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c.

Opportunities
1. There is a New Market Opportunities
Considering that it increases its potential to sell their products. There is an opportunity for the
new market since they also find new groups of buyers as potential customers for its existing
products around the area.

2. Opening of physical store


Since they generate an idea and also a plan for their business there is an opportunity to open a
physical store even in other places. Also they exposes customers to a wide range of products
wherein customers are more likely to buy a product when they seen it in person Also, it will help
the business reduce the cost of returns

3. Ability to introduce products under its own brand


It is what a business keeps while growing. There is an opportunity to have the ability to introduce
a product unders its own brand that will provide a new value for the customers, it also improves
the society and even helps the continued existence of the business.

4. Ability to attract customer through special offers


Customers tend to keep in touch with what the market can offer to them. If the business falls
behind, even the loyal customers won't be coming back. So new customers are important not just
in terms of revenue. Having this kind business provides an opportunity to attract new customers
and offer them a good service.

5. Grow customer loyalty/retention


In as much as the business succeed in satisfying the taste of the existing customers it provides
lifetime value, even boosts loyalty which bring a good relationship with the customers and also
bring in new customers in the business
d. Threats

1. Consumers becoming more price sensitive


As consumers increasingly make a comparison between web-based prices at home and on the go,
they become more sensitive to prices. It is believed that price points may also affect the price
elasticity of demand. As a result it becomes a threat to a business and consumers tend to search
for the tea which can reach their taste, wants and budget.

2. Changing market tastes


In consideration to the different products, flavors and even service that the market offers,
changing in market tastes become a threat in a Blend & Sip milk tea. Since the level of income of
every individual shifts, there is an increasing demand in everything, businesses change their
inner structure, a faster launch of new products and changes in customer tastes are more
frequent.

3. There is an increased competition


Since there's a lot of business that has opened with different products to offer in the marketplace
a greater competition among sellers results in a lower product market price. It affects the strategy
of blend & sip because of how other competitors react to the strategic action that a blend & sip
have in the marketplace.
There are many other restaurants and coffee shops that people can go to as an alternative to the
Blend & sip milk tea shop

4. New regulations
A new regulation is a threat in a business due to the impact it gives and the ways in which
businesses report income, even the employment and labor law and their taxes to pay; other
businesses regulate how they dispose of their excess materials or waste.

5. A seasonal demand
We all know that milk tea is more in demand when it is summer. In this case winter and summer
are different. So it becomes a threat where businesses organize a plan on how to increase their
sales as long as the season is still summer.

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