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  • Carton Lab: Brand Brainstorming Round 1

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    Aan kurniawan
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    1. The document appears to be brainstorming ideas for carton packaging design by a company called Gulf Carton Factory Co. It includes proposed color schemes using primary and secondary colors, font styles, and pattern icons. 2. Examples are given of misuses of a logo to avoid, such as distorting, dismembering, or placing the logo on busy images or colored backgrounds. 3. The document emphasizes maintaining the integrity and aesthetics of the logo across all brand communications.

    Original Description:

    logo design brief reference

    Original Title

    Brand Brainstorming

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    1. The document appears to be brainstorming ideas for carton packaging design by a company called Gulf Carton Factory Co. It includes proposed color schemes using primary and secondary colors, font styles, and pattern icons. 2. Examples are given of misuses of a logo to avoid, such as distorting, dismembering, or placing the logo on busy images or colored backgrounds. 3. The document emphasizes maintaining the integrity and aesthetics of the logo across all brand communications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    16 views14 pages

    Carton Lab: Brand Brainstorming Round 1

    Uploaded by

    Aan kurniawan
    1. The document appears to be brainstorming ideas for carton packaging design by a company called Gulf Carton Factory Co. It includes proposed color schemes using primary and secondary colors, font styles, and pattern icons. 2. Examples are given of misuses of a logo to avoid, such as distorting, dismembering, or placing the logo on busy images or colored backgrounds. 3. The document emphasizes maintaining the integrity and aesthetics of the logo across all brand communications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 14

    

       
     
    Brand

    
      
      ­

    €€‚ƒ „ 
    …€€‚ƒ †

    CARTON LAB
    Brand Brainstorming
    Round 1

    Design by
    Gulf Carton Factory Co.

    
    ‫ 
      ‬

    ‫‪Full Version‬‬
    ‫اﻟﻨﺴﺨﺔ اﻟﻜﺎﻣﻠﺔ‬

    ‫
     
      ‬ ‫‬
      
     

      
     
     
      
     

    BRING IT TO LIFE..

    BRING IT TO LIFE..

      
     
     
      
     

    

      
     
     
      
     

    PRIMARY COLORS
    ‫اﻷﻟﻮان اﻷﺳﺎﺳﻴﺔ‬

     € „…


    
     ‚
    ‚

    
     
       
       ƒƒƒ ­­­
    ­­ ­  

      
     
     
    ‫ 
      ‬

    ‫‪SECONDRY COLORS‬‬
    ‫اﻷﻟﻮان اﻟﺜﺎﻧﻮﻳــﺔ‬

    ‫†‬ ‫€‬ ‫‬


    ‫‡ ‬ ‫ƒƒƒ ‬ ‫‡  ‬
    ‫‪
    ­ ‬‬ ‫­
    ‬ ‫­
    ‬
    ‫‚ ƒ‬ ‫­­‪ƒ ‬‬ ‫­­‬
    ‫ ‪  ­ ‬‬ ‫‪ƒ   ‬‬ ‫ ‪­ ‬‬

    ‫
     
      ‬ ‫‬
      
     

    
    
    
    
    

      
     
     
    ‫ 
      ‬

    ‫‪PRIMARY FONTS‬‬
    ‫اﻟﺨﻄﻮط اﻷﺳﺎﺳﻴﺔ‬

    ‫‪Cairo‬‬
    ‫‪Bold‬‬ ‫‪ExtraLight‬‬
    ‫ﻛﺎرﺗﻮن ﻻب‬ ‫ﻛﺎرﺗﻮن ﻻب‬
    ‫‪Light‬‬
    ‫ﻛﺎرﺗﻮن ﻻب‬
    ‫‪SemiBold‬‬ ‫‪Regular‬‬
    ‫ﻛﺎرﺗﻮن ﻻب‬ ‫ﻛﺎرﺗﻮن ﻻب‬

    ‫
     
      ‬ ‫‬
    ‫ 
      ‬

    ‫‪SECONDRY FONTS‬‬
    ‫اﻟﺨﻄﻮط اﻟﺜﺎﻧﻮﻳﺔ‬

    ‫ 
     ‬
    ‫‬ ‫­‪  ‬‬
    ‫‬ ‫   
    
    ‬

    ‫ ‬ ‫‬
    ‫  ‰†ˆ„„‡ ‬ ‫ ‬

    ‫
     
      ‬ ‫‬
    ‫ 
      ‬

    ‫‪PATTERN ICON‬‬
    ‫أﻳﻘﻮﻧﺎت اﻟﺰﺧﺮف‬

    ‫
     
      ‬ ‫‬
      
     

      
     
     
      
     

    LOGO MISUSE
    ‫اﻻﺳﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ ﻟﻠﺸﻌﺎر‬

    BRING IT TO LIFE.. BRING IT TO LIFE..


    BRING IT TO LIFE..

    x x x
    ‫ﻻ ﻳﺠﻮز ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺸﻌﺎر‬ ‫ﻻ ﻳﺠﻮز ﺗﻐﻴﻴﺮ اﻟﻌﻼﻗﺔ ﺑﻴﻦ ﺣﺠﻢ اﻟﺸﻌﺎر و اﻟﻬﻴﺔ اﻟﻤﻜﺘﻮﺑﺔ‬ ‫ﻻ ﻳﺠﻮز اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﺑﺎﻷﻟﻮان اﻷﺳﺎﺳﻴﺔ ﻋﻠﻰ ﺻﻮرة‬
    Do not distort the logo Do not alter the proportions of the logo Do not place the logo directly on crowded images

    BRING IT TO LIFE.. BRING IT TO LIFE..

    x x
    ‫ﻻ ﻳﺠﻮز ﺗﻔﻜﻴﻚ أو ﻗﻄﻊ أي ﺟﺰء ﻣﻦ اﻟﺸﻌﺎر‬ ‫ﻻ ﻳﺠﻮز اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﺑﺎﻷﻟﻮان اﻟﺤﻘﻴﻘﻴﺔ ﻋﻠﻰ ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ‬
    Do not dismember or remove any element of the logo Do not place the logo on colored backgrounds

    ‫ﺗﺒﻴﻦ ﻫﺬه اﻟﺼﻔﺤﺔ ﺑﻌﺾ اﻻﻣﺜﻠﺔ ﻋﻠﻰ ﻣﺎ ﻻ ﻳﺠﺐ ﻓﻌﻠﻪ ﻟﻠﺤﻔﺎظ ﻋﻠﻰ ﺳﻼﻣﺔ اﻟﺸﻌﺎر و ﺟﻤﺎﻟﻴﺘﻪ‬
    This page showcases some examples of what not to do to maintain the integrity of the logo across all brand communications

      
     
     
    Thank you

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