Charmin' Chatty

Charmin' Chatty was a doll produced by the toy company Mattel in 1963 and 1964. The doll, introduced
at the American Toy Fair in New York City in March 1963, belonged to a line of highly successful talking
dolls introduced in 1960 (Chatty Cathy was the first of these dolls). Other chatty dolls in the line (and the
year they were introduced) were Chatty Baby (1962), Tiny Chatty Baby (1963), Tiny Chatty Brother
(1963) and Singin' Chatty (1965). Mattel trademarked the word chatty in the 1960s, and some of the
packaging for its talking toys carried the tag line, "A Chatty doll by Mattel" or "A Chatty toy by Mattel".
Mattel dolls such as Drowsy, Baby Cheryl, and Tatters had the tag line on their boxes that said, "A Chatty
Doll by Mattel."

Charmin' Chatty spoke different phrases when a pullstring attached to a "chatty ring" protruding from its
upper back was pulled. The ring was connected to a simple low-fidelity phonograph record in the doll's
abdomen. The record was driven by a metal coil wound by pulling the toy's string. Charmin' Chatty was
distinguished from Mattel's other talking dolls by having changeable records, all boxes for the doll, clothing
and games have a symbol on them that says: "Changeable Record Doll." Three-inch records were inserted
and removed from a slot in the left side of the doll. The basic doll came with 5 double-sided "chatty
records" with 12 phrases on each side of the record. Thus, with 10 sides total, the doll was able to speak
120 different phrases. By comparison, the original version of Chatty Cathy introduced in 1960 spoke only
11 phrases (that doll's repertoire was expanded to 18 phrases in 1963). Initially, the records were made of
black vinyl which was vulnerable to warping and blistering, so they were quickly replaced by white nylon
records.The titles of the records that came with the doll were: Get Acquainted Side 1 and Side 2,
Poems/Proverbs, Scary/Animal Noises, Mother/Ridiculous, & Good/Famous.

Charmin' Chatty's shoulder-length hair was available in blonde and auburn, and she had blue side glancing
"life-like decal eyes." Standing 24 inches tall, the doll came with a sailor outfit (a white jacket with a red
sailor collar, jumper dress with a navy blue skirt, red knee socks, and blue-and-white saddle shoes). The
doll, which wore eyeglass frames, was called "the educated doll" perhaps because it was able to speak
foreign languages when its records were changed. Eight different outfits were available separately for the
doll; each came with a record with phrases related to that particular outfit.

Among the different costume sets and themes for Charmin' Chatty were "Let's Play Together", "Let's Go
Shopping", "Let's Play Nurse", "Let's Play Cinderella", "Let's Play Birthday Party", "Let's Play Pajama
Party", and "Let's Play Tea Party". One outfit called "Let's Talk 'n Travel in Foreign Lands" came with 4
double-sided records and allowed the doll to speak in English and 6 other languages. Sometimes referred to
as Charmin' Chatty's travel set, this is the most sought-after outfit by collectors. It included a navy blue coat,
red straw hat, and blue shoes for the doll, plus a flight bag and stewardess hat for the child to wear (the idea
being Charmin' Chatty was going on an around-the-world airplane trip and the child was the stewardess).
Phrases included on the travel set records were, "The Queen lives in Buckingham Palace", "Garçon means
boy in French", and "In German, Schule means school". Included in each set were props for the child to
wear or use. One of the phrases on the record accompanying Charmin' Chatty's shopping outfit was, "Shall
we buy a Barbie doll?" There were also four "Chatty Games" available, packaged in sets of two games
each, which came with a record that allowed the doll to call out game moves when its string was pulled.
Because you never knew what phrase the doll would say, Charmin' Chatty could call out a move, and
using the specially designed game board... she could win the game herself! The game titles were, "Chatty at
the Fair/Chatty Skate 'N Slide" and "Chatty Animal Round-up/Chatty Animal Friends".
Charmin' Chatty was included in World Book Encyclopedia's doll section, representing the quintessential
modern doll of the era. The doll was also featured on the cover of the December 7, 1963 Saturday Evening
Post and a Little Golden Book was written about the doll.[1]

References
1. Shook Hazen, Barbara (1973). Charmin' Chatty. Dagmar Wilson. Gladesville, Sydney:
Golden Press.

Kettelkamp, Sean. Chatty Cathy and Her Talking Friends. Schiffer Publishing: 1998. ISBN 0-
88740-954-7

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This page was last edited on 1 January 2021, at 02:56 (UTC).

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