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Unit 2: Creativity, Innovation and Technology Entrepreneurship
Unit 2: Creativity, Innovation and Technology Entrepreneurship
Unit 2: Creativity, Innovation and Technology Entrepreneurship
(ENT600)
UNIT 2:
CREATIVITY, INNOVATION AND
TECHNOLOGY ENTREPRENEURSHIP
INTRODUCTION
(Adapted from Fredrick et al., 2006 and Dorf and Byers, 2005)
• Knowledge
• Motivation
▪ Intrinsic motivation
o A person’s internal desire to do
something. Satisfaction is derived from
overcoming the challenge.
• Avoiding ambiguity
UNCERTAINTY
• RADICAL INNOVATION
• High market uncertainty
• High technical uncertainty
• High organization uncertainty
• High resource uncertainty
HIGH
ENTREPRENEURIAL ENVIRONMENT
INVENTION
INNOVATION