and young
people. These efforts are tailor-made programs which focus on solving a community's particular needs. About 16,000
HDFChaveBank
individuals gained fromPARIVARTAN developed
the Bank's skills-based educational programs.theIt hasvillage
helped more under
than 1,100 itspeople
Holistic
in being Rural
entrepreneurs. 6. ERADICATING POVERTY 7. OVERHEADS: Administration costs include salary and employee training for CSR
Development
employees Program and
at the Bank, development (HRDP)
training ofalong
partnerwith a regional
agencies, NGO
personnel costs partner,
for CSR projects. KVGPS. Initiatives
7.6.4 CSR ACTIVITIES
CONDUCTED BY THE BANK IN THE YEAR 2015-16 1. ENVIRONMENTAL SUSTAINABILITY: The program uses a mobile sharing
to overcome
knowledge platform forthe drought
farmers, have been
from insurance usage toimplemented by building
improve farm profitability to commodity31differentiation
groundwater recharge
and varying
income periods. It's an all-in-one mobile powered farm-based training program. The program covers over 1200 families in
structures;
Madhya working
Pradesh district Vidisha. 2.toHEALTHCARE
improve& SANITATION:
the waterThelevels bank hasandaddressedhelping the ofvillage
the problem get back the
public defecation
and has extended community support in the construction of individual household toilets along with safety and hygiene
waterinformation.
knowledge it used to3. VOCATIONAL
be wealthy with.
SKILLS: • SWAADHAR- The initiative focuses on business development which provides
5. ERADICATING POVERTY
6. HEALTH & SANITATION:

Facilitated the construction of Individual Household Latrines (IHHL) by HDFC Bank
under the Swachh Bharat Project. They serve as a primary motivator for eradicating the
open defecation in the community.
130
2016-17
1. RURAL DEVELOPMENT PROGRAM:
The Sustainable Livelihood Initiative (SLI) by Bank is about 'Creating Sustainable
Communities' by inspiring citizens and helping them crack the vicious poverty cycle.
SLI has changed the lives of woman lakhs. The SLI model's fundamental premise is
that empowering women requires motivating communities. The SLI method includes
training in job skills , financial health, credit counseling, funding of living standards
and market connection. Through promoting safety and sanitation programs, SLI
embraces the combined strength of women's organizations to create an impact in rural
societies, rendering this initiative one of its type in the world.
Bank is making a strong effort to manage the nearby renewable resources. Bank has
cultivated over 67,000 plants, with the twin goals of improving gardening and
maintaining good soil preservation for better farm yields. A little over 3,800 acres of
land were treated for improved agricultural goods.
3. HEALTHCARE & SANITATION:

Bank supports the cause of healthy urban health and sanitation activities-
• The Bank is supporting the construction of restrooms and providing safe
drinking water facilities to approximately 7,500 households and so far 900
educational institutions in rural India have been covered.
• In the flood-affected regions of Uttarakhand, about 50,000 people benefited, a
primary healthcare center was created.
The educational programs of the Bank are designed to establish a desirable and efficient
learning environment in classrooms. That involves offering basic infrastructure,
teaching methods, advancement of learning, grants and career development program.
The program which are spread across a wide geography, cover nearly 900 educational
institutions. The distinguishing characteristic of such initiatives is the focus on
131
developing teacher abilities, which in effect helps the students. Through these
initiatives more than 65,000 students benefited.
5. SKILL TRAINING & LIVELIHOOD:

The Bank offers training and development skills to enable the beneficiaries to earn a
livelihood, with a special emphasis on women and young people. These efforts are
tailor-made programs which focus on solving a community's particular needs. About
16,000 individuals have gained from the Bank's skills-based educational programs. It
has helped more than 1,100 people in being entrepreneurs.
6. ERADICATING POVERTY
7. OVERHEADS:
Administration costs include salary and employee training for CSR employees at the
Bank, development and training of partner agencies, personnel costs for CSR projects.

2015-16
The program uses a mobile sharing knowledge platform for farmers, from insurance
usage to improve farm profitability to commodity differentiation and varying income
periods. It's an all-in-one mobile powered farm-based training program. The program
covers over 1200 families in Madhya Pradesh district Vidisha.
2. HEALTHCARE & SANITATION:

The bank has addressed the problem of public defecation and has extended community
support in the construction of individual household toilets along with safety and
hygiene knowledge information.
3. VOCATIONAL SKILLS:
• SWAADHAR- The initiative focuses on business development which provides
the people in the society with job-related skills and training. Empowering
women at the basic level results in stable families contributing to more self-
132
supporting populations. The system has a presence in the states of Chhattisgarh
and Meghalaya, in collaboration with Aroh Foundation, supporting 640
households.
• SHRINKING SCHOOL DROP-
OUT RATES- Bank funds the
Navjyoti India Foundation to
prevent students from dropping out
of school by providing tutorial
assistance to students enrolled in
class four, the grade post most prone
to drop-outs. The program also
managed to stop a lot of students in
Haryana from dropping out.
• FINANCIAL LITERACY & EMPOWERMENT- In an attempt to get
disadvantaged students into mainstream education, Bank partnered with MelJol
to promote financial education to students in the Bihar and Chhattisgarh states.
5. RURAL DEVELOPMENT PROGRAMS:

• SWACHH BHARAT SWACHH VIDYALAY- One of our primary focus areas
under CSR, in line with the Swachh Bharat campaign, is creating conducive
school environment for children. The Bank 's emphasis is mostly on supplying
sanitation facilities but also includes behavioral reform (WASH-Water,
Nutrition and Sanitation). Bank believes that the family and school play an
important role in molding the life of a child, and hence WASH program
incorporates these stakeholders into bringing about a sustainable change in
behavior in both school and community.
133
TABLE OF CSR ACTIVITIES CONDUCTED BY HDFC BANK:
2018-19 2017-18 2016-17 2015-16
Rural Rural
Environmental Environmental
Development Development
Sustainability Sustainability
Program Program
Skill Training &
Eradicating Environmental Healthcare &
Livelihood
Poverty Sustainability Sanitation
Enhancement
Environmental Education Healthcare &
Vocational Skills
Sustainability Initiatives Sanitation
Rural
Healthcare & Education Education
Development
Sanitation Initiatives Initiatives
Program
Skill Training & Skill Training & Rural
Eradicating
Livelihood Livelihood Development
Poverty
Enhancement Enhancement Program
Education Healthcare &
Overhead -
Initiatives Sanitation
Eradicating
- - -
Poverty
0% 100% 0 25
Sentences
CONTRIBUTION OF HDFC BANK TOWARDS THE CSR ACTIVITIES WITH ITS AMOUNT OF EXPENDITURE: S.no Grand Beneficiaries
2018-19 (in millions) 2017-18 (in millions) 2016-17 (in millions) 2015-16 (in millions) 1. Holistic Rural Development Programs
3395.9 2958.5 2201.3 930.4 2. Eradicating Poverty 131.7 41.8 44.6 - 3. Environmental Sustainability 7.1 7.3 10.1 7.2 4. Healthcare
& Sanitation 173.4 151.9 231.9 82.6 5. Skill Training & Livelihood Enhancement 244.5 173.1 300.4 - 6. Educational Initiatives
485.2 412.9 251.1 106.7 7. Overheads - - 14.8 - 8. Vocational Skills - - - 145.9 TOTAL 4437.8 3745.5 3054.2 1272.8 It can be
observed from the above graph that, in the year 2016-17 bank has spent more than double amount on CSR activities when
compared to the year 2015-16. Since the year 2015-16, contribution towards CSR has been continuously increasing. In the
year, 2017-18 contribution towards the CSR increased by RS 691.4 millions when compared to the year 2016-17. Contribution
increased by RS 692.3 millions in the year 2018-19 from the year 2017-18. The contribution towards CSR has increased by RS
1781.4 millions in the year 2016-17, which is the highest among 134 all four years. 7.6.7 OVERVIEW OF THE CSR CONTRIBUTION
DONE BY HDFC BANK: YEAR 2015-16 2016-17 2017-18 2018-19 Actual CSR (in millions) 1272.8 3054.2 3745.5 4437.8 Prescribed
CSR (in millions) 2480 3039.9 3649.3 4392.1 % of Actual to Prescribed CSR 51.32% 100.47% 102.64% 101.04% From the above
chart we can understand that, bank has spent only 51% of the prescribed amount in the year 2015-16. The prescribed amount
and the actual amount kept on increasing since the year 2015. But since the year 2016-17 the prescribed amount of CSR have
7.6.6 CONTRIBUTION OF HDFC BANK TOWARDS THE CSR
2018-19 2017-18 2016-17 2015-16

S.no Grand Beneficiaries
(in millions) (in millions) (in millions) (in millions)
Holistic Rural Development

1. 3395.9 2958.5 2201.3 930.4
Programs
2. Eradicating Poverty 131.7 41.8 44.6 -
Environmental
3. 7.1 7.3 10.1 7.2
Sustainability
4. Healthcare & Sanitation 173.4 151.9 231.9 82.6
Skill Training & Livelihood

5. 244.5 173.1 300.4 -
Enhancement
6. Educational Initiatives 485.2 412.9 251.1 106.7
7. Overheads - - 14.8 -
8. Vocational Skills - - - 145.9
TOTAL 4437.8 3745.5 3054.2 1272.8
135
CONTRBUTION TOWARDS CSR BY HDFC BANK
5000
4500
4000 4437.8
3500 3745.5
3000
2500
3054.2
2000
1500
1000 1272.8
500
0
2015-16 2016-17 2017-18 2018-19
YEARS
It can be observed from the above graph that, in the year 2016-17 bank has spent more than
double amount on CSR activities when compared to the year 2015-16. Since the year 2015-16,
contribution towards CSR has been continuously increasing. In the year, 2017-18 contribution
towards the CSR increased by RS 691.4 millions when compared to the year 2016-17.
Contribution increased by RS 692.3 millions in the year 2018-19 from the year 2017-18. The
contribution towards CSR has increased by RS 1781.4 millions in the year 2016-17, which is
the highest among all four years.
7.6.7 OVERVIEW OF THE CSR CONTRIBUTION DONE BY HDFC

BANK:
YEAR 2015-16 2016-17 2017-18 2018-19

Actual CSR
1272.8 3054.2 3745.5 4437.8
(in millions)
Prescribed CSR
2480 3039.9 3649.3 4392.1
(in millions)
% of Actual to
Prescribed 51.32% 100.47% 102.64% 101.04%
CSR
136
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
2015-16 2016-17 2017-18 2018-19
YEARS
From the above chart we can understand that, bank has spent only 51% of the prescribed
amount in the year 2015-16. The prescribed amount and the actual amount kept on increasing
since the year 2015. But since the year 2016-17 the prescribed amount of CSR have been spent
completely by the bank. In the year 2016-17 bank spent 49.15% more amount when compared
to the year 2015-16. Bank has spent more than the prescribed amount in the year 2017-18 and
2018-19. In the year 2017-18 bank spent 2.64% more than the prescribed amount also in the
year 2018-19 bank spent 1.04% more than the prescribed amount.
137
7.7 CONTRIBUTION TOWARDS THE CSR ACTIVITIES DONE BY
THE BANKS IN THE YEAR 2018-19:
N.P Prescribed Amount Actual Amount

S.no BANKS
(In Millions) (In Millions) (In Millions)
1. ICICI Bank 59477.6 1189.6 922
2. AXIS Bank 63800 1276 1376
3. IndusInd Bank 44308.3 886.1 554.6
4. YES Bank 47792.1 955.8 512.9
5. Kotak Mahindra Bank 48136.4 962.7 256.3
6. HDFC Bank 219603.6 4392.1 4437.8
CONTRIBUTION TOWARDS CSR ACTIVITIES

5000
4500
4000 4437.8
4392.1
3500
3000
2500
2000
1500
1000 1189.6 1376 1276
500 922 886.1 955.8 962.7
554.6 512.9 256.3
0
ICICI BANK AXIS BANK INDUSIND YES BANK KOTAK HDFC BANK
BANK MAHINDRA
BANK
138
The above graph represents the contribution of all banks towards CSR
activities in the year 2018-19:
• IndusInd Bank has the least amount of prescribed CSR amount among all
the banks, but the actual CSR amount is the least of Kotak Mahindra Bank.
• HDFC Bank has made the highest contribution towards CSR in-fact bank
has spent more than the prescribed amount for conducting CSR activities
that by 1.04%
• Even though there is a huge difference between the prescribed amount of
AXIS Bank and HDFC Bank but AXIS bank spent 7.84% more than the
prescribed amount towards CSR activities.
• ICICI Bank spent 77.51% of there total prescribed amount on CSR
activities.
• 37.41% amount remained unused of IndusInd Bank.
• YES Bank spent nearly 50% of the prescribed amount of the CSR
activities.
• Kotak Mahindra Bank spent only 26.62% of the prescribed amount
towards CSR.
• All the amount that remained unused this year will be carried forward to
the next year.
139
CHAPTER-8
COVID-19 & PRIVATE BANKS
140
0% 100% 0 27
Sentences
Contribution towards covid-19 crisis in India is considered as a CSR activity done by the banks. CONTRIBUTION MADE BY THE
BANKS: • Yes Bank contributes RS 100 million for relief activities through Covid-19. • HDFC Group vows Rs 1500 million
Contribution
assistance fortowards covid-19
the covid 19 pandemic to PMcrisis in India
Cares Fund. is considered
• ICICI Group is contributing Rsas a million
1000 CSRtoactivity
fight pandemic
19. Of this, the team proposes to donate RS 800 million to the 'PM Cares Project' and RS 200 million to states and regional
done
covid-by the
governments. • Kotak Mahindra Bank has agreed to donate RS 600 million to the covid 19 crisis from which Uday kotak directly
banks.
donated RS 250 million. • Axis bank is setting up RS 1000 million fund to fight pandemic. • Indusland Bank is going to contribute
RS 300 million fund to covid-19 recovery efforts. COVID-19 EFFECTS ON PRIVATE BANKS: • Banks remain at the core of the
economy to have business to person finance. Due to the influence of COVID-19 their reliability is critical to keeping the
CONTRIBUTION
machine going. • Because ofMADE the COVID-19 BY THE
outbreak, BANKS:
the outlook for 12 Asia Pacific banking systems has shifted to negative. •
Crisis and rapid change also present incentives for cyber-attacks and fraud and COVID-19 is no different. • Banks are asking
their landlords to delay rent payments or to offer a better deal because of the effect of COVID-19 lockdown on the company. •
• TheYes
qualityBank contributes
of banks' RS 100
assets would decline acrossmillion for relief
business, small, activities
medium-sized enterprisesthrough
and retailCovid-19.
segments. • Indian
Banking Sector perspective has moved from positive to negative, slowing India's economic growth. • As for the large private-
• sector
HDFC banks, sufficient liquidity is also anticipated. But in the case of a bank collapse the government does not provide
assistance. Group
• Private vows
banks in the RS 1500
smaller million
market, assistance
with weaker for the
franchises would be theCovid-19 pandemic
hardest hit forward. to PM
• In the wake of theCares
economic effects of COVID-19, RBI announced last week a series of monetary and regulatory steps to improve liquidity in
Fund.
banking systems. STEPS TAKEN BY BANKS DUE TO OUTBREAK OF COVID-19: • Indian Bank initiated a 'Pay Safe – Stay Healthy'
initiative for its customers and medical care for its employees. • The bank has asked its clients to opt for the seamless digital
• banking
ICICI Group
services offeredisbycontributing RSmanagers
the banks. • All branch 1000 million to fight
were encouraged pandemic
to stay in contact withCovid-19.
their customers Ofoverthis, the
the telephone and receive their suggestions and reviews. • Remind their customers of safety-related measures such as site
teamstaff
hygiene, proposes
hygiene, stepstofordonate
customersRS who800
have million
no choice but totothe
visit 'PM Cares
the branch. Project'
• Design customer
and helpful. • Using the website's custom banners and sidebars saying- Stay Free, Bank Smart. • Using advertising text
and
travelRS 200 million
appropriate
banners and location-based announcements- social distancing notifications, customer service numbers, remote user
to states
assistance. andemergency
• Offering regionalcredit governments.
services, fixed savings account access and discount insurance services as well.
• Sources
Kotak Mahindra Bank has agreed to donate RS 600 million to the Covid-19 crisis from
Similarity
which Uday Kotak directly donated RS 250 million.

• Axis bank is setting up RS 1000 million fund to fight pandemic.
• Indus-Ind Bank is going to contribute RS 300 million fund to Covid-19 recovery efforts.
COVID-19 EFFECTS ON PRIVATE BANKS:

• Banks remain at the core of the economy to have business to person finance. Due to the
influence of COVID-19 their reliability is critical to keeping the machine going.
• Because of the COVID-19 outbreak, the outlook for 12 Asia Pacific banking systems
has shifted to negative.
• Crisis and rapid change also present incentives for cyber-attacks and fraud and COVID-
19 is no different.
141
• Banks are asking their landlords to delay rent payments or to offer a better deal because
of the effect of COVID-19 lockdown on the company.
• The quality of banks' assets would decline across business, small, medium-sized
enterprises and retail segments.
• Indian Banking Sector perspective has moved from positive to negative, slowing India's
economic growth.
• As for the large private-sector banks, sufficient liquidity is also anticipated. But in the
case of a bank collapse the government does not provide assistance.
• Private banks in the smaller market, with weaker franchises would be the hardest hit
forward.
• In the wake of the economic effects of COVID-19, RBI announced last week a series
of monetary and regulatory steps to improve liquidity in banking systems.
STEPS TAKEN BY BANKS DUE TO OUTBREAK OF COVID-19:

• Indian Bank initiated a 'Pay Safe – Stay Healthy' initiative for its customers and medical
care for its employees.
• The bank has asked its clients to opt for the seamless digital banking services offered
by the banks.
• All branch managers were encouraged to stay in contact with their customers over the
telephone and receive their suggestions and reviews.
• Remind their customers of safety-related measures such as site hygiene, staff hygiene,
steps for customers who have no choice but to visit the branch.
• Design customer travel appropriate and helpful.
• Using the website's custom banners and sidebars saying- Stay Free, Bank Smart.
• Using advertising text banners and location-based announcements- social distancing
notifications, customer service numbers, remote user assistance.
• Offering emergency credit services, fixed savings account access and discount
insurance services as well.
142
CHAPTER-9
FINDINGS
143
0% 100% 0 12
Sentences
FINDINGS: • Majority of the banks spent less the prescribed amount, as we can see in the financial year 2018-19 only two out of
FINDINGS:
six banks spent more than the prescribed amount. • Kotak Mahindra bank has spent less than 40% of the prescribed amount
in the last four years. • Contribution done towards CSR by Yes Bank, HDFC Bank is continuously increasing. • ICICI Bank and
IndusInd Banks’ contribution towards CSR has been decreasing since the last two years. • In the financial year 2018-19, AXIS
• bank
Majority
spent 7.84%of the
more thanbanks spentamount.
the prescribed less the prescribed
• In the amount,
year 2018-19, ICICI as wehighest
Bank conducted can number
see inofthe
CSR financial
activities yet in the same year bank has contributed least amount of money towards CSR compared to all four years. • Axis
year
Bank 2018-19
conducted onlyoftwo
least number out ofinsix
CSR activities banks
the year spent
2015-16 morein than
and highest the yearthe prescribed
2017-18 & 2018-19 andamount.
the least
amount of money was contributed in the year 2017-18(RS 1337.7 millions) and the highest was in the year 2018-19(RS 1376
• notKotak
even halfMahindra bank
of the year 2018-19. • Inhas spent
the year less
2016-17, Yesthan 40% ofhighest
Bank conducted the prescribed amount
number of CSR activities yet in
thethe last four
millions). • Indusland bank has conducted highest number of CSR activities in the year 2015-16 yet the contribution amount is
amount
they contributed is 11.85% less than the year 2018-19 which is the highest among all four years. • Kotak Mahindra Bank made
theyears.
highest donation in 2017-18 to CSR activities amounting to RS 264.2 million and the maximum number of CSR activities in
the same year. • HDFC Bank performed the maximum proportion of Csr programs in 2016-17, but there is a significant gap
• Contribution
between the 2016-17 and done towards
2018-19 allocation CSR
amountsby Yespercent.
of 31.18 Bank, HDFC Bank is continuously increasing.
• Sources
ICICI Bank and IndusInd Banks’ contribution towards CSR has been decreasing
Similarity since
the last two years.
• In the financial year 2018-19, AXIS bank spent 7.84% more than the prescribed
amount.
• In the year 2018-19, ICICI Bank conducted highest number of CSR activities yet in the
same year bank has contributed least amount of money towards CSR compared to all
four years.
• Axis Bank conducted least number of CSR activities in the year 2015-16 and highest
in the year 2017-18 & 2018-19 and the least amount of money was contributed in the
year 2017-18(RS 1337.7 millions) and the highest was in the year 2018-19(RS 1376
millions).
• Indusland bank has conducted highest number of CSR activities in the year 2015-16
yet the contribution amount is not even half of the year 2018-19.
• In the year 2016-17, Yes Bank conducted highest number of CSR activities yet the
amount they contributed is 11.85% less than the year 2018-19 which is the highest
among all four years.
144
• Kotak Mahindra Bank made the highest donation in 2017-18 to CSR activities
amounting to RS 264.2 million and the maximum number of CSR activities in the same
year.
• HDFC Bank performed the maximum proportion of Csr programs in 2016-17, but there
is a significant gap between the 2016-17 and 2018-19 allocation amounts of 31.18
percent.
145
CHAPTER-10
CONCLUSION
146
0% 100% 0 9
Sentences
CSR CSR
plays
playsaa very
very important
important role in therole in thescenario
development development scenario
of India today as companies of Indiaa-lot
contribute today
towardsasthecompanies
betterment of the society as per the Section 135 of Companies Act 2013. In the future, the Bank must try to increase the
contribute
amounta-lot towards
of spending the
which will betterment
show of the
a positive attitude on thesociety
part of theas per the
banking Section
sector. Banks will 135
play anof Companies
significant role in Act
the development of the nation's economy, as citizens receive additional funding in the form of various social services then
2013.their
In living
the conditions
government future,
so that a the Bank
mixture of theirmust try, knowledge,
expertise to increase the will
man-power amount of spending
put into society. Though banks which
can be lifted and it helps to build a developing nation where banks have collaborated with NGOs and
will show a
are making
efforts in the CSR areas but still there is a requirement of more emphasis on CSR initiatives. CSR is more than environmental
positive attitude
responsibility on the
or having part policy.
a recycling of the CSRbanking sector.
is about bringing Banks
the entire picturewill play an
into account, fromsignificant role in the
the internal procedures
to the clients, with every move that the company takes during everyday operations. We can understand that some banks do-
development
not spend evenof 2%the nation's
mandatory economy,
on CSR asneed
activities. Banks citizens receive
to find a way additional
so that they funding
can work efficiently in the
towards theCSRform of
initiatives undertaken by them and Some banks spend more than the prescribed amount on CSR initiatives.
various social services then their living conditions can be lifted and it helps to build a
Sources Similarity
developing nation where banks have collaborated with NGOs and government so that a mixture
of their expertise , knowledge, man-power will put into society. Though banks are making
efforts in the CSR areas but still there is a requirement of more emphasis on CSR initiatives.
CSR is more than environmental responsibility or having a recycling policy. CSR is about
bringing the entire picture into account, from the internal procedures to the clients, with every
move that the company takes during everyday operations. We can understand that some banks
do-not spend even 2% mandatory on CSR activities. Banks need to find a way so that they can
work efficiently towards the CSR initiatives undertaken by them and Some banks spend more
than the prescribed amount on CSR initiatives.
147
CHAPTER-11
BIBLOGRAPHY
148
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A Project Report

“A STUDY OF CSR ACTIVITIES WITH REFERENCE TO

Under the Guidance of

Prof. DHRUTI PANDYA

Dr. Hitesh Ruparel Prof. Dhruti Pandya

I, Anisha Kriplani, Enrolment No. 201900620010475 student of Faculty of Management

I pay my deep sense of gratitude to GLS UNIVERSITY (FACULTY OF MANAGEMENT)

S.no Particulars Page No.

S.no Particulars Page No.

S.no Particulars Page No.

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CSR comes with various benefits such as:

Various types of CSR are:

Impact of CSR activities:

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to tackle environmental and ecological issues.

HOW MUCH THE BANKS SPENDS ON CSR ACTIVITIES?

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the main concern.

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PLAGIARISM SCAN REPORT

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PLAGIARISM SCAN REPORT

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3.3 SCOPE OF THE STUDY:

3.4 RESEARCH DESIGN:

What is Exploratory Design?

Characteristics of Exploratory Research Design:

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3.6 DATA COLLECTION SOURCES:

3.6 BENEFICIARIES OF THE STUDY:

3.7 LIMITATION OF THE STUDY:

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Corporate Social Responsibility can be described as' the company's continued

SOME DEFINITION USED BY BUSINESS FOR SOCIAL RESPONSIBILITY ARE:

“CSR is about capacity building for sustainable livelihoods. It respects cultural

“CSR is about business giving back to society” from the Philippines.

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• Supportive working environment:

There are other benefits along with these-

HISTORY AND DEVELOPMENT OF CSR CONCEPTS:

NEW CONCEPT: EUROPEAN COMMISSION (2011)-A method of incorporating financial,

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TYPES OF CORPORATE SOCIAL RESPONSIBILITY:

Corporate Environmental Responsibility: