Let’s grow together

Zero waste traceable supply chain

for perishable products

www.aggrow.live
 Problems in the Ecosystem
1. Broken Agri Supply Chain
40% of the food produced in
India is wasted every year due
to fragmented & inefficient
supply chains
www.aggrow.live
2. Low Farmer Income
Farmers are getting only 20% of
the total profits from their
produce and no transparency in
the supply chain
3. Waste management at source
India generates on an average 500
Million tons of crop residue per year
which has become a major
environmental problem, as well as
contributing to global warming.
 What are we trying to do?
Freshness, Traceability & Sustainability

Supply chain
Market linkage solutions Waste Management at
management by demand
For Farmers source
driven platform

Our Vision Aggrow will help communities source
the ingredients they need by getting
them directly from Aggrow farmers
Farmgate to Fork
Aggrow Farmer Gets
● +20-50% > Mandi Price
● Market Transparency
● Sustainable Agri Inputs
Our Products

UltraFresh NutriGold Cyclops

Demand driven App for High Quality Vermicompost Supply Chain API for
perishable food supplies For farmers and urban businesses with Real time
gardeners freshness tracking
Our Product

RFID
UltraFresh
Demand driven App for
perishable food supplies RFID Supply Chain Quality verification Price and Inventory
Traceability protocols Forecast

Data Driven Zero Custom & Dynamic Dashboard for revenue

Waste Supply Chain Pricing Models Maximization
12 Hours
www.aggrow.live
Target Customers (Communities)
What the customer looks like?
Restaurants &
Cloud Kitchens

Large Residential
Communities & Societies
Institutions

Food
Processors

The advantage of using Agrow's marketplace is that vegetable supply chain from farmgate to your kitchen is
both transparent and sustainable and you’re contributing at the source of the problem
Traceable Zero waste supply chain
Monitoring & Dashboards Cyclops
Full farmer traceability Supply Chain API for
and assurance of freshness businesses with
Procurement
Real time freshness
tracking

Real time farm

identification using
RFID tagging on Inventory Price Credit & Cash Flow
produce Arbitrage Monitoring

Fulfilment
Real time ‘Average
price’ & ‘Inventory’ Procurement price Demand
monitoring through app prediction algorithm Forecast
linked database
Our Product - Completing the Cycle w

Ce
g ro

nt
Ag

re
1 Collection at Source
Organic waste to be collected from nearby
locations in one cluster

2 Conversion into farm products

Women who can be front runners of converting
waste into high value agricultural products by
training and skill development. Setup Cost 50,000
48500 (Inc Rent)

3
Compost Cost
Compost Cost 3/kg
3/ Kg
Back to farm
Organic manure to be utilised back at farm
to increase soil health Farmer Price
Farmer price 4.5/kgCP
Free,

Ecom/ Retail
20-30/Kg
Price Price
eCom/Retail 20-30/ Kg

Long Term relationship building with farmers

MVP - In Progress
II 2 Aggrow Centers Scalability
Selling Vermicompost, Organic Manure
made from Farm Waste with efficiency
Bed Cost - Rs. 10,000
(Earthworm cost Rs.9,000)
Earthworm number
doubles every 3 months
Trust Within Farmers
Creating Trust among the farmers
and forming a partnership
90% Setup Cost Reduction in
Secondary Marketplace Every 3 Month Cycle with Large
A secondary option to sell their Production Quantities
produce other than the Mandi

150% Margins
Sustainable Agri Inputs
Providing the farmers organic agri
inputs at cost price from their own Restoring Soil Health and
farm waste
Empowering Farmers

Aggrow has set its sights on building a
closed-loop zero waste agriculture
ecosystem
We’re not your regular Fruits & Vegetables
Suppliers, rather than creating a business,
we are trying to create an ecosystem of
sustainable practices
What makes us unique?
Our friends who are solving a similar problem
AgroWave & Crofarm-Otipy
Focusing on setting up a procurement network
for fresh produce
Zomato HyperPure (Closing operations)
Focusing on leveraging their
Network to manage B2B Kitchen
Supplies
Ninjacart
Leveraging existing FPO and Farmer
Groups to create a traceable supply
Chain from farm to fork
Revenue Model - Economies of Scale
Case#1 Capsicum:
Procuring at Farmgate & Farmer Mandi to earn
Revenue Stream on the price arbitrage with custom and dynamic
Current Farmgate Price
#01 demand side pricing
10/Kg
Aggrow Farmgate Price Selling High Quality vermi compost to Farmers
Revenue Stream
15/Kg #02 at low prices for reduced Supply Acquisition
Costs and over 150% margins on eCommerce
Logistics & Storage cost and urban Gardening Retail stores
13/Kg
Avg Margin - Customer
Aggrow Cost: 28/Kg 60% ( 30% - 200% )
Retail Price: 60/Kg
Avg Margin - Vermicompost (Farmer)
75%

Avg Margin - Vermicompost (Retail)

Profits: 32/Kg 300%
 Market Size

More than 90% of Fruits and Vegetables reach

the consumer through offline channels

The gross merchandise value (GMV) of the

e-grocery market increased from $1.9 billion in
2019 to $3.3 billion in 2020

The Indian gourmet food market is currently

valued at US$ 1.3 billion and is growing at a
Compound Annual Growth Rate (CAGR) of 20 per
cent
The Indian e-grocery
market has grown at a
lightning 70%+ pace last
TAM: 1.4 Billion People + Exports - $900Bn year and is expected to
SAM: 80 Lakh Households - Avg Income > 5L keep up with this healthy
SOM: 20-30% Market Share pace
Funding Utilization

We’re seeking $150,000 September

2021
Aggrow Centre, Agra & Fatehabad

in seed funding to: November Farmer Outreach and New Centres at

2021 Panipat, Solan & Rewari
Expanding 40% Lead Generation and Maintaining
Credit Cycle
Operations Approaching bigger clients with Warehousing & Distribution Setup
November
longer credit cycles
2021 30 Customers
Product 25% We want to use the best technology
and enthusiastic talent to make the
Development best product January Agra & Panipat vermi production
2021 expansion
B2-Cluster Pilot 10% Reaching the consumer through
retail shops and creating a
community
March 200 Businesses, 40 Societies as
2021 customers
Farmer Outreach 25% Connect with Farmers and FPO’s to
build trust with our transparency
and offering them a fair share of the
market May 500+ Customers, Operations start in
2021 Kanpur
Our Team

Tarun Yadav Priyanka Ankush Siger Abhishek Jain

Founder Co-Founder Co-Founder Product (Data)
Economics Food Technology, CSE, VIT Vellore Economics
IIT Kanpur Delhi University Tower Research IIT Kanpur
Ex- BlackBuck Ex- Edelweiss, CFA Young Ex - Futures First Ex- Indus Insights
Co-Founder|RiverApp Women in Investment
Head, E-Cell, IITK Connecting with the Working on effective and
Farmers at grassroot efficient data solutions
Product strategy & Working
Leading the vision of a level. A delightful
on quality assurance across and processes
sustainable ecosystem presence everywhere
supply chain optimization
 Let’s grow together

Appendix
how do we become a gigantic company? March Projections

Target Agri Market Valuation: $300 Bn Target Customers till April: 375
Target Fertilizer Market Size: $150 Bn Avg Order Amount: 9000
Food Processing Market Size: $263 Bn Expected Revenue: 33.7 L

Unit Economy Metrics

Margin: 60%
Farmer Share: 20%
Supply Side Logistics: 6%
OpEx: 6%
Demand Side Logistics: 6%

Net Profit - 22%

Profit Target - 30%
(2022-23)
1. Small, poor farmers have a hard time providing for their families – they have little or no access to the market and earn
barely earn enough to feed themselves, let alone their families. What’s more, they are at the mercy of middlemen that
decide how much to pay for their products.

2. Aggrow Farms is a social business founded in 2020 to help smallholder farmers gain access to better markets through
bulk sales, specialized processing, and branding. We want to increase the incomes of smallholders, decrease their
production costs, and create markets for their surplus.
We provide sustainable techniques to increase their output and income. With holistic rural development services which
include increasing farmer income via processing, marketing and branding their honey, spices, oils & fruits into premium
products.

3. Our primary goal is to develop the highest quality of organic honey, spices, oils, organic compost and related products
which will be supplied directly to customers who are not price-sensitive, premium outlets, distributors in local markets,
kiosks in shopping malls, hotels & restaurants. By marketing & branding small holder farmers' products under the brand
name "Aggrow", farmers will be able to earn stable profits thereby improving their lifestyles.
4. Our primary goal is to develop the highest quality of organic honey, spices, oils, organic compost and related products
which will be supplied directly to customers who are not price-sensitive through premium outlets, distributors in local
markets, kiosks in shopping malls, hotels & restaurants. Retail margin > 200%, wholesale margin > 60%, export margin >
100%.
5. There is a wide acceptance of organic farm products and people are willing to pay more for a quality product. We are
creating a consumer brand and we already have corporate collaborations for our farmer products.