Logo Creative Brief – Hover

Hover Trusts is a Blockchain Exchange Platform also known as a Digital Asset Exchange.

Primary Target Audience: Young investors looking to get started with Digital Assets.
Secondary Audience: Institutional investors looking to utilize advanced services.

Competitors:
• Binance
• Coinbase
• Gemini
• Kraken
• Uniswap
• Balancer

Objective: Generate a very iconic trademark that conveys our core mission: “To defy gravity providing
blockchain trading services.”

Requirements:
1. Include the word: Hover
2. Logo must work in black and white
3. Logo must work in single color on transparent background
4. Include a full color version. Designer may use proposed colors or provide recommendations.
5. Include an abstract symbol that can be used beside the word Hover.
6. Abstract symbol should be sufficiently iconic to produce brand recognition without the word
“Hover” when used in a stand-alone setting.
7. Symbol should relate in some way to advanced technology, UFOs, Radar or otherwise produce
an effect of defying gravity.
8. While the logo incorporates the concepts of advanced technology, UFOs, and Radar, etc., it
should primarily convey enough professionalism to be taken seriously.

Concepts:

1. Gravity Waves: A concept that could help convey gravity manipulation.

2. UFO: Concepts could be used to convey highly advanced technology and defying gravity.

3. Word Integration: Concepts that could be used to help tie a unique mark into the word Hover.

4. Radar: Concepts that could incorporate early radar technology nostalgia.