Design Thinking for Innovation Module 2 Slides

Design Thinking for Innovation Design Thinking for Innovation

Module 2

Preparing Your Mind + learning mindset

= a prepared mind
for Innovation + broad repertoire

+ customer empathy
with Jeanne Liedtka

Design Thinking for Innovation Design Thinking for Innovation

Geoff’s Cycle George’s Cycle

Life is a journey Life is a test,
Growth Mindset Fixed Mindset
of learning, therefore avoid

This confirms …
therefore … looking foolish and …
This confirms …
Think about your repertoire.
Succeed more often
OUTLOOK
Fail more often What’s your mindset?
in new situations in new situations
Accept Fear
How can you become
Place small bets,
UNCERTAINTY
Place big bets, more growth and less fixed?
quickly Seek Avoid slowly
new new
Manage risk Manage risk
NEW EXPERIENCES
through action through analysis
Build Have
broad narrow
Detect multiple hidden Find only a few
growth opportunities REPERTOIRE incremental ideas

Develop customer Understand customer

empathy data

[Design Tool]

Storytelling
Put the human beings and their experience front
and center. Take the listener along on their journey.

These slides were developed for the University of Virginia’s Darden School of Business Coursera course: Design
Thinking for Innovation. They are provided for your personal use while participating in this course. Please do
not share or distribute them.