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DISTRIBUTION LOGISTICS

Abstract

Distribution logistics (also known as transport logistics or sales logistics) is the link

between production and the market. The area comprises all processes involved in the

distribution of goods - from manufacturing companies to customers. Customers are either

final customers, distributors or processors. In concrete terms, distribution logistics

includes goods handling, transport and interim storage. This makes the subject a central

component of extra logistics and closely links it with packaging technology (after all,

packaging must be adapted to transport requirements in order to be able to deliver the

product safely). Sustainably structured information, decision-making and control

processes are essential for implementing successful transport logistics.

Objectives of distribution logistics

An important question of sales logistics is: Which distribution channels (or modalities) do

I use to transport my goods? Either water (ship), rail (train), road (truck) or air (airplane).

An important question of sales logistics is: Which distribution channels (or modalities) do

I use to transport my goods? Either water (ship), rail (train), road (truck) or air (airplane).

The following guiding principle illustrates the key objectives of sales logistics: “The right

objects must be available to customers in the right quantity at the right time with the right

information at the right cost in the right place with the right quality.”
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Distribution logisticians essentially pursue three goals:

1. Availability: They must always ensure that an enough quantity of products is available

to customers. Customers should be able to receive goods promptly and without great

effort.

2. Cost minimization: High quality demands of the manufacturers require sales

logisticians to keep shipping and delivery costs as low as possible. In concrete terms, the

aim is to reduce costs associated with transport, storage, shortage and order processing.

At the same time, however, delivery is to become faster, more energy-efficient and more

environmentally friendly.

3. Influence: Distribution logisticians want to have the highest possible say in the

marketing of their products, for instance. It is about answering the questions of “How are

my products placed on the sales shelf?” and “How can I stand out from the competition

with the presentation of my goods?”. Sales logisticians also must optimize their logistics

services: Delivery reliability, delivery flexibility, delivery time and delivery

condition should meet high quality demands. Only then are customers at the end of the

supply chain satisfied and will use the service again.

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GLOSSARY

I. DELIVERY: Reparto, entrega.

II. ENVIRONMENTALLY: Medioambiental.
III. AVAILABILITY: Disponibilidad.
IV. CUSTOMERS: Cliente.
V. SHIP: Barco.
VI. TRUCK: Camión.
VII. SUCCESSFUL: Éxito/Exitoso.
VIII. SUSTAINABLY: De manera sustentable/sostenible.
IX. PACKAGING: Embalaje.
X. CLOSELY: Atentamente/Íntimamente.
XI. HANDLING: Manejar/Ocuparse de.
XII. ABLE: Poder hacer algo/Saber hacer algo/Competente.
XIII. SAFELY: Seguro/Prudente.
XIV. MODALITIES: Modalidades.
XV. EITHER: Cualquiera.
XVI. FOLLOWING: Siguiente.
XVII. QUANTITY: Cantidad.
XVIII. QUALITY: Calidad.
XIX. ESSENTIALLY: Esencialmente.
XX. SHOULD: Deberían.

Phrases or prayers

You should take the bus - it's the easiest way to get there
Deberías tomar el autobús, es la forma más fácil de llegar.

Power steering can dramatically improve a car's handling.

La dirección asistida puede mejorar drásticamente el manejo de un automóvil.

Industries that work in an environmentally responsible way

Industrias que trabajan de forma ambientalmente responsable

All our packaging is biodegradable.

Todos nuestros envases son biodegradables.

The price includes next-day delivery anywhere in the Colombia.

El precio incluye entrega al día siguiente en cualquier lugar de Colombia.