Sales & Marketing Activates Narration

Facilitate DSPs/SSPs for Private-Sector Capital Investments to Commercialize Agricultural

Technologies

1) Development of Marketing plans and expansion models for SSPs

Description

A marketing plan is a comprehensive operational document that outlines a strategy that an

organization will implement to generate sales and reach its target market. A marketing plan
details the outreach including how the company will measure the effect of these initiatives/field
activities for the promotion of their brands. The components of Marketing Plans cover the
below mentioned areas for new product launch OR for existing product relaunch in the Market.

 What is the total Market mix of any product / service & how many players are there in
that particular Market?
 Tailored messaging that targets certain demographics and geographic areas
 Platform selection for product and service promotion—digital, radio, Internet, trade
magazines, and the mix of those platforms for each campaign
 Metrics that measure the results of marketing efforts and their reporting timelines

This intervention was designed with the mindset that how PATTA can facilitate SSPs for Private
Sector Investment to Commercialize Ag. Technologies.

Methodology

Need based exercise was conducted with several SSPs (Ag. Tech. companies) before this activity
during mobilization drive several areas, concerns and issues were highlighted by the private
sector partners which were critically analyzed by Sales & Marketing component of USAID -PATTA
& in the shape of Marketing plans areas of improvement with proposed action plans, field based
activates, Product Promotional theme with suggestions, recommendations and solutions were
provided to partners organizations in the shape of comprehensive Marketing Plans, for the said
purpose BSP was hired who were introduced to interested SSPs & after several meetings with
each SSPs plans has been finalized.

Activity Impact

Comprehensive Marketing Plans have been designed for each private sector partner keeping in
view the current market dynamics, trends, issues & concern business partner size / operation
and volume, these Marketing Plans have been designed in such a way which can provide
 solutions & information to the concern partners like total market size of the product they are
selling, complete SWOT analysis of their brands, market based strategy formulation for their
brands, Product promotional theme & material design.

Sales / Marketing component of USAID-PATTA project providing technical assistance to partners

in order to build their capacities for better performance with new product launch / for existing
products relaunch or for those products which achieved their maturity level in the market &
now entering decline phase in terms of sales this activity will facilitate SSPs for Private-Sector
Capital Investments to Commercialize Agricultural Technologies.

2) Designing of Field Execution, Digital Marketing / Ecommerce Plans with Participating SSPs
(Implementation)

Description

This activity is the next step of the above-mentioned intervention where each SSPs for whom
Marketing Plan has been designed will be engaged, it will be a sort of implementation of the
Marketing Plans based on the findings / Action plans mentioned in the Marketing Plan of each
concern SSP.

Methodology

STTA -or-BSP will conduct two days’ Work Shops with each SSPs for whom Marketing Plan has
been designed, during this work shops field activities with time line & ROI (return on
investment) will be measured.

Activity Impact

These work shops will give complete snap shot to each SSPs that how then can practically
implement the Marketing Plan designed for them, how much they (SSPs) will invest or spend on
product promotion / field based promotional activities & what will be the return in terms of
sales.

3) Trainings of existing and new sales force of BDSPs (Basic Selling Skills)

ENGINE should provide three different types of Selling Skills courses to the BDSPs in order to
build their capacities to sell the product / service more effectively in the market place.
The level of courses should be different, as I will recommend step by step learning for all BDSPs.

a) Basic Selling Skills Course

b) Advance Selling Skills Course
c) Managerial & Supervision Skills Training.
All the above mentioned interventions will definetly add something tengibale to the BDSPs
& I am sure all BDSPs will warmly welcome such interventions as all are