INNOVATION MANAGEMENT

TOOLS

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BUSINESS MODEL CANVAS
Key Partners Key Activities Value Proposition Customer Customer
Relationships Segments
Studying

Key Resources Channels

Cost Structure Revenue Streams

www.in4in.net Modified from Osterwalder et al. (2010)

EMPATHY MAP

THINKING & FEELING?

Studying

HEARING? SEEING?

SAYING & DOING?

PAINS? GAINS?

www.in4in.net Modified from Osterwalder et al. (2014)

 VALUE PROPOSITION CANVAS

GAIN CREATORS GAINS

Studying
CHARCTERISTICS

CUSTOMER JOBS
PRODUCT

PAIN RELIEVERS PAINS

www.in4in.net Modified from Osterwalder et al. (2014)

10 TYPES OF INNOVATION

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PRODUCT CLINIC

Component/Sub- Own Product Product of Product of Product of

function/Process Competitor 1 Competitor 2 Competitor 3
Component A X

Component B X

Component C X

Component D X

Component E X

Component F X

Component G X

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Design the IDEAL WALLET

 Draw 3 min

Sketch your idea here!

Studying

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Your new mission: Design something useful and
meaningful for your partner. Start by gaining empathy
 1 Interview 2 Dig Deeper
 8 min (2 sessions x 4 minutes each) 6 min (2 sessions x 3 minutes each)

Notes from your first interview Notes from your second interview

Studying

Switch roles & repeat Interview Switch roles & repeat Interview

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Reframe the problem
 3 Capture findings 3 min

Goals and Wishes:

What is your partner trying to achieve?
*use verbs

Studying

Insights: New learnings about your partner’s feelings and motivations. What’s something you
see about your partner’s experience that maybe s/he doesn’t see?*
*make inferences from what you heard

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Ideate: generate alternatives to test
 4 Sketch at least 5 radical ways to meet your user’s needs. 5 min

Write your problem statement above

Studying

5 Share your solutions & capture feedback. 10 min (2 sessions x 5 minutes each)
Notes

Switch roles & repeat sharing

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Iterate based on feedback

 Reflect
6 Draw&3 generate
min a new solution. 3 min

Sketch your big idea, note details if necessary!

Studying

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CASE – MOBILE CAR CARE SERVICE
● The Service: The mobile car care project is a multi-car service delivered to the customers
location, which specializes in car detailing, scratch repair, cracked windshield repair, applying
car protective films, oil change, regular car wash, and flat tire services. Among other services
that are provided upon request includes the following:
o Window tinting/shading
o Condition vinyl & leather surfaces
o Auto accessories sales

● Mobile Car Care APP: All these service are delivered to the office, house or any other location
chosen by the customer.
Customer’s request are made through a mobile application,
which features all the services and packages provided.

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EMPATHY MAP – Mobile Care Care Service

You have
to clean THINKING & FEELING?
your car!

Can I HEARING? SEEING?

drive?
Brand
new cars

SAYING & DOING?

Studying

PAINS? GAINS?

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 VALUE PROPOSITION CANVAS – Mobile Car Care Service

GAIN CREATORS GAINS

Green products Enforces
Friendly and Ease of access
and consumption self-esteem
professional staff via APP
of less water
Environmental Legally
Car App-Store with friendly operating firm Flexibe
repairs car-related Timing
Car products Technology Self-recognition
cleaning solution - App among peers
Immediate
CHARCTERISTICS

Access to other car- car repair

CUSTOMER JOBS
Car glass
PRODUCT

related products
repair
PAIN RELIEVERS Cleaned and
PAINS
Scratch polished cars
fixing Late delivery
Delivery Service at
Scheduling
Mobile Timing customer
issues
Pit Shop Damage location
Guarantee
Mobile to car
Unexpected
payment
Well-selected and trained weather changes
repair service Unmet individual
subcontractors customer expectations

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 BUSINESS MODEL CANVAS – Mobile Car Care Service
Key Partners Key Activities Value Proposition Customer Customer
International car care App and platform Relationships Segments
development and See Value
products suppliers
management Map Community of
Luxury car
car lovers
Online car magazines/ owners
Selection, training and
communities
management repair Rating of
service subcontractors service All ages
High class car clubs
Fleet management App with multiple
Luxury car agents communities
Call center
Insurance car
service provides
Key Resources Channels
App and its Car care website
platform (GPS)
Banks and
investors clubs Vans with special Social media
design for car care
Car dealers
Skilled subcontractors
Insurance companies
Branded services
Customer
High quality App location
material/products

Cost Structure Revenue Streams

Vans Subscriptions (quarterly/yearly) Asset sales in
App-Store
Insurance
Management staff Direct/indirect advertisements
Bundles with
Marketing Sponsorship
IT infrastructure partners (car
agents, etc.)

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PRODUCT CLINIC – Cooling Box for Food

Component/Sub- Own Product Product of Product of Product of

function/Process Competitor 1 Competitor 2 Competitor 3

Components X

Walls X

Wall surfaces X

Sealing system X

Docking system X

Panel X

Electrical connection X

Cooling System X

Fan X

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