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    Keyword Research

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    Mustafa Habib
    This document is a rubric for evaluating a keyword research document. It assesses the document on language quality, plan organization, technical quality, and inclusion of key metrics. It provides criteria for meeting expectations, such as including two sections and using some SEO terminology correctly. It also provides criteria for exceeding expectations, such as using SEO terminology appropriately and addressing search volume relevance to the targeted location. The rubric will be used to grade documents on their inclusion of keywords, specificity, search volumes, and competition/quality score metrics.

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    Keyword Research

    Uploaded by

    Mustafa Habib
    35 views1 page
    This document is a rubric for evaluating a keyword research document. It assesses the document on language quality, plan organization, technical quality, and inclusion of key metrics. It provides criteria for meeting expectations, such as including two sections and using some SEO terminology correctly. It also provides criteria for exceeding expectations, such as using SEO terminology appropriately and addressing search volume relevance to the targeted location. The rubric will be used to grade documents on their inclusion of keywords, specificity, search volumes, and competition/quality score metrics.

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    This document is a rubric for evaluating a keyword research document. It assesses the document on language quality, plan organization, technical quality, and inclusion of key metrics. It provides criteria for meeting expectations, such as including two sections and using some SEO terminology correctly. It also provides criteria for exceeding expectations, such as using SEO terminology appropriately and addressing search volume relevance to the targeted location. The rubric will be used to grade documents on their inclusion of keywords, specificity, search volumes, and competition/quality score metrics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    35 views1 page

    Keyword Research

    Uploaded by

    Mustafa Habib
    This document is a rubric for evaluating a keyword research document. It assesses the document on language quality, plan organization, technical quality, and inclusion of key metrics. It provides criteria for meeting expectations, such as including two sections and using some SEO terminology correctly. It also provides criteria for exceeding expectations, such as using SEO terminology appropriately and addressing search volume relevance to the targeted location. The rubric will be used to grade documents on their inclusion of keywords, specificity, search volumes, and competition/quality score metrics.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Jawdat Shammas Grade: _________

      view all assessments  

    Rubric: Keyword Research Document

    Keyword Research Document


    Does not Meet Expectations Meets Excpetations Exceeds Expecations
     
    1 pts 2 pts 3 pts

    Language Quality of the Document


    Plan Organization Does not Meet Meets Excpetations Exceeds Expecations
    1 pts Expectations
    Plan included two sections In addition to the two sections,
    Document did not include the (Keywords, Key Metrics) learner included an executive
    three sections (Executive summary in the beginning of
    Summary, Keywords, and Key the Document
    Metrics)

    Document Language Does not Meet Meets Excpetations Exceeds Expecations


    Clarity Expectations
    1 pts Document language was clear Document language was clear
    Document language was not with few spelling and with no spelling or
    clear and included many grammatical mistakes. Some grammatical mistakes. SEO
    spelling and grammatical SEO terminologies were used. terminologies were used
    mistakes. SEO terminology was appropriately when needed.
    not used correctly.

    Plan Executive Does not Meet Meets Excpetations Exceeds Expecations


    Summary (or key take Expectations
    Learner included a very brief Learner included a well-written
    aways) executive summary of the executive summary of the
    1 pts Learner did not include an
    executive summary at the report that re ects some of report which tackles all the
    beginning. the key take away. important take away points.

    Technical Quality of The Plan


    Relevance of Keywords Does not Meet Meets Excpetations Exceeds Expecations
    1 pts Expectations
    How relevent was the selected Some keywords were selected, All keywords that were
    keywords? No keywords were selected but they were not relevant to selected were relevant to the
    the business business

    Speci city of Keywords Does not Meet Meets Excpetations Exceeds Expecations
    1 pts Expectations
    How speci c was the selected Some key words were selected, All selected keywords were
    key words? No keywords were selected but they were not speci c to very speci c to the target
    the target audience audience

    Search Volume Does not Meet Meets Excpetations Exceeds Expecations


    1 pts Expectations
    How Relevent was the search Search volume was addressed, Search volume was addressed
    volume to the target locations? Search Volume was not but it was not related to the and it was related to the
    addressed in the document targeted locatation targeted locatation

    Key Metrics Does not Meet Meets Excpetations Exceeds Expecations


    1 pts Expectations
    Were Competition Data and Document addressed one of Document Addressed both
    Quality Score metrics Document did not address these metrics Competition data and Quality
    mentioned? these metrics Score

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