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What is a social media audit

Audit” can be a scary word. But in this case, it doesn’t have“
anything to do with the tax authorities. Instead, it simply means
compiling key information about each of your social media
.accounts, all in one place

A social media audit creates a clear picture of your current social

efforts and shows you the best way to improve results. When you’re
finished, you’ll have a single strategy document for all your social
.channels, with key details at your fingertips

How to perform a social media audit

Hint: If you plan to start working on your audit as you read through
this post, download our free social media audit template (above)
now. This gives you an easy, well-organized place to record the
.information you find in each of the audit steps

Track down all your social media accounts .1

You might think you can list all of your social accounts off the top of
your head. But are you sure? Start by recording all of the accounts
that you and your team use regularly. But don’t assume that covers
.all your bases

For example, there might be old profiles created before your

company had a social strategy. Maybe these were abandoned at
.some point

Or maybe various departments within your company are using

social media, but there’s no unified system or list of accounts. To
properly audit social media accounts connected to your company,
.you’ll need to do a bit of legwork
:Where to find this info
Search the web. Start by Googling your company name and the ●
name of your products to see what social accounts come up.
If you find accounts you don’t recognize, do some investigating
to determine whether they’re actually connected to your
company. If not, are they fan accounts? Impostor accounts run
?by someone not affiliated with your brand
Search social networks. After your Google search, visit each of ●
the main social networks and search directly for your brand and
.product names to see if you uncover any unexpected accounts