Jawdat Shammas Grade: _________

view all assessments

Rubric: Digital Analytics Plan

Digital Analytics Plan

Does not Meet
Meets Excpetations Exceeds Expecations
Expectations
2 pts 3 pts
1 pts

Language Quality of the Plan

Plan Organization Does not Meet Meets Excpetations Exceeds Expecations
1 pts Expectations
Plan included two sections In addition to the two
Plan did not include the three (KPIs, Growth Plan) sections, learner included an
sections (Executive Summary, executive summary in the
KPIs, Growth plan) beginning of the plan

Plan Language Clarity Does not Meet
1 pts Expectations
Plan language was not clear
and included many spelling
and grammatical mistakes.
SEO terminology was not
used correctly.
Meets Excpetations
Plan language was clear with
few spelling and grammatical
mistakes. Some SEO
terminology was used.
Exceeds Expecations
Plan language was clear with
no spelling or grammatical
mistakes. SEO terminologies
used appropriately when
needed.

Plan Executive Does not Meet Meets Excpetations Exceeds Expecations

Summary (or key take Expectations
Learner included a very brief Learner included a well-
aways) executive summary of the written executive summary of
1 pts Learner did not include an
executive summary at the report that reflects some of the report which tackles all
beginning. the key take away. the important take away
points.

Technical Quality of The Plan

Planned Duration Does not Meet Meets Excpetations Exceeds Expecations
1 pts Expectations
Enter description Plan covered up to 6 months Plan covered 12 months
Plan was empty, did not of work.
specify the duration, or
covered less than 6 months

Plan KPIs Does not Meet Meets Excpetations Exceeds Expecations

1 pts Expectations
Enter description Plan inlcuded 3 specific KPIs
Plan was empty or contained but did not clearly justify why
3 very poorly formed and these KPIs were selected (in
vague KPIs terms of business and
technical analytical
knowledge that was gained
from the course)
Plan included 3 specific KPIs
with very clear justifications
why these KPIs were selected
in terms of business benefit
and technical analytical
knowledge that was gained
from the course

Growth Plan Does not Meet Meets Excpetations Exceeds Expecations

1 pts Expectations
Plan contained a month-by-
Plan was empty or contained month growth percentage
a very vague an unclear that covers up to a year
growth plan without any clear
justifications/actions that will
lead to that growth
Plan contained month-by-
month growth percentages
that covers up to a year with
clear justifications and
actions that will lead to that
growth
 Comments:

Build free rubrics at www.iRubric.com. Rubric Code: P2WC932

n178