Case 3 Al Munir Hotel and Spa Group

Summary

Company

Countries

Director of
Customer
Relations

Her task

Company´s
problems
Vanessa Schultz´s
plan
Reasons given by
customers

Answer the questions

Task

Action Plan

Analyse the recommendations and decide the best action plan.

Writing

Write a sales letter to Marion Wise, a business woman who has stayed frequently at Al Munir
hotels. Describe a special offer.

Powerpoint presentation.
You should prepare a presentation . Please include the following elements:

 Action Plan
 Letter to Marion Wise