Business Manager

B.Fazulu
Mob: 9052096843; Email: fazulub@Yahoo.com.

Objective: - Seeking managerial assignment in Profit Centre Operations / Business Development / Retail & sales with
a high growth oriented organization.

Areas of interest: - Channel & Retail sales / Key accounts / Modern trade / B2B and Business to customer profiles.
Key Skill set: - High level of patience, Strong observation power, Negotiation & influencing skills, Diplomatic &
Analytical abilities, High on team spirit and Good management of team, Effective presentation skills, Communication
Skills & interpersonal skill, Maintaining statistical and financial records

Proficiencies in:- Area Business planning, Sales and operations discipline, Customer and Channel
Relationship Management , sales planning, forecast & operations, Operational excellence, Key market
Development & Management, Distributor Appointing and Management, Sales force management ,
Corporate Presentations & Sales, Brand promotion, Micro marketing initiatives, Competitive Intelligence,
Critical Market Research.

ORGANISATIONAL EXPERIENCE

Bharti Airtel – Manager -Sales, Tirupati. (Feb`2017 to Present)

Roles & Responsibilities-

 Responsible for Overall Area Revenue Achievement through mix of sales channels, primary,
secondary targets and increasing market share in terms of revenue and customer base.
 Responsible for execution of Key & Major Initiatives in the areas of distribution targets and Execution of
channel management by covering gaps in market servicing, outlet coverage gaps
 Responsible for Distributor Management : Appointment/improvement / ROI / Retaining /Billing /
DSR
 People Management: Training, leading , review & Appraise performance against KRAs for sales
team
 Develop road map to achieve sales targets for the area through Exploring markets, with channel
partners
 Driving Trade promotions and Re launches / Launches New products as per marketing plans
 Controlling area operating cost and ensure expenses does not exceed budgeted amount
 Track competitors activities and analyzing to act on it with better planning and execution
 Addressing distributors, retailers, customers grievances in timely and prompt manner
 Drive proactive initiatives such as Sales & operations discipline, sales force automation as per norms
 Timely updating sales forecast, MIS reports and analyzing, interpreting data as per business
requirements

Achievements: -

 Appointed 12 distributors and 600 new retailers with revenue of Rs2cr business
 Received National award for Dodla dairy project planning and execution under Key account
management
 Received multiple appreciations from Govt officials and Regional manager for successful implementation
of Retail Outlets Expansion program
 Able to show healthy ROI to Distributors and Retail channel partners

Business Manager Tally Software Company

Business Manager

Hindustan Unilever Ltd, Ananthapur & Kurnool as Territory Sales Officer (Feb`16-Feb’17)
Roles & Responsibilities-

Sales & Revenue

 Deliver sales target for all SKUs by executing the distribution strategy at the channel-partner level to
meet market share and business objectives.
 Monitor hygiene sales through the distribution channel & Key multi brand outlets
 Ensure availability of stock at retail while adhering to the norms
 Execute promotional activities for channel partners to drive sales and build market credibility
 Achieve area revenue (Primary, Secondary sales) target for the channel across all profit centers &
SKUs.
Distribution expansion – Extraction and Operational Excellence
 Achieve retail (MBO) expansion targets through increase in number of outlets in existing and new
geographies
 Monitoring channel sales and marketing activities; implementing effective strategies to maximise
sales and accomplishment of revenue and collection targets, deeper market penetration and
reach.
People Management
 Keep motivation levels high through regular meetings with distributors, retailers, sales
representatives
 Leading, training & monitoring the performance of team members to ensure efficiency in sales
operations and meeting of individual & group targets
 Scheduling team assignments to achieve the preset goals within time, quality & cost parameters.

Achievements: -

 As a part of ‘TOP GUN’ project enrolled 150 new retail outlets and mapped to new sales man for better
service mix and coverage.
 Appointed & trained 5 new sales men and inducted into regular business operations.
 Achieved 104% of sales target on every month.
 Achieved 95% width of salesman targets on monthly basis.

Vodafone South Limited, Associate Sales Trainee (MT), Tirupati (May’2013-Nov’2014)

&
Channel Sales Manager, Visakhapatnam (Nov`2014 - Jan’16)

Roles & Responsibilities-

 Accomplish acquisitions, primary & secondary sales targets with quality.
 Training Distributor/sales executives/market mapping for achieving the sales targets.
 Responsible for making market credit under control for the distributors to show the healthy ROI.
 Monitoring competitor activities and providing inputs for fine tuning to the selling and marketing strategies.
 Building and maintaining healthy business relations with major retailers, ensuring maximum customer
satisfaction.
 Maintaining Merchandising Norms in the outlet and training merchandisers.
 Handling PSR’S and allotting targets and guiding them to achieve targets. Also, reviewing their performance.
 Finding gaps and new opportunities in the market to increase the revenue.
 Distributer Expansion.

Key Achievements:

 I take over the Tirupati Market with 13% GAS Market Share took up to 19%

Business Manager Tally Software Company

Business Manager

 Opened 100 new etop up retail outlets within two weeks.

 Expertise in driving rural extraction by Rural Rage Project and achieving 110% throughout the project
 Captured new mpesa key accounts
 Ranked No. 1 CSM for MNP in zone
 Revenue: Achieved 100% revenue target consistently and got 7% growth.
 Customer acquisition -Target Vs Achievement @ 100%
 LUT Reduction: I took 3 sites out of LUT’s and increased revenue, customer base.
 Developed new territories and new markets through Phoenix Distributer appointment

EDUCATIONAL SNAPSHOT

 Master Of Business Administration (2013) in Marketing management & Human resource management
from
CRE College, Tirupati, JNT University Anantapur, (2013).
 B.Sc. (2011) in Biotechnology from Sri Gnanambica Degree College, Affiliated to SV University, Tirupati.
 Technical Skills
MS Office. Word, Excel, Power point, Outlook,
Spreadsheets, Excel, Google sheets comparative analyses, pivot tables, vertical lookups

PERSONAL PROFILE

Name : B.Fazulu
Father’s Name : B.Reddappa
Date of Birth : 15th May 1989
Age : 30
Gender : Male
Marital Status : Married
Languages Known : Telugu/English/Hindi/Urdu/Kannada

I hereby declare that the information furnished above is true to the best of my
knowledge.

Date :- 23-12-2019
(B.FAZULU)

Place :- Tirupati

Business Manager Tally Software Company