Business Model: One for one Model

What kind of product or service a company will sell? TechUnity sells a good quality, fashion trendy and
the devices, gadgets, appliances etc. that can solve everyone’s problem.

How it intends to market that product or service?

TechUnity’s marketing strategy is based on the one for one model.

TechUnity’s primary consumer target are everyone who needs a good quality, unique style,
trendy, reliable, low priced and helpful in maintaining the safeness of a places like home,
health & beauty.

We are positioning the TechUnity as "fast fashion designer and also a leader in making
everyone safe and innovative in making " brand in Philippines because they show
creativeness and is known for its stylish and special products, good quality, and prioritized
the health and safety of the products, materials and also the consumers.

TechUnity combined fashion and the ability to make everyone’s work become easy and safe,
therefore creating new and innovative products. Our marketing will focus on brand
awareness in Philippines and differentiating it from competitors.

MARKET SEGMENTATION

DEMOGRAPHIC-

Age: 18 to 35 years old

Gender: Male and Female
Occupation: Professional and technical, students, homemakers and
craftspeople
 Generation: Millennial (early 1980s as starting birth years and the mid-
1990s to early 2000s as ending birth years)
Psychographic-

Social Class: Middle Class


Personality and Self Concept: Competence (reliable, intelligent, and

successful)
BEHAVIORAL

 Benefits: Quality and Convenience

 User Status: Potential users and first-time user
 User rates: Medium User
 Loyalty Status: Strong
How it expects to earn profit?