ABHINABA SEN

ASSOCIATE DIRECTOR
Ph: +91 - 9831606773| Email: abhinaba.sen19@gmail.com
Versatile & hard-working professional, targeting assignments in Market Research/Data Analytics/
Research Solutions with an organization of repute

Profile Summary

 PGDM (Marketing) with over 6 years of experience in Market Research, Data Analysis, Research Solutions;
currently associated with Kantar as Account Director

 Expertise in Quantitative Research Methodology of conducting market research and performing data analysis

 Current experience in working with Key FMCG and E-Commerce clients.

Extensive experience in working on research & analysis related to several tobacco/nicotine categories for
British American Tobacco (BAT) account

Comprehensive experience in providing effective Business Solutions in line with the clients’ requirements: Worked on
Global Strategic Projects to understand the global trend of various categories and the brand; assisted in making Power
BI Dashboards for the clients

Rich exposure in preparing complex research designs based on client requirements, creating questionnaires and delivering
impactful insights to suffice client’s business needs; skills in interfacing with clients from multiple domains, suggesting
viable product & solutions and cultivating relations with them for securing repeat business

Hands-on experience in working on various software/tools such as SPSS, Magic Software, Kantar’s internal tools and
Microsoft Office

Proficiency in collaborating with cross-functional teams for acquiring data & information for analysis and providing
research solutions to the client; skilled in summarizing the key consumer insights and outlining recommendations
basis the study of survey results & analysis of the information

Skilled in working on several projects related to Ad testing, Pack testing, tracking studies, product/concept test,
forecasting and pricing studies across geographies including India, Russia, Nigeria, Mexico, UK and France

Possess capabilities to understand and apply research principles, concepts, practices, and methods leveraging strong
analytical, mathematical, and research skills, with excellent written and verbal communication skills

Divergent outlook with creative approach to deal effectively with all levels of organization, proving teamwork and
excellence; innate flair for accepting challenges with capability to work under pressure and meet deadlines without
compromising on the quality of work

Core Competencies
Market Research Data Analytics Requirement Gathering

Research Solutions & Analytics Stakeholders Management Consumer Insights/Analysis

Presentation & Reporting Team Building & Leadership Liaison & Coordination

Work Experience
Sept’21 – Present with MetrixLab, Mumbai as Associate Director, Research

Role:
Steering quantitative research methodology approach to effectively use the tools for data analysis & market research in
conformity with the client’s specifications
Liaising with the client and other stakeholders to gather requirements and designing the solutions for their business needs
within the stipulated time
Conducting detailed analysis of the data and building stories for the client and presenting the same to the client
Developing surveys & questionnaires for the concerned team to gather relevant data and information for further analysis
and deducing conclusions
Utilizing secondary data such as Nielsen’s Retail Audit, BAT’s sales volume and distribution data to understand the
market and preparing a coherent summary for the client
Administering the team members performance and reviewing their work for maintaining quality
Supervising and leading the team to work towards their personal and organizational goals
Working on cross-market strategic projects, management boards, participating in investor meets and insight workshops for
BAT Globe House
Actively participating in client workshops and sessions for gaining insight into the client’s requirements and developing the
category
Synthesizing the data collated from survey and other data sources to form a storyline, thereby serving an effective solution
to client’s business problems

Apr’15 – Aug’21 with Kantar, Kolkata as Account Director

Role:
Steering quantitative research methodology approach to effectively use the tools for data analysis & market research in
conformity with the client’s specifications
Liaising with the client and other stakeholders to gather requirements and designing the solutions for their business needs
within the stipulated time
Conducting detailed analysis of the data and building stories for the client and presenting the same to the client
Developing surveys & questionnaires for the concerned team to gather relevant data and information for further analysis
and deducing conclusions
Utilizing secondary data such as Nielsen’s Retail Audit, BAT’s sales volume and distribution data to understand the
market and preparing a coherent summary for the client
Administering the team members performance and reviewing their work for maintaining quality
Supervising and leading the team to work towards their personal and organizational goals
Working on cross-market strategic projects, management boards, participating in investor meets and insight workshops for
BAT Globe House
Actively participating in client workshops and sessions for gaining insight into the client’s requirements and developing the
category
Synthesizing the data collated from survey and other data sources to form a storyline, thereby serving an effective solution
to client’s business problems

Highlights:
Awarded for extraordinary performance and rated as the top employee for 4 years in a row
Recognized for building and sustaining healthy and effective relationships with the client as well as with the
team members across Kantar units, thereby ensuring increased client satisfaction
Assisted BAT in developing a New Category Track for Vaping, and THP across markets
Acquired profound understanding of traditional cigarettes as well as explored new charters with emerging
nicotine categories such as Vaping, Tobacco Heating Products and Modern Oral

Knowledge Purview

Product Test
Concept Test
Simulated Test Markets (STM)
Adaptive Conjoint Pricing Study
Global Strategic Projects for T40 Markets

Technical Skills
SPSS, Magic Software, Kantar’s Internal Tools
MS Office: Excel, PowerPoint, Word

Education

2015: PGDM (Marketing) from Praxis Business School, Kolkata; secured 7.3 CGPA
2011: B. COMM(Hons) from Calcutta University, Kolkata; secured 60%
2008: 12th (CBSE) from Bhartiya Vidya Bhavan, Kolkata; secured 82%
2006: 10th (CBSE) from Bhartiya Vidya Bhavan, Kolkata; secured 81%
Personal Details

Date of Birth: 5th September 1989

Languages Known: English, Bengali & Hindi
Address: 35, Hemchandra Naskar Road, Kolkata, West Bengal