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What Is The Role of Transnational Processing in ISM and It Is Affected by Big Data, ML, Al Etc
What Is The Role of Transnational Processing in ISM and It Is Affected by Big Data, ML, Al Etc
Submitted by
Sagiruddin Akthar
19mcmc28
Though big data fed into platforms like Hadoop can be unstructured or
semi-structured, organizations often load transactional data, structured and
master data. So, this multi-structured data provides a perfect context for data
analysis in the big data analytics environment. For example, clickstream data
often needs both customer and product master data along with customer
transaction data. Since understanding customer online behavior has become a
strategic way nowadays, clickstream data has become paramount. Thus, in big
data analytics, the combination of all four data shows a new path of analysis.
These data include – customer data, product data, non-transactional
clickstream data, and transaction data.