1.

Which one of the following is the most popular form of advertising during the period of Indian
Independence?
● Non Personal
● Print
● Radio
● Personal

2. What is the abbreviation of USP?

● Under Selling Proposition

● Unit Selling Proposition
● Unique Selling Proposition
● Ultra Selling Proposition

3. What type of demand has to be created when an advertiser introduces a new product?
● Selective Demand
● Primary Demand
● Secondary Demand
● Effective Demand

4. Which type of advertising lessens the effectiveness of competitors advertising?

● Offsetting Competitors Advertising
● Hiding Competitors Advertising
● Destroying Competitors Advertising
● Encouraging competitors Advertising

5. What is the role of advertising to a consumer?

● Control & Plan
● Communicate & Persuade
● Change & Provide
● Create & Program

6. In advertising which of the following doesn't end with creating awareness it also insists on
buying that product?
● Influence
● Persuasion
● Satisfaction
● Assurance
7. The good advertising campaign helps in gaining new
● Competitor
● Market
● Customers
● Values

8. With the help of advertising a new enterprise can make an impact on

● Old Customer
● Local Customer
● Prospective customers
● Retail Customers

9. Which outdoor advertising unit affixed to moving public transportation vehicles?

● Transit Advertising
● Newspaper Advertising
● Poster Advertising
● Neon Signs Advertising

10. Which one of the following is about bringing your product/service to the notice of your target
market, and reminding them or persuading customers to purchase that product/service?
● Production
● Promotion
● Budgeting
● Brand Image

11. Which one of the below involves in targeting specific areas where possible customers are
likely to be, using public information lists to help identify prospective clients.
● Direct mail
● Community directories
● Radio
● Point of sales display

12. Which type of promotion provides a chance to show the features and benefits of a
product/service directly to the customers?
● Direct mail
● Community directories
● Radio
● Point of sales display
13. The selection of the ___________ will depend upon your target market, the message you
wish to convey, and the relative costs of the different media.
● Advertising medium
● Objective
● Mission
● Market gap

14. Which one of the following helps to transform the perception, attitude, or action of the
prospective customer?
● Message design
● Physical design
● Transformational Advertising
● Informational advertising

15. Which of the below is about direct person to person selling, designed to explain how
products, services, or ideas fit the prospective customer?
● Publicity
● Public relations
● Advertising tools
● Personal selling

16. Which consumer magazine is NOT classified to a specific audience?

● Film magazine
● General editorial magazine
● Women magazine
● Kids magazine

17. Which one of the following in advertising, a separate advertisement put in a magazine,
newspaper, or other publication
● Exertion
● Extension
● Integration
● Insertion

18. To which medium advertisement provides an important source of revenue?

● New Customers
● Target Audience
● Publishers and Magazines
● Internet Advertiser
19. In 3000BC ‘ACTA DIURNA’ a wall newspaper that provided daily news of
● Senate Politics
● Senate Race
● Senate Members Name
● Senate Seats

20. In which century for the first time the newspapers came with classified advertising?

● 19th
● 18th
● 17th
● 20th

21. In which year the first Full - Fledged Indian Ad Agency ‘National Advertising Service’ was
established.
● 1931
● 1941
● 1951
● 1961

22. When was the Advertising Agencies Association of India established?

● 1940
● 1945
● 1950
● 1955

23. What are the two types of advertising classification on the basics of Area Coverage?
● Rural & urban Advertising
● Local & Regional Advertising
● National & International Advertising
● City & State level Advertising

24. Which Electronic Broadcast Media Advertising is more effective in rural areas?
● Television
● Internet
● Radio
 ● Newspaper

25. In advertising which method obtains immediate response on the target audience?
● Indirect Action
● Direct Action
● Persuasion
● Direct Mail

26. Which type of advertising is undertaken by trade associations?

● Primary Advertising
● Selective Advertising
● Personal Advertising
● Target Advertising

27. Magazines add credibility to the message because of the reputation in the eyes of
● Marketing manager
● Retailers
● Consumers
● Wholesalers

28. Advertising creates employment as it increases the volume of sales and

● Production
● Marketing
● Promotion
● Personal selling

29. Which of the following items is restricted from Advertising?

● Washing powder
● Cigarette
● Cold cream
● Cleaning Items

30. Advertisement is a type of

● Outdoor marketing
● Indirect marketing
● Share marketing
● Transaction marketing
31. Which one of the following is the first full service Ad agency in the United States?
● N.W.Ayer & Son
● FCB Ulka Advertising Ltd
● Ogilvy & Mather.
● William Taylor

32. Dividing the market based on age, income, educational qualification,is known as
● Profile
● Census
● Target Audience
● Demography

33. Series of messages that divide a single idea and theme which make up an integrated marketing
communication.is known as
● Advertising.
● Advertising research
● Advertising Campaign
● Product placement

34. A longer commercial that mixes entertainment along with information in a program like format is
known as
● Advertorial
● Infomercial
● Space feature
● Classified

35. Who is in charge of selecting media for advertisement assignment on behalf of their customers?
● Media planner
● Media Buying
● Space Seller.
● Copywriter

36. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is
● Space accumulation
● Agency accumulation
● Audience accumulation
● Audience composition

37. Which one of the following is a promotion piece consisting of one large sheet of paper, generally
printed on one side only?
● Equal side.
 ● Broadside
● Neutral side.
● Horizontal side

38. What is the principal role of account managers in an advertising agency?

● They only incharge for accounts
● They manage the overall ad campaign
● They give creative ideas
● They find the best media for clint

39. Which one of the following teams is specialists in graphic design, film and audio production,
copywriting?
● Account Executive Team
● Researchers Team
● Creative Team
● Media Planners Team

40. A group interview every year, thousands of people share their opinions about products and
services by participating in market research studies is called
● Creative Group
● Focus Group
● Planner Group
● Customer Group

41. Which department is completely responsible for the creation and execution of the
advertisements?
● Account Executive
● Researchers
● Creative
● Media Planners

42. Which agency may also offer non-agency services?

● In-house Agencies
● Specialty Agencies
● Media Buying Agencies
● Full-serviceAgencies
43. Some companies have set up their own advertising agencies within their own organizations is
known as
● In-house Agencies
● Creative Boutiques
● Media Buying Agencies
● Full-serviceAgencies

44. What is ASCI ?

● Advertising State Council of India
● Advertising Standards Corporation of India
● Advertising Selective Council of India
● Advertising Standards Council of India

45. According to which Act all direct and indirect advertising of tobacco products is prohibited in all
media?
● Act, 2002
● Act, 2003
● Act, 2004
● Act, 2005

46. Which lets you have a clear picture of the number of customers or usage of your brand in
comparison with competition?
● Market share
● Brand share
● Product share
● Customer share

47. Brand assets include

● The name of the brand
● Reputation, relevance and loyalty
● Less quality complaints
● Number of companies owned

48. Delivery services offered by restaurants on phone calls are examples of:
● Sales promotion
● Direct Marketing
● Publicity
● Personal selling
49. The Process of establishing and maintaining a distinctive place in the market for an organization
is known as.
● Profiling
● Profiling Segmentation
● Segmentation
● Positioning

50. The term “Storyboard” is specifically related to the:

● TV Commercials
● Newspaper Editorial
● Magazine ad
● Press release

51. This pricing strategy offers opportunities to set different levels of pricing for different needs is
known as
● Segment pricing
● Skim pricing
● Value-in-use pricing
● Strategic account pricing

52. A Musical message written around a brand is known as:

● Logos
● Symbols
● Jingles
● Tag Lines

53. A Short phrases that communicate descriptive or persuasive information about a brand is:
● Punch lines
● Tag lines
● Messages
● Slogans

54. Which one of the following defines what the brand thinks about the consumer, as per the
consumer?
● Brand Attitude
● Brand Positioning
● Brand Relationship
● Brand Mange

55. A way of describing the audience based on factors such as age, gender, education level, income
etc is known as:
 ● Psychographic
● Socio-economic
● Demographic
● Infographics

56. A way of describing the audience based on the their lifestyle, attitudes, aspirations, habits etc is
known as
● Psychographic
● Socio-economic
● Demographic
● Infographics

57. Which one of the following refers to a brands objective attributes in relation to other brands?
● Brand Position
● Product Position
● Brand Relationship
● Brand Attitude

58. According to Scot Davis, how many years are required to change the brand positioning?
● Two to five years
● Three to six years
● Two to six years
● Three to five years

59. An apparel marketer is planning to launch an existing brand name into a new product category.
Which brand development strategy is being implemented?
● Line Extension
● Multibranding
● Brand Extension
● Rebranding

60. Attack the market and defend the position are the prime strategies pursued by a firm with which
positioning?
● Market Challenger
● Market Leader
● Market Follower
● Market Nicher
61. Paid advertising based on a per-click model is called
● Search Engine Optimization
● Source advertising
● Sponsored search-engine
● ICT Indicators
62. The advertising objective at the end should be looking for customers.
● Motivation
● Retention
● Information
● Satisfaction

63. Which one of the following is considered as a disadvantage of Transit Advertising?

● Can't reach the local surrounding
● Limits in terms of message design
● People won't link to see during travel
● Very close visibility to the viewers

64.Which type of advertising encompasses a wide variety of marketing materials like brochures,
catalogues & newsletter?
● Transit
● Outdoor
● Direct Mail
● Yellow Pages

65. Advertisements are listed in an alphabetical order category-wise, such as legal and counselling
services, food and beverage, clothing stores, etc.
● Magazine Advertising
● Direct Mail Advertising
● Directory Advertising
● Newspaper Advertising

66.It is a shorthand version of the final product that can be used to plan ahead.
● Billboard
● Storyboard
● Hardboard
● Visualboard

67. In Typographic characters the line reached by the ascenders of lowercase letters is known as
● Topline
● Lower Line
● Ascender Line
● Lead Line

68. In Advertising provocative headlines are mainly used to provoke the reader’s
● Benefit of the product
 ● Curiosity on a product.
● Information of the Product
● Market Value on a product
●
69. A simple idea sketches which help the designer to achieve an attractive and suitable final result.
● Pencil Sketch
● Thumbnail Sketch
● Charcoal Sketch
● Digital Sketch

70.Whcih one of the following starts with what a client wants to say and ends with what a target
audience wants to hear?
● Client Planning
● Audience Planning
● Media Planning
● Account Planning

71. ___________________ involves designing and producing the container or wrapper for a
product.

● Labeling
● Packaging
● Store branding
● Supplying

72..Which is the final stage in the personal sales process ?

● Follow-up
● Assumptive close
● Trial Close
● Presentation

73.An Ad copy that uses the endorsement of a satisfied customer?

● Comparative Ad copy
● Reminder Ad copy
● Expository Ad copy
● Testimonial Ad copy

74. Advertisement is any paid form of non-personal presentation and promotion of goods,
services or ideas by _____________.

● An identified sponsor
 ● An unidentified sponsor
● Cinema celebrity
● Corporate sectors

75. ___________ refers to the amount a customer pays for a product.

● Product
● Price
● Place
● Promotion

76. ___________ is the customers' ability to confirm prior exposure/knowledge of a brand when
shown or asked explicitly about the brand (also referred to as aided or prompted awareness).

● Brand endorsement
● Brand recognition
● Brand Equity
● Buying Power

77. _____________ is an independent organization, composed of creative and business people.

They develop, prepare and place advertisements in the media.

● Brand Management
● Corporate agency
● Institute
● Ad Agency

78. The ads that can be produced interactive and having very new concepts, and very innovative
are done by ____________.

● Full-service ad agency
● Interactive ad agency
● Media buying agencies
● In house ad agency
79. SWOT is an acronym for __________.

● Strategy, Working, Opinion, Tactical

● Strengths, Weaknesses, Opportunities, Threats
● Strategy, Work, Openness, Toughness
● Strategy, Weakness, Opinions, Tactics

80. Which of the following are the three broad groups of consumer segmentation criteria?

● Geographic, Profile Criteria, Price category

● Geographic, demographic, Psychographic
● Infographic, Time usage, Behavioural patterns
● Social media users, Television viewers, Print media readers

81. AIDA stands for _______.

● Attention, Interest, Desire and Action

● Approach, Intelligence, Demand and Assurance
● Attitude, Interest, Decision and Action
● Assurance, Interest, Desire and Action

82. ABC is the Audit Bureau of __________.

● Circulation
● Citation
● Censorship
● Cinema
83. Media Planner is a person who ______________.

● Selects the clients

● Selects the advertising media
● Selects the ad agency
● Selects the research team

84. The term ‘marketing mix’ describes.

● A composite analysis of all environmental factors inside and outside the firm
● A blending of four strategic elements to satisfy specific target markets
● A series of business decisions that aid in selling a product
● The relationship between firm's marketing strengths and its business weaknesses

85. _____________ is a media-based marketing technique which encourages consumer

participation.

● Transit Advertising
● Interactive advertising
● Radio Advertising
● Print Advertising

86. _______________ directly refers to the patterns of time in which the advertisement is going
to run.

● Scheduling
● Rerun
● Media planning
● Campaigning

87. __________ is the amount a company set aside for its promotional activities. It is used by a
company for marketing the products and services to the customers.

● Advertising budget
 ● Monthly Budget
● Production Budget
● Incremental Budget

88. _____________ are the groups of advertising messages which are similar in nature. They
share the same messages and themes placed in different types of media at some fixed times.

● Ad campaign
● Media campaign
● Marketing campaign
● Event management

89. What is USP?

● Unit Selling Point

● Unique sales Position
● Unique Selling Proposition
● Unit sales performance

90. ___________ is re-arranging words or written content to make things sell better. It is a text
form of salesmanship.

● Copywriting
● Copyright
● Essay Writing
● Thesis

91. ____________ layout consists of equal –size boxes and is useful for showing several items at
a time.

● Picture Window
● Multi-Panel
● Rebus
● Circus
92. Advertisement ______________ should attract and hold the reader’s attention and also it
should be relevant to the Product advertised.

● Illustration
● Headline
● Body copy
● Signature

93. ______________ is a self-regulatory voluntary organization of the advertising industry.

● Securities and Exchange Board of India

● Advertising Standards Council of India (ASCI)
● Reserve Bank of India (RBI)
● Medical Council of India

94. ________________ prohibits advertisement of magical remedies of diseases and disorders.

● Indian Medical Council Act

● The Drugs and Magical Remedies (Objectionable Advertisements) Act
● Food Safety & Standards Act
● Tobacco Prohibition Act

95. According to _____________ of ethics no Advertisement shall be permitted which Derides

any race, caste, colour, creed and nationality.

● Doordharshan code
● Pragmatic Code
● Semiotic Code
● Generated Principles
96. __________ is a term that describes the trend of companies committing in some way to ‘give
back’ to society.

● Corporate Social Responsibility

● International Society
● Globalization
● Government Social Responsibility

97. Which of the following is Not Unethical in advertising?

● When it has degraded or underestimated the substitute or rival’s product

● When it gives False and misleading information
● When it is immoral
● When it provides exact information on Ingredients, Quantity and Price

98. Advertisement aims at _______________.

● Mass communication
● Product selling
● Marketing
● Consumer relation

99. The fours Ps of Marketing Mix are Product, Price, Placement, and _________.

● Promotion
● Performance
● Pursuance
● Polling

100. __________ is the continued analysis and execution of all techniques utilized to maximize
the value of the brand over time.

● Brand Management
● Product Management
 ● Human Resource Management
● Media Management

101. A/An ______________ made up of the company’s own advertising staff may provide full
services or a limited range of services.

● Intra-firm agency
● Promotional department
● In-house agency
● Full service agency

102. Integrated Marketing communication is all about ___________.

● Integrating all the promotional tools

● Building messages for copywriter
● Support the marketing strategy
● door to door communication

103. Aishwarya Rai Bachan endorsing L’Oreal is an example of?

● Rational appeal
● Beauty appeal
● Sex appeal
● Emotional appeal

104. The ____________ identifies cognitive stages an individual goes through during the buying
process for a product or service.

● AIDA Model
● DAGMAR
 ● Hierarchy of Effect Model
● Diffusion of Innovation

105. Positioning a product is all about _________.

● Power
● Package
● Perception
● Performance

106. _____________ independent non-profit organization comprising of and supported by

publishers, advertisers, adv agencies, and commercial websites to audit and certify circulation
and site traffic claims of its members.

● ABC
● CBFC
● NRS
● TRP

107. Surf Excel and Ariel are examples of ____________.

● Direct competitor
● Indirect competitor
● Replacement competitor
● Supply chains

108. ______________ is a series of actions that media planners take to attain the media
objectives.
 ● Media Function
● Media Policy
● Media Strategy
● Media Option

109. ___________ is advertising placed in or on modes of public transportation or in public

transportation areas.

● Alternative Advertising
● Interactive advertising
● Transit advertising
● Traditional Advertising

110. ___________ helps fixing up the time slots according to the advertiser so that the message
to be delivered will reach the target audience in a proper way with proper timings.

● Desktop Organizer
● Timetable
● Layout
● Scheduling

111. Which of the following doesn’t fit under Interactive advertising?

● Augmented reality
● Virtual reality
● QR codes
● Pamphlets
112. _________ appears in newspapers or magazines and are sometimes included as brochures
or fliers.

● Television Advertising
● Print advertising
● Radio Advertising
● New Media Advertising

113. Which among the following is the right sequence of copywriting processes?

● Research, planning, organisation, writing, checking, proofreading, editing, revision

● Planning, research, organisation, writing, checking, proofreading, editing, revision
● Planning, research, organisation, writing, checking, editing, proofreading, revision
● Research, planning, organisation, writing, checking, editing, proofreading, revision

114. ______________ is the visual plan or orderly arrangements of the elements of an

advertising message in printed form.

● Copywriting
● Illustration
● Layout
● Signature

115. In the Layout stage _____________ presents the handheld look and feel of brochure,
multi-age material, or point of purchase displays.

● Dummy
● Thumbnail
● Rough
● Mondrian
116. ____________ is a text form of salesmanship.

● Patent
● Copyright
● Copywriting
● News article

117. Which of the following will not create attention value in a Layout Copywriting?

● Pictures and drawings should have a direct bearing on the product.

● The headline must be good with a proper border.
● Ad must have a pleasing colorful presentation.
● Layout should be congested and clumsy

118. ASCI stand for:

● Indian Council for Advertising Standards

● American Standards Council for Institutions
● Association of Standards Council in India
● Advertising Standards Council of India

119. Bagpiper club soda, Kingfisher airlines, Royal Seagram CDs and audio cassettes, ITC
Aashirvaad Atta are the examples of ______.

● Interactive advertising
● Puffery
● Surrogate Advertising
● Industrial advertising
120. Puffery in advertising is ethical.

● Sometimes ok, sometimes not

● Violation at all times
● Rules followed all the time
● Banned

121. ________ in a business makes claims or representations that are likely to create a false
impression in consumers as to the price, value or quality of goods or services on offer.

● Deceptive Advertising
● Surrogate Advertising
● Puffery Advertising
● Consumer Advertising

122. According to the Infant Milk Substitutes, Feeding Bottles and Infant Foods Act, the
advertising of ___________ are prohibited.

● Infant milk substitutes or feeding bottles

● Promoting Nutrition
● An Egg a Day Advertisement
● Birth Control Measures

123. _____________ studying the attitude of the target group towards a particular product or
brand is important to study the consumer behaviour.

● Advertising Message (Copy Testing) Research

● Product Appeal Research
● Advertising Media Selection Research
● Advertising Effectiveness Research