Revisiting Fayol: Anticipating Contemporary Management: Lee D. Parker and Philip A. Ritson

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British Journal of Management, Vol.

16, 175–194 (2005)


DOI: 10.1111/j.1467-8551.2005.00453.x

Revisiting Fayol: Anticipating


Contemporary Management
Lee D. Parker* and Philip A. Ritson
*Corresponding author: Lee D. Parker, School of Commerce, Security House, North Terrace, The University
of Adelaide, SA 5005 Australia
Email: lee.parker@adelaide.edu.au

This study argues that in classifying Fayol as a founding father of the Classical
Management School, we have to some extent misrepresented this still important
management theorist. The received Fayol portrayed in contemporary texts invariably
emerges as a caricature of a much more insightful, complex, visionary and rounded
management thinker. This study re-examines Fayol’s personal and career history, as well
as the arguments presented in his original work, General and Industrial Management. It
finds that he was a much more complex and multidimensional figure than his conventional
stereotype today, and that his management theories embraced a wider spectrum of
approaches and concepts than traditionally identified with the classical management
school of thought. In marked contrast to his traditional portrayal, this study uncovers
traces of ideas and concepts that anticipated aspects of the human relations movement,
systems-based contingency theory, the movement towards greater employee involvement
in decision-making and elements of knowledge management.

Henri Fayol, the French industrialist and man- original text, General and Industrial Management.
agement thinker of the early twentieth century, By comparing the representations of Fayol in
has long been acknowledged as a founding father contemporary management texts with his perso-
of the classical management school of thought. nal background, career and the ideas advanced in
Throughout the twentieth century to the present his text, the paper aims to present a more
day, his ideas have been acknowledged and balanced portrayal of a multidisciplinary man-
critiqued by management text authors and agement pioneer.
teachers to several generations of managers in Accordingly, the paper first examines the way
business and government. Most contemporary in which contemporary writers have classified
management writers refer to Fayol’s fourteen Fayol, their approach to his portrayal and their
general principles of management, treating them interpretation of his ideas. It then moves on to
as his major contribution and as the basis for explore his personal and career background, with
their classifying him as a fellow traveller of the particular focus on his roles as a field researcher,
scientific management school, and founder of the chief executive officer and strategist, change
classical management movement. manager, human resources manager and manage-
This paper proposes an alternative view of ment educator. It then returns to investigate his
Fayol, suggesting that to some extent his ideas major work, General and Industrial Management,
have been misrepresented. Accordingly, it sets revisiting his ideas on management theory and
out to revisit the way in which contemporary management education, the relationship of his
writers have classified his work, and then re- thinking to the later-arriving human relations
examines Fayol both through his biographical school, the relationship of his concepts to
particulars and through a re-examination of his subsequent systems and contingency theories,

r 2005 British Academy of Management


176 L. D. Parker and P. A. Ritson

and specifically the proximity of his theories on contribution to and influence over contemporary
planning to contingency-based planning. Lastly, management thought.
a comparison is drawn between the contempor-
ary portrayal of his contribution to the manage- Fayol’s theoretical contribution
ment discipline and the historical evidence
emerging from this study. Without doubt, Fayol is best remembered for a
three-fold contribution to management thought.
First, Fayol is credited with the belief that
organizational and business life was an amalgam
The received Henri Fayol of six activities. These activities are: technical;
commercial; financial; security; accounting; and
For many, the name Henri Fayol evokes a time management (see Appendix 1). Second, Fayol is
when modern management theory was in its said to have identified five key functions or
infancy. Many associate his name with those of elements that comprised managerial activity.
other early twentieth-century luminaries of man- These functions of managerial activity are (see
agement and organizational theory such as Appendix 1): forecasting and planning; organiz-
Taylor, Follet, Urwick, the Gilbreths, Gullick ing; coordination; command; and control.
and Weber (Appleby and Burstiner, 1981; Bailey Lastly, Fayol is said to have advocated four-
et al, 1986; Bedeian, 1979; Burns and Stalker, teen principles designed to guide the successful
1961; Clutterbuck and Crainer, 1990; Hodgkin- manager (see Appendix 1). Table 1 is typical of
son, 1978; Thomas, 1993). Consequently, Fayol the treatment given to these principles in many
is portrayed as a pioneering figure who helped to contemporary management texts.
lay the foundations of contemporary manage- To some, Fayol’s conception of management
ment theory (Appleby, 1981; Appleby and represented the ‘first complete and comprehen-
Burstiner, 1981; Clutterbuck and Crainer, 1990). sive theory of management which could be
To understand Fayol’s legacy, we must first come applied to all endeavors’ (George, 1972, p. 114).
to grips with Fayol as he is presented to For example, Fayol’s managerial functions are
contemporary students of management theory. frequently cited as the inspiration for the
No matter how inaccurate the portrayal, this contemporary practice of dividing managerial
perceived Henri Fayol dictates his ongoing activity (and management textbooks) into the

Table 1. Fayol’s fourteen principles of management

Principle Explanation

1. Division of work Reduces the span of attention or effort for any one person or group. Develops practice and
familiarity.
2. Authority The right to give orders. Should not be considered without reference to responsibility.
3. Discipline Outward marks of respect in accordance with formal or informal agreements between a firm
and its employees.
4. Unity of command One man [sic] one superior!
5. Unity of direction One head and one plan for a group of activities with the same objective
6. Subordination of individual The interests of one individual or one group should not prevail over the general good. This
interests to the general interest is a difficult area of management
7. Remuneration Pay should be fair to both the employee and the firm.
8. Centralization Is always present to a greater or lesser extent, depending on the size of the company and the
quality of its managers.
9. Scalar chain The line of authority from top to bottom of the organization.
10. Order A place for everything and everything in its place; the right man [sic] in the right place.
11. Equity A combination of kindness and justice towards employees.
12. Stability of tenure of Employees need to be given time to settle into their jobs, even though this may be a lengthy
personnel period in the case of some managers.
13. Initiative Within the limits of authority and discipline, all levels of staff should be encouraged to show
initiative.
14. Esprit de corps Harmony is a great strength to an organization; teamwork should be encouraged.

Source: Cole, 1984, pp. 13–14.


Anticipating Contemporary Management 177

elements of planning, leading, organizing and monly credited, alongside Taylor and, albeit less
controlling (Davidson and Griffin, 2000; Lewis, frequently, Weber, with having participated in
Goodmand and Fandt, 1995). Nevertheless, what some have called the ‘classical’ school of
Fayol’s fourteen principles of management are management theory (see, for example, Appendix 1)
his most frequently cited contribution to the Without doubt, the most popular textbook
management literature. Although some authors treatment of Fayol presents his work alongside
concede that Fayol never advocated an inflexible Taylor’s ‘scientific management’. Usually, the
approach to his principles of management (Cole, spirit of the ensuing discussion evokes Shel-
1982; Dessler, 1977); many others present these drake’s (1996) assertion that Fayolism both
principles as if he intended an all-encompassing complements and competes with Taylorism. In
set of rules to be followed regardless of circum- so doing, Fayol is presented as a functionalist
stance (Crainer, 1996; Davidson and Griffin, (Norton and Smith, 1998) who advocated an
2000; George, 1972; Holt, 1993). authoritarian model of management (Nioche and
Pesqueux, 1997). Many authors suggest that little
more than a difference of emphasis separates
Classifying Fayol: fellow travellers and schools
Fayol from Taylor. Indeed, many textbook
As mentioned above, Fayol is ascribed a pioneer- authors subscribe to the notion that Taylorism
ing role in the development of management and Fayolism differ only in that Taylor sought to
theory alongside such luminaries as Taylor, perfect management ‘from the shop [floor] up,
Follet, Urwick, the Gilbreths, Gullick and and Fayol from the board of directors down’
Weber. However Fayol is also credited with a (George, 1972, p. 111). Consequently, Fayol is
role that extends beyond his status as a pioneer of often, like Taylor, credited with having advo-
early management theory. In particular, Fayol is cated an authoritarian model of management
frequently described as having founded the (Huczynski, 1993).
‘administrative’ school of management theory
(Davidson and Griffin, 2000; Hodgkinson, 1978;
A partially constructed perspective
Holt, 1993, Huczynski, 1993; Lewis, Goodman
and Fandt, 1995; Sheldrake, 1996; Robbins et al, Many contemporary textbooks of management
2000). As such, Fayol is credited with having devote some space to Henri Fayol’s career. In so
initiated an approach to management thought doing, very few textbook authors choose to make
that ‘focuses on managing the total organization’ mention of Fayol’s pre-Commentry-Fourcham-
(Davidson and Griffin, 2000, p. 48). Conse- bault experiences as a student of mine engineer-
quently, Fayol is said to have initiated a stream ing. Indeed, given the pervasive tendency to
of management thought that encompasses the classify Fayol’s theoretical work alongside Tay-
work of Lyndall Urwick and Chester Barnard lor’s, it is surprising to note that very few authors
(see Appendix 1). choose to draw attention to this obvious similar-
Fayol’s ascribed associates spread beyond his ity in Fayol and Taylor’s intellectual back-
identified associates in the development of the grounds (Wren, 1972).
administrative school of management. In parti- Whilst Fayol’s technical background receives
cular, Fayol is credited with having participated very little attention, his managerial success at
in a broader, turn-of-the-century approach to Commentry-Fourchambault is regularly alluded
management theory that incorporates Taylor’s to in contemporary textbooks (see Appendix 1).
‘scientific management’ (see for example: Appen- In addition, this success is consistently attributed
dix 1) and Weber’s theory of ‘ideal bureaucracy’ to Fayol’s managerial and administrative skills
(see for example: Appendix 1). As such, Fayol is rather than his technical expertise or good
described as having advocated ‘romantic ration- fortune (Bedeian, 1979; Clutterbuck and Crainer,
alism’ (Merkle, 1980), an ‘operational’ school of 1990; George, 1972; Sheldrake, 1996; Stoner
management (Starr, 1971), a ‘grass roots’ ap- et al., 1994).
proach to management (Bailey et al., 1986), For most writers, Fayol’s later theoretical
functionalism (Norton and Smith, 1998), and an writings are the product of the experiences and
‘authoritarian’ model of management (Nioche and insights he gained whilst he worked as a
Pesqueux, 1997). However, Fayol is most com- practising manager at Commentry-Fourcham-
178 L. D. Parker and P. A. Ritson

bault. Indeed, Huczynski (1993, p. 51) suggests presented as a fellow traveller of the scientific
that in drawing upon his own experiences, Fayol management movement, whose approach only
initiated a ‘hero-manager’ or ‘quasi-autobiogra- differed from Taylor’s because his experiences as
phical’ approach to management theorizing that a senior manager led him to adopt a perspective
remains an element of the management literature that focused on managing the total organization.
to this day. Whereas Taylor sought to legitimize As such, the human relations movement is often
his approach by recourse to the scientific method cited as a natural reaction to the authoritarianism
(Bartol et al., 2001; Robbins et al., 2003) and advocated by theorists such as Fayol. Moreover,
other early theorists, such as Follet, looked to the the advent of contingency theory is also com-
social sciences to lend credibility to their work monly cited as a reaction to Fayol’s and Taylor’s
(Bartol et al., 2001; Parker, 1984), Fayol relied inflexibility.
upon his own opinion, judgement and experience Whilst some authors concede that this revived
to ground his ideas. perception of Fayol may misrepresent his ap-
As was mentioned above, many textbook proach, those authors are in the minority. The
authors ignore or pass over Fayol’s pre-manage- contemporary management student is introduced
ment experiences as a mine engineer. However, to a Fayol who has little relevance for the
this omission does not represent the only gap in management of contemporary organizations.
the standard biographical treatment of Fayol. The question asked in this paper is whether this
Very few authors engage in any analysis of portrayal is accurate.
Fayol’s post-management career as a manage-
ment theorist. One author that does consider this
period of Fayol’s life, reports that as a theorist, An alternative portrait
Fayol worked in a country whose First-World
War experiences had caused it to envy the United Born into a middle-class French family in 1841,
States’ perceived capacity for superior efficiency Henri Fayol was educated at the Lycée at Lyons
(George, 1972). At the time, many in France and then at the national School of Mines at
attributed this efficiency to the application of Saint-Etienne. He trained as a mining engineer
Taylorism (George, 1972). (being the youngest student at the school) and
Those authors who choose to focus on Fayol the graduated at the age of 19 as one of its
theorist, present a contradictory picture of his outstanding students. In 1861 he joined the
relationship to Taylorism. For example, Thomas Commentry-Fourchambault Company, a coal-
(1993) suggests Fayol’s writings were a response to mining and iron foundry combine, and remained
President Wilson’s call for the scientific study of with that company until his retirement in 1918.
management and that Fayol called Taylor ‘the Fayol rose rapidly through managerial positions
great American engineer’ (p. 176). However, in his company – from engineer to manager of the
Merkle (1980) claims that Fayol pursued a uniquely Commentry pits at the age of 25, to manager of a
French approach to management theory and that group of coal mines at the age of 31, to managing
consequently he regarded Taylorism with some director of Commentry-Fourchambault in 1888
suspicion. Other authors concede that, even in at the age of 47. He remained as its chief
France, Taylor’s scientific management oversha- executive until his retirement in 1918 (Brodie,
dowed Fayol’s writings (Crainer, 1996; Holt, 1993). 1967; Pollard, 1974; Sasaki, 1995; Urwick, 1956).
Post retirement from Commentry-Fourcham-
bault, Fayol moved on to two further significant
Today’s silhouette
ventures. In 1917, following hard on the heels of
The preceding discussion paints a picture of the publication of his book, Fayol set up a Centre
Fayol as he is commonly understood by con- For Administrative Studies (CAS). This was part
temporary writers on, and students of, manage- of his overall effort between 1916 and 1923
ment theory. The received Fayol is portrayed as devoted to developing and popularizing his
an inflexible and authoritarian generalist who is theories of management. The centre facilitated
said to have advocated a set of principles that regular meetings attended by leaders from
could guide all managers in all circumstances professional fields including writers, philoso-
throughout time. As such, Fayol is commonly phers, engineers, public-sector officials, the mili-
Anticipating Contemporary Management 179

tary and industrialists. It served as a base and publishing (Breeze, 1985; Brodie, 1967; Wren,
from which he and key disciples could present 1995).
lectures, as well as write and publish pam-
phlets and articles. A further phase from 1921
A multidimensional profile
to 1925 was marked by his promulgating his
principles in the French public sector, under- Researchers who have examined Fayol more
taking consultancies and investigations on behalf closely than contemporary textbook writers have
of government. These involved the Post Office unearthed a professional engineer, manager,
and Telecommunications Department and a writer and educator of profoundly greater com-
study of the French government’s tobacco and plexity than the uni-dimensional profile usually
match monopoly. So arguably Fayol had four attributed to him. A number of his key char-
careers: one as a mining engineer, also as a acteristics and roles can be conceived and under-
geologist and geological researcher, then as an stood in terms of his research in the field, his
industrial leader, and lastly as a management relationships with the board and strategizing as a
philosopher, writer and teacher (Breeze, 1995; chief executive officer, his change management
Cuthbert, 1970; Urwick, 1949). orientation, his approach to labour management
During his life he was awarded numerous and his role as a management educator. These
honours and distinctions in recognition of his will be briefly analysed.
work and writings. These included The Delesse
Prize of the Academy of Sciences, the gold medal
Field researcher
of the Société d’Encouragement pour l’Industrie
Nationale, the gold medal and medal of honour Fayol’s technical and geological publications
of the Société de l’Industrie Minérale, Chevalier were the product of experiments meticulously
of the Legion of Honour (1888), Officer of the carried out, observed, recorded and analysed–for
Legion of Honour (1913) and Commander of the example, experiments with a variety of combus-
Order of the Crown of Romania (1925) (Urwick, tible materials subjected to a wide range of
1956). These awards and honours were accorded different temperatures and, parallel experiments
in recognition both of Fayol’s technical contribu- with conditions for spontaneous combustion the
tions to geology and metallurgy and of his results of which were tested in a subsequent series
contributions to the field of management (Wren, of experiments. They also resulted from his study
1972). of the history of origins and consequences of
Fayol’s life and work contains a number of mine fires. He also designed and conducted a
aspects that provide some insight into his under- series of experiments on the problems of sub-
lying philosophies that arguably informed his sidence. These found their way into mining
management theories. Cuthbert (1970) has re- textbooks for many subsequent decades. When
ferred to Fayol as a ‘technocrat-scholar’ who Commentry collieries appeared close to exhaus-
practised, experimented, observed and theorized tion, he conducted detailed studies of coal-
about the management field in which he prac- deposit extent and formation. This resulted in a
tised. This practice-based theorization reflected large monograph on the Commentry coal basin
his earlier scientific/technical background and published by the Society of Mineral Studies. In
involvement. Fayol was absorbed by technical carrying out his technical studies, Fayol also
practice and research in his early years at enlisted assistance from collaborators from many
Commentry, publishing six papers between 1874 other disciplines. All of this technological re-
and 1885. These were concerned with mineshaft search was conducted through experimentation,
design and safety, including alternative materials disciplined observation, recording and reasoning.
for pit props, mine after-filling, spontaneous This was a hallmark of his approach to develop-
combustion, fire fighting and mine hazards. He ing his management theories and his early work
also studied rock formations and movements in in founding the Centre for Administrative Stu-
relation to mine production, mine-shaft reclama- dies. Fayol kept diaries and made extensive notes
tion and the geological structure of the Com- of his observations as a manager on a daily basis.
mentry region. Indeed the Delesse prize was The analytical approach he had developed in his
awarded in recognition of these areas of research technical and scientific research was again ap-
180 L. D. Parker and P. A. Ritson

plied in his inductive development of his manage- the history of, and critiques, strategic planning.
ment principles from his field-based practice He argues that Fayol understood the breadth of
observations (Breeze, 1995; Brodie, 1967; Parker planning in his argument that managing means
and Lewis, 1995; Wren, 1995). Indeed Wren looking ahead and that if planning is not the
(1995) has argued that parallels can be drawn whole of management it is certainly an essential
between Fayol’s approach to field observation part of it. Mintzberg classifies Fayol as one of
and theory development, and Glaser and planning’s earliest proponents.
Strauss’s (1967) original approach to generating A number of management historians have also
grounded theory from field research; data collec- paid due attention to Fayol’s approach to
tion and theory development being ongoing planning. Pollard (1974) identified the two key
interdependent activities refined by repeated dimensions of the French term ‘pre´voir’ used by
comparative analysis. Fayol as embracing both foresight and planning.
The former involving the attempt to forecast the
future and the latter, as Brodie (1967) observed,
Chief Executive Officer and strategist
involving a plan of action or schema for the
Several features of Fayol as a strategic manager future, based on the available resources. Fayol
and chief executive officer are relatively unknown (1949, p. 43) himself defined plan of action as ‘the
to contemporary managers and researchers. As a result envisaged, the line of action to be followed,
strategic manager, Fayol employed strategies that the stages to go through, and methods to use’.
included closing unprofitable manufacturing George (1972) too, recognized that the two
plants in more than one location, acquiring other elements of ‘pre´voir’ were considered by Fayol
manufacturing facilities of value to his organiza- to be a central business activity. Urwick (1949)
tion, locating new sources of supply (coal and identified six characteristics as being embodied in
iron ore) and employing his technical expertise to Fayol’s ‘prévoyance’: based on a clearly-defined
improve productivity. His company’s success was objective; simple; provides for standards of
therefore attributable to a combination of con- classification and analysis; flexible; balanced; uses
ditions in the French mining and steel industry, available resources to the maximum possible
Fayol’s technology-based strategies and his stra- extent before creating new resources.
tegic financial management (Breeze, 1985; Parker Pollard (1974) considered that Fayol’s view of
and Lewis, 1995). planning embodied four key characteristics–
Hitherto, Fayol has been largely unrecognized unity, continuity, flexibility and precision. The
by contemporary writers on strategic planning and longer-term nature of Fayol’s concept of plan-
strategic management. When organizational struc- ning was recognized by George (1972) and
ture as a support to strategy has been discussed, Pollard (1974), who both remarked on Fayol’s
Fayol has very occasionally rated a mention. This advocacy of ten-year forecasts. Wren (1972,
has taken contradictory forms, such as: p. 222) went so far as to state that ‘Fayol’s stress
on long range planning was a unique contribu-
 critiques of organizations’ inability to re-
tion to management thought’.
spond to changing business needs because of
As CEO, Fayol purchased no personal shares
their alleged application of Fayol’s principles
in Commentry-Fourchambault, such was his
of management (e.g. the assumption of
adherence to his principle of CEO independence
unchangeable functional specialisms, author-
from the board as a representative of stockholder
ity structures and multilayered hierarchies
interests, subordinating his individual interests to
produced by the unity of command concept)
the common good (Breeze, 1985; Reid, 1995a).
(Viljoen, 1994);
He also had a particular experience as CEO
 recognition of the veracity of some of Fayol’s
interfacing with the Commentry-Fourchambault
principles, such as unity of command, when
board which on his appointment as CEO he
matrix structures have proved to be too
found to be divided, critical, paralysed by the
complex to be effective and have stifled or
company’s declining fortunes and generally lack-
delayed decisions (Thompson, 1993).
ing appropriate expertise. Fayol therefore devel-
One exception amongst strategic planning oped the view that boards were unduly tied to
writers is Henry Mintzberg (1994), who traces market and crude profitability comparisons with
Anticipating Contemporary Management 181

other firms and that their responsibilities should attempts to set up communes in towns (e.g. Lyon,
be limited in favour of professional evaluation Marseille and Toulouse), the underscoring of
and planning of the organization’s capacities, republicanism and parliamentary power and the
with the professional CEO being accorded great- development of trade unionism (Brodie, 1967). In
er independence and strategic initiative, sup- the nineteenth century however, many large
ported by the board (Reid, 1995a). Thus a mining and metallurgy firms had created worker
major part of Fayol’s management theory was communities dependent on them for a variety of
conditioned by his (successful) struggle at Com- social services but exerting considerable political
mentry-Fourchambault to redefine the role of the and economic control over the local community.
corporate board and to establish the CEO’s Recognizing the trends towards worker’s growing
strategic leadership role. Reid (1995b) argues allegiance to the Third Republic, Fayol argued
that this is evident from Fayol’s personal notes against this authoritarian industrial paternalism,
even though it is not directly referred to in his employing instead a hands-off strategy, avoiding
published writings, probably because as a bour- such actions as monitoring employee church
geois himself, he had no wish to anger his social attendance and setting-up company stores. He
superiors by publicly revealing his critique of and focused upon the needs of the firm, granting a
struggles with his corporate board. degree of autonomy to the labour force both
within and outside the workplace. Thus Fayol
Change manager recognized the value of forms of worker repre-
sentation and privately he accepted strong unions
Fayol’s work and writings were conceived under
that responsibly focused upon issues of working
the influence of some specific environmental
hours and wages. This approach he saw as an
conditions pertaining in the course of his lifetime.
efficient corporate response to the advent of the
France underwent a period of major change: the
republican state and the growth of trade unions
separation of church and state in the sphere of
(Reid, 1995a). Fayol was therefore not exclu-
education, labour unions of growing strength and
sively authoritarian in his approach to labour
activism, the growth of large-scale business
management, preferring to adapt to his firm’s
enterprise, the rise of professional (non-owner)
environment, balancing worker autonomy with
managers and a growing interest in scientific
corporate efficiency.
method (Wren, 1995). Fayol’s industry environ-
ment was characterized by restricted French
economic growth, a stagnating home market, cost Management educator
pressures, trends to vertical integration (buying
Fayol laid a foundation for his industrial leader-
coal mines to supply the mills) and organizational
ship though his own education. He was born into
growth in both size and geographic dispersion.
the French petite bourgeoisie. He was said to have
These characteristics both prompted and reflected
been profoundly influenced by his early educa-
mining and manufacturing technological innova-
tion in a missionary school in La Voulte, later
tion, labour-efficiency improvements and cost
studying in a polytechnic school in Valence,
control (Parker and Lewis, 1995). All of these
graduating from the Lycée Impérial and subse-
trends can be found in Fayol’s management and
quently studying at the School of Mines in Saint-
strategies at Commentry-Fourchambault. So
Etienne. His outstanding scholastic results saw
Fayol was in fact a change agent working in a
him appointed to the Commentry mine that was
volatile and fast-changing environment, politi-
to become part of Commentry-Fourchambault.
cally, socially and industrially. His theories of
From this foundation he rose to become one of
management were not forged in some static
the French e´lite (those who had attended the
vacuum, but emerged as products of change
grandes e´coles, and top administrators in busi-
management in response to a complex, multi-
ness, government, and the military). Fayol
faceted and changing environment.
deliberately hired graduates from his old Saint-
Etienne School of Mines into senior positions in
Human Resource Manager
his firm, seeking a continuity in the influence of
During his career at Commentry-Fourchambault, the training he himself had received (Cuthbert,
Fayol witnessed a period of bitter social struggle, 1970; Sasaki, 1995). Education formed the
182 L. D. Parker and P. A. Ritson

foundation of Fayol’s career and it became a ‘there is no need . . . to proffer a masterly treatise in
renewed preoccupation towards the end of his order to make a useful contribution to the building
working life. Through his lectures and writings, up of [a] theory [of management]. The slightest
and his Centre for Administrative Studies, he comment appropriately made is of value, and since
promoted the notion of management education there is no limit to the possible number of
commentators it is to be hoped that once the
being delivered from schools through to busi-
stream is started to flow it will not be stemmed. It is
nesses. For him a key to industrial success lay in a case of setting it going, starting a general
recognizing management as an academic and discussion-that is what I am trying to do by publish-
professional discipline, and teaching it at all ing this survey, and I hope that a theory will emanate
levels of the educational process (Breeze, 1995; from it.’ (1949, p. 16, emphasis added)
Brodie, 1967).
Fayol’s call for an accepted theory of manage-
ment stemmed from his desire to facilitate the
Fayol in his own words process of management education and training.
In the absence of a generally accepted theory of
This paper has already argued that Fayol’s name management, ‘good and bad [managerial prac-
is usually associated with that of Frederick tices] are to be found side by side at the same time
Taylor and that like Taylor, Fayol is often in the home, the workshop, and the state’ (1949,
portrayed as a participant in the ‘classical p. 15). Thus, in General and Industrial Manage-
approach’ to management (Robbins et al., 2003; ment he outlined an ambitious agenda whereby,
Schemerhorn et al., 2004). As such, one might under the guidance of an accepted theory of
expect Fayol’s major work, General and Industrial management, every citizen is exposed to some
Management, to prescribe a rigidly formulaic form of management education and afforded the
approach to management that emphasizes the opportunity to exercise management abilities
primacy of controlling workers with a view to ‘first at school, later in the workshop’ (Fayol,
achieving greater productivity over all other 1949, p. 14). Fayol expanded on this theme in the
managerial considerations. However, as one following way:
reads General and Industrial Management, one ‘Everyone needs some concepts of management; in
discovers that Fayol advocated a holistic and the home, in affairs of state, the need for managerial
flexible approach to management. Indeed, in the ability is in keeping with the importance of the
pages of General and Industrial Management we undertaking, and for individual people the need is
find evidence that Fayol anticipated many themes everywhere greater in accordance with the position
that were to emerge as central issues in the occupied. Hence there should be some generalized
development of management thought throughout teaching of management; elementary in primary
the twentieth and into the twenty-first centuries. schools, somewhat wider in post primary schools,
and quite advanced in higher education establish-
ments.’ (1949, p. 14)

Management theory and management education Fayol’s commitment to the introduction of


Whereas Taylor and his successors in the a ‘generalized teaching’ of management stemmed,
scientific management movement prescribed a in part, from his belief that management activity
complete set of well defined, all encompassing is undertaken by numerous individuals spread
principles for all management circumstances throughout the organization. Unlike Taylor, who
(Schemerhorn et al., 2004), Fayol set a very emphasized that management activity was the
different agenda for himself. In General and exclusive domain of an organization’s manage-
Industrial Management, Fayol goes to some ment class, (Robbins et al., 2003; Schemerhorn et
lengths to explain that his intention is not to al., 2004), Fayol believed that:
present a complete theory of management. ‘Management . . . is neither an exclusive privilege
Rather, Fayol hoped to stimulate a debate from nor particular responsibility of the head or senior
which a generally accepted theory of manage- members of the business; it is an activity spread,
ment might emerge at some time in the future like all other activities, between head and members
(Fayol, 1949, p. 15). To illustrate, Fayol wrote: of the body corporate.’ (1949, p. 6)
Anticipating Contemporary Management 183

A human relations founder consequence provided the employee be satisfied . . .


[T]here is no doubt that a business will be better
Typically, the emergence of the human relations served if its employees are more energetic, better
movement in management theory is presented to educated, more conscientious and more permanent.
students of management as an almost inevitable The employer should have regard . . . for the health,
response to the authoritarian nature of the strength, education, moral and stability of his [sic]
classical approach to management to which Fayol personnel.’ (1949, p. 32, emphasis added)
is said to have contributed (see, for example,
Bartol et al., 2001). According to the standard Fayol continued:
textbook treatment, beginning with Elton Mayo’s
‘These elements . . . are not acquired in the work-
Hawthorne studies, management theory reacted to shop alone. They are formed and developed . . .
classical approach’s tendency to view workers as outside it, in the home, in civil and religious life.
nothing more than productive mechanisms and Therefore the employer comes to be concerned with
began to treat the individual worker in a more his employees outside the works and here the
holistic manner. Ultimately, management students question of proportion comes up . . . [The employ-
are told, this broader concern for the employee ers’ role in the employee’s outside life must be]
matured and found its fullest expression in ideas sought after rather than imposed, be in keeping
such as Abraham Maslow’s hierarchy of needs with the general level of education and taste of
and Douglas McGregor’s Theory X and Theory Y those concerned and it must have absolute respect
for their liberty. It must be benevolent collabora-
(see for example: Bartol et al., 2001; Robbins et
tion not tyrannical stewardship.’ (1949, p. 32)
al., 2003; Schemerhorn et al., 2004).
In presenting the human relations movement as
a reaction to the ideas promulgated by Taylor and Nothing illustrates Fayol’s capacity to anticipate
Fayol, writers inevitably depict Fayol as an the themes that were to emerge as key themes for
authoritarian figure who discounted the capacity the human relations movement better than
of employees to demonstrate enterprise and in- Fayol’s beliefs about the value of Esprit de Corps.
itiative, and had little regard for the social, esteem, To explain the importance of Esprit de Corps,
and self actualization needs of those same employ- Fayol wrote:
ees (see for example: Parker and Lewis, 1995). ‘Harmony, union among the personnel of a
However, a reading of General and Industrial concern, is great strength in that concern. Effort,
Management reveals insights into Fayol’s beliefs then should be made to establish it . . . There is no
that show him in a very different light. merit in sowing dissention among subordinates, any
As has already been noted, Fayol believed that beginner can do it. On the contrary, real talent is
management activity occurs throughout an orga- needed to co-ordinate effort, encourage keenness,
nization’s hierarchy and that all workers should use each man’s [sic] abilities, and reward each one’s
merit without arousing possible jealousies and
be exposed to some form of management training
disturbing harmonious relations.’ (1949, p. 40)
to better equip them to undertake this task.
However, unlike Taylor (see Bartol et al., 2001;
He went on to display his understanding of the
Robbins et al., 2003; Schemerhorn et al., 2004),
importance of interpersonal relations in main-
Fayol also recognized that the employee’s moti-
taining harmony by suggesting that wherever
vation to participate in the workplace stems from
possible communications should be made verb-
more than the mere need to earn financial
ally rather than in writing. Fayol explained the
remuneration. For this reason, Fayol down-
importance of verbal communication as follows:
played the significance of the financially based
motivation schemes so beloved by Taylor (Rob- ‘in some firms . . . employees in neighboring
bins et al., 2003). Using language that to some departments with numerous points of contact, or
extent anticipated Maslow’s hierarchy of needs even employees within a department, who could
and Herzberg’s two factor theory of motivation quite easily meet, communicate with each other in
(Bartol et al., 2001) Fayol wrote: writing . . . [In these firms] there is to be observed a
certain amount of animosity prevailing between
‘Whether wages are made up of money only or different departments or different employees with a
whether they include various additions such as department. The system of written communication
heating, light, housing, [or] food, is of little usually brings this result. There is a way of putting an
184 L. D. Parker and P. A. Ritson

end to this deplorable system and that is to forbid all ‘Specialization belongs to the natural order; it is
communication in writing which could easily and observable in the animal world where the more
advantageously be replaced by verbal ones.’ (1949, highly developed the creature the more highly
pp. 40–41, emphasis added) differentiated its organs; it is observable in human
societies where the more important the body
corporate the closer the relationship between
Fayol’s concern for the quality of interpersonal structure and function. As society grows, so new
interaction between employees and his broad- organs develop destined to replace the single one
based interest in the general, holistically defined, performing all functions in the primitive state.’
welfare of the workforce are significant points of (1949, p. 20)
departure from the Taylorist scientific manage- Elsewhere, Fayol explored the nature of effective
ment agenda with which Fayol’s name is usually organizations:
associated. Indeed, one might argue that Fayol’s
interest in these issues suggests that, like Mary ‘If it were possible to ignore the human factor it
Parker Follett (see: Bartol et al., 2001, p. 43; would be easy enough to build up a social organic
Robbins et al., 2003, p. 45), Fayol might also be unit. Any novice could do it, provided he [sic] had
some idea of current practices and could count on
counted as one of those early theorists who laid
the necessary funds. But to create a useful
the foundations upon which the human relations
organization it is not enough to group people and
movement built. distribute duties; there must be knowledge of how
to adapt the organic whole to requirements, how to
find essential personnel and where to put each
A precursor to systems and contingency theories where he [sic] can be of most service; there are in
sum numerous important qualities needed.’ (1949,
Robbins et al. (2003) claim that the 1960s were p. 57)
marked by the emergence of two new perspectives
in management theory. First, the 1960s witnessed His predilection for biological metaphors not
the emergence of a systems approach that drew only mirrored the language that systems theorists
upon biological metaphors to emphasize the would subsequently employ to explain their
importance of interdependency of internal activ- ideas, but also expressed Fayol’s concern for
ities both within the organization and between the very interdependencies that would emerge as
the organization and its environment. Second, a key element of the systems theory approach.
contingency theorists argued that a more flexible The following passage illustrates this point:
approach that took account of situational vari-
ables should replace the simplistic principles ‘Man [sic] in the body corporate plays a role like
introduced by management’s earliest theorists that of a cell in the animal, single cell in the case of
(including Fayol). According to the typical text- a one-man business, thousandth or millionth part
of the body in the case of a large-scale enterprise.
book treatment, both perspectives, systems the-
As the development of the organism is effected the
ory and contingency theory, are said to have
grouping together of elemental units (men or cells)
emerged as management theorists sought to the organs appear, they are differentiated and
integrate previous approaches to management perfected in proportion as the number of combined
by reconciling the underlying tensions between elements increase. In the social organism, as in the
the classical approach and the human relations animal, a small number of functional elements
approach to management (Bartol et al., 2001; account for an infinite variety of activities.’ (Fayol,
Robbins et al., 2003). 1949, pp. 58–59)
That said, there are many instances in General
and Industrial Management of Fayol expressing General and Industrial Management not only
his beliefs in language that evoke the systems introduced language and themes that would come
theorist’s perspective of organizational function- to dominate the systems approach to manage-
ing. Indeed, General and Industrial Management ment, but also displayed a healthy regard for the
is testament to Fayol’s fondness for biological importance of contingency and situational vari-
metaphors to explain his ideas. For example, ables in the sound management of an organiza-
Fayol introduced his belief in the need for the tion. Indeed, a respect for the importance of
division of labour in the following manner: contingency appears to underpin Fayol’s whole
Anticipating Contemporary Management 185

approach to the practice of management. Whilst agement as a universal panacea for all manage-
discussing the nature and role of management ment problems, Fayol called for a management
theory, Fayol wrote: style displaying intelligence, experience, decision
and proportion.
‘there is nothing rigid or absolute in management
affairs, it is all a question of proportion. Seldom do
we have to apply the same principle twice in Contingency-based planning
identical conditions; allowance must be made for
different changing circumstances . . . Therefore Fayol’s organic systems and contingency per-
principles . . . [must be] . . . flexible and capable of spective of organization particularly influenced
adaptation to every need; it is a matter of knowing his approach to planning. One particular insight
how to make use of them which is a difficult art comes from an interview, published by the editors
requiring intelligence, experience, decision, and of Chronique Social de France in January 1925, in
proportion.’ (1949, p. 19) which Fayol stated that he saw planning as a sort
of picture of the future in which ‘immediate
This interpretation of Fayol’s systems and con- events are shown clearly, and prospects for the
tingency-oriented thinking is also supported by future with less certainty’ (Fayol, 1949, p. xi). In
Lamond (1998) who refers to Fayol’s discussion outlining what he saw to be the reasons for and
of planning for contingencies and cites Fayol, advantages of a long-term plan, Fayol referred to
(1949, p. 24) warning that a malady (i.e. the the need for planning directives to be based upon
uneasiness experienced by a person or depart- ‘external circumstances’ and argued that:
ment being subject to the direction of two
superiors) can take on the appearance ‘of an ‘If decisions are made in the light of certain facts,
animal organism’ and that such a form of ‘social and some of these turn out to be ill-founded, it is
possible to modify the Plan accordingly.
organism’ is unlikely to adapt to such dual
command. Lamond sees this concept of the social
The act of forecasting is of great benefit to all who
organism repeated in Fayol’s discussion of take part in the process, and is the best means of
centralization (Fayol, 1949, p. 33) and referred ensuring adaptability to changing circumstances.’
to in his discussion of organizing–where he (Fayol, 1949, p.xi)
referrred to the ‘body corporate’ often being
compared with a ‘machine or plant or animal, This approach reflects Fayol’s concern for basing
instead proposing that an ‘administrative ma- plans upon an evaluation of the external envir-
chine’ suggests an organism (Fayol, 1949, p. 57). onment, modification of plans when previously
Thus even his reference to ‘machine’, which has estimated variables change and his advocacy of
been taken by subsequent critics to be a ensuring adaptability to changing circumstances.
dehumanizing feature of Fayol’s theory, sub- The building-in of flexibility for coping with
sumed a biological metaphor in the mind of environmental uncertainty is clearly articulated
Fayol. in Fayol’s statement that:
Contrary to popular wisdom, Fayol’s concep-
tion of the organization is therefore very different ‘The plan of action rests . . . on future trends which
to Taylor’s. Unlike Taylor, Fayol’s engineering depend partly on technical, commercial, financial
background did not lead him to adopt an almost and other conditions, all subject to change, whose
exclusively mechanistic world-view (Bartol et al., importance and occurrence cannot be predeter-
mined.’ (1949, p. 43)
2001). Like a systems theorist, Fayol frequently
employed biological metaphors to express his
ideas and did so in a way that suggests he had Fayol went on to clearly enunciate a particularly
some comprehension of the importance that the contingent and strategic approach to organiza-
complex interplay of organizational and environ- tional planning as follows:
mental elements has for organizational success. A ‘The plan should be flexible enough to bend before
further distinction is apparent in that Fayol did such adjustments, as it is considered well to
not advocate a set of rigid principles to be applied introduce, whether from the pressure of circum-
to all circumstances. At a time when Taylor was stances or from any other reason.’ (Fayol, 1949,
advocating his four principles of scientific man- p. 45)
186 L. D. Parker and P. A. Ritson

‘The best plans cannot anticipate all unexpected ‘Finally, thought must be given to constant
occurrences which may arise, but does include a modifications operating on the technical, commer-
place for these events and prepare the weapons cial, financial and social condition of the industrial
which may be needed at the moment of being world in general and of the business in particular, to
surprised.’ (Fayol, 1949, p. 49) avoid being overtaken by circumstances. These
various considerations come outside the framework
of yearly forecasts and lead on to longer-term ones.’
Mintzberg (1994, p. 186) has argued that the Fayol, 1949, p. 46)
untenability of planning’s view of change is
exemplified by Fayol’s view of planning’s role ‘Knowing what are its capabilities and intentions,
in maintaining organizational stability, allegedly the concern goes boldly on, confidently tackles
admitting only adaptation to ‘minor perturba- current problems and is prepared to align all its
tions rather than major discontinuities’. The forces against accidents and surprises of all kinds
evidence from Fayol’s writings and interview which may occur.’ (Fayol, 1949, pp. 48–49)
suggest that he had in mind a rather more
adaptive view of planning that did indeed take an This clearly suggests an approach to planning
environmentally responsive and contingent ap- that expects environmental disturbances (external
proach, and that admitted significant strategic and internal to the organization), and incorpo-
change where changing conditions required. For rates anticipatory and flexible strategies for
instance, Fayol discussed the dangers inherent in coping with environmental uncertainty.
an absence of planning and included amongst Mintzberg’s (1994) critique of the inflexibility
them, ‘false steps’ and ‘untimely changes in of Fayol’s approach to planning was based upon
direction’ (Fayol, 1949, p. 44). Even in the detail Fayol’s analogy of a business without a plan
of the interlocking strategic and annual corporate being like a boat, unable to resist ‘profound but
plans, Fayol preserved the flexibility for adapting transitory’ disturbances and being unprotected
to changing environmental conditions. He did, against ‘undesirable changes of course which may
however, anticipate that as the timing of parti- be produced by grave events’ (Fayol, 1949, p. 49).
cular planned activities drew nearer, environ- An alternative interpretation carries considerable
mental uncertainties would be increasingly justification. Based upon the extensive evidence
resolved or subject to more accurate prediction of a contingent strategic approach to planning
and quantification. identified above, it is arguable that Fayol’s
Recognizing the similar environmental condi- expressed desire to protect the organization
tions faced by similar types of business, Fayol ‘against deviations, imperceptible at first, which
also argued for the evaluation of plans already end by deflecting it from its objective’ was a
proven effective by comparable businesses to the statement concerning overarching strategy. That
one in which a manager’s organization is is, it argued for the anticipation and monitoring
engaged. For this purpose he contended that of key environmental variables, the regular
there was no lack of good plans available, as amendment of plans in response to environmen-
suggested by the external evidence of success of tal changes and the adaptation to environmental
some businesses. Thus for Fayol, the identifica- disturbances by incorporating responsive actions
tion and estimation of significance of environ- within the plan of action. These were to be
mental variables and the monitoring of plans and actions designed to keep the ‘ship’ strategically
performance of competitors in the industry were on track for the ultimate fulfillment of its longer-
vital components of his contingency-based plan- term objectives. It did not represent an inflexible
ning approach. It was also strategic, in the sense view of planning that would not permit strategic
that he advocated a multi-period long-term adaptation. Rather, it permitted strategic mod-
planning horizon including ‘yearly forecasts, ifications in order to keep the organization
ten-yearly forecasts, special forecasts, and all progressing towards its longer-term objectives.
merge into a single programme which operates as
a guide for the whole concern’ (Fayol, 1949,
Employee involvement
p. 46). In explaining his approach to yearly
forecasts, he provided clear statements of his Fayol’s concern for ‘unity of direction’, or the
contingent, long-term orientation: belief that there should be ‘one plan for a group
Anticipating Contemporary Management 187

of activities having the same objective’ (Fayol, For example, ‘management by objectives’ not
1949, p. 25), stemmed from his conviction that only encourages employee participation in the
such a state of affairs is ‘the condition necessary goal-setting and planning process; but also
to unity of action, co-ordination of strength and imposes a structured decision-making model that
focussing of effort’ (Fayol, 1949, p. 25). Fayol ensures employee participation yields a logically
also believed that ‘unity of command’, or the consistent goals and plans (Bartol et al, 2001;
notion that an employee should receive orders Davidson and Griffin, 2000; Robbins et al., 2000,
from one superior alone, was a necessary 2003). Similarly, Total Quality Management
prerequisite to the attainment of unity of direc- exhibits a commitment to employee involvement
tion (see: Fayol, 1949, pp. 24–26). However, whilst promoting decision-making outcomes that
Fayol’s commitment to unity of command as a remain consistent with the broader interests of
means to achieving unity of direction does not the organization (Davidson and Griffin, 2000, pp.
mean he wished to deny the value of employee 738–775).
participation in the decision-making, goal-setting
and planning processes. Indeed, Fayol’s thoughts
Managing managerial knowledge
on the value of ‘initiative’ illustrate that he had a
great deal of respect for practical and motiva- Fayol’s own explanation of his motives for
tional benefits of employee participation and writing General and Industrial Management draws
involvement. upon a theme that would later emerge as a core
issue in the knowledge management literature. A
‘Thinking out a plan and ensuring its success is one key distinction for those who write on knowledge
of the keenest satisfactions for an intelligent man management is the distinction between tacit and
[sic] to experience. It is also one of the most explicit knowledge (Alavi and Leidner, 2001;
powerful stimulants of human endeavour . . . At all
Tiwana, 2002). Tacit knowledge accumulates
levels of the organizational ladder, zeal and energy
on the part of employees are augmented by through trial and error (Tiwana, 2002, p. 45)
initiative. The initiative of all . . . represents a great and derives from the knower’s actions, experience
source of strength for business . . . Much tact and and personal involvement in a specific context
some integrity are required to inspire and maintain (Alavi and Leidner, 2001, pp. 110–113). Explicit
everyone’s initiative, within the limits, imposed by knowledge accumulates through the explication
respect for authority and discipline . . . [Never- of tacit knowledge and so exists in the form of
theless] a manager who is able to permit the exercise articulated, codified and generalizable knowledge
of initiative on the part of subordinates is infinitely (Alavi and Leidner, 2001, pp. 110–113; Tiwana,
superior to one who cannot do so.’ (Fayol, 1949, 2002, p. 45). In addition, many writers in the field
pp. 39–40, emphasis added) of knowledge management suggest that explicit
knowledge is more valuable than tacit knowledge
If one reads Fayol’s thoughts on the importance (Alavi and Leidner, 2001, pp. 110–113). In
of unity of direction and command in the light of essence, these writers argue that explicit knowl-
his clearly expressed regard for the value of edge’s superiority stems from its accessibility, its
initiative, then what emerges is a prescription that amenability to storage, retrieval and transmis-
is very different to authoritarianism usually sion, and its greater potential to yield consistent
associated with Fayol’s name. For Fayol, the action (Awad and Ghazari, 2004, pp. 120–155;
ideal manager appears to be one who guarantees see also Alavi and Leidner, 2001, pp. 110–113 for
the operational integrity of decision-making, further discussion on the relative merits of
goal-setting and planning processes by asserting explicit and tacit knowledge).
his or her authority whenever needed, whilst Adopting such a knowledge management
retaining the capacity to motivate his or her perspective on General and Industrial Manage-
subordinates by trusting their capacity for ment yields several insights into Fayol’s motives
initiative. This balance, between asserting the for writing this work. First, Fayol appears to
needs and goals of the broader organization on have valued explicit knowledge more highly than
one hand, whilst simultaneously creating space tacit knowledge, believing that his contempor-
for employee involvement on the other, is an aries in management relied far too heavily on
inherent feature of many contemporary practices. tacit knowledge. For example, Fayol (1949, p. 15)
188 L. D. Parker and P. A. Ritson

lamented that managerial practice was character- ing, commanding, coordinating and controlling
ized by a plethora of competing personal lay at the core of managerial activity (Fayol,
theories, the inconsistent application of principle 1949, pp. 5–6). The third is Fayol’s identification
and the indulgence of undesirable practices. of the fourteen principles of management de-
Similarly, Fayol complained what had hitherto signed to guide managerial action. However,
passed as established managerial principles several other less well-known examples of Fayol’s
lacked genuine utility because: commitment to detailed inventories of the requi-
site skills and knowledge needed to manage an
‘the light of [these] principles, like that of light- organization also exist. For example, he argued
houses, guides only those who already know the that, as with every other activity undertaken in
way into port, and a principle bereft of the means of organizations, managerial activity calls for the
putting it into practice is of no avail.’ (Fayol, 1949, exercise of six qualities and forms of knowledge;
p. 15)
physical qualities, mental qualities, moral quali-
ties, general education, special knowledge and
Second, Fayol denied that the practice of experience (Fayol, 1949, p. 7). Elsewhere, Fayol
management represented a special case, one made the claim that as one moves up the scalar
where greater reliance on explicit knowledge chain, the relative importance of technical ability
would damage the quality of managerial action. declines, whilst the relative importance of man-
Indeed, Fayol looked forward to the day when agerial ability increases (Fayol, 1949, p. 9).
managerial skills would be acquired in much the Lastly, Fayol (1949) explained that the compila-
same way as any other skill found in business life. tion of a good plan calls for six core qualities; the
For example, Fayol answered the question ‘[can] art of handling men, energy, moral courage,
managerial ability . . . be only acquired in continuity of tenure, competence in the specia-
business practice?’ (1949, p. 14) in the negative lized requirements of the business and general
by asserting ‘managerial ability can and should business experience (p. 50); whilst the organizing
be acquired in the same way as technical ability, function imposes sixteen identifiable duties on the
first at school and then in the workshop’ (1949, p. manager (see p. 53).
14). Lastly, Fayol sought to develop the requisite We do not make the claim that Fayol invented
body of explicit knowledge needed to reduce knowledge management, or even that he antici-
managers’ reliance on tacit knowledge by articu- pated the subsequent emergence of the knowl-
lating insights drawn from his tacit understand- edge management phenomenon. However, we do
ing of the practice of management (Brodie, 1967; suggest that Fayol’s general approach to improv-
Breeze, 1995; Parker and Lewis, 1995; Wren, ing managerial practice did invoke several themes
1995). that would later emerge in the knowledge
Taking a knowledge management perspective management literature. Fayol believed that the
on General and Industrial Management also offers key to improving managerial practice lay in
insights into why this work takes the form it does. reducing managers’ reliance on what knowledge
If we view the book as an exercise in the capture management practitioners have come to call tacit
and articulation of understandings that had knowledge. He chose to do so by articulating
hitherto belonged to the realm of tacit knowl- insights drawn from his tacit understanding of
edge, then it becomes clear why Fayol felt the managerial practice gained from years of perso-
need to develop the many detailed knowledge, nal experience and involvement in organizational
aptitude and skill inventories found in General life. The resulting explicit knowledge, the body of
and Industrial Management. There are obvious codified knowledge found in General and Indus-
examples of Fayol’s penchant for knowledge, trial Management, evidences a commitment to
aptitude and skill inventories. The first is his developing detailed inventories of the requisite
claim that business life is characterized by the knowledge, aptitudes and skills needed for
exercise of technical activities, commercial activ- managerial success. For these reasons, we might
ities, financial activities, security activities, ac- think of General and Industrial Management as a
counting activities and managerial activities systematic exercise in a form of tacit knowledge
(Fayol, 1949, pp. 3–6). A second example lies in capture that is very familiar to contemporary
his belief that forecasting and planning, organiz- knowledge management practitioners.
Anticipating Contemporary Management 189

Towards portrait restoration For example, in General and Industrial Manage-


ment, Fayol complimented Taylor by admitting
In cleaning away accumulated contemporary his admiration for:
interpretations and going behind the secondary
‘the inventor of high speed steel, the pioneer of
references to reveal Fayol’s original work, we are minute and precise methods in conditions of work,
presented with a clearer and more intricate image the energetic and adept industrialist who, having
of what Fayol represented and what he pro- made discoveries, shrank from no effort nor spared
pounded. While his six main organizational and any pains to make them of practical application,
business activities and his fourteen principles of and the tireless propagandist who meant the world
management have deservedly received consider- to profit from his trials and experiments.’ (1949,
able attention, they represent but part of the p. 70)
scaffolding of his theory, and have been mis-
interpreted as immutable ‘laws’: a status that However, as we read Fayol’s remarks about
their creator never intended. Fayol’s was a Taylor we must remember that Fayol was writing
situational, contextualized and flexible approach in the aftermath of World War I, for a
to management, which reflected his own indus- predominantly French audience. That audience
trial environment and management strategies. felt indebted to the United States, was impressed
This approach provides the texture and the light by America’s recent emergence as the world’s
and shade to his ideas that have been largely largest industrial power and admired the ‘New
overlooked by today’s scholarly community. World’s’ apparent enthusiasm for the twin values
Just as Mary Parker Follett was misclassified of practicality and hard work (George, 1972;
as a member of the scientific and classical Merkle, 1980; Thomas, 1993). In addition to this
management schools (Parker, 1984), so to a widespread fascination with all things American,
lesser extent has Fayol been viewed solely as a no doubt Fayol’s desire to see a theory of
classical management founder. Just as, on re- management emerge from a wide-ranging debate
examination, Follett’s work has proved to also influenced his attitude towards Taylor.
anticipate elements of the human relations and Given this desire, Fayol is likely to have both
systems theory schools of thought, so, albeit to a welcomed and even valued any meaningful
lesser extent, has Fayol, who also anticipated contribution from such a well-known figure as
certain dimensions of employee involvement now Taylor, a man whom Fayol calls ‘the great
characterized in MBO and TQM, and the American engineer’ (Fayol, 1949, p. 70). How-
capturing of tacit knowledge that is now a major ever, Fayol’s admiration for Taylor does not
focus of knowledge management. In addition, he mean that we should regard him as an uncritical
has always been referred to alongside Frederick proponent of all of Taylor’s ideas. Indeed, in
Taylor, ostensibly sharing Taylor’s authority- General and Industrial Management Fayol de-
based approach to management, while differing votes some space to a critique of the ‘Taylor
in the primary level of organizational focus. Such System’ and its apparent advocacy of the belief
classification significantly underplays the unique- that ‘unity of command is unimportant and can
ness of Fayol’s theories. His was a social science be violated with impunity’ (see: Fayol, 1949,
orientation rather than the Taylorist scientific p. 66–70).
method. His management theories embraced Fayol’s personal portrait reveals a manage-
what today would be recognized as an inter- ment leader who drew on his early experience as a
disciplinary social science perspective, in compar- mining engineer in meticulously conducting and
ison to Taylor’s uni-disciplinary engineering recording field observations as a basis for
orientation. developing theory and practice. This he carried
Precisely why Fayol is continually classified as into his management work. In today’s manage-
an ally of Taylor’s scientific management agenda ment research traditions, Fayol could therefore
is difficult to establish. The fact that Fayol and be considered equivalent to a complete member-
Taylor were contemporaries is probably one participant-observer-field-researcher who in-
contributing factor. Perhaps Fayol himself also duced his theories from detailed processual
contributed to this misconception in expressing observation and analysis. Both his arguments
some favourable opinions about Taylor’s work. concerning planning and his strategies adopted in
190 L. D. Parker and P. A. Ritson

response to his economic, institutional and focus of his approach to human resource
industry environments (Parker and Lewis, 1995) management, and elements of his writings bear
clearly mark his planning orientation as more strong hints of concepts to be articulated subse-
strategic and flexible than hitherto recognized by quently by the human relations school.
contemporary commentators. Indeed as CEO of Fayol’s theories also anticipated aspects of the
Commentry-Fourchambault, he advocated systems and contingency theory writers who
longer-term productive capacity-based firm per- followed several decades behind him. He was
formance evaluation (suited to his capital in- particularly fond of calling upon the biological
tensive industry) rather than the short-term, metaphor in his analysis and discussion of
market-based profitability/price comparison with organizations and their management. The impor-
competitors that his board favoured. This reso- tance of situational variables and interdependen-
nates with contemporary corporate performance cies within organizations were all familiar to, and
evaluation approaches, many of which arguably recognized by him, just as systems and contin-
have returned to the short-term market price/cost gency theorists came to emphasize later. This
orientation. Also from his experience as a CEO, philosophy that resembled the later articulated
he pre-dated contemporary concerns with board- systems and contingency theories, particularly
room and director responsibilities and perfor- influenced Fayol’s approach to planning. This
mance evaluation, in calling for directors to bore all the hallmarks of a strategic longer-term
possess appropriate skills and to be held accoun- orientation to external environmental changes,
table for their performance. advocating the examination of potential future
As both a change manager and human influences and changes, longer time-horizon esti-
resource manager, Fayol worked in a political, mates and adaptation to unanticipated change. As
social and industrial environment that was already alluded to, elements of his thinking and
particularly dynamic and unpredictable, with advocacy reflected aspects of other contemporary
highly competitive international markets and a approaches to management, including the involve-
world war being two major environmental ment of employees in decision-making and evalua-
impacts on his organization (Parker and Lewis, tion characteristic of MBO and TQM, and the
1995). Major societal changes in education, codifying of tacit knowledge in more explicit
labour unions and scale of business were all forms now addressed within the framework of
features of his landscape. His approach to labour knowledge management.
was far more indicative of rapprochement than
Taylor, arguing against French industrial patern-
alism, recognizing the value of worker represen-
The persistent stereotype
tation, and accepting the need for some degree of
The question arises as to why a management
worker autonomy. Lastly, Fayol was a consum-
writer and thinker like Fayol has become
mate educator, and his philosophy could today
stereotyped by textbook and other management
be seen as bearing strong similarities to the
writers, in the manner revealed in this paper? It
contemporary concept of lifelong learning. He
has been argued that the field of management
argued for management education from cradle to
appears susceptible to fads and rhetoric on
grave, and actually reflected that in his own life as
management theories and practice, some of
engineer, manager and educator.
which have only short tenure, while others
The re-examination of Fayol’s original man-
survive quite long periods. Longevity is argued
agement text also yields features of his portrait
to be variously a function of:
largely unrecognized in today’s literature rendi-
tions. He did not seek to set out a complete  the degree to which particular theories or
theory of management, but rather aimed to practices resonate with the experiences of
generate debate and facilitate further manage- practising managers;
ment education spanning staff right across the  their interpretation and representation of
organizational spectrum. He recognized the wide managers’ perceptions of ‘reality’;
variety of employee motivations and downplayed  their reconstruction of managers’ self-under-
the role and importance of financial incentive standing and world-views;
schemes. Interpersonal relations were a primary  their perceived ease of implementation;
Anticipating Contemporary Management 191

 their degree of promotion by the originating Fayol prescribed immutable laws – when in fact
management ‘gurus’; he advocated a situational and flexible approach
 their openness to amendment and adaptation to management – has miscast him as a scientific
over time (Carson et al., 1999; Collins, 2001). management guru whose concepts do not trans-
late into industries experiencing high levels of
Arguably, the persistence of Fayol’s theories, turbulence and uncertainty, while on the other
albeit misrepresented in some respects, owes hand can mislead managers into adopting in-
much to the above factors. His was an inductively flexible, autocratic practices that do not respond
derived set of theories, strongly oriented towards to the changing demands of many environments
management practitioners, written in their man- within which they operate.
agement language, open to interpretation and Thus textbook renditions of Fayol’s arguments
adaptation, focused on ease of implementation, have, as textbooks inevitably must do, resorted to
and actively proselytized by Fayol himself, distillation, classification and simplification of him
through his speeches, writing, lectures and and of his ideas in order to render them accessible
management education centre. to student readers, who include both existing and
Stereotyping can be useful to managers in that intending managers. The crude classifications of
it offers a useful categorization approach to Fayol and his ideas, and their simplistic representa-
dealing with information overload and efficiently tions, have only served to aggravate the inaccurate
processing one’s environment, thereby saving and rigid perceptions of Fayol held in contempor-
investigation and effort (Ivancevich and Matte- ary management literature and practice: their
son, 1993; McShane and Travaglione, 2003; classification and compartmentalization by text
Wood et al., 2001). As such, stereotypes can writers only further insulating them from any
become forms of shared knowledge of consider- change in the face of disconfirming original
able influence (Castelli et al., 2001) but carrying evidence (Friedman and Lyne, 2001; McShane
associated dysfunctional risks whereby managers and Travaglione, 2003; Wood et al., 2001). All of
may develop simplistic, inaccurate and rigid this may be unconsciously done by both text
interpretations about a particular management writers and managers, but the effect is nonetheless
thinker or school of thought (Friedman and potent and extremely resistant to change or revision
Lyne, 2001; George and Jones, 2002). Therefore, (Chen and Bargh, 1997; Castelli et al., 2001).
managers may interpret the writings and argu- The persistence and distortion of Fayol and his
ments of a figure like Fayol in a manner ideas in contemporary management has also been
consistent with the predetermined stereotype of aided and abetted by several other factors
him that they hold from their exposure to exhibiting similar characteristics and propensities
textbook reinterpretations. This perpetuates con- to the textbook. Professional management asso-
temporary managers’ perceived reality that is ciations’ journals and conferences invariably tend
quite divorced from the objective reality offered towards presenting their members and other fee-
by Fayol in his original lectures and writings paying constituents with concise, neatly classi-
(Biernat, 2003; George and Jones, 2002). fied, professionally packaged and easily read
In becoming divorced from reality, stereotypes versions of management concepts and practices.
can produce inaccurate, distorted and dysfunc- They aim at the busy, time–starved manager, and
tional versions of a person’s characteristics or the thereby tend towards simplistic, stereotypical
values and beliefs they stand for. Alternatively prescriptions that offer ease of comprehension
they can mix some accurate interpretations with and promise ease of implementation. Such an
inaccurate ones, thereby making it extremely approach is also attractive to management
difficult for the two sets of information to be consultants and their clients seeking focused,
disentangled. Both these scenarios can produce easily digestible and fast short-term solutions to
damaging consequences for the target of stereo- practical contemporary problems. Fayol’s ‘prin-
typing, the perceiver and the perceiver’s organi- ciples are highly amenable to misinterpretation
zation (Carson et al., 1999; George and Jones, and misapplication in such environments. This
2002; Ivancevich and Matteson, 1993; McShane reductionist tendency is only aggravated by the
and Travaglione, 2003). Thus for example, virtual disappearance of historical studies from
managers’ persistent and mistaken view that many countries’ secondary and tertiary curricula,
192 L. D. Parker and P. A. Ritson

and their virtual disappearance from manage- management and boards, the importance of
ment education. Together the aforementioned personnel and their involvement across the
factors have combined to produce a significant organizational spectrum, the management of
stereotyping and distortion of Fayol and his ideas managerial knowledge and the need for ongoing
over a very long period. professional management education and devel-
opment, place him among the leading manage-
ment theory and practice advocates today. In
A management contemporary addition, his approach to organizational re-
search, change management and strategy place
The portrait of Henri Fayol that emerges from him as a situational strategic manager with a
this study suggests that he merits rehabilitation to deep appreciation of corporate, business and
the status of a contemporary management functional level strategy in dynamic and complex
thinker and philosopher. His advocacy of plan- environments. From Fayol, contemporary man-
ning and control, the responsibilities of senior agers still have much to learn.

Appendix 1
The received Henri Fayol: common treatments of Fayol’s work and career
Assertion Examples
Organizational and business life is an amalgam of six Bakewell, 1993; Cole, 1982; George, 1972; Hardy and
activities: technical; commercial; financial; security; MacWhorter, 1986; Norton and Smith, 1998; Pugh et al.,
accounting; and management. 1981; Robbins et al., 2000; Stoner et al.,1994; Sheldrake,
1996; Wren, 1972.
Forecasting and planning; organizing, coordination, Appleby and Burstiner, 1981; Armstrong, 1990; Bakewell,
and command are Fayol’s five functions of manage- 1993; Breeze, 1985; Bailey et al.,1986; Cole, 1982; Crainer,
ment. 1995; Davidson and Griffin, 1999; Dessler, 1977; Fells,
2000; George, 1972; Hardy and MacWhorter, 1988;
Hodgkinson, 1978; Huczynski, 1993; Norton and Smith,
1998; Pugh et al., 1981; Robbins et al., 2000; Rue and
Byars, 1983; Stoner et al., 1994; Sheldrake, 1996; Wren,
1972.
Fayol advocated fourteen principles designed to Armstrong, 1990; Breeze, 1985; Clutterbuck and Crainer,
guide the successful manager. 1990; Crainer, 1995, 1996; Davidson and Griffin, 1999;
Fells, 2000; George, 1972; Holt, 1993; Lewis et al., 1995;
Kennedy, 1999; Lock and Farrow, 1982; Norton and
Smith, 1996; Pugh et al., 1981; Robbins and Barnewell,
1998; Robbins et al., 2000; Rue and Byars, 1983; Stoner
et al., 1994; Sheldrake, 1996; Thomas, 1993; Wren, 1972.
Fayol initiated a stream of management thought that Bailey et al., 1986; Cole, 1982; Davidson and Griffin, 2000;
encompasses the work of Lyndall Urwick and Griffin, 1984; Hodgkinson, 1978; Lock and Farrow, 1982;
Chester Barnard. Lupton, 1971, 1983; Thomas, 1993.
Fayol participated in an early twentieth-century Burns and Stalker, 1961; Dessler, 1977; George, 1972; Holt,
approach to management theory that incorporated 1993; Tillet et al., 1970; Lock and Farrow, 1982; Merkle,
Taylor’s ‘scientific management’. 1980; Robbins and Barnewell, 1998; Robbins et al. 2000;
Rue and Byars, 1983.
Fayol participated in an early twentieth-century Davidson and Griffin, 2000; Griffin, 1984; Holt, 1993; Joynt
approach to management theory that incorporated and Warner, 1996; Lupton, 1971, 1983; Robbins and
Weber’s ‘ideal bureaucracy’. Barnwell, 1998; Robbins et al., 2000.
Fayol alongside Taylor and Weber participated in Cole, 1982; Clutterbuck and Crainer, 1990; Crainer, 1996;
what some have called the ‘classical’ school of Davidson and Griffin, 2000; Dessler, 1977; Fells, 2000;
management theory. Griffin, 1984; Hodgkinson, 1978; Holt, 1993; Lewis et al.,
1995.
Fayol’s was a successful manager at Commentry- Appleby, 1981; Bedeian, 1985; Clutterbuck and Crainer,
Fourchambault. 1990; George, 1972; Huczynski, 1993; Norton and Smith,
1998; Merkle, 1980; Rue and Byars, 1983; Stoner et al.,
1994; Sheldrake, 1996; Robbins et al., 2000; Wren, 1972.
Anticipating Contemporary Management 193

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Lee Parker is Professor and Associate Dean (Research) in the School of Commerce at the University
of Adelaide, South Australia. He has published over 100 articles and books on management and
accounting and is joint founding editor of the international research journal Accounting, Auditing
and Accountability Journal, also serving on 20 other journal editorial boards internationally. His
research includes strategic management, public/nonprofit sector management and accounting,
corporate governance, social and environmental accountability, and accounting and management
history.
Philip Ritson is lecturer in management and accounting at the University of Adelaide, where he
teaches the School of Commerce’s introductory management course. His research interests lie in the
history and development of management and accounting theory.

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