Professional Documents
Culture Documents
Ashish Gupta (IGL)
Ashish Gupta (IGL)
India.
performance/technical requirements.
Indian organizations.
rupees.
foreign liquor.
OBJECTIVES OF STUDY
business challenges.
management)
resource effectiveness.
SOCIETAL OBJECTIVES:
for the needs and challenges of society. While doing so, they
restrictions.
ORGANIZATIONAL OBJECTIVES:
organization.
FUNCTIONAL OBJECTIVES:
organization it serves.
PERSONAL OBJECTIVES:
employee turnover.
SCOPE OF THE STUDY
1. STEEPING:
It is used to extract flavor mainly from soft fresh fruits
or dried fruits, but not nuts, is cut into small pieces and
seeds are removed as they often contain bitter oils. The fruits
alcohol, the fruits gets mashed up. The solids are separated
2. PERCOLATION:
leaves, bank and roots) which are hard and from which it
and spices are put, along with the base and boiled
that liquor does indeed make glad the heart of man. Some use
add of ‘Making the party go’ Now and again a person used
in the environment.
many years.
temporary relief.
kind of stress.
business in India.
∗Customer
base includes large MNCs, Public Sector
organizations.
rupees.
in U.P. and its annual turnover is over 300 corers rupees. IGL,
METHODOLOGY OF STUDY
Before embarking on the details of research methodology and
new knowledge.”
laid on the analysis of the information and the type of data used in
present.
RESEARCH DESIGN:
The study is carried out on the basis of information and data collected
from selection & recruitment center of IGL Automobiles Pvt. Ltd. The
Both primary and secondary data are collected for the purpose of
PRIMARY METHOD:
SECONDARY METHODS:
LIMITATIONS
order to please.
similar to each other, e.g. Mr. Lemon of IGL and Mr. Lime
between them.
PROFILE OF THE COMPANY
REVIEW OF PERFORMANCE
cost and flexibility, the quality of men they supply and their
PLACEMENT:
The basic statistics needed to estimate the time lag are time-
2. YIELD RATIO:
at acceptable levels.
RECORD KEEPING:
PERSONNEL RESEARCH:
OFFERS 20
INTERVIEW 30
INVITE 40
LEADS 240
recruitment.
PROCESS OF HRP
and assessment.
PROBLEMS IN HRP PROCESS
A) IN ACCURACY
B) EMPLOYEE RESISTANCE
C) UNCERTAINTIES
effective HRP.
E) TIME AND EXPENSE
industries avoid.
SELECTION
of workers from the total set of workers who have applied for
selection programme.
1 When there is labour surplus and there are individual
rate of production.
characteristics.
SELECTION TECHNIQUES:
APPLICATION SCRUTINY:
There is a high degree of similarity among the application
INTERVIEW:
he considers important.
PATTERNED INTERVIEW:
question.
of complete coverage.
GROUP INTERVIEW:
party technique.
WALK IN INTERVIEW:
post before hand they are asked to approach the employer for
interview on the advertised date, time and place with their bio
responses.
on.
group, age etc. Hence they may match men and prejudice
preceding interviewee.
TESTS:
Intelligence Tests:
[CA]*100
TESTS:
Psychological tests as a selection technique have definite
success.
4-REFERENCE:
5-PHYSICAL EXAMINATION:
expressed as n/N.
than 1.
being hired.
(b) Same scatter plot when SR=0.80 i.e. there are eight
(c)Same scatter plot when SR= 0.20 i.e. there are only two
a class-room type atmosphere. It is associated more with knowledge than with skills.
The lacture method can be easily used for training large groups.It violates the
Importance:
Quality
Training helps in improving upon the quality of work and work life.
Morale
Under this method, the worker is trained on the job and at his work place. This enable
him to get training under the same working conditions and with the same processes,
materials and equipment that he will be using ultimately. There are three forms of on-
• Coaching
• Understudy
• Position Rotation
Objective:
efficiency
3. Vestibule training-
The employees are taken through a short course under working conditions that are
similar to actual shop, sales or office conditions. Vestibule schools are adopted to the
same general type of training problem that is faced at the actual place of work. An
attempt is made to create working conditions which are similar to the actual work
environment.
METHODS OF DEVELOPMENT
coaching activity.
• Understudy:
retirement, etc.
• Job Rotation:
• Multiple Management:
committee.
2. Off the job development-
Role Playing:
specific personalities.
Sensitivity Training:
Syndicate Method:
his job in relation to the activities in areas other than his own
up a ladder of management.
Conference Training:
A conference is a group meeting conducted according to an
2. Recruitment
3. Selection
4. Placement and
5. Induction
RECRUITMENT:
on these factor:
SOURCES OF RECRUITMENT
• Internal
• External
INTERNAL SOURCES:
better knowledge
following:
1. ADVERTISEMENTS IN NEWSPAPER:
FIRST:
advertising.
SECOND:
THIRD:
There are some companies in which divulge their names
2. EMPLOYMENT EXCHANGE:
qualification etc.
FIELD TRIPS:
advance.
EDUCATIONAL INSTITUTION:
candidates.
EMPLOYEE REFERRALS:
LABOUR UNIONS:
RESUME:
recruitment.
POACHING:
OUTSOURCING:
qualified.
3.BULLET NO.1
4.MAUJ MASTI
BUSINESS:
• Pieces = bottles
cases.
IGL’s INDIAN MADE FOREIGN LIQUORS PRODUCTS
IGL produces 17 brands of Indian made foreign liquor, which are as follows:
(Available in 90ml)
7. OB Deluxe Whisky
(Available in 750ml, 375ml & 180ml)
(Available in 90ml)
11. OB Whisky
(Aailable in 90ml)
IGL No. 1 and Silky are cheap brands, whereas all others are
medium brands.
LIQUOR MARKETING
1. NO OUTDOOR PUBLICITY:
2. LIMITED OULETS:
brand name.
own by Government.
the region.
Area sales manager co-ordinate and instruct the field staff and
activities, and also give the idea for sales and promotional
SWOT ANALYSIS
targeted IGL country liquor products for the research work and
study. For any product 3A’s play a vital role in the market.
3A’s = Availability
Affordability
Acceptability
STRENGTHS
• Better quality.
techniques.
expectations.
THREATS
PRIMARY COMPETITORS:
transportation.
the market.
not brand loyal they are CL-5 loyal. However Laila is the
customers.
distillery.
banners etc.
tastes.
peak.
brands but the CL-5 from where they buy liquor cannot
salesmen mind.
SUGGESTIONS & RECOMMENDATIONS
PRODUCT:
should provide the best quality products. The base spirit being
rose flavor. Since Laila is in the market for a long time now,
they have got used to this taste available in 25% liquor. The
that the name in itself acts as a big magnet to pull the buyers
towards itself.
PLACE:
out to more customers since it was found out from the survey
that large number of people have still not tasted IGL products.
PROMOTION:
regularly.
the product.
2. www.google.com
♦ www.answers.com
♦ www.cems.uwe.ac.uk
♦ www.markwebtest.netfirms.com
♦ www.tutor2u.net
3. www.indiaglycols.com
Name: - Age: -
Address: - Sex: -
Contact No: -
M/S: -
AREA: -
a) Yearly
b) Thrice a week
c) Weekly
d) Occasionally
e) Others, please specify
a)
b)
c)