MARKETING AND SALES PLAN

Marketing and Sales Plan is one of the most essential part of a business plan,

this will help to reach the target market and attract customers (Duermyer, 2019).

Furthermore, this plan will be the key to effective and affordable business.

Marketing Channels

The marketing channels will help the business to attract, engage and nurture new

customers.

This channels will be able to help the business to arise and gain/attract new

customers;

1. Digital Advertising

Influencers will arise in this channel; they will serve as our main asset when it comes

to promoting the product—influencer marketing. In this modern society, influencers

plays’ a huge role on affecting the purchasing decisions of the customers because of

their connection and authority to a certain group of people (e.g. fans).

2. Social Media

Social Media or influencer marketing is known to be an interactive technology (e.g.

Instagram), and is usually used by the owners of a certain company to gain familiarity

and to connect with new customers. Instagram will be our main application to promote

the product since people are more active in this application recently, this will be able to

help the business to arise and to be acknowledged. This platform includes online

advertising, networking, and etc.

3. Offline Marketing

Lastly, this type of channel will include the print media. Some of the channels that

will be used in this marketing is flyers, banners, and brochures. The print media will

serve as the support for the online marketing to have a broader connection with new

customers.

Marketing Materials

A well-designed marketing or branding materials will help the business to

connect to new and ideal customers. This will create a buzz regarding our business and

will boost the credibility of the business.

The following materials is listed below:

1. Logo

Creating a catchy logo for the business will make the business powerful.

Additionally, the logo will serve as the face of the business.

2. Business Cards

When meeting new customers, it is important to hand out some important

information about the business. Every businessman/woman has a business card so

when the customer had decided to buy, it will be convenient to them especially that they

won’t need to spend time finding the contact or place of the business.

3. Websites and Social Media Accounts

 Websites and Social Media is a great way to give the customers our product

information and available services. Branding is the most relevant example since we will

be giving familiarity and awareness about the business.

4. Post-cards and flyers

These items will work extremely well for mail marketing, since not every time the

sellers will be able to promote. So these materials will be able to help reach new

customers.

5. Brochures

Brochures are captivating and long than business cards and flyers since they

contain a lot of information and promotional offers to be read about.

Pricing Strategy

The pricing strategy is a crucial part of marketing since this serves as the

reflection of the business identity. The pricing strategy that will be used in this business

is economy and bundle pricing. The economy pricing will be helpful and effective in this

times especially consumer nowadays always choose the cheaper products, by the use

of this strategy, we will target the customers who are saving money whatever goods or

products they are purchasing. On the other hand, bundle pricing will be used for giving

the customers a cheaper option, for instance, we will make face masks bundles that is

cheaper than buying one face mask.