Summer Training Report

ON

A STUDY ON BRANDING AND MARKETING

STRATEGIES OF EDU4SURE

Submitted in partial fulfillment of the requirements for the award of the

degree of

Bachelor of Business Administration (BBA)

To
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

Submitted To: Submitted by:

Mr.Himanshu Matta Aman Agrawal
(Project Guide) 06821101719
Batch: 2019-2022

Institute of Information Technology & Management,

New Delhi – 110058
2021-2022

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 Certificate
I, Mr. Aman Agrawal , Roll No. 06821101719 certify that the Summer Training
Report (Paper Code BBA-311 entitled “A STUDY ON BRANDING AND
MARKETING STRATEGIES OF EDU4SURE ” is done by me and it is an
authentic work carried out by me at Edu4sure (Name of the firm or company).
The matter embodied in this has not been submitted earlier for the award of any
degree or diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report (Paper Code BBA-311) entitled “A
STUDY ON BRANDING AND MARKETING STRATEGIES OF
EDU4SURE” done by Mr. Aman Agrawal , Roll No. 06821101719 , is
completed under my guidance.

Signature of the Guide

Date:
Name of the Guide: Himanshu Matta
Designation: Assistant Professor

Countersigned
Director/Project Coordinator

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Page 3
 Acknowledgement
I had been very fortunate to get the opportunity to work with Edu4sure, a
company that is the flagship in providing Quality Education. I hereby take this
opportunity to express my profound gratitude towards Edu4sure, for allowing me
to perform my Summer Internship in their esteemed organization.

I would like to extend my deepest regards and gratefulness to Mr. Deepak Goel,
founder of the company, my project guide at Edu4sure who continuously guided
me through-out the course of the project. I am also grateful to Mr. Himanshu Matta
whose exemplary guidance, monitoring and constant encouragement throughout
the course of this study made the successful completion of this project possible.

I would also like to express my sincere gratitude to my College’s Faculty Mentor

who timely guided me in going forward in the project and assisted me in the
successful completion of the project.

Signature of the Student AMAN AGRAWAL

06821101719

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Institute of Information Technology & Management, New Delhi

Assignment No: BBA/311/06821101719

SUMMER TRAINING & REPORT WRITING: BBA SEMESTER V

Background : University Scheme

As per the syllabi of BBA (Paper No BBA-311 comprising of six credits) students
of Semester IV are to carry out summer training in a firm or company for the
duration of Eieght Weeks and to submit a report within Two Weeks of the
commencement of Fifth Semester.

Objectives

The academic objectives for summer training and report writing are:

(a) Work & gain knowledge of real business environment,

(b) Analyse how theoretical concepts taught are applied/not applied in real
situations,

(c) Analyse best practices of a company/industry in different functional areas,

(d) Enhance analytical & application abilities of students, and

(e) Develop skills in technical report writing through data collection, data analysis,
data presentation and draw lessons cogently vis-à-vis a given firm or company.

Scope of Summer Training & Report Writing

The Company/firm where you will be doing your summer training is

“EDU4SURE”. The report of the summer training is to be compiled under the

following chapters as per details given in Academic Circular 4/2008(Revised):

(a) Profile of the Firm/Company

(b) SWOT Analysis of the Company

(c) Functional Analysis of Key Functional Areas of the Company

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(d) Conclusions, Suggestions & Recommendations

(e) Lessons Learnt

Each student is to collect material on the aspects as mentioned above in Academic

Circular 4/2008 (Revised) related to the Company ,compile and arrange it in
cogent manner . One copy of the report is to be submitted to the respective guide as
per the schedule given in the following paragraph.

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 FORMAT FOR COMPILATION

The report is to be compiled and submitted as per the format laid down in
Academic Circular 4/2008 (Revised). All students are to strictly adhere format .

SUBMISSION

Final report completed in all respects is to be submitted to be guide as per the

schedule given above.

CAUTION: This report is independent work to be conducted by each student

individually. Any previous work or borrowed work will be summarily
rejected and in all cases of rejection the work is to be repeated afresh.

Assignment Prepared by : Project Coordinator :

Aman Agrawal Dr. Jyoti Bhambhani

Guide Name :

Mr.Himanshu Matta

Countersigned

Prof. (Dr.) Sudhir K.Sharma

Director

Note : This Assignment Directive shall form part of the dissertation

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 CONTENTS
S.NO. TOPIC PAGE NO.

1. Certificate 2

2. Acknowledgements 4

3. Assignment Directive 5-7

4. Table Of Abbreviations 9

5. Executive Summary 10

6. Chapter-1: Profile of EDU4SURE 11-24

7. Chapter-2: SWOT Analysis of EDU4SURE 25-28

8. Chapter-3: Functional Analysis of the Company 29-36

9. Chapter-4: Conclusions, Suggestions & Recommendations 37-42

10. References/Bibliography 43

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 TABLE OF ABBREVIATIONS

S.No. Abbreviated Name Full Name

1 SEO Search Engine Optimization

2 ID Identification

3 PPC Pay-Per-Click

4 COVID-19 Corona virus Disease of 2019

5 PPT PowerPoint Presentation

6 B2C Business-To-Consumer

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EXECUTIVE SUMMARY

This report is based on my 8 weeks long internship programme that at

EDU4SURE. from July 15, 2021 to September14, 2021 as a Entrepreneurship in
Residence intern.

The topic of my report is “A STUDY ON BRANDING AND MARKETING

STRATEGIES OF EDU4SURE”. The report includes four chapters. Chapter 1
includes the profile of the company, vision and mission of the company, product
range of the company, quality policy, company associates, services and workshops
provided by the company. Chapter 2 includes SWOT Analysis of the company,
USP of company. Chapter 3 includes Functional Analysis of the Company.
Chapter 4 includes my experience in the company and the challenges I faced
during the internship, the conclusion of the study, recommendations and
suggestions.

As a part of my internship programme, I got the opportunity to work with such an

esteemed organisation. During this period, I’ve learnt about the organisation and
it’s working environment.The positive environment of the organisation helped and
inspired me to work on this topic.

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 CHAPTER – 1

PROFILE OF THE COMPANY

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 INTRODUCTION

Edu4sure

Edu4syre is a company that mainly deals in training and recruitment at an

affordable cost to the learner. Some of there services include Corporate Training,
Workshops, Bootcamp on Skills, Career Counselling Seminars, Admission &
Placement Support & provide E-learning content. Launched CSRinitiatives.com as
an implementation agency for CSR projects in 2017.

1.1 PROFILE OF THE COMPANY

WEBSITE http://www.edu4sure.com

PHONE +91 - 9555115533

INDUSTRY Education Management

COMPANY SIZE 11-50 employees

HEADQUARTERS Kaushambi, Ghaziabad

TYPE Privately Held

FOUNDED 2013

SPECIALTIES Certificate Training, Corporate Training, and

Recruitment

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Edu4Sure is an education portal via blogging, workshops & webinars.
Established in 2013 with a focus on educating people
Diversified into a leading online & offline training organization
Supported by philanthropists, especially from corporate and government
institutions

They conduct Training on various skills, especially Digital Media, NLP, Soft
Skills, Ethical Hacking, Cyber Security, Cloud Testing, Entrepreneurship, MS
Office (Especially Advanced Excel) & Data Analytics. Their clients include
various colleges, startups & MNCs where they conduct training.

Edu4sure have a huge "Trainers pool".They provide Corporate Trainers as per

client budget and requirement. They organize seminars on Career Planning &
Admission Consulting and also provides Educational Content via Blogs in Text,
Audio, and Video format. Edu4SureRecruit is our recruitment vertical which is
expanding very fast.

Milestones
 12000+ Workshops
 70+ Consulting projects
 30+ Colleges Partnerships
 50+ Corporate Tie-ups
 70+ Personal Branding/ Business Websites in 2019
 1+ Million Assessments & Certifications
 450+ Trainers

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 1.2 WHY CHOOSE EDU4SURE?

Parameter Other Online Course Providers Edu4Sure

Content Update Yes, but they charge EXTRA to access Yes & Absolutely FREE
updated content

Instructors Learners are Unsure regarding Min. 10 Years Experience

instructors’ Experience, sometimes they including Industry Experience
have Less and Certified

Certification Mostly Yes, but Not All Yes after an Assessment

One-to-one Session Usually Not Yes (You can opt for it)

Customized Practice No Yes

Sheet

Videos Watch Unlimited times within the Watch Unlimited times within
subscription period, Charge if you need the subscription period.
more time Duration can be INCREASED
at Zero Cost. Simply drop an
e-Mail

Required Content Provides a single course consisting of You can opt for Specific
Access everything and hence it is costly Content Access, Pay what you
want to Learn

Capstone Project/ One or two of them but not all. Usually All required things are done –
Quiz/ Assignment & NO evaluation for your Capstone Quiz/Assignment/ Capstone &
Evaluation Project Evaluation

Accent The accent is not easily understandable Natural Accent (Indian) is

by everyone used, Simple English
Language, No Jargons.
Specific language like Hindi
can be used for 1 to 1 Session
as per need of the learner

Application Application of concepts lacks in Indian Very much applicable in

context Indian context, Real live case
studies & Most used practice
sheets of Corporate are used.

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Course Structure Not very clear, sometimes only the Very clear, makes it easier to
number of modules and videos are given understand what you are
paying for

Duration Unnecessary content & Discussions are To-the-point discussions with

made to increase the Duration which the comprehensive knowledge
makes e-Learning dull and boring of Concepts. No Extra time
taken to show the duration

Consultation before Not Available Talk to the instructors before

payment paying. We want our learners
be informed. We value their
time & money

1.3 TEAM

Managing
Heads

BUSINESS GRAPHIC MARKETING CONTENT

DEVELOPMENT TEAM TEAM TEAM

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 1.4 COMPANY’s VISION & MISSION

VISION
Our vision is to empower people by educating them.
“WE DO LESS BUT AWESOME”

MISSION
To associate with as many collages and corporation as possible. Moreover ,they are
looking forward to launch a podcast by end of 2021 where learners can gain
insights into industry expectations from them.

1.5 PRODUCT RANGE OF THE COMPANY

S. Courses we provide in B2C Recorded No. of Practice Certificate

No. (Where consumer buys Sessions Lectures/ Assignments/
directly) Hours Projects to
DIY

1 Advanced Python 4000 6 Hours Yes Yes

2 Advanced SQL 3000 8 Hours Yes Yes

3 Basic Excel 1000 22 Yes Yes

4 Basic To Intermediate SQL 2500 5.5 Hours Yes Yes

5 Business Communication 2500 8 Hours Yes Yes

6 Complete Excel (365 Version) 2800 116 Yes Yes

7 Data Cleaning 350 2 Hours Yes Yes

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8 Data Preprocessing & 4000 5 Hours Yes Yes
Analysis In Python

9 Data Science (Python) 15000 300 Yes Yes

10 Digital Marketing 15000 200 Yes Yes

11 Email Marketing 1500 29 Yes Yes

12 Excel Dashboard 750 14 Yes Yes

13 Excel Formulas 400 21 Yes Yes

14 Finance For Non Finance 1500 35 Yes Yes

15 Google AdSense 500 10 Yes Yes

16 Google Spreadsheets & 250 14 Yes Yes

Forms

17 HR Analytics Using Excel 2000 51 Yes Yes

18 HR Analytics Using Power BI 2000 57 Yes Yes

19 Intermediate to Advanced 2000 95 Yes Yes

Excel

20 Microsoft Data Analysis 2000 42 Yes Yes

Expressions – DAX

21 Microsoft Power BI 2000 50 Yes Yes

22 MS Word 365 1000 37 Yes Yes

23 PowerPoint 1100 2 Hours Yes Yes

24 Python For Beginners 4000 12 Hours Yes Yes

25 Six Sigma Green Belt For HR 2000 27 Yes Yes

26 Six Sigma Green Belt For 2000 32 Yes Yes

Finance

27 Six Sigma Green Belt For 2000 29 Yes Yes

Operations & Sales/
Marketing

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28 Six Sigma Yellow Belt 1200 34 Yes Yes

29 Tableau 2000 3 Hours Yes Yes

30 VBA 1000 2 Hours Yes Yes

31 Vlookup 600 20 Yes Yes

32 WordPress Web Development 6000 65 Yes Yes

1.6 QUALITY POLICY

Our Quality Policy starts and ends with the client as a focal point - understanding
the client's requirements, developing optimal solutions to meet those requirements,
building processes in place to ensure that quality is present at every stage, and
achieving our commitments on delivery and service, before and after selling our
service.

This we aim to achieve by :

 Creating a high quality product that satisfies the requirements of the client
and all the standards set out by the company itself.
 Achieving the highest level of internal and external communication.
 Keeping an open channel of communication with the client during and after
selling the product in order to make the best use out of feedback and assure
an after-sales service that benefits both client and the company.
 Measuring work efficiency and productivity of all members of the team.

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 1.7 COMPANY’S ASSOCIATES

1.8 SERVICES PROVIDED BY THE COMPANY

1. Certificate courses:
Get not only certified but also learn to perform. We have 30+ Certificate Courses.
Get training for you or your employees. Join our online courses or invite us to your
place. 1 to 1 or small group workshops. Get live sessions by highly experienced
professionals, Projects, Clear your doubts, Assessment & Certification.

2. Graphic Designing:

Someone rightly said, "Visualization can bring impact more than anything".
Design your Logo, Website, Social Media Creatives, Posters, Flyers, e-Books,
Visiting Cards, Letter Head, etc. with us. Bring not just YES but WOW in your
visuals.

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3. Video Making:

Do you want to create your Videos? You already have videos and want to edit? We
are here to support you. Get any video (Regular/ Animated with or without
voiceover. Our clients have enhanced their business reach using videos. Tell us
your budget and we will guide you!

4. Web Development:

What a customer asks or checks today - A website. Do you have a website? Don't
worry about the budget. We may discuss the requirements and make the websites
as per your business need. We created 72+ websites in 2019 including some
personal blogs, horse riding academy of Punjab, etc.

5. SEO:

Only those who can rank themselves can bring you on the first page of the search
engine. We rank #1 on more than 100 keywords today. Get your keywords analysis
and let us take you on the 1st page without investing in paid campaigns.

6. PPC:

Want to generate more leads and conversions? Want to get more ROI on your PPC
campaign? Can Google AdWords bring more business? If the answer is Yes! Share
your requirements, get budget, and let us set up a campaign!

7. Social Media Marketing:

You can ignore the ghost but not social media. Social media is the most powerful
way to get more customers. Social media can make you a brand if you use it wisely
with a strategic approach. Let us know your business need and we will guide which
social media will work for you and how can we do it for you?

8. Personal Branding:

There was a time when personal branding was only for celebrities. Today it has
become a need for everyone to stand tall among the crowds. Whether you a
student, working professional, or business owner, You need your presence felt by
people.

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9. Resume Writing:

Incomplete profile, no visual, no right keywords, lengthy resume takes away your
job. Get it done by professional recruiters today. A one-time investment for the
whole career. Resume Writing/ LinkedIn Profiling starts at INR 1500 only.

10. Mock Interview:

Most of the students fail because they do not get Mock Interviews. We provide
Senior or Top Management professionals from the industry. We also guide
students so that they know their mistakes and improve upon them.

1.9 EVENTS & WORKSHOPS PROVIDED BY THE COMPANY

There were 18 participants (Mostly Working Professionals) in the workshop done

on Power BI (MS Analytics tool).
The Session was highly appreciated. Also, the
trainer used real data and showed how it can be
analyzed and presented to the management using
Power BI tool.

Learners loved to learn our practical approach to

training them on the tool.

The Session was taken at S&P Global,

Gurgaon.

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 The learners were very excited about
learning the tricks shared during the
workshop. The hall was full of employees
because of the amazing learning share by
the Edu4Sure’s trainer.

We ourselves never expected such a huge

crowd. We were invited to take more
sessions on the same for small batches .

It is always great to visit our alma

mater NMIMS. Also, most of the core
members including our founder is from
NMIMS, Mumbai.

We do boot camps there on various skills at

least once a year.

We wish we get more NMIMS in other

locations of India & Abroad and spread knowledge.

NLP is something that is very

effective.

This training is done by one of

our coach, Ashish Sehgal who is
a very famous NLP
practitioner and a Richard
Bandler Licenced NLP Coach.

There are various modules in

NLP like NLP for Sales, NLP for
HR, NLP for Youth, etc. It is one
of the most required training by
the corporates which can be great
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for professional as well as personal growth of the learner.

The image was taken after

a workshop conducted on Analytics.

The learned enjoyed learning and a

certificate was also provided after
successful completion of the module.

The new skills are always essential

for the growth in the career & do
better in the company. It is a win-
win situation for the professional as well as the organization.

We love to share our own tricks applied in the business.

This makes us unique and makes our

learners better. We share the mistakes
which we had made in the business.

In the session, we talked about Digital

Marketing. We discussed the affiliates,
Facebook analytics, and link building
techniques. Also, we showed our own
portal, Edu4Sure.com.

1.10 OBJECTIVE OF STUDY

The objective behind this project is to get an insight of services offered by the
company and how are the services marketed to the customers. With the increasing
competition, today all businesses are using the online activities for competitive
advantage in the marketplace. Following are the objectives of the research study:

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  Want to be good in marketing research and statistic that help in designing
the marketing model for different production services.
 Possessing a good knowledge on advertising and branding which is the key
success of any organisation
 Excellent communication and interpersonal skills keeping abreasd with the
recent marketing trends in the market.
 Adapt at research marketing condition and developing communication
strategy and material.

1.11 RESEARCH METHODOLOGY AND DATA COLLECTION

Research Methodology is the systematic theoretical analysis of the methods

applied to a field of study.

In this project primary and secondary data have been used for data collection.

Primary Data:

Primary data is a data which is collected afresh and for the first time and thus
happened to be original in character.

Here primary data is collected from the following methods:

Interview & focus group: The data has been collected by interviewing some of
the company’s employee and focus group(gathering of two or more people that
involve discussion and interaction.

Secondary Data :

Secondary data are those which have already been collected by someone else and
which have already passed through the statistical process.

Here secondary data is collected from the following methods:

1: Company sources

2: Internet

The data has been collected from the research engine on the pattern of customers
search on the company’s website.

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 CHAPTER – 2
SWOT ANALYSIS

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 SWOT ANALYSIS OF THE COMPANY
SWOT Analysis is a powerful technique for understanding the Strengths and
Weaknesses, and for looking at the Opportunities and Threats one might face.

Used in business context, it helps an organization carve a sustainable niche in the

market. It is simple and powerful way to Analyze Company’s present market
position.

Strengths and Weaknesses are internal factor. Opportunities and Threats relate to
external factors.

For this reason, the SWOT Analysis is sometimes also called as Internal-External
Analysis.

SWOT Analysis mainly stands for:

S – STRENGTH

W – WEAKNESS

O – OPPORTUNITIES

T – THREATS

2.1 INTERNAL FACTORS

STRENGTHS
Strengths describes the positive attributes , tangible and intangible, and internal to
the company.

 The company offers wide range of courses .

 Strong internal communication system.
 The company has 50+ Corporate Tie-ups and 30+ Colleges Partnerships.
 Well designed and successful marketing strategies.
 Competitive Pricing.

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WEAKNESSES:
Every organization has disadvantages; however, this is not absolutely unhealthy for
your business.

 The company has the shortages of critical staff.

 Most of the customers are not much aware about all EDU4SURE courses.
 Infrequent cash flow system.

2.2 EXTERNAL FACTORS

OPPORTUNITIES:
Opportunities are positive traits which represent reasons why your business is
likely to thrive in future.

 Arrival of new courses.

 Speed in loading and new ways to encourage repeat visits.
 Advancement through improved and upgraded technology.
 Maintaining good communication and developing trust.
 Quick respond to customers need.

THREATS
Unlike opportunities, threats are unhealthy for your business. In other words, they
are negative factors which cause bad impacts on your company’s future.
 A large competitor can wipe away the market place by a small change.
 Changing customers need.
 Competitors imitating features and ideas.

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 2.3 USP (UNIQUE SELLING PROPOSITION)
Parameter Edu4Sure

Content Update Yes & Absolutely FREE

Instructors Min. 10 Years Experience including Industry Experience and

Certified

Certification Yes after an Assessment

One-to-one Session Yes (You can opt for it)

Customized Practice Sheet Yes

Videos Watch Unlimited times within the subscription period. Duration

can be INCREASED at Zero Cost. Simply drop an e-Mail

Required Content Access You can opt for Specific Content Access, Pay what you want to
Learn

Capstone Project/ Quiz/ All required things are done – Quiz/Assignment/ Capstone &
Assignment & Evaluation Evaluation

Accent Natural Accent (Indian) is used, Simple English Language, No

Jargons. Specific language like Hindi can be used for 1 to 1
Session as per need of the learner

Application Very much applicable in Indian context, Real live case studies &
Most used practice sheets of Corporate are used.

Course Structure Very clear, makes it easier to understand what you are paying for

Duration To-the-point discussions with the comprehensive knowledge of

Concepts. No Extra time taken to show the duration

Consultation before payment Talk to the instructors before paying. We want our learners be
informed. We value their time & money

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 CHAPTER -3
FUNCTIONAL ANALYSIS OF THE COMPANY

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3.1 ANALYSING THE DIFFERENT DEPARTMENTS IN EDU4SURE

1. CONTENT WRITING DEPARTMENT:

Content writing refers to professional writing created for an online audience
to fulfill specific marketing objectives. Content writers produce relevant
content for websites, blogs, articles, white papers, product descriptions, and
social media platforms.

ROLES AND RESPONSIBILITIES:

 Writing blogs to be published to promote the product/service’
 Reading the blogs on edu4sure and checking the work done by the
interns.

 Identifying customers’ needs and recommending new content to address

gaps in the company's current content.

KEY SKILLS:

 Excellent writing and editing skills.

 Ability to meet deadlines.
 Proficient in all Microsoft Office applications.
 Effective communication skills.

2. DIGITAL MARKETING TRAINER:

Digital marketing is the component of marketing that utilizes internet and
online based digital technologies such as desktop computers, mobile phones
and other digital media and platforms to promote products and services.

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 ROLES AND RESPONSIBILITIES:
 Research on Digital Marketing tools and working on Social Media.
 Brainstorm new and creative growth strategies
 Collaborate with internal teams to create landing pages and optimize
user experience.
 Good Communication and teaching skills.

KEY SKILLS:
 Working knowledge of ad serving tools
 Strong analytical skills and data-driven thinking
 Proven working experience in digital marketing
3. BUSINESS DEVELOPMENT DEPARTMENT:
Business development can be summarized as the ideas, initiatives and
activities aimed towards making a business better. This includes increasing
revenues, growth in terms of business expansion, increasing profitability by
building strategic partnerships, and making strategic business decisions.
ROLES AND RESPONSIBILITIES:
 Researching organizations and individuals to find new opportunities.
 Developing goals for the development team and business growth and
ensuring they are met.
 Keep abreast of trends and changes in the business world.
 To crack as many as leads possible.
KEY SKILLS:
 Time management and planning skills.
 Proficiency in MS Office and CRM software
 Understanding of online user behaviour.

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 4. Entrepreneur in Residence:
Entrepreneurs are responsible for planning and directing the operations of a
company. EIR is a position at a venture capital firm. the EIR is an
accomplished executive whom the firm is willing to back financially.
ROLES AND RESPONSIBILITIES:
 Develop a go-to-market strategy including sales, marketing, comms,
and policy
 Validate the business model: test the market need and get customer
validation
 Regular reporting to leadership on progress against your goals.
KEY SKILLS:
 You have a strong vision for what your product should look like.
 Successful experience with project management.
 Strong understanding of and passion for entrepreneurship.

3.2 BRANDING AND MARKETING CONCEPT

Brand development is the process of creating and strengthening your
professional services brand. As we help firms develop their brands, we
divide the process into three phases.

 The first phase is getting your brand strategy right and aligned with
your business objectives.
 Second is developing all the tools you will need to communicate
the brand, such as your logo, tagline and website.

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 Finally, there is the phase of strengthening your newly developed
or updated brand.
Branding strategies:
1. CONSIDER YOUR OVERALL BUSINESS STRATEGY:
A strong, well differentiated brand will make growing your firm much easier.
But what type of firm do you want? Are you planning to grow organically?
Your overall business strategy is the context for your brand development
strategy, so that’s the place to start. If you are clear about where you want to
take your firm, your brand will help you get there.

2. IDENTIFY YOUR TARGET CLIENTS:

Who are your target clients? If you say “everybody” you are making a very big
mistake. Our research clearly shows that high growth, high profit firms are
focused on having clearly defined target clients. The narrower the focus, the
faster the growth.

3. RESEARCH YOUR TARGET CLIENT GROUP:

Research helps you understand your target client’s perspective and priorities,
anticipate their needs and put your message in language that resonates with
them.

4. DEVELOP YOUR BRAND POSITIONING:

A positioning statement is typically three to five sentences in length and
captures the essence of your brand positioning. It must be grounded in reality,
as you will have to deliver on what you promise.

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 5. DEVELOP YOUR NAME, LOGO AND TAGLINE:
Remember, your name, logo and tagline are not your brand. They are a part
of your brand identity, the ways to communicate or symbolize your brand.
You must live it to make it real.
6. DEVELOP YOUR CONTENT MARKETING STRATEGY:
Content marketing is particularly well suited to professional services firms
in the Internet age. It does all things traditional marketing does but it does
them more efficiently. It uses valuable educational content to attract, nurture
and qualify prospects.
7. DEVELOP YOUR WEBSITE:
Your website is your single most important brand development tool. It is the
place where all your audiences turn to learn what you do, how you do it and
who your clients are. Prospective clients are not likely to choose your firm
solely based on your website. But they may well rule you out if your site
sends the wrong message.

Marketing strategy:
A marketing strategy refers to a business's overall game plan for
reaching prospective consumers and turning them into customers of their
products or services. A marketing strategy contains the company's value
proposition, key brand messaging, data on target customer
demographics, and other high-level elements.
1. Use social media:
You can't ignore social media. That's where all the so-called magic
is happening. Some businesses have been built solely on the backs
of social media. It can be intimidating at first. Sure. But as you

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 build momentum, you'll find posting on social media to get easier
and easier over time.
2. Create video tutorials:
One of the most effective ways to get the word out on your
business is to create video tutorials. Teach people something
useful. Walk them through it. Hold their hands. Step-by-step
tutorials are all the rage.
3. Understand search engine optimization:
Create your content for humans while also paying homage to
search engines. But more importantly, ensure that whatever it is
that you're conveying is insightful, engaging, unique and adds a
tremendous amount of value.
4. Leverage influencers:
Want to get the word out there and boost your visibility on social
media without taking years to build the audience? Then you should
certainly leverage influencers. But the key is to find the right
influencer. You don't have to go with influencers with millions of
followers. You could opt for micro-influencers with tens of
thousands or even a hundred thousand followers.
5. Use Facebook ads with re-targeting:
One of the most powerful methods you can use to market just
about anything these days are Facebook ads. With Facebook, you
can reach a very specific audience and you can do it very easily.

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 You can target by interest, age, relationships status, geographic
location, and so much much more.
6. Create an affiliate program:
Most people don't understand the power of affiliate marketing.
Affiliates can provide massive fuel for growth. But approaching
the right partners isn't always that easy. You have to have good
conversion if you want the bigger affiliate to take you seriously.

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CHAPTER - 4
LESSON LEARNT

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 4.1 EXPERIENCE
Throughout the course of my 8 week intership at Edu4sure, I worked with the
marketing and promotions team. Based on my eight weeks as an intern, I realized
that I was successful to gather a lot of significant learning experiences which
would be helpful in my future career. Throughout my experiences, I was able to
gain a better understanding of how to market your product and services.The
Marketing department of Edu4sure offered me opportunities, not only to learn but
also to exhibit my skills as a Marketing team member.

One of the most important things I took away from the internship is to handle work
pressure, time management and the new found knowledge, which includes
knowing how to fulfill tasks relevant to my desired career path. Not only that, but I
also spent time sharpening and enhancing the skills I already possessed.

After my internship, I’ve enhanced my communication skills and expressing my

thoughts over a topic by being polite and expressing myself gently.

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 4.2 PRACTICAL KNOWLEDGE

REGULAR ACTIVITIES-
 Blog promotion
 Blog commenting
 Image sharing
 Video sharing
 Classified ads

SPECIAL ACTIVITES-
 Query handling
 Content creation
 Client dealing
 Managing excel data
 Social media Campaign

OTHER ACTIVITIES-
 Transferable skills
 Discovering my interest
 Abridging list of workplace

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 4.3 CHALLENGES
 There is not much work for interns.
 Due to the Covid-19 outbreak, interns were not able to experience the
real corporate culture as it was work from home internship.

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 4.4 SUGGESTIONS AND RECOMMENDATIONS
 Increase Budget on Social Media Marketing:
One of the number one failures of brands not doing well on social media
according to a research by Nielsen's is the reason of low budget allocated
where on average only 1.2 % of the total communication and promotion
budget is allocated to digital social media communication.
 Hire the right people:
With a small business looking to grow, it's important to have the right
employees in the company who aren’t afraid to roll up their sleeves. They
have to be dedicated to the mission. Hiring the absolute best people you can
is a surefire way to ensure fast growth. It’s all about having the right team.
 Increase Effectiveness of Brand Pages on Social Media:
Most brand pages are too focused on posting and communicating products
and services to peoples newsfeed where the social media user will get
annoyed at a particular time and un-follow or unlike the page. It's always
better for the brand page to promote non-brand communication like humor,
tips and other benefitting message of the user than only blatantly posting and
communicating product and service benefit. The best method to use is a
mixture of product and lifestyle, humor and tips communication from brands
than product and service promotion.
 Focus on your customer experience:
Customers' perceptions of your business can really make or break a business.
Deliver quality experiences and products, and they'll quickly sing your
praises on social media. Fast growth depends on making your current and
potential customers happy with their experience.

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 4.5 CONCLUSION
As a part of academic requirement, I have been assigned to complete my internship
report on Edu4sure under the guidance of Mr.Himanshu Matta .

It was an absolute worthwhile experience working at Edu4sure. The friendly

welcoming staff and the space they have created for a trainee/intern allowed me
with ample opportunities to learn and know myself as a worker. This experience
brought out my strength and also the areas I needed to improvise. It added more
confidence to my professional approach, built a stronger positive attitude and
taught me how to work in team as well as an intern lead.

On completion of this internship period, I came to know the marketing techniques

of Edu4sure are overall good as compared to other competitors in the
market. The company needs to focus more on pricing strategy keeping in
mind the quality of product to attract more customers. It can come up with
new product versions by introducing new products in the existing market which
will again add a competitive advantage to the company. An effective marketing
techniques help to generate products and services with the best probabilities for
generating greater revenue. It is because the marketing strategy begins with
marketplace exploration taking into concern the target customers, competition in
the market and the changes that might be there.

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 REFRENCES/BIBLIOGRAPHY
The following are the links from which I have taken references for making this
Summer Training Project on EDU4SURE.

 https://edu4sure.com/
 https://www.google.co.in/

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