Name: Jomel R.

Recamadas Program and Section: BSTM MT1-2

ACTIVIY 2
1.Discuss the distribution channel or marketing intermediary that is suitable in the distribution
for the following products:
a. Hotel Rooms
 The distribution strategy for hotels is a course of action to profitably market rooms across
a range of platforms. A combination of direct channels, such as the hotel's website, and
indirect channels, such as online travel agencies, national delivery platforms, and
wholesalers, will be suitable marketing intermediaries. Direct bookings on the hotel
website are to be generated within this platform. One of the most important hotel website
features is a secure, integrated booking engine that syncs up with the consumer’s PMS.
b. Airline seats
 Suitable marketing intermediaries for Airline Seats are Travel Agents and Tour
Operators. First, Travel Agents, a time-consuming and complicated method is planning a
trip. Apart from delivering consultation, travel agents ease this process for their clients.
Next is Tour Operator, they are the one who manages the whole trip, books and devises
it. By integrating all components, such as hotels, airport transfers, events, restaurants, and
tours, they create a package holiday. A travel agent sells to the customer the packages
generated by tour operators.
c. Theme Park
 Travel Specialists are one of the marketing intermediaries that suits in marketing theme
parks. Inside the store staff, travel specialists work to offer exemplary customer support,
including details on agency goods and travel locations, to promote the name of the
agency and to drive sales.
2.How did the current pandemic affect the distribution channels in the Tourism and Hospitality
industry?
 The current crises have a huge negative impact to both tourism and hospitality industries.
Some had suffered because of decreasing sales. Some have shutdown and others cut
down employees just to save the company. One of the issues that these industries have
faced was the loss of connection to different distribution channel. Veraciously, having
physical distribution was highly risky and having a courier service partner would be an
advantage nowadays. New normal has brought us to somewhere wherein business is done
in a different way. One of the basic examples is the promotion process, these days
tourism and hospitality industries generate their promotions more on social media or
networking sites when in fact, it made the distribution process easier to them. One thing
that this Pandemic has taught us is that business should be ready with alternative source
of supply and distribution. With the business partners, developing a more comprehensive
 and holistic approach will help to improve the core business delivery process and better
prepare for the big future uncertainties that awaits the business.

3. Do you see yourself as a salesperson? Why or why not?

 Yes, I see myself as a sales person. Having an existing pandemic has brought me to have
an online business which I currently working on. This experience made me realized my
strengths and I believe one of those was having the ability to capture a trust of a fellow
aspiring business men. It only shows how passionate I am to overcome different hurdles
of life. Working at the bottom of a business will teach me essential lessons which I can
use as I build my own empire. In the future, if I am able to know the functions of
business in the lower area then I can create efficient decisions that can help me to raise a
business.
4.Choose TWO promotional tool that you think is the most effective and useful in the Tourism
and Hospitality industry.
 Word of mouth
This promotional tool is very convenient because there is no need for you to edit things
online and through fliers. It is a matter of verbal communications. Aside from that, word
of mouth doesn’t just stop from informing people because people who experienced your
service would do the marketing for you. For instance, a friend of mine experienced a
service from a hotel and he was fond of it so, he keeps talking about it to his other friends
and his family making them avail the service also and feel the same haven as he
experienced. Therefore, word of mouth is a powerful tool for promotion as it can reach a
wide range consumer without having any expenses.
 Internet Marketing
A promotional tool that generates promotion through the power of technologies with the
use of different social media platforms. This approach is very effective for it can reach
billions of people in mere seconds. Through the use of this promotional tool, you can
easily distinguish different services and products online. Decision making process are
easily done because it is convenient to use. Considering the fear brought by this
pandemic, through internet, the effectiveness of the promotions is still possible and will
be an advantage to tourism and hospitality industries.