AirAsia

1. Main Purpose
AirAsia is the leading low-cost carrier airline, it connects people and places across 293 routes, 90
of which are categorized as unique routes. It provides the following such as air transport, travel
and lifestyle services, as well as financial services. The company is committed to delivering
satisfying services to all customers and business counterparts.

2. Programs made to show social responsibility

a. #BYOCCC Policy

The Company currently applies the policy of prohibition in using disposable plastic products, which is
#BYOCCC Policy (Bring your own cup, container & cutlery).

#BYOCCC is an education program for all Allstars (AirAsia employees), it invites the Allstars to reduce
the use of “disposal plastic” in daily activities.

On flight consumption waste reduction, the Company applies a stricter oversight toward total
consumptions in the aircrafts, at every flight route, including to improve the management of flight
consumption inventory.

b. “Energy Audit”

The Company and AirAsia Group initiated the energy saving programs by targeting to reduce up to 5%
consumption in the coming years. The Company conducted “Energy Audit” to ensure optimum use of
energy including identifying the potential of “energy consumption leaking”, identifying and establishing
required saving energy measures.

The Company currently implements a stricter use of electricity in the office areas: optimum lighting in
working areas between 7:00AM to 5:00PM, including break-time between 12:00PM – 1:00PM; air
conditioning facility only from 8:00AM – 6:00 PM.

c. Hammock Amok Project (#AllstarsDoGood program)

They created enrichment tools to produce used fire extinguisher hoses into 13 beds for the tiger, 21
wooden sacks, 24 mini block toys, and 22 honeycomb feeders for the animals in the wildlife reserve. 35
volunteers from Allstars in China, India, Philippines, Indonesia, Malaysia and Thailand have completed
the #AllstarsDoGood program at the wildlife rescue center in Hanoi, Vietnam.

3. Social Responsibility Philosophy

AirAsia’s Corporate Social Responsibility programs as the means of enhancing stakeholder’s
engagement on the AirAsia branding presence, to ensure long term business scale growth, while
achieving social prosperity and environmental conservation. The company is fully committed to
implement for the achievement of sustainable growth, while providing the best benefits for the
communities’ welfare and active participation in environmental conservation.

4. How ………….
AirAsia builds and sustains its competitive advantage by providing services at a price that simply
lower than their competitor. AirAsia is aware at all times on what they engaged in a business where
the responsibility of peoples’ lives is in their hands. Because of their Social Responsibility they
safeguard the safety and quality of their operations. They operate with the highest level of integrity,
striving to exceed industry standards in a proactive manner while doing so with respect to others
and the environment that is why they are successful up until the present.

REFERENCES:
AirAsia (2021). Retrieved from http://ir.aaid.co.id/corporate_profile.html
AirAsia Foundation (2018). Retrieved from https://www.airasiafoundation.com/about-us/
Catatan, R. (2009) Retrieved from https://itsaboutmymot.wordpress.com/2009/08/31/the-airasia-
company-strategic-management-%E2%80%9C-how-airasia-can-be-a-leader-in-the-lowest-cost-carrier-
in-the-airplane-industry%E2%80%9D/

“Company of the Year Award: Airline Category” at the CSR Malaysia Awards 2017”

https://newsroom.airasia.com/news/2017/7/20/airasia-and-airasia-x-win-top-csr
 “Hammock Amok Project (#AllstarsDoGood program) ”

https://www.google.com/search?q=%23AllstarsDoGood+program

“AirAsia gearing up to participate in the nationwide humanitarian efforts of

vaccine distribution in the Philippines”

https://newsroom.airasia.com/news/2021/2/9/airasia-gearing-up-to-participate-in-the-
nationwide-humanitarian-efforts
“Flying High with Tony Fernandes (the CEO) now available in Bahasa Malaysia”

https://newsroom.airasia.com/news

AirAsia officiates newest hub in Lombok

https://www.google.com/search?q=airasia+airlines