EBA DESIGN BRIEF - LOGO DESIGN

CLIENT
PROJECT TITLE Easy Business Apps Logo

BRAND Easy Business Apps

Easy Invoice and expense, Easy Payslip, Easy Banking, Easy Timesheets
PRODUCTS

POINT OF CONTACT
Amber Gouzy PHONE 0478317393
NAME

MAILING
EMAIL amber@easypayslip.com
ADDRESS

BUSINESS INFORMATION
- Easy Business Apps: is an Australia-based suite of tools to support small businesses
administration and accounting anywhere, anytime. Includes payroll and
invoicing softwares. Tools Include:

a. Easy Payslip: Payslip, payroll and STP Module. Process your payroll and
report STP in minutes. We make payroll for small businesses easy with great
technology and excellent local customer support.

b. Easy Invoice and expense (NEW): Invoicing Module. Create and process
your invoices in minutes. We make invoicing flexible and easy with great
BUSINESS technology and excellent local customer support.
OVERVIEW
what do we do? c. FUTURE:
what is unique > Easy Timesheets
about our business? > Easy Banking

- USP: In everything we do, we believe in reducing headaches and complexity for

SMB owners. We do this by providing expert guidance and the easiest tools for
them to run their business. We just happen to have beautifully designed apps
and excellent customer service.

Differentiators:
1- Great Technology (on all platform) & Great Locally Based Customer Support
2- Customer led design and updates

Easy Business App : Small and Micro Businesses

TARGET AUDIENCE
who are we trying to
Location: Australia only currently
reach?

CREATIVE
Task 1: We need to create a visual identity for our umbrella brand “Easy Business App”
We like to think of it as an Adobe sitting above a suite of apps that have a branding of
their own (Photoshop, illustrator, Adobe reader etc) Or like a Google with (doc, sheets,
PROJECT slides etc) The overarching “parent” brand is as recognisable as the “child brand”
What needs to be
underneath.
done?

We need :
- A Logo
 - Colour palette
- Style guide (typos)

For the purpose of this Contest : We will start with a logo (more work will come of it)

Logos :
- Colours need to work on both dark and light modes
- Icon only rendering
DELIVERABLES - Both Stacked and vertical Version (icon & text)
- White version
- Transparent background version

> Core Archetype: The Explorer (50%) - Relates to our Audience persona
With this archetype we want to embody the Trailblazer, promoting values of freedom &
fulfillment
Voice: Exciting | Fearless | Daring

> Core Archetype 2: The Sage (40%) - Relates to who we are and our expertise
With this archetype we want to embody the Expert/ Mentor, promoting values of wisdom
BRAND IDENTITY & guidance
Voice: Knowledgeable | Assured | Guiding

> Influencer Archetype : The Everyman (10%) - Relates to our brand values
With this archetype we want to embody the team mate / Biz next door who “gets it”,
promoting values of good quality for good value
Voice: Friendly | Humble | Authentic

VERBIAGE
what name should The logo can be an icon being distinct, enticing, and memorable.
be included in the Ultimately we will have a suite of logos to cater to our suite of tools.
logo?

Examples:

DESIRED DESIGN
STYLE
include reference
images, if
applicable
 We need a vibrant colour palette!

Archetypes common colours:

- Adventurer : Green | Yellow | Red
- Sage: Blue | Green | Black/ Dark Grey
- Everyman: Blue | Red

Current Easy Payslip colours:

- Orange : #fd5739
COLORS
- Blue : #005cff
& OTHER VISUAL
CONSIDERATIONS
Competitors colours:
Myob : Purple
Xero: Blue (light)
Reckon: Orange/ Red
Payroller: Green
BIP: Green
Invoice 2 Go: Dark blue (and orange)

INTENDED USE
signage, business  All collaterals, in-app design and online
cards, etc.
MORE DETAILS:

We will need a couple of different versions so we can run A/B tests through UsabilityHub’s Five
Second Test or Pickfu.